SCHEDULE 14A INFORMATION

   Proxy Statement Pursuant to Section 14(a) of the Securities
             Exchange Act of 1934 (Amendment No.  )

Filed by the Registrant [ X]
Filed by a Party other than the Registrant [  ]

Check the appropriate box:


[  ] Preliminary Proxy Statement           [  ]   Confidential,
for Use
                                           of the Commission
                                           Only (as permitted by
                                           Rule 14a-6(e)(2))
[ X] Definitive Proxy Statement
[  ] Definitive Additional Materials
[  ] Soliciting Material Pursuant to Section 240.14a-11(c) or
     Section 240.14a-12


                  HEARTLAND FINANCIAL USA, INC.
        (Name of Registrant as Specified in its Charter)


    (Name of Person(s) Filing Proxy Statement, if other than
                           Registrant)

Payment of Filing Fee (Check the appropriate box):

[ X] No fee required

[  ] Fee computed on table below per Exchange Act Rules 14a-
     6(i)(4) and 0-11.

     1)   Title of each class of securities to which transaction
     applies:

     2)  Aggregate number of securities to which transaction
     applies:

     3)  Per unit price or other underlying value of transaction
     computed pursuant to Exchange Act Rule 0-11 (Set forth the
     amount on which the filing fee is calculated and state how
     it was determined):

     4)  Proposed maximum aggregate value of transaction:

     5)  Total fee paid:

[  ] Fee paid previously with preliminary materials.

[  ] Check box if any part of the fee is offset as provided by
     Exchange Act Rule 0-11(a)(2) and identify the filing for
     which the offsetting fee was paid previously. Identify the
     previous filing by registration statement number, or the
Form
     or Schedule and the date of its filing.

     1)  Amount Previously Paid:

     2)  Form, Schedule, or Registration Statement No.:

     3)  Filing Party:

     4)  Date Filed:



[LOGO]
Heartland Financial USA, Inc.



                              April 4, 2001



Dear Fellow Stockholder:

     You are cordially invited to attend the annual stockholders'
meeting  of  Heartland Financial USA, Inc.  to  be  held  at  the
corporate headquarters, located at 1398 Central Avenue,  Dubuque,
Iowa,  on Wednesday, May 16, 2001, at 1:30 p.m.  The accompanying
notice  of  annual  meeting of stockholders and  proxy  statement
discuss  the business to be conducted at the meeting.  A copy  of
our  2000  Annual  Report to Stockholders is  enclosed.   At  the
meeting  we  shall report on operations and the outlook  for  the
year ahead.

     Your board of directors has nominated three persons to serve
as  Class II directors and also proposes to amend our certificate
of  incorporation to increase the number of authorized shares  of
common stock from 12,000,000 to 16,000,000 shares.  Additionally,
our  management has selected and recommends that you  ratify  the
selection  of  KPMG  LLP  to continue as our  independent  public
accountants for the year ending December 31, 2001.

     We  recommend  that you vote your shares  for  each  of  the
director nominees and in favor of the proposals.

      We  encourage you to attend the meeting in person.  Whether
or  not  you plan to attend, however, please complete,  sign  and
date  the  enclosed  proxy  and return  it  in  the  accompanying
postpaid  return  envelope as promptly as  possible.   This  will
ensure that your shares are represented at the meeting.

      We  look  forward with pleasure to seeing you and  visiting
with you at the meeting.


                              With best personal wishes,

                              /s/ Lynn B. Fuller
                              -----------------------------
                              Lynn B. Fuller
                              Chairman of the Board


   1398 Central Avenue - Dubuque, Iowa 52001 - (319) 589-2100



[LOGO]
Heartland Financial USA, Inc.



            NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                     TO BE HELD MAY 16, 2001



TO THE STOCKHOLDERS:

      The  annual meeting of stockholders of HEARTLAND  FINANCIAL
USA,  INC.  will  be  held  at our corporate  headquarters,  1398
Central  Avenue, Dubuque, Iowa, on Wednesday, May  16,  2001,  at
1:30  p.m.,  for the purpose of considering and voting  upon  the
following matters:

     1.   to elect three Class II directors.

     2.   to amend Article IV of our certificate of incorporation
          to  increase the number of authorized shares of  common
          stock,  $1.00  par value per share, from 12,000,000  to
          16,000,000 shares.

