Miami, Florida and Toronto, Ontario--(Newsfile Corp. - March 7, 2024) - Sekur Private Data Ltd. (OTCQB: SWISF) (CSE: SKUR) (FSE: GDT0) ("Sekur" or the "Company"), a leading Swiss hosted secure and private communications platform, outlines the need for greater online data privacy in the era of Artificial Intelligence (AI) data harvesting.

Big technology companies are accumulating huge amounts of personal data these days, often without users' informed consent or knowledge, to train their Large Language Models.

Large AI models collecting user data can expose individuals to several online privacy risks. Firstly, the harvesting process might unintentionally capture sensitive information like names, locations, or opinions.

Additionally, even seemingly unrelated data points can be analyzed by AI models to infer personal characteristics, potentially revealing aspects users wish to keep private. Biases present in the harvested data can lead to discriminatory outcomes, as AI models might make decisions or recommendations based on assumptions about users derived from biased information. Finally, there's always the risk of data breaches or misuse, where the harvested data could be compromised or used for purposes beyond the user's consent.

While Sekur supports innovation, it also believes individuals and companies should take steps to better secure their data through encryption, privacy tools, and careful online behavior that are essential to maintaining control over private information and communications, such as email and messaging.

Alain Ghiai, the CEO of Sekur Private Data Ltd., commented, "In the age of AI and Big Tech, our data footprints are becoming increasingly complex. Securing your online data and communications is no longer a choice - it's the cornerstone of safeguarding your digital identity and future whether you are an individual, a small business or a large organization. At Sekur we strive to maintain your privacy and security above everything else."

SekurRelay Enterprise Email Solution is part of the Sekur Enterprise solution, allowing corporate executives and management to "split" their company email domain in two, benefiting from SekurSend/SekurReply feature and other Swiss-hosted privacy and security solutions SekurMail offers, without having to migrate the entire company employees, eliminating a huge roadblock to mass adoption of SekurMail by large corporations and government agencies.

SekurVPN uses its own proprietary infrastructure and does not use any hyperscaler or Big Tech hosting providers, unlike most other VPNs. SekurVPN offers Swiss hosted VPN with Swiss IPs only, hosted on its private Swiss cloud infrastructure. This guarantees that it is using only SekurVPN's own servers and routing. Other VPNs offer hundreds of locations and are using Big Tech providers, compromising users' privacy. FADP Swiss privacy laws designate your IP address as your private property. This renders data harvesting a criminal offence under Swiss laws.

SekurMessenger comes with a proprietary feature and technology called "Chat-By-Invite." This feature allows a SekurMessenger user ("SM user") to invite via email or SMS a non-SM user, or a group of non-SM users, to chat in a fully private and secure way without the recipient ever having to register to SekurMessenger or download the app. Additionally, SekurMessenger uses a strict vetting system that prevents non vetted users from spamming and hacking your account, as it does not collect the user's phone number and does not harvest any data or phone contact from SekurMessenger users.

Sekur's Data privacy solutions are all hosted in Switzerland, protecting users' data from any outside data intrusion requests. In Switzerland, the right to privacy is guaranteed in article 13 of the Swiss Federal Constitution. The Federal Act on Data Protection ("FADP") of 19 June 1992 (in force since 1993) has set up a strict protection of privacy by prohibiting virtually any processing of personal data which is not expressly authorized by the data subjects. The protection is subject to the authority of the Federal Data Protection and Information Commissioner.

Under Swiss federal law, it is a crime to publish information based on leaked "secret official discussions." In 2010, the Federal Supreme Court of Switzerland found that IP addresses are personal information and that under Swiss privacy laws they may not be used to track internet usage without the knowledge of the individuals involved.

About Sekur Private Data Ltd.
Sekur Private Data Ltd. is a cybersecurity and Internet privacy provider of Swiss hosted solutions for secure and private communications. The Company distributes a suite of encrypted e-mails, secure messengers and secure communication tools. Sekur Private Data Ltd. sells its products through its own website, https://www.sekur.com, approved distributors and telecommunications companies worldwide. Sekur Private Data Ltd. serves consumers, businesses and governments worldwide.

Follow us on Twitter: https://twitter.com/sekurprivate

On behalf of Management
SEKUR PRIVATE DATA LTD.
Alain Ghiai
President and Chief Executive Officer
+1.416.644.8690
corporate@sekurprivatedata.com

For more information, please contact Sekur Private Data at corporate@sekurprivatedata.com or visit us at https://www.sekurprivatedata.com

For more information on Sekur visit us at: https://www.sekur.com

Forward-Looking Information
This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws ("forward-looking statements"). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "anticipate", "achieve", "could", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "outlook", "expect", "project" and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions "may" or "will" occur. These statements are only predictions. These statements reflect management's current estimates, beliefs, intentions and expectations; they are not guaranteeing future performance. Sekur cautions that all forward-looking statements are inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond Sekur's control. Such factors include, among other things: risks and uncertainties relating to the future of the Company's business; the success of marketing and sales efforts of the Company; the projections prepared in house and projections delivered by channel partners; the Company's ability to complete the necessary software updates; increases in sales as a result of investments software development technology; consumer interest in the Products; future sales plans and strategies; reliance on large channel partners and expectations of renewals to ongoing agreements with these partners; anticipated events and trends; the economy and other future conditions; and other risks and uncertainties, including those described in Sekur's prospectus dated May 8, 2019, filed with the Canadian Securities Administrators and available on www.sedarplus.ca. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward-looking information. Except as required under applicable securities legislation, Sekur undertakes no obligation to publicly update or revise forward-looking information.

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