Starco Brands(OTCQB: STCB), a developer and acquirer of behavior-changing technologies and brands that spark excitement in the everyday, has announced a new vice president of Skylar Clean Beauty, the company’s trailblazing fragrance brand. According to the announcement, Alex Alston will be serving in the position. Alston has a proven track record of leadership in the beauty and luxury e-commerce spaces, and the company noted that his appointment “marks a significant milestone” in its innovation and market leadership journey. Alston has served in a variety of leadership roles, most recently as vice president of global marketing and creative for Rose Inc., where he worked closely with the founder to refine the product and content strategy. He has also been the launch partner and vice president of global brand for r.e.m. beauty, where he collaborated with Ariana Grande to build and define her brand. He also served as head of global brand campaigns at NET-A-PORTER and in other leadership positions at Charlotte Tilbury, L’Oréal USA and LVMH. Skylar Clean Beauty is a trailblazing fragrance brand dedicated to creating clean, hypoallergenic, ecofriendly scents catering to a modern, conscientious and dynamic consumer. “Alex’s extensive background across leading brands and his ability to merge creativity with strategic business results make him the ideal leader for Skylar,” said Starco Brands chief marketing officer David Dreyer in the press release. “His expertise and out-of-the-box thinking will be crucial as we build out the Skylar brand and new ventures for the company.”
To view the full press release, visit https://ibn.fm/0c3Z8
About Starco Brands, Inc.
Starco Brands invents consumer products with behavior-changing technologies that spark excitement in the everyday. Its disruptive brands include Whipshots(R), the world’s only vodka-infused whipped cream; Art of Sport, the body-care brand designed for athletes and cofounded by Kobe Bryant; Winona(R) Pure, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete nondairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies white spaces across consumer-product categories. For more information about the company, please visit www.StarcoBrands.com.
NOTE TO INVESTORS: The latest news and updates relating to STCB are available in the company’s newsroom at http://ibn.fm/STCB
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