SCHEDULE 14A INFORMATION

   Proxy Statement Pursuant to Section 14(a) of the Securities
             Exchange Act of 1934 (Amendment No.  )

Filed by the Registrant [ X]
Filed by a Party other than the Registrant [  ]

Check the appropriate box:


[  ] Preliminary Proxy Statement
[  ] Confidential, for Use of the Commission Only (as permitted
     by Rule 14a-6(e)(2))
[ X] Definitive Proxy Statement
[  ] Definitive Additional Materials
[  ] Soliciting Material Pursuant to Section 240.14a-11(c) or
     Section 240.14a-12


                  HEARTLAND FINANCIAL USA, INC.
        (Name of Registrant as Specified in its Charter)


           (Name of Person(s) Filing Proxy Statement,
                    if other than Registrant)

Payment of Filing Fee (Check the appropriate box):

[ X] No fee required

[  ] Fee computed on table below per Exchange Act Rules 14a-
     6(i)(4) and 0-11.

     1) Title of each class of securities to which transaction
        applies:

     2) Aggregate number of securities to which transaction
        applies:

     3) Per unit price or other underlying value of transaction
        computed pursuant to Exchange Act Rule 0-11 (Set forth
        the amount on which the filing fee is calculated and
        state how it was determined):

     4) Proposed maximum aggregate value of transaction:

     5) Total fee paid:

[  ] Fee paid previously with preliminary materials.

[  ] Check box if any part of the fee is offset as provided by
     Exchange Act Rule 0-11(a)(2) and identify the filing for
     which the offsetting fee was paid previously. Identify the
     previous filing by registration statement number, or the
     Form or Schedule and the date of its filing.

     1)  Amount Previously Paid:

     2)  Form, Schedule, or Registration Statement No.:

     3)  Filing Party:

     4)  Date Filed:



[LOGO]
Heartland Financial USA, Inc.



                              April 10, 2002



Dear Fellow Stockholder:

     You are cordially invited to attend the annual stockholders'
meeting  of  Heartland Financial USA, Inc.  to  be  held  at  the
corporate headquarters, located at 1398 Central Avenue,  Dubuque,
Iowa,  on Wednesday, May 22, 2002, at 1:30 p.m.  The accompanying
notice  of  annual  meeting of stockholders and  proxy  statement
discuss  the business to be conducted at the meeting.  A copy  of
our  2001  Annual  Report to Stockholders is  enclosed.   At  the
meeting  we  shall report on operations and the outlook  for  the
year ahead.

      Your  board of directors has nominated two persons to serve
as Class III directors. Additionally, our management has selected
and  recommends  that you ratify the selection  of  KPMG  LLP  to
continue  as  our  independent public accountants  for  the  year
ending December 31, 2002.

     We  recommend  that you vote your shares  for  each  of  the
director nominees and in favor of the proposal.

      We  encourage you to attend the meeting in person.  Whether
or  not  you plan to attend, however, please complete,  sign  and
date  the  enclosed  proxy  and return  it  in  the  accompanying
postpaid  return  envelope as promptly as  possible.   This  will
ensure that your shares are represented at the meeting.

      We  look  forward with pleasure to seeing you and  visiting
with you at the meeting.


                              With best personal wishes,

                              /s/ Lynn B. Fuller
                              -----------------------------
                              Lynn B. Fuller
                              Chairman of the Board


   1398 Central Avenue - Dubuque, Iowa 52001 - (563) 589-2100



[LOGO]
Heartland Financial USA, Inc.



            NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                     TO BE HELD MAY 22, 2002



TO THE STOCKHOLDERS:

      The  annual meeting of stockholders of HEARTLAND  FINANCIAL
USA,  INC.  will  be  held  at our corporate  headquarters,  1398
Central  Avenue, Dubuque, Iowa, on Wednesday, May  22,  2002,  at
1:30  p.m.,  for the purpose of considering and voting  upon  the
following matters:

     1.   to elect two Class III directors.

     2.   to  approve  the appointment of KPMG LLP as independent
          public  accountants for the fiscal year ending December
          31, 2002.

     3.   to  transact  such other business as  may  properly  be
          brought  before  the  meeting or  any  adjournments  or
          postponements of the meeting.

     The board of directors is not aware of any other business to
come before the meeting.  Stockholders of record at the close  of
business on March 25, 2002, are the stockholders entitled to vote
at  the  meeting  and  any adjournments or postponements  of  the
meeting.   In  the  event there are not sufficient  votes  for  a
quorum or to approve or ratify any of the foregoing proposals  at
the  time of the annual meeting, the meeting may be adjourned  or
postponed in order to permit further solicitation of proxies.

                              By order of the Board of Directors

                              /s/ Lois K. Pearce
                              ----------------------------------
                              Lois K. Pearce
                              Secretary

Dubuque, Iowa
April 10, 2002


IMPORTANT:  THE PROMPT RETURN OF PROXIES WILL SAVE US THE EXPENSE
OF  FURTHER  REQUESTS  FOR PROXIES TO  ENSURE  A  QUORUM  AT  THE
MEETING.    A  SELF-ADDRESSED  ENVELOPE  IS  ENCLOSED  FOR   YOUR
CONVENIENCE.  NO POSTAGE IS REQUIRED IF MAILED WITHIN THE  UNITED
STATES.



[LOGO]
Heartland Financial USA, Inc.

                         PROXY STATEMENT

     This  proxy  statement is furnished in connection  with  the
solicitation  by  the  board of directors of Heartland  Financial
USA,  Inc.  of  proxies  to be voted at  the  annual  meeting  of
stockholders  to  be  held at our headquarters  located  at  1398
Central  Avenue, Dubuque, Iowa, on Wednesday, May  22,  2002,  at
1:30 p.m. local time, or at any adjournments or postponements  of
the meeting. We mailed this proxy statement on or about April 10,
2002.


      Heartland Financial USA, Inc., a Delaware corporation, is a
diversified  financial services holding company headquartered  in
Dubuque,  Iowa.  We offer full-service community banking  through
six banking subsidiaries with a total of 32 banking locations  in
Iowa,  Illinois, Wisconsin and New Mexico. In addition,  we  have
separate   subsidiaries   in   the  consumer   finance,   vehicle
leasing/fleet   management,  insurance  agency   and   investment
management  businesses. Our primary strategy is  to  balance  our
focus   on   increasing  profitability  with  asset  growth   and
diversification  through acquisitions, de novo  bank  formations,
branch   openings   and   expansion  into   non-bank   subsidiary
activities.

     The  following  information regarding the  meeting  and  the
voting process is presented in a question and answer format.

Why am I receiving this proxy statement and proxy card?

     You  are receiving a proxy statement and proxy card from  us
because on March 25, 2002, you owned shares of our common  stock.
This proxy statement describes the matters that will be presented
for  consideration by the stockholders at the annual meeting.  It
also  gives  you information concerning the matters to  be  voted
upon to assist you in making an informed decision.