     3.   to  approve  the appointment of KPMG LLP as independent
          public  accountants for the fiscal year ending December
          31, 2001.

     4.   to  transact  such other business as  may  properly  be
          brought  before  the  meeting or  any  adjournments  or
          postponements of the meeting.

     The board of directors is not aware of any other business to
come before the meeting.  Stockholders of record at the close  of
business on March 21, 2001, are the stockholders entitled to vote
at  the  meeting  and  any adjournments or postponements  of  the
meeting.   In  the  event there are not sufficient  votes  for  a
quorum or to approve or ratify any of the foregoing proposals  at
the  time of the annual meeting, the meeting may be adjourned  or
postponed in order to permit further solicitation of proxies.

                              By order of the Board of Directors

                              /s/ Lois K. Pearce
                              ----------------------------------
                              Lois K. Pearce
                              Secretary

Dubuque, Iowa
April 4, 2001


IMPORTANT:  THE PROMPT RETURN OF PROXIES WILL SAVE US THE EXPENSE
OF  FURTHER  REQUESTS  FOR PROXIES TO  ENSURE  A  QUORUM  AT  THE
MEETING.    A  SELF-ADDRESSED  ENVELOPE  IS  ENCLOSED  FOR   YOUR
CONVENIENCE.  NO POSTAGE IS REQUIRED IF MAILED WITHIN THE  UNITED
STATES.



[LOGO]
Heartland Financial USA, Inc.

                         PROXY STATEMENT

     This  proxy  statement is furnished in connection  with  the
solicitation  by  the  board of directors of Heartland  Financial
USA,  Inc.  of  proxies  to be voted at  the  annual  meeting  of
stockholders.   This  meeting is to  be  held  at  our  corporate
headquarters  located at 1398 Central Avenue, Dubuque,  Iowa,  on
Wednesday,  May  16, 2001, at 1:30 p.m. local  time,  or  at  any
adjournments or postponements of the meeting.

    Heartland Financial, a Delaware corporation, is a diversified
financial  services  holding company  headquartered  in  Dubuque,
Iowa.   We  offer  full-service  community  banking  through  six
banking  subsidiaries  with a total of 31  banking  locations  in
Iowa,  Illinois, Wisconsin and New Mexico.  In addition, we  have
separate   subsidiaries   in   the  consumer   finance,   vehicle
leasing/fleet   management,  insurance  agency   and   investment
management  businesses.  Our primary strategy is to  balance  our
focus   on   increasing  profitability  with  asset  growth   and
diversification  through acquisitions, de novo  bank  formations,
branch   openings   and   expansion  into   non-bank   subsidiary
activities.

     The  proxy statement and the accompanying notice of  meeting
and  proxy are first being mailed to holders of shares of  common
stock, par value $1.00 per share, on or about April 4, 2001.


Voting Rights and Proxy Information

     All shares of common stock represented at the annual meeting
by  properly executed proxies received prior to or at the  annual
meeting, and not revoked, will be voted at the annual meeting  in
accordance with the instructions thereon.  If no instructions are
indicated,  properly  executed proxies  will  be  voted  for  the
nominees  and  for adoption of the proposals set  forth  in  this
proxy  statement.  A majority of the shares of the  common  stock
present  in  person  or represented by proxy  will  constitute  a
quorum for purposes of the meeting.  Abstentions and broker  non-
votes will be counted for purposes of determining a quorum.

     Stockholders of record on our books at the close of business
on March 21, 2001, will be entitled to vote at the meeting or any
adjournments or postponements of the meeting.  On March 21, 2001,
we  had  outstanding 9,618,210 shares of common stock, with  each
share entitling its owner to one vote on each matter submitted to
a  vote at the annual meeting.  Directors shall be elected  by  a
plurality of the votes present in person or represented by  proxy
at  the  meeting and entitled to vote.  In order to  approve  the
proposal  to amend the certificate of incorporation and  increase
the  number  of authorized shares, the affirmative  vote  of  the
majority  of shares entitled to vote on the proposal is required.
In  all  other matters, the affirmative vote of the  majority  of
shares  present in person or represented by proxy at the  meeting
and  entitled to vote on the subject matter shall be required  to
constitute stockholder approval.  Abstentions will be treated  as
votes  against any proposal, and broker non-votes  will  have  no
effect on the vote.

