form 8k filed 102406
SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934

Heartland Financial USA, Inc.
(Exact name of Registrant as specified in its charter)

Delaware
(State or other jurisdiction of incorporation)

 0-24724
42-1405748
( Commission File Number)
 (I.R.S. Employer Identification Number)


1398 Central Avenue, Dubuque, Iowa
 52001
(Address of principal executive offices)
 (Zip Code)


(563) 589-2100
(Registrant's telephone number, including area code)

Not Applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2 below):

    o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

    o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

    o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

    o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))


Item 8.01 Other Information

On October 24, 2006, Heartland Financial USA, Inc. announced that it has reached an agreement with ALD Automotive, a wholly owned subsidiary of Société Générale Group, to sell its fleet leasing company, ULTEA, to the French company in a cash transaction.  A copy of the Company’s press release is attached hereto as Exhibit 99.1.

Item 9.01 Financial Statements, Pro Forma Financial Information and Exhibits

    (a) Financial Statements of Business Acquired. 
 
            None.
 
    (b) Pro Forma Financial Information.
 
            None.
 
    (c) Exhibits.
 
            99.1 Press Release dated October 24, 2006.

 
SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
 
 
 
 
HEARTLAND FINANCIAL USA, INC.
 
 
 
 
 
 
Date:  October 24, 2006
By:  
/s/  John K. Schmidt
 
John K. Schmidt
 
Executive Vice President, COO and CFO