Beattie 10b5 8-K 3-13


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D. C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934


Date of Report (Date of earliest event reported)    March 6, 2013    

Commission
File Number
Registrant, State Of Incorporation,
Address And Telephone Number
I.R.S. Employer
Identification No.
1-3526
THE SOUTHERN COMPANY
(A Delaware Corporation)
30 Ivan Allen Jr. Boulevard, N.W.
Atlanta, Georgia 30308
(404) 506-5000
58-0690070

The name and address of the registrant have not changed since the last report.

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:


[ ]
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[ ]
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[ ]
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[ ]
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))









Item 8.01.
Other Events.
On March 6, 2013, Art. P. Beattie, Executive Vice President and Chief Financial Officer of The Southern Company (the “Company”), entered into a Rule 10b5-1 plan (the “Plan”) with a broker to sell Company common stock that will be acquired on Mr. Beattie's exercise of certain Company stock options. Under the Plan, up to 37,384 shares of Company common stock may be sold beginning in April 2013. The Plan will terminate upon the earlier of (i) the sale of all such shares in accordance with the terms of the Plan or (ii) March 7, 2014. All sales of Company common stock under the Plan will be reported through appropriate filings with the Securities and Exchange Commission.
The Plan is intended to comply with the Company's trading policy for insiders and the provisions of Rule 10b5-1 under the Securities Exchange Act of 1934, as amended. Rule 10b5-1 permits officers and directors of public companies to adopt pre-determined plans for buying or selling specified amounts of stock. Mr. Beattie also is subject to the Company's executive stock ownership guidelines, which require that Mr. Beattie own shares of Company common stock with a market value of at least three times his annual base salary.
The Company does not undertake any obligation to report Rule 10b5-1 plans that may be adopted by any of the Company's directors or officers from time to time or to report any modification or termination of such plans.





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SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


Date:March 8, 2013
THE SOUTHERN COMPANY



By  /s/Melissa K. Caen
           Melissa K. Caen
         Assistant Secretary