     We  would like to have all stockholders represented  at  the
annual  meeting.   Whether  or not you  plan  to  attend,  please
complete, sign and date the enclosed proxy and return it  in  the
accompanying postpaid return envelope as promptly as possible.  A
proxy  given pursuant to this solicitation may be revoked at  any
time before it is voted by:


       -     executing and delivering to our corporate  secretary
       a  later dated proxy relating to the same shares prior  to
       the exercise of such proxy;

       -     filing  with our corporate secretary, at  or  before
       the  meeting,  a  written notice of revocation  bearing  a
       later date than the proxy; or

       -     attending the meeting and voting in person (although
       attendance  at  the  meeting will not  in  and  of  itself
       constitute revocation of a proxy).

     Any  written notice revoking a proxy should be delivered  to
Ms.  Lois  K. Pearce, Secretary, Heartland Financial  USA,  Inc.,
1398 Central Avenue, Dubuque, Iowa 52001.


                     ELECTION OF DIRECTORS

      At  the annual meeting to be held on May 16, 2001, you will
be  entitled to elect three Class II directors for terms expiring
in  2004.   The  directors are divided into three classes  having
staggered  terms  of  three  years.  Each  of  the  nominees  for
election  as  a Class II director is an incumbent  director.   We
have  no  knowledge that any of the nominees will  refuse  or  be
unable  to  serve, but if any of the nominees become  unavailable
for  election,  the  holders  of proxies  reserve  the  right  to
substitute  another  person of their choice  as  a  nominee  when
voting at the meeting.

     Set  forth below is information concerning the nominees  for
election  and for the other directors whose terms of office  will
continue after the meeting, including the age, year first elected
a  director  and business experience of each during the  previous
five  years  as  of March 21, 2001.  Unless otherwise  indicated,
each  person has held the positions indicated for at  least  five
years.   The nominees for Class II directors, if elected  at  the
annual  meeting,  will serve for a three-year  term  expiring  in
2004. The board of directors recommends that you vote your shares
FOR each of the nominees for director.

                            NOMINEES

                    Served as
                    Heartland
                    Financial      Position with Heartland
                    USA, Inc.           Financial USA, Inc. and
Name                Director             its Subsidiaries and
(Age)                      Since         Principal Occupation
------------------  ---------      ------------------------

CLASS II
(Term Expires 2004)

Mark C. Falb          1995         Director of Dubuque Bank and
(Age 53)
                                   Trust; Director of Citizens

Finance (1997-present);

Chairman of the Board and

Chief Executive Officer of

Westmark Enterprises, Inc. and

Kendall/Hunt Publishing

Company

John K. Schmidt(1)                   2001         Executive Vice
                                   President and
(Age 41)                                                    Chief
                                   Financial Officer of

Heartland Financial;

President and Chief Executive

Officer (2000-present) and

Senior Vice President and

Chief Financial Officer (1992-

2000) of Dubuque Bank and

Trust; Director of Keokuk

Bancshares, Inc. (1997-

present); Vice President of

ULTEA (1996-present) and

Treasurer of Citizens

Finance

Robert Woodward                           1987         Director
                                   of Dubuque Bank and
(Age 64)                                                    Trust
                                   and Citizens Finance;

Chairman of the Board and

Chief Executive Officer of

Woodward Communications, Inc.

(1)  Mr. Schmidt was appointed in February 2001 to fill the
vacancy on the board of directors created by the death of James
A. Schmid, the Vice Chairman of the Board who had served as a
director of Heartland Financial since 1981.


                      CONTINUING DIRECTORS

                    Served as
                    Heartland
                    Financial      Position with Heartland
                    USA, Inc.           Financial USA, Inc. and
Name                Director             its Subsidiaries and
(Age)                      Since         Principal Occupation
------------------  ---------      ------------------------

CLASS III
(Term Expires 2002)

James F. Conlan            2000         Director of Dubuque Bank
and
(Age 37)                                                    Trust
                                   (1999-present); Attorney at
                                   Law, Partner   (1996-present)
                                   and Associate(1988-1996) of
                                   Sidley & Austin

Evangeline K. Jansen       1981         Director of Dubuque Bank
and
(Age 84                            Trust and Citizens Finance