     When you sign the enclosed proxy card, you appoint the proxy
holder  as  your representative at the meeting. The proxy  holder
will  vote your shares as you have instructed in the proxy  card,
thereby  ensuring that your shares will be voted whether  or  not
you  attend the meeting. Even if you plan to attend the  meeting,
you  should complete, sign and return your proxy card in  advance
of the meeting just in case your plans change.

     If  you have signed and returned the proxy card and an issue
comes up for a vote at the meeting that is not identified on  the
form,  the proxy holder will vote your shares, pursuant  to  your
proxy, in accordance with his or her judgment.

What matters will be voted on at the meeting?

     You are being asked to vote on the election of two Class III
directors of Heartland Financial for a term expiring in  2005  as
well  as the ratification of KPMG LLP as our independent auditors
for  the 2002 fiscal year. These matters are more fully described
in this proxy statement.

How do I vote?

     You may vote either by mail or in person at the meeting.  To
vote  by mail, complete and sign the enclosed proxy card and mail
it in the enclosed pre-addressed envelope. No postage is required
if  mailed in the United States. If you mark your proxy  card  to
indicate  how  you want your shares voted, your  shares  will  be
voted as you instruct.

     If  you sign and return your proxy card but do not mark  the
form  to  provide voting instructions, the shares represented  by
your  proxy card will be voted "for" both nominees named in  this
proxy statement and "for" the ratification of our auditors.

    If you want to vote in person, please come to the meeting. We
will  distribute written ballots to anyone who wants to  vote  at
the  meeting. Please note, however, that if your shares are  held
in  the name of your broker (or in what is usually referred to as
"street  name"), you will need to arrange to obtain a proxy  from
your broker in order to vote in person at the meeting.

What does it mean if I receive more than one proxy card?

     It  means that you have multiple holdings reflected  in  our
stock  transfer  records  and/or in accounts  with  stockbrokers.
Please  sign and return ALL proxy cards to ensure that  all  your
shares are voted.

If I hold shares in the name of a broker, who votes my shares?

     If  you received this proxy statement from your broker, your
broker should have given you instructions for directing how  your
broker  should  vote your shares. It will then be  your  broker's
responsibility  to  vote your shares for you in  the  manner  you
direct.

What if I change my mind after I return my proxy?

    If you hold your shares in your own name, you may revoke your
proxy and change your vote at any time before the polls close  at
the meeting. You may do this by:

     -  signing  another  proxy with a later date  and  returning
        that  proxy  to Ms. Lois K. Pearce, Secretary,  Heartland
        Financial  USA, Inc., 1398 Central Avenue, Dubuque,  Iowa
        52001;

     -  sending  notice to us that you are revoking  your  proxy;
        or

     -  voting in person at the meeting.

     If you hold your shares in the name of your broker and desire
to  revoke  your proxy, you will need to contact your  broker  to
revoke your proxy.

How many votes do we need to hold the annual meeting?

     A majority of the shares that are outstanding and entitled to
vote  as of the record date must be present in person or by proxy
at the meeting in order to hold the meeting and conduct business.

     Shares  are  counted  as  present  at  the  meeting  if  the
stockholder either:

     -  is present and votes in person at the meeting; or

     -  has  properly  submitted a signed  proxy  card  or  other
       proxy.

     On  March  25,  2002, the record date, there were  9,828,333
shares  of  common  stock issued and outstanding.  Therefore,  at
least  4,914,168 shares need to be present at the annual  meeting
in order to hold the meeting and conduct business.

What happens if a nominee is unable to stand for re-election?

     The board may, by resolution, provide for a lesser number of
directors or designate a substitute nominee. In the latter  case,
shares  represented  by  proxies may be voted  for  a  substitute
nominee.  You cannot vote for more than two nominees.  The  board
has  no reason to believe any nominee will be unable to stand for
re-election.

What options do I have in voting on each of the proposals?

     You  may vote "for" or "withhold authority to vote for" each
nominee  for director. You may vote "for," "against" or "abstain"
on  any  other proposal that may properly be brought  before  the
meeting.  Abstentions and broker non-votes will be considered  in
determining the presence of a quorum but will not affect the vote
required  for  the ratification of our auditors  or  election  of
directors.

How many votes may I cast?

     Generally, you are entitled to cast one vote for each  share
of stock you owned on the record date.

How many votes are needed for each proposal?

     The  two  individuals receiving the highest number of  votes
cast  "for"  their  election  will be  elected  as  directors  of
Heartland  Financial. The ratification of our  auditors  and  all
other matters must receive the affirmative vote of a majority  of
the  shares  present  in person or by proxy at  the  meeting  and
entitled to vote.

Where do I find the voting results of the meeting?

     We  will announce voting results at the meeting. The  voting
results  will also be disclosed in our Form 10-Q for the  quarter
ended June 30, 2002.

Who bears the cost of soliciting proxies?

     We will bear the cost of soliciting proxies. In addition  to
solicitations  by  mail,  officers, directors  and  employees  of
Heartland  Financial or its subsidiaries may solicit  proxies  in
person  or  by  telephone. These persons  will  not  receive  any
special or additional compensation for soliciting proxies. We may
reimburse  brokerage  houses and other custodians,  nominees  and
fiduciaries  for  their  reasonable  out-of-pocket  expenses  for
forwarding proxy and solicitation materials to stockholders.



                      ELECTION OF DIRECTORS

    At the annual meeting to be held on May 22, 2002, you will be
entitled  to elect two Class III directors for terms expiring  in
2005.  The  directors  are  divided  into  three  classes  having
staggered terms of three years.  Evangeline K. Jansen, a director
since 1981, passed away in June of 2001. In January of 2002,  the
board  appointed Thomas L. Flynn, a director of Dubuque Bank  and
Trust, to fill the vacancy created by Ms. Jansen's death. Also in
January  of  2002, Gregory R. Miller resigned as a director.  The
board  has  not  yet filled the vacancy created by  Mr.  Miller's
resignation  as  a  Class I director. Each of  the  nominees  for
election  as  a Class III director is an incumbent  director.  We
have  no  knowledge that any of the nominees will  refuse  or  be
unable  to  serve, but if any of the nominees become  unavailable
for  election,  the  holders  of proxies  reserve  the  right  to
substitute  another  person of their choice  as  a  nominee  when
voting at the meeting.

     Set  forth below is information concerning the nominees  for
election  and for the other directors whose terms of office  will
continue after the meeting, including the age, year first elected
a  director  and business experience of each during the  previous
five years as of March 25, 2002. Unless otherwise indicated, each
person  has held the positions indicated for at least five years.
The  nominees for Class III directors, if elected at  the  annual
meeting,  will serve for a three-year term expiring in 2005.  The
board of directors recommends that you vote your shares FOR  each
of the nominees for director.

