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Health, Wellness Trend Spikes as Consumers Benefit from Companies’ Commitment to Healthier Choices

NetworkNewsWire Editorial Coverage: A top trend driving change in the food and beverage space is consumers’ growing demand for products that support health and wellness. Research from Archer Daniels Midland (“ADM”) indicates that 77% of consumers want to do more to stay healthy in the future, and savvy companies are working quickly to give customers what they want. With consumers choosing healthier options for both food and drink, the sales of alkaline waters, those with a pH between 7.0 and 10.0, are jumping. Only a few years ago, retail sales for alkaline waters were under $95 million. Today, Beverage Marketing Corp. projects retail sales in the category to reach $1.3 billion by 2023, representing 20% of the entire value-added water category. Several factors are contributing to the forecasted 42.6% compound annual growth rate, a CAGR that The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) (Profile), the largest independent alkaline water company in the United States, is ideally positioned to benefit from. Other big-name companies, including Safeway Inc. (NYSE: SWY)CVS Health Corporation (NYSE: CVS)Rite Aid Corporation (NYSE: RAD) and Amazon.com Inc. (NASDAQ: AMZN), also appear to be in strong positions as consumers…

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NetworkNewsWire (NNW)
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