CLASS I
(Term Expires 2003)

Lynn B. Fuller        1987         Chairman of the Board (2000-
(Age 51)                           present), President (1990-
                                   present) and Chief Executive
                                   Officer (1999-present) of
                                   Heartland Financial; Director,
                                   Vice Chairman of the Board
                                   (2000-present), President
                                   (1987-1999) and Chief
                                   Executive Officer (1986-1999)
                                   of Dubuque Bank and Trust;
                                   Director of Wisconsin
                                   Community Bank (1997-present),
                                   New Mexico Bank & Trust (1998-
                                   present), Galena State Bank,
                                   First Community Bank,
                                   Riverside Community Bank and
                                   Keokuk Bancshares; Director
                                   and President of Citizens
                                   Finance; Director and Chairman
                                   of ULTEA (1996-present)

Gregory R. Miller     1994         Executive Vice President of
(Age 52)                                                    of
                                   Heartland Financial(1996-
                                   1998); Director     (1987-
                                   present), Vice Chairman(1998-
                                   present), President and Chief
                                   Executive Officer (1988-1997)
                                   of First Community Bank;
                                   President and Chief Executive
                                   Officer of Keokuk
                                   Bancshares(1990-1997); Senior
                                   Vice President and Portfolio
                                   Manager of Chicago Capital
                                   Fund Management (1998-2000);
                                   President and Chief Executive
                                   Officer of Erlang Technologies
                                   (2000-present)


     All  of  our  directors  will  hold  office  for  the  terms
indicated, or until their respective successors are duly  elected
and  qualified.   There  are  no arrangements  or  understandings
between  Heartland  Financial and any other  person  pursuant  to
which   any  of  our  directors  have  been  selected  for  their
respective positions.  With the exception of Mr. Conlan,  who  is
the  brother-in-law  of Mr. Fuller, no member  of  the  board  of
directors  is  related  to  any other  member  of  the  board  of
directors.

Meetings of the Board of Directors and Committees

      Regular  meetings  of  the  board  of  directors  are  held
quarterly.  During 2000, the board of directors held four regular
meetings  and  six  special  meetings.   With  the  exception  of
directors Miller and Conlan, all directors during their terms  of
office  in  2000  attended at least 75% of the  total  number  of
meetings  of the board of directors and of meetings held  by  all
committees  of the board on which any such director served.   Mr.
Miller was newly appointed to the compensation committee in 2000,
and  meeting  dates conflicted with previous travel  plans.   Mr.
Conlan was newly appointed in 2000 to fill a vacancy on the board
and  missed one of three meetings because it was not possible  to
notify  him of a special meeting due to business travel.   We  do
not  currently have a standing nominating committee.  Rather, the
entire board participates in the process of selecting nominees to
fill vacancies on the board. The board of directors will consider
nominees   recommended   by  stockholders   provided   any   such
recommendation is made in writing and delivered to the  corporate
secretary as further provided in our bylaws.

    The compensation committee, currently consisting of directors
Falb,  Jansen, Woodward and Miller, meets to review  the  salary,
other compensation and performance of the chief executive officer
and  each  of  the other executive officers named in the  summary
compensation table and recommends adjustments.  James  A.  Schmid
had  served as chairman of the compensation committee  until  his
death  in  February 2001. During 2000, the compensation committee
met twice.

     The  audit committee recommends independent auditors to  the
board,  reviews  the results of the auditors'  services,  reviews
with  management and the internal auditor the systems of internal
control and internal audit reports and assures that the books and
records   are  kept  in  accordance  with  applicable  accounting
principles  and  standards.   The  audit  committee  charter   is
attached  as  Exhibit  A.  Currently, the members  of  the  audit
committee are directors Falb, Jansen, Woodward and Miller.  James
A. Schmid had served as chairman of the audit committee until his
death  in  February  2001. During 2000, the audit  committee  met
twice.

Compensation of Directors

     Each  of our directors is paid a fee of $450 for each  board
meeting  attended  and $275 for each committee meeting  attended,
except that Messrs. Fuller and Schmidt receive no fees for  their
services as director.