                            NOMINEES

                    Served as
                    Heartland
                    Financial      Position with Heartland
                    USA, Inc.      Financial USA, Inc. and
Name                Director        its Subsidiaries and
(Age)                 Since         Principal Occupation
------------------  ---------      ------------------------

CLASS III
(Term Expires 2005)

James F. Conlan      2000          Director of Dubuque Bank and
(Age 38)                           Trust (1999-present); Attorney
                                   at Law, Partner of Sidley &
                                   Austin

Thomas L. Flynn (1)  2002          Director of Dubuque Bank and
(Age 46)                           Trust (2000-present); Iowa
                                   State Senator; President of
                                   Flynn Ready-Mix Concrete

(1)   Mr. Flynn was appointed to the board in January of 2002  to
fill the vacancy created by the death of Evangeline K. Jansen,  a
director of Heartland Financial since its formation in 1981.


                      CONTINUING DIRECTORS

                    Served as
                    Heartland
                    Financial      Position with Heartland
                    USA, Inc.      Financial USA, Inc. and
Name                Director        its Subsidiaries and
(Age)                 Since         Principal Occupation
------------------  ---------      ------------------------

CLASS I
(Term Expires 2003)

Lynn B. Fuller       1987          Chairman of the Board (2000-
(Age 52)                           present), President (1990-
                                   present) and Chief Executive
                                   Officer (1999-present) of
                                   Heartland Financial; Director,
                                   Vice Chairman of the Board
                                   (2000-present), President
                                   (1987-1999) and Chief
                                   Executive Officer (1986-1999)
                                   of Dubuque Bank and Trust;
                                   Director of Wisconsin
                                   Community Bank (1997-present),
                                   New Mexico Bank & Trust (1998-
                                   present), Galena State Bank,
                                   First Community Bank,
                                   Riverside Community Bank and
                                   Keokuk Bancshares, Inc.;
                                   Director and President of
                                   Citizens Finance; Director and
                                   Chairman of ULTEA
CLASS II
(Term Expires 2004)


Mark C. Falb         1995          Vice Chairman of the Board
(Age 54)                           (2001-present); Chairman
                                   (2001-present) and Director
                                   (1984-present) of Dubuque Bank
                                   and Trust; Director of
                                   Citizens Finance (1997-
                                   present); Chairman of the
                                   Board and Chief Executive
                                   Officer of Westmark
                                   Enterprises, Inc. and
                                   Kendall/Hunt Publishing
                                   Company

John K. Schmidt      2001          Executive Vice President and
(Age 42)                           Chief Financial Officer of
                                   Heartland Financial; President
                                   and Chief Executive Officer
                                   (2000-present) and Senior Vice
                                   President and Chief Financial
                                   Officer (1992-2000) of Dubuque
                                   Bank and Trust; Director of
                                   Keokuk Bancshares, Inc. (1997-
                                   present); Vice President of
                                   ULTEA and Treasurer of
                                   Citizens Finance

Robert Woodward      1987          Director of Dubuque Bank and
(Age 65)                           Trust and Citizens Finance;
                                   Chairman of the Board and
                                   Chief Executive Officer of
                                   Woodward Communications, Inc.

    All of our directors will hold office for the terms
indicated, or until their respective successors are duly elected
and qualified. There are no arrangements or understandings
between Heartland Financial and any other person pursuant to
which any of our directors have been selected for their
respective positions. With the exception of Mr. Conlan, who is
the brother-in-law of Mr. Fuller, no member of the board of
directors is related to any other member of the board of
directors.

Meetings of the Board of Directors and Committees

      Regular  meetings  of  the  board  of  directors  are  held
quarterly. During 2001, the board of directors held four  regular
meetings  and three special meetings. All directors during  their
terms of office in 2001 attended at least 75% of the total number
of  meetings of the board and of meetings held by all  committees
of  the  board  on  which any such director  served.  We  do  not
currently  have  a  standing nominating  committee.  Rather,  the
entire board participates in the process of selecting nominees to
fill vacancies on the board. The board of directors will consider
nominees   recommended   by  stockholders   provided   any   such
recommendation is made in writing and delivered to the  corporate
secretary as further provided in our bylaws.

    The compensation committee, currently consisting of directors
Falb,  Conlan,  Woodward and Flynn, meets to review  the  salary,
other compensation and performance of the chief executive officer
and  each  of  the other executive officers named in the  summary
compensation  table and recommends adjustments. James  A.  Schmid
had  served as chairman of the compensation committee  until  his
death in February 2001. Mr. Falb was elected to serve as chairman
of the compensation committee in April 2001. Ms. Jansen served on
the  compensation committee until her death and Mr. Miller  until
his resignation. During 2001, the compensation committee met four
times.

     The  audit committee recommends independent auditors to  the
board, reviews with the independent auditors the plan, scope  and
results of the auditors' services and reviews with management and
the  internal  auditors the systems of internal control  and  the
plan,  scope and results of internal audits performed. The  audit
committee  charter  is  attached as  Exhibit  A.  Currently,  the
members  of  the  audit  committee are  directors  Falb,  Conlan,
Woodward and Flynn. James A. Schmid had served as chairman of the
audit  committee until his death in February 2001. Mr.  Falb  was
elected to serve as chairman of the audit committee in May  2001.
Ms.  Jansen served on the audit committee until her death and Mr.
Miller  until  his resignation. During 2001, the audit  committee
met three times.

Compensation of Directors

     Each  of our directors is paid a fee of $450 for each  board
meeting  attended  and $300 for each committee meeting  attended,
except for Messrs. Fuller and Schmidt who, as executive officers,
do not receive any fees for their services as director.


         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
                         AND MANAGEMENT

     The  following  table  sets forth certain  information  with
respect to the beneficial ownership of our common stock at  March
25,  2002, by each person known by us to be the beneficial  owner
of more than 5% of the outstanding common stock, by each director
or  nominee,  by  each  executive officer named  in  the  summary
compensation table and by all directors and executive officers of
Heartland  Financial  as  a group. Unless  otherwise  noted,  the
address  of each 5% stockholder is 1398 Central Avenue,  Dubuque,
Iowa 52001.


                              Amount and Nature
Name of Individual and          of Beneficial     Percent of
Number of Persons in Group      Ownership (1)        Class
--------------------------    ------------------  ----------

5% Stockholders and Directors

Dubuque Bank and Trust Company   1,871,358 (2)       19.0%
Lynn S. Fuller                     892,820 (3)        9.1%
Heartland Partnership, L.P.        556,000 (4)        5.7%

James F. Conlan                     45,899 (5)         *
Mark C. Falb                       108,842 (6)        1.1%
Thomas L. Flynn                      9,800 (7)         *
Lynn B. Fuller                     392,138 (8)        4.0%
John K. Schmidt                    109,724 (9)        1.1%
Robert Woodward                    420,807 (10)       4.3%

Other Executive Officers

Kenneth J. Erickson                120,900 (11)       1.2%
Douglas J. Horstmann               112,898 (12)       1.1%
Paul J. Peckosh                     91,220 (13)        *

All directors and
executive officers
as a group (10 persons)          1,508,943           15.4%

* Less than one percent

      (1)  The information contained in this column is based upon
information furnished to Heartland Financial by the persons named
above  and the members of the designated group. Amounts  reported
include shares held directly as well as shares which are held  in
retirement  accounts and shares held by certain  members  of  the
named  individuals' families or held by trusts of which the named
individual is a trustee or substantial beneficiary, with  respect
to  which  shares the respective director may be deemed  to  have
sole or shared voting and/or investment power. Also included  are
shares obtainable through the exercise of options within 60  days
of  the  date of the information presented in this table  in  the
following  amounts:  Mr.  Lynn B. Fuller  -  48,000  shares;  Mr.
Schmidt  -  59,000  shares; Mr. Erickson  -  62,667  shares;  Mr.
Horstmann  - 65,999 shares; Mr. Peckosh - 34,000 shares  and  all
directors and executive officers as a group - 348,333 shares. The
nature of beneficial ownership for shares shown in this column is
sole  voting  and investment power, except as set  forth  in  the
footnotes  below.  Inclusion of shares shall  not  constitute  an
admission of beneficial ownership or voting and investment  power
over included shares.

     (2)    Includes 676,223 shares over which Dubuque  Bank  and
Trust,  Heartland  Financial's lead  bank  subsidiary,  has  sole
voting and investment power and 109,784 shares over which Dubuque
Bank and Trust has shared voting or investment power.

     (3)    Includes  shares  held by the Heartland  Partnership,
L.P., over which Mr. Fuller has sole voting and investment power,
as  well  as 38,034 shares held by a trust for which Mr. Fuller's
spouse  is a trustee and 77,848 shares held in a trust for  which
Mr. Fuller serves as co-trustee, over which Mr. Fuller has shared
voting and investment power.

     (4)    Mr.  Lynn S. Fuller, a former director  of  Heartland
Financial  and  a stockholder of more than 5% of the  outstanding
shares,  is  the general partner of Heartland Partnership,  L.P.,
and  in such capacity exercises sole voting and investment  power
over such shares.

     (5)    Includes  19,000 shares held by Mr. Conlan's  spouse,
over which Mr. Conlan has shared voting and investment power, and
14,000 shares held by the Heartland Partnership, L.P., over which
Mr.  Conlan  has no voting or investment power but in  which  Mr.
Conlan's spouse does have a beneficial interest.

     (6)    Includes 45,904 shares held by Mr. Falb's spouse,  as
trustee, over which Mr. Falb has no voting or investment power.

     (7)   Includes 1,500 shares held by Mr. Flynn's spouse in an
Individual Retirement Account, over which Mr. Flynn has no voting
or investment power.

     (8)    Includes  an aggregate of 5,095 shares  held  by  Mr.
Fuller's  spouse and minor children and 77,848 shares held  in  a
trust  for which Mr. Fuller serves as co-trustee, over which  Mr.
Fuller  has  shared voting and investment power. Includes  14,000
shares  held by the Heartland Partnership, L.P., over  which  Mr.
Fuller  has no voting or investment power but in which Mr. Fuller
does have a beneficial interest.

     (9)    Includes an aggregate of 14,800 shares  held  by  Mr.
Schmidt's  spouse and minor children and 488 shares held  by  Mr.
Schmidt  jointly  with  his spouse, over which  Mr.  Schmidt  has
shared voting and investment power.

    (10)  Includes an aggregate of 235,600 shares held by various
trusts  of  which Mr. Woodward is a trustee and  over  which  Mr.
Woodward has shared voting and investment power. Mr. Woodward has
full power of attorney for 5,712 shares held by his mother. Also,
Mr.  Woodward has shared voting and investment power over 120,200
shares  held  by  Woodward Communications,  Inc.,  of  which  Mr.
Woodward is a director on its board.

    (11)  Includes 6,333 shares held by Mr. Erickson jointly with
his  spouse,  over  which  Mr. Erickson  has  shared  voting  and
investment power.

     (12)  Includes 18,000 shares held by Mr. Horstmann's spouse,
over which Mr. Horstmann has shared voting and investment power.

     (13)  Includes 3,063 shares held by Mr. Peckosh jointly with
his  spouse,  over  which  Mr.  Peckosh  has  shared  voting  and
investment power, and 1,600 shares held by Mr. Peckosh's  spouse,
over which Mr. Peckosh has no voting and investment power.


     SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

    Section 16(a) of the Securities Exchange Act of 1934 requires
that  our directors, executive officers and 10% stockholders file
reports of ownership and changes in ownership with the Securities
and  Exchange  Commission.  Such persons  are  also  required  to
furnish  us  with  copies of all Section 16(a) forms  they  file.
Based solely upon our review of such forms, we are not aware that
any  of  our  directors, executive officers or  10%  stockholders
failed  to  comply with the filing requirements of Section  16(a)
during  2001,  except  Mr. Woodward failed  to  file  one  report
required by Section 16(a) of the Exchange Act for the disposition
of  shares resulting from the division of a trust of which he was
a trustee. Mr. Woodward is not a trustee for the new trust.

                     EXECUTIVE COMPENSATION

     The  following  table sets forth information concerning  the
compensation paid or granted to our chief executive  officer  and
to  each  of  the  other  four most highly compensated  executive
officers  of  Heartland  Financial or our  subsidiaries  for  the
fiscal year ended December 31, 2001:


                   SUMMARY COMPENSATION TABLE

                                           Annual Compensation
                                           -------------------
(a)                             (b)          (c)          (d)
                              Fiscal
                               Year
                              Ended
Name and Principal           December      Salary        Bonus
Position                        31         ($)(1)        ($)(2)
-------------------------   ----------    ---------     --------


Lynn B. Fuller                  2001      $215,000      $116,581
President and Chief             2000       200,000       103,231
Executive Officer of            1999       180,000        81,707
Heartland Financial

John K. Schmidt                 2001      $150,000      $ 65,843
Executive Vice President        2000       135,000        64,143
and Chief Financial Officer of  1999       118,000        32,931
Heartland Financial

Kenneth J. Erickson             2001      $130,000      $ 41,987
Executive Vice President of     2000       118,000        33,304
Heartland Financial             1999       109,000        36,040

Douglas J. Horstmann            2001      $116,000      $ 30,445
Senior Vice President of        2000       108,000        26,072
Heartland Financial             1999       105,000        28,234

Paul J. Peckosh                 2001      $102,000      $ 30,354
Senior Vice President of        2000        98,000        29,443
Heartland Financial             1999        94,250        25,828

     Long-term
     Compensation
                                       Awards
                               ---------------------
(a)                    (b)         (f)        (g)       (h)
                      Fiscal
                       Year               Securities
                      Ended    Restricted Underlying All Other
Name and Principal   December    Stock     Options/  Compensa-
Position                31     Awards ($)    SARs(#) tion($)(3)
------------------  ---------- ---------- ---------- ----------

Lynn B. Fuller         2001     $  ---        10,000   $23,236
President and Chief    2000        ---         9,000    22,671
Executive Officer of   1999        ---        24,000    21,974
Heartland Financial

John K. Schmidt        2001     $  ---         6,000   $23,974
Executive Vice         2000        ---         6,000    20,719
President and          1999        ---        16,000    19,497
Chief Financial
Officer of Heartland
Financial


Kenneth J. Erickson    2001     $  ---         2,000   $20,696
Executive Vice         2000        ---         3,000    19,290
President of Heartland 1999        ---        12,000    16,015
Financial

Douglas J. Horstmann   2001     $  ---         2,000   $18,014
Senior Vice President  2000        ---         2,000    17,054
of Heartland Financial 1999        ---         6,000    15,443

Paul J. Peckosh        2001     $  ---           500   $16,712
Senior Vice President  2000        ---         1,500    15,622
of Heartland Financial 1999        ---         6,000    15,191


     (1)  Includes amounts deferred under our retirement plan.