         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
                         AND MANAGEMENT

     The  following  table  sets forth certain  information  with
respect to the beneficial ownership of our common stock at  March
21,  2001, by each person known by us to be the beneficial  owner
of more than 5% of the outstanding common stock, by each director
or  nominee,  by  each  executive officer named  in  the  summary
compensation  table  below  and by all  directors  and  executive
officers  of  Heartland Financial USA, Inc. as a  group.   Unless
otherwise noted, the address of each five percent stockholder  is
1398 Central Avenue, Dubuque, Iowa 52001.


                              Amount and Nature
Name of Individual and          of Beneficial          Percent of
Number of Persons in Group      Ownership (1)             Class
--------------------------    ------------------  ----------

5% Stockholders and Directors

Dubuque Bank and Trust Company     733,786 (2)        7.6%
Lynn S. Fuller                     884,570 (3)        9.2%
Heartland Partnership, L.P.        556,000 (4)        5.8%

James F. Conlan                     42,364 (5)         *
Mark C. Falb                       182,574 (6)        1.9%
Lynn B. Fuller                     358,980 (7)        3.7%
Evangeline K. Jansen               915,902 (8)        9.5%
Gregory R. Miller                  221,908 (9)        2.3%
John K. Schmidt                     93,724 (10)       1.0%
Robert Woodward                    443,334 (11)       4.6%

Other Executive Officers

Kenneth J. Erickson                103,233 (12)       1.1%
Douglas J. Horstmann                99,721 (13)       1.0%
Paul J. Peckosh                     83,820 (14)        *
All directors and
executive officers
as a group (11 persons)          2,627,256           27.3%

* Less than one percent

      (1)  The information contained in this column is based upon
information furnished to Heartland Financial by the persons named
above  and the members of the designated group.  Amounts reported
include shares held directly as well as shares which are held  in
retirement  accounts and shares held by certain  members  of  the
named  individuals' families or held by trusts of which the named
individual is a trustee or substantial beneficiary, with  respect
to  which  shares the respective director may be deemed  to  have
sole or shared voting and/or investment power.  Also included are
shares obtainable through the exercise of options within 60  days
of  the  date of the information presented in this table  in  the
following  amounts:   Mr. Lynn B. Fuller  -  96,000  shares;  Mr.
Miller  -  44,000  shares; Mr. Peckosh - 48,000  shares;  Messrs.
Schmidt, Erickson and Horstmann - 64,000 shares and all directors
and  executive officers as a group - 444,000 shares.  The  nature
of  beneficial ownership for shares shown in this column is  sole
voting and investment power, except as set forth in the footnotes
below.  Inclusion of shares shall not constitute an admission  of
beneficial ownership or voting and investment power over included
shares.

     (2)    Includes 335,492 shares over which Dubuque  Bank  and
Trust,  Heartland Financial's leading bank subsidiary,  has  sole
voting and investment power and 398,296 shares over which Dubuque
Bank and Trust has shared voting or investment power.

     (3)    Includes  shares  held by the Heartland  Partnership,
L.P., over which Mr. Fuller has sole voting and investment power,
as  well  as 37,284 shares held by a trust for which Mr. Fuller's
spouse  is a trustee and 77,848 shares held in a trust for  which
Mr. Fuller serves as co-trustee, over which Mr. Fuller has shared
voting and investment power.


     (4)    Mr.  Lynn S. Fuller, a former director  of  Heartland
Financial  and  a stockholder of more than 5% of the  outstanding
shares,  is  the general partner of Heartland Partnership,  L.P.,
and  in such capacity exercises sole voting and investment  power
over such shares.

     (5)    Includes  19,000 shares held by Mr. Conlan's  spouse,
over which Mr. Conlan has shared voting and investment power, and
14,000 shares held by the Heartland Partnership, L.P., over which
Mr.  Conlan  has no voting or investment power but in  which  Mr.
Conlan's spouse does have a beneficial interest.

     (6)   Includes 109,376 shares over which Mr. Falb has shared
voting  and investment power and 44,704 shares held by Mr. Falb's
spouse,  as  trustee,  over  which Mr.  Falb  has  no  voting  or
investment power.

     (7)    Includes  an aggregate of 4,465 shares  held  by  Mr.
Fuller's  spouse and minor children and 77,848 shares held  in  a
trust  for which Mr. Fuller serves as co-trustee, over which  Mr.
Fuller  has shared voting and investment power.  Includes  14,000
shares  held by the Heartland Partnership, L.P., over  which  Mr.
Fuller  has no voting or investment power but in which Mr. Fuller
does have a beneficial interest.