     (2)   The amounts shown represent amounts received under our
management incentive compensation plan.

     (3)    The  amounts shown represent amounts  contributed  on
behalf  of  the  respective officer to our retirement  plan,  the
aggregate  value  of  the  discount to  market  price  of  shares
purchased  under  our  employee stock purchase  plan  and/or  our
executive  restricted  stock purchase  plan,  and  the  allocable
portion  of  the  premium  paid  for  life  insurance  under  our
executive  death  benefit program. For Mr.  Fuller,  the  amounts
shown  include an automobile allowance of $1,493 for 2001, $1,611
for  2000 and $1,463 for 1999. For Mr. Schmidt, the amounts shown
include  an  automobile allowance of $2,573 for 2001, $2,280  for
2000  and  $1,082 for 1999. For 2001, 2000 and 1999,  the  amount
contributed  for  each  officer under  our  retirement  plan  was
$21,284, $20,500 and $19,988 for Mr. Fuller, $21,284, $20,581 and
$18,283  for  Mr. Schmidt, $20,508, $19,068 and $15,808  for  Mr.
Erickson,  $17,849,  $16,864 and $15,266 for  Mr.  Horstmann  and
$16,456,  $15,328  and  $14,909 for Mr.  Peckosh.  There  was  no
discount  realized  on  shares purchased under  our  stock  plans
during 2001, 2000 and 1999.

Stock Option Information

    The following table sets forth certain information concerning
the  number and value of stock options granted in the last fiscal
year to the individuals named in the summary compensation table:

                OPTION GRANTS IN LAST FISCAL YEAR

                        Individual Grants

(a)                           (b)          (c)           (d)
                                       % of Total
                                     Options Granted
                            Options    to Employees   Exercise or
                            Granted     in Fiscal      Base Price
Name                        (#) (1)        Year        ($/Share)
-----------------------   ------------ -----------    -----------

Lynn B. Fuller                10,000      22.35%        $13.00
John K. Schmidt                6,000      13.41%         13.00
Kenneth J. Erickson            2,000       4.47%         13.00
Douglas J. Horstmann           2,000       4.47%         13.00
Paul J. Peckosh                  500       1.12%         13.00


(a)                              (e)                    (f)
                                                    Grant Date
                              Expiration           Present Value
Name                             Date               ($) (2)(3)
----------------------        ----------           -------------

Lynn B. Fuller                 06/01/11               $ 30,000
John K. Schmidt                06/01/11                 18,000
Kenneth J. Erickson            06/01/11                  6,000
Douglas J. Horstmann           06/01/11                  6,000
Paul J. Peckosh                06/01/11                  1,500


     (1)   Options become exercisable in three equal portions  on
the  day after the third, fourth and fifth anniversaries  of  the
June 1, 2001, date of grant.

    (2)   The Black-Scholes valuation model was used to determine
the  grant date present values.  Significant assumptions include:
risk-free  interest rate, 5.22%; expected option life, 10  years;
expected volatility, 16.03%; expected dividends, 2.77%.

     (3)    The ultimate value of the options will depend on  the
future market price of our common stock, which cannot be forecast
with  reasonable accuracy. The actual value, if any, an executive
may  realize  upon the exercise of an option will depend  on  the
excess  of the market value of our common stock, on the date  the
option is exercised, over the exercise price of the option.

     The  following  table sets forth information concerning  the
stock  options at December 31, 2001, held by the named  executive
officers. No stock options were exercised during 2001 by  any  of
the named executive officers.

 AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FY-END
                        OPTION/SAR VALUES

(a)                    (b)      (c)              (d)
                                         Number of Securities
                     Shares             Underlying Unexercised
                   Acquired On  Value   Options/SARs at FY-End
                    Exercise   Realized          (#)
Name                 (#)(1)      ($)    Exercisable Unexercisable
------------------ ---------  --------  ----------- -------------

Lynn B. Fuller         ---      $---      96,000      67,000
John K. Schmidt        ---       ---      64,000      44,000
Kenneth J. Erickson    ---       ---      64,000      33,000
Douglas J. Horstmann   ---       ---      64,000      26,000
Paul J. Peckosh        ---       ---      48,000      20,000


(a)                                     (e)
                               Value of Unexercised
                                   In-the-Money
                               Options/SARs at FY-End
                                        ($)
Name                          Exercisable Unexercisable
--------------------          ----------- -------------
Lynn B. Fuller                 $343,520    $  6,400
John K. Schmidt                 229,014       4,266
Kenneth J. Erickson             229,014       4,266
Douglas J. Horstmann            229,014       4,266
Paul J. Peckosh                 171,760       3,200

(1)   On  February  28,  2002, the listed executives  acquired  a
portion of the shares underlying exercisable options. Mr.  Fuller
acquired  72,000 shares, Mr. Schmidt acquired 21,000 shares,  Mr.
Erickson  acquired 16,000 shares, Mr. Horstmann  acquired  10,668
shares and Mr. Peckosh acquired 24,000 shares.

Change of Control Agreements

      We have entered into a separate change of control agreement
with  each of the named executive officers and certain  other  of
our  officers.  These agreements provide that  if  employment  is
terminated  six months prior to a change in control of  Heartland
Financial  (as  defined in the agreements)  or  within  one  year
thereafter,  the  terminated officer  is  to  be  paid  severance
compensation  equal  to  a  multiple  of  such  officer's   total
compensation  (as  defined  in the agreements)  at  the  time  of
termination.  The  multiple varies for  each  officer,  up  to  a
maximum  of  four  times  total compensation.  Additionally,  the
agreements  provide  for the continuation of medical  and  dental
benefits  for  up  to  two years after such termination  and  the
payment of expenses for out-placement counseling for a period  of
one year, up to a maximum amount equal to twenty-five percent  of
total  compensation.  Messrs. Fuller, Schmidt  and  Erickson  are
prohibited by their respective agreements from competing with  us
or  our  subsidiaries within a designated geographic area  for  a
period of two years following the termination of employment.

Compensation Committee Report on Executive Compensation

      The incorporation by reference of this proxy statement into
any document filed with the Securities and Exchange Commission by
Heartland  Financial shall not be deemed to include the following
report   unless  such  report  is  specifically  stated   to   be
incorporated by reference into such document.

      The  compensation  committee administers  our  compensation
program.   In   determining  appropriate  levels   of   executive
compensation,  the  committee  has at  its  disposal  independent
reference  information regarding compensation ranges  and  levels
for  executive positions in comparable companies. In  determining
compensation   to   be  paid  to  executive   officers,   primary
consideration  is  given  to  quality long-term  earnings  growth
accomplished by achieving both financial and non-financial  goals
such  as  return  on  equity, earnings per share  and  asset  and
deposit growth. The primary objectives of this philosophy are to:

     -  encourage   a  consistent  and  competitive   return   to
        stockholders;

     -  reward bank and individual performances;

     -  provide  financial  rewards  for  performance  of   those
        having  a  significant impact on corporate profitability;
        and

     -  provide competitive compensation in order to attract  and
        retain key personnel.

      There  are three major components of our executive  officer
compensation:  base salary, annual incentive awards and long-term
incentive  awards.  The  process utilized  by  the  committee  in
determining  executive officer compensation  levels  for  all  of
these   components  is  based  upon  the  committee's  subjective
judgment and takes into account both qualitative and quantitative
factors.  No  specific weights are assigned to such factors  with
respect   to  any  compensation  component.  Among  the   factors
considered  by  the  committee are  the  recommendations  of  the
president  with  respect to the compensation  of  our  other  key
executive  officers.  However,  the  committee  makes  the  final
compensation decisions concerning such officers.

     We have adopted the Heartland Financial USA, Inc. 1993 Stock
Option  Plan. The stock option plan is intended to promote equity
ownership  in  Heartland Financial by our directors and  selected
officers and employees to increase their proprietary interest  in
the  success  of  Heartland Financial and to  encourage  them  to
remain  in the employ of Heartland Financial or our subsidiaries.
We  have  also purchased split-dollar life insurance policies  on
each of our executive officers.

     The compensation of Mr. Fuller, the chief executive officer,
during 2001 was based upon a number of factors, including:

     -  our compensation program;

     -  the  individual's  performance,  substantial  experience,
        expertise and length of service with our organization;

     -  progress toward our performance objectives; and

     -  compensation   of  officers  with  similar   duties   and
        responsibilities at comparable organizations.

                          Respectfully,
Mark C. Falb, James F. Conlan, Thomas L. Flynn, Robert Woodward


Compensation  Committee Interlocks and Insider  Participation  in
Compensation Decisions

      During the last completed fiscal year, in addition to  each
of  the members of the committee, Messrs. Fuller and Schmidt also
participated  in  committee  deliberations  concerning  executive
compensation.  However,  neither participated  in  any  decisions
regarding  their own compensation. Mr. Fuller serves as  chairman
of  the board, president and chief executive officer of Heartland
Financial. Mr. Schmidt is the executive vice president and  chief
financial officer of Heartland Financial and president and  chief
executive  officer of Dubuque Bank and Trust. All of the  regular
members of the committee also serve as directors of Dubuque  Bank
and Trust.

Stockholder Return Performance Presentation

      The incorporation by reference of this proxy statement into
any document filed with the Securities and Exchange Commission by
Heartland  Financial shall not be deemed to include the following
performance graph and related information unless such  graph  and
related information is specifically stated to be incorporated  by
reference into such document.

       The  following  graph  shows  a  five-year  comparison  of
cumulative total returns for Heartland Financial USA,  Inc.,  the
Nasdaq  Stock  Market (U.S.) and an index of Nasdaq Bank  Stocks.
Our  shares are traded in the over-the-counter market  under  the
symbol  "HTLF" and are eligible for quotation on the OTC Bulletin
Board.  Figures  for  our  common  stock  represent  inter-dealer
quotations, without retail markups, markdowns or commissions  and
do  not necessarily represent actual transactions. The graph  was
prepared at our request by Research Data Group, Inc.

        COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
           ASSUMES $100 INVESTED ON DECEMBER 31, 1996

         [GRAPH DEPICTING VALUES ON THE FOLLOWING TABLE]

*Total return assumes reinvestment of dividends

               Cumulative Total Return Performance

                                         December 31,
                              ----------------------------------
                              1996 1997  1998   1999  2000  2001

Heartland Financial USA, Inc.  100  116   169    166   131   132

Nasdaq Stock Market (U.S.)     100  122   173    321   193   153

Nasdaq Bank                    100  167   166    160   182   197


                  TRANSACTIONS WITH MANAGEMENT

      Directors  and  officers  of Heartland  Financial  and  our
subsidiaries,  and their associates, were customers  of  and  had
transactions  with us and one or more of our subsidiaries  during
2001.  Additional transactions may be expected to take  place  in
the   future.  All  outstanding  loans,  commitments   to   loan,
transactions in repurchase agreements and certificates of deposit
and  depository relationships, in the opinion of management, were
made  in  the  ordinary course of business, on substantially  the
same  terms,  including interest rates and collateral,  as  those
prevailing  at  the time for comparable transactions  with  other
persons  and  did  not  involve more  than  the  normal  risk  of
collectibility or present other unfavorable features.

      In  February 2002, Heartland Financial purchased loans made
by  our  lead bank subsidiary, Dubuque Bank and Trust, to several
directors and executive officers of Heartland Financial  and  our
subsidiaries in order to facilitate their exercise of options  to
purchase  Heartland Financial common stock. The current  rate  of
interest  on the loans is 5.60% and each loan expires on December
31,  2002,  with  the  ability to automatically  renew  for  four
successive one-year terms. The terms and conditions of the  loans
are such that Heartland Financial will not incur a loss or charge
to  income as a result of making these loans. Following is a list
of  those directors and executive officers of Heartland Financial
who,  as  of  the  date  of  this  proxy  statement,  have  loans
outstanding and the amount of the indebtedness: Lynn B. Fuller  -
$791,372;  John K. Schmidt - $190,917; $; Kenneth J.  Erickson  -
$147,000;  Douglas J. Horstmann - $104,000 and Paul J. Peckosh  -
$236,048.

                     AUDIT COMMITTEE REPORT

      The incorporation by reference of this proxy statement into
any document filed with the Securities and Exchange Commission by
Heartland  Financial shall not be deemed to include the following
report   unless  such  report  is  specifically  stated   to   be
incorporated by reference into such document.

      The  audit committee assists the board in carrying out  its
oversight  responsibilities for our financial reporting  process,
audit  process  and internal controls. The audit  committee  also
reviews  the audited financial statements and recommends  to  the
board  that  they be included in our annual report on Form  10-K.
The committee is comprised solely of independent directors.