     (8)   Represents shares held in certain trusts for which Ms.
Jansen  serves  as trustee or co-trustee.  Voting and  investment
power is shared with respect to 288,512 of such shares.

     (9)    Includes an aggregate of 66,100 shares  held  by  Mr.
Miller's  spouse,  over which Mr. Miller has  shared  voting  and
investment power.

     (10)   Includes  an  aggregate of 550  shares  held  by  Mr.
Schmidt's  minor  children and 488 shares  held  by  Mr.  Schmidt
jointly with his spouse, over which Mr. Schmidt has shared voting
and investment power.

    (11)  Includes an aggregate of 261,200 shares held by various
trusts  of  which Mr. Woodward is a trustee and  over  which  Mr.
Woodward  has  shared voting and investment  power  over  248,400
shares  and sole voting and investment power over 12,800  shares.
Mr. Woodward also has full power of attorney for the 5,712 shares
held by his mother.

    (12)  Includes 6,333 shares held by Mr. Erickson jointly with
his  spouse,  over  which  Mr. Erickson  has  shared  voting  and
investment power.

     (13)  Includes 18,000 shares held by Mr. Horstmann's spouse,
over which Mr. Horstmann has shared voting and investment power.

     (14)  Includes 3,063 shares held by Mr. Peckosh jointly with
his  spouse,  over  which  Mr.  Peckosh  has  shared  voting  and
investment power, and 1,600 shares held by Mr. Peckosh's  spouse,
over which Mr. Peckosh has no voting and investment power.

    Section 16(a) of the Securities Exchange Act of 1934 requires
that  our directors, executive officers and 10% stockholders file
reports of ownership and changes in ownership with the Securities
and  Exchange  Commission.  Such persons  are  also  required  to
furnish  us  with  copies of all Section 16(a) forms  they  file.
Based solely upon our review of such forms, we are not aware that
any  of  our  directors, executive officers or  10%  stockholders
failed  to  comply with the filing requirements of Section  16(a)
during 2000, except Mr. Gregory R. Miller was late in filing  one
report  required  by  Section 16(a) of the  Exchange  Act  for  a
transaction that occurred in 2000.


                     EXECUTIVE COMPENSATION

      The  following table sets forth information concerning  the
compensation paid or granted to our chief executive  officer  and
to  each  of  the  other  four most highly compensated  executive
officers  of  Heartland  Financial or our  subsidiaries  for  the
fiscal year ended December 31, 2000:

                   SUMMARY COMPENSATION TABLE

                                           Annual Compensation
                                           -------------------
(a)                             (b)          (c)          (d)
                              Fiscal
                               Year
                              Ended
Name and Principal           December      Salary        Bonus
Position                       31st        ($)(1)        ($)(2)
-------------------------     ----------  ---------     --------


Lynn B. Fuller                  2000      $200,000      $100,101
President and Chief             1999       180,000        81,707
Executive Officer of            1998       170,000        58,155
Heartland Financial

John K. Schmidt                 2000      $135,000      $ 63,585
Executive Vice President        1999       118,000        32,931
and Chief Financial Officer of  1998       108,000        28,346
Heartland Financial

Kenneth J. Erickson             2000      $118,000      $ 31,899
Executive Vice President of     1999       109,000        36,040
Heartland Financial             1998       104,000        17,538

Douglas J. Horstmann            2000      $108,000      $ 24,361
Senior Vice President of        1999       105,000        28,234
Heartland Financial             1998       102,000        17,200

Paul J. Peckosh                 2000      $ 98,000      $ 28,578
Senior Vice President of        1999        94,250        25,828
Heartland Financial             1998        91,500        25,093

     Long-term
                                    Compensation
                                       Awards
                               ---------------------
(a)                    (b)         (f)        (g)       (h)
                      Fiscal
                       Year               Securities
                      Ended    Restricted Underlying All Other
Name and Principal   December    Stock     Options/  Compensa-
Position               31st    Awards ($)    SARs(#) tion($)(3)
------------------  ---------- ---------- ---------- ----------