      The  audit committee has reviewed and discussed our audited
financial statements for the fiscal year ended December 31, 2001,
with  our management and KPMG LLP, our independent auditors.  The
committee  has also discussed with KPMG LLP the matters  required
to  be  discussed  by  SAS  61 (Codification  for  Statements  on
Auditing Standards) as well as having received and discussed  the
written  disclosures  and the letter from KPMG  LLP  required  by
Independence   Standards  Board  Statement  No.  1  (Independence
Discussions  with  Audit Committees). Based  on  the  review  and
discussions  with  management and KPMG  LLP,  the  committee  has
recommended to the board that the audited financial statements be
included  in  our annual report on Form 10-K for the fiscal  year
ended  December  31,  2001, for filing with  the  Securities  and
Exchange Commission.

                          Respectfully,
Mark C. Falb, James F. Conlan, Thomas L. Flynn, Robert Woodward


             RELATIONSHIP WITH INDEPENDENT AUDITORS

      Our  board of directors has appointed KPMG LLP  to  be  the
independent  auditors  for the fiscal year  ending  December  31,
2002,   and   recommends   that  the  stockholders   ratify   the
appointment.  KPMG LLP has been our auditor since  June  1994.  A
representative of KPMG LLP is expected to attend the meeting  and
will be available to respond to appropriate questions and to make
a  statement  if  he  or she so desires. If  the  appointment  of
independent  auditors  is  not  ratified,  the  matter   of   the
appointment  will  be considered by the board of  directors.  The
board  of  directors  recommends that you vote  your  shares  FOR
ratification of this appointment.

Audit Fees

      Our  independent  auditor during 2001  was  KPMG  LLP.  The
aggregate fees and expenses billed by KPMG LLP in connection with
the  audit of our annual financial statements as of and  for  the
year ended December 31, 2001, and for the required review of  our
financial information included in our Form 10-Q filings  for  the
year 2001 was $95,000.

Financial Information Systems Design and Implementation Fees

      KPMG  LLP  did  not perform nor bill us for these  services
during 2001.

All Other Fees

      The aggregate fees and expenses billed by KPMG LLP for  all
other services rendered to us for 2001 was $76,450.

     The audit committee, after consideration of the matter, does
not  believe  the  rendering of these services  by  KPMG  LLP  is
incompatible  with maintaining its independence as our  principal
auditor.


          STOCKHOLDER PROPOSALS FOR 2003 ANNUAL MEETING

      Any proposals of stockholders intended for presentation  at
the 2003 annual meeting of stockholders must be received by us on
or  before December 11, 2002, and must otherwise comply with  our
bylaws.

                   FAILURE TO INDICATE CHOICE

      If  any stockholder fails to indicate a choice in items (1)
or (2) on the proxy card, the shares of such stockholder shall be
voted FOR in each instance.

                              By order of the Board of Directors

                              /s/ Lynn B. Fuller
                              -----------------------------------
                              Lynn B. Fuller
                              Chairman of the Board

Dubuque, Iowa
April 10, 2002

               ALL STOCKHOLDERS ARE URGED TO SIGN
                 AND MAIL THEIR PROXIES PROMPTLY



                            EXHIBIT A

                  HEARTLAND FINANCIAL USA, INC.
                 CHARTER OF THE AUDIT COMMITTEE
                    OF THE BOARD OF DIRECTORS


I.  Audit Committee Purpose

The  Audit  Committee is appointed by the Board of  Directors  to
assist  the  Board  in fulfilling its oversight responsibilities.
The Audit Committee's primary duties and responsibilities are to:

-    Monitor  the integrity of the Company's financial  reporting
     process  and systems of internal controls regarding finance,
     accounting, and legal compliance;
-    Monitor  the  independence and performance of the  Company's
     independent auditors and internal auditing department;
-    Provide  an  avenue of communication among  the  independent
     auditors, management, the internal audit function,  and  the
     Board of Directors;
-    Encourage adherence to, and continuous improvement  of,  the
     Company's policies, procedures, and practices at all levels;
-    Review areas of potential significant financial risk to  the
     Company; and
-    Monitor compliance with legal and regulatory requirements.

The   Audit   Committee  has  the  authority   to   conduct   any
investigation appropriate to fulfilling its responsibilities, and
it has direct access to the independent auditors and the internal
audit function, as well as anyone in the organization.  The Audit
Committee  has  the ability to retain, at the Company's  expense,
special  legal, accounting, or other consultants  or  experts  it
deems necessary in the performance of its duties.


II. Audit Committee Composition and Meetings

The Audit Committee shall be comprised of three or more directors
as determined by the Board, each of whom shall be independent non-
executive  directors,  free  from  any  relationship  that  would
interfere  with the exercise of his or her independent  judgment.
All members of the Committee shall have a basic understanding  of
finance  and  accounting  and  be able  to  read  and  understand
fundamental financial statements, and at least one member of  the
Committee  shall have accounting or related financial  management
expertise.

Audit  Committee  members  shall be appointed  by  the  Board  on
recommendation of the Nominating Committee. If an Audit Committee
Chair  is not designated or present, the members of the Committee
may   designate  a  Chair  by  majority  vote  of  the  Committee
membership.

The Committee shall meet at least three times annually, or more
frequently as circumstances dictate, and make regular reports to
the Board.


III. Audit Committee Responsibilities and Duties

The Audit Committee shall:

1.   Review  and reassess the adequacy of this Charter  at  least
     annually,  and recommend any proposed changes to  the  Board
     for approval.

2.   Review  the  Company's  annual audited financial  statements
     prior to filing or distribution. Discuss with management and
     independent auditors significant issues regarding accounting
     principles, practices and judgments.

3.   Review  with  management  and the independent  auditors  the
     Company's   quarterly  financial  results  or  other   items
     required  to  be  communicated by the  independent  auditors
     under  SAS No. 61 or SAS No. 90 either prior to the  release
     of  earnings  or before filing as considered appropriate  by
     notification   by   KPMG.  Include  a  discussion   of   any
     significant changes to the Company's accounting.  The  Chair
     of  the  Audit  Committee  may represent  the  entire  Audit
     Committee for purposes of this review.

4.   In  consultation  with management, the independent  auditors
     and  the internal audit function, consider the integrity  of
     the  Company's  financial reporting processes and  controls.
     Participate in regularly scheduled meetings with management,
     the internal audit function and the independent auditors  to
     discuss  any  significant  risk  exposures  and  the   steps
     management  has  taken to monitor, control and  report  such
     exposures.  Review  significant  findings  reported  by  the
     independent  auditors  and  the  internal  audit   function,
     together with management responses.

5.   The  independent auditors are ultimately accountable to  the
     Audit  Committee  and  the  Board of  Directors.  The  Audit
     Committee  shall review the independence and performance  of
     the  auditors  and  annually  recommend  to  the  Board   of
     Directors  the  appointment of the independent  auditors  or
     approve   any   discharge  of  auditors  when  circumstances
     warrant.

6.   Receive and review the annual engagement letter, and approve
     the   fees  and  other  compensation  to  be  paid  to   the
     independent auditors.

7.   On  an  annual basis, the Committee should receive from  the
     independent  auditors  the letter required  by  Independence
     Standards   Board   Statement  No.  1   (and   any   related
     amendments),  and discuss with the independent auditors  all
     significant  relationships they have with the  Company  that
     could impair the auditors' independence.

8.   Review the independent auditors' audit plan - discuss scope,
     staffing, locations, reliance upon management, and  internal
     audit  function  and general audit approach,  prior  to  the
     audit.

9.   Discuss with the independent auditor the matters required to
     be  discussed by Statement on Auditing Standards No. 61  and
     90  relating to the conduct of the audit. Such review should
     also include:

       (a)  Any  problems  or  difficulties  encountered  in  the
            course  of the audit work, including any restrictions
            on  the  scope  of activities or access  to  required
            information;
       (b)  Any  management  letter provided by the  auditor  and
            the Company's response to that letter;
       (c)  Any  changes  required in the planned  scope  of  the
            internal audit;
       (d)  The internal audit vendor responsibilities;
       (e)  Selection  of  new or changes to accounting  policies
            or   a   change   in  the  application  of   existing
            accounting policies;
       (f)  Significant  estimates, judgments  and  uncertainties
            in  management's preparation of financial statements;
            and
       (g)  Unusual transactions.

10.  Consider  the  independent  auditor's  judgment  about   the
     quality  and  appropriateness of  the  Company's  accounting
     principles as applied in its financial reporting.

11.  Review the Annual Internal Audit Plan of the internal  audit
     function, and its performance under said plan, including the
     fees  to  be  paid.  The internal audit  function  shall  be
     responsible  to  senior  management,  but  have   a   direct
     reporting  responsibility to the Board of Directors  through
     the  Committee. Changes in the internal audit function shall
     be subject to Committee approval.

12.  Review  the appointment, performance and replacement of  the
     internal  audit function (firm). Discuss with  the  internal
     audit function all significant relationships they have  with
     the   Company   that  would  impair  their  objectivity   in
     accordance  with  Statement on Auditing  Standards  No.  60.
     Recommend  to  the  Board retention or  replacement  of  the
     function.

13.  Review  significant reports prepared by the  internal  audit
     function  together with management's response and  follow-up
     to these reports.

14.  On  at  least  an  annual  basis obtain  from  the  external
     auditors all copies of attorney letters discussing any legal
     matters  that  could  have  a  significant  impact  on   the
     Company's  financial  statements, the  Company's  compliance
     with  applicable laws and regulations and inquiries received
     from regulators or governmental agencies. Review all reports
     concerning any significant fraud or regulatory noncompliance
     that  occurs  at  the  Company. This review  should  include
     consideration  of  the  internal  controls  that  should  be
     strengthened  to reduce the risk of a similar event  in  the
     future.

15.  Annually prepare a report to shareholders as required by the
     Securities  and  Exchange Commission. The report  should  be
     included in the Company's annual proxy statement.

16.  Advise the Board with respect to the Company's policies  and
     procedures  regarding compliance with  applicable  laws  and
     regulations  and  with  the Company's  Code  of  Conduct  as
     reported  to committee by regulatory agencies, external  and
     internal auditors and legal counsel.

17.  Meet  as  needed  with  the  chief  financial  officer,  the
     internal  audit  function  and the  independent  auditor  in
     executive sessions.

18.  Perform  any other activities consistent with this  Charter,
     the  Company's by-laws, and governing law, as the  Committee
     or the Board deems necessary or appropriate.

19.  Maintain minutes of meetings and periodically report to  the
     Board  of  Directors on significant results of the foregoing
     activities.

While the Audit Committee has the responsibilities and powers set
forth  in this Charter, it is not the duty of the Audit Committee
to  plan  or  conduct audits or to determine that  the  Company's
financial  statements  are  complete  and  accurate  and  are  in
accordance with generally accepted accounting principles. This is
the responsibility of management. Nor is it the duty of the Audit
Committee to conduct investigations, to resolve disagreements, if
any,  between management and the independent auditor or to assure
compliance  with laws and regulations and the Company's  Code  of
Conduct. This is the responsibility of the full Board.



                             [LOGO]
                  Heartland Financial USA, Inc.

                           Proxy Card

    PROXY FOR COMMON SHARES SOLICITED ON BEHALF OF THE BOARD
     OF DIRECTORS FOR THE ANNUAL MEETING OF STOCKHOLDERS OF
    HEARTLAND FINANCIAL USA, INC. TO BE HELD ON MAY 22, 2002

      The undersigned hereby appoints Lynn B. Fuller and John  K.
Schmidt,  or  either  one of them acting in the  absence  of  the
other, with power of substitution, attorneys and proxies, for and
in  the name and place of the undersigned, to vote the number  of
common  shares that the undersigned would be entitled to vote  if
then personally present at the annual meeting of stockholders  of
Heartland  Financial  USA,  Inc., to be  held  at  the  corporate
headquarters  located at 1398 Central Avenue, Dubuque,  Iowa,  on
the  22nd  day  of May, 2002, at 1:30 p.m., local  time,  or  any
adjournments or postponements thereof, upon the matters set forth
in  the Notice of Annual Meeting and Proxy Statement, receipt  of
which is hereby acknowledged, as follows:


1.   ELECTION OF DIRECTORS:
     [  ] FOR all                    [  ] WITHHOLD AUTHORITY
     nominees listed                to vote for all nominees
     below (except as               listed below
     marked to the
     contrary below)

(INSTRUCTIONS:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY  INDIVIDUAL
NOMINEE,  STRIKE A LINE THROUGH THE NOMINEE'S NAME  IN  THE  LIST
BELOW.)

Class  III  (Term Expires 2005):  James F. Conlan and  Thomas  L.
Flynn

2.   APPROVE  THE APPOINTMENT OF KPMG LLP as Heartland  Financial
     USA,  Inc.'s  independent public accountants  for  the  year
     ending December 31, 2002:

     [ ] FOR             [ ] AGAINST              [ ] ABSTAIN

4.   In  accordance with their discretion, upon all other matters
     that   may  properly  come  before  said  meeting  and   any
     adjournments or postponements thereof.

THIS  PROXY  WHEN PROPERLY EXECUTED WILL BE VOTED IN  THE  MANNER
DIRECTED  HEREIN BY THE UNDERSIGNED STOCKHOLDER.  IF NO DIRECTION
IS  MADE, THIS PROXY WILL BE VOTED FOR THE NOMINEES LISTED  UNDER
PROPOSAL 1 AND FOR PROPOSAL 2.


                              Dated:                  , 2002
                                    ------------------

                              Signature(s)
                                          ------------------

                              ------------------------------

NOTE:   PLEASE  DATE PROXY AND SIGN IT EXACTLY AS NAME  OR  NAMES
APPEAR  ABOVE.   ALL JOINT OWNERS OF SHARES SHOULD  SIGN.   STATE
FULL  TITLE  WHEN  SIGNING  AS EXECUTOR, ADMINISTRATOR,  TRUSTEE,
GUARDIAN,  ETC.   PLEASE  RETURN SIGNED  PROXY  IN  THE  ENCLOSED
ENVELOPE.