Lynn B. Fuller         2000     $  ---         9,000   $22,671
President and Chief    1999        ---        24,000    21,974
Executive Officer of   1998        ---        24,000    24,636
Heartland Financial

John K. Schmidt        2000     $  ---         6,000   $20,719
Executive Vice         1999        ---        16,000    19,497
President and          1998        ---        16,000    18,382
Chief Financial
Officer of Heartland
Financial


Kenneth J. Erickson    2000     $  ---         3,000   $19,290
Executive Vice         1999        ---        12,000    16,015
President of Heartland 1998        ---        16,000    18,024
Financial

Douglas J. Horstmann   2000     $  ---         2,000   $17,054
Senior Vice President  1999        ---         6,000    15,443
of Heartland Financial 1998        ---        16,000    16,150

Paul J. Peckosh        2000     $  ---         1,500   $15,622
Senior Vice President  1999        ---         6,000    15,191
of Heartland Financial 1998        ---        12,000    15,191


    (1)  Includes amounts deferred under our retirement plan.

     (2)   The amounts shown represent amounts received under our
management incentive compensation plan.

     (3)    The  amounts shown represent amounts  contributed  on
behalf  of  the  respective officer to the retirement  plan,  the
aggregate  value  of  the  discount to  market  price  of  shares
purchased  under  the  employee stock purchase  plan  and/or  the
executive  restricted  stock purchase  plan,  and  the  allocable
portion  of  the  premium  paid  for  life  insurance  under  the
executive  death  benefit program.  For Mr. Fuller,  the  amounts
shown  include an automobile allowance of $1,611 for 2000, $1,463
for 1999 and $1,698 for 1998.  For Mr. Schmidt, the amounts shown
include an automobile allowance of $2,280 for 2000 and $1,082 for
1999.  For 2000 and 1999, the amount contributed for each officer
under the retirement plan was $20,500 and $19,988 for Mr. Fuller,
$20,581 and $18,283 for Mr. Schmidt, $19,068 and $15,808 for  Mr.
Erickson,  $16,864 and $15,266 for Mr. Horstmann and $15,328  and
$14,909  for  Mr.  Peckosh.  There was no  discount  realized  on
shares purchased under the stock plans during 2000 and 1999.  For
1998,   the  amount  contributed  for  each  officer  under   the
retirement plan and the aggregate value of the discount  realized
by  each  named individual was $20,000 and $2,490 for Mr. Fuller,
$17,487  and  $780 for Mr. Schmidt, $15,825 and  $2,028  for  Mr.
Erickson,  $15,590  and $414 for Mr. Horstmann  and  $14,555  and
$1,167 for Mr. Peckosh.

Stock Option Information

     The following table sets forth certain information
concerning the number and value of stock options granted in the
last fiscal year to the individuals named in the summary
compensation table:


                OPTION GRANTS IN LAST FISCAL YEAR

                        Individual Grants

(a)                           (b)          (c)           (d)
                                       % of Total
                                     Options Granted
                            Options    to Employees   Exercise or
                            Granted     in Fiscal      Base Price
Name                        (#) (1)        Year        ($/Share)
-----------------------   ------------ -----------    -----------

Lynn B. Fuller                 9,000      22.50%        $18.00
John K. Schmidt                6,000      15.00%         18.00
Kenneth J. Erickson            3,000       7.50%         18.00
Douglas J. Horstmann           2,000       5.00%         18.00
Paul J. Peckosh                1,500       3.75%         18.00


(a)                              (e)                    (f)
                                                    Grant Date
    Expiration               Present Value
Name                             Date               ($) (2)(3)
----------------------        ----------           -------------

Lynn B. Fuller                 01/17/10                $ 39,690
John K. Schmidt                01/17/10                  26,460
Kenneth J. Erickson            01/17/10                  13,230
Douglas J. Horstmann           01/17/10                   8,820
Paul J. Peckosh                01/17/10                   6,615

      (1)  Options become exercisable in three equal portions  on
the  day after the third, fourth and fifth anniversaries  of  the
January 17, 2000 date of grant.

     (2)  The Black-Scholes valuation model was used to determine
the  grant date present values.  Significant assumptions include:
risk-free  interest rate, 5.00%; expected option life, 10  years;
expected volatility, 13.04%; expected dividends, 2.00%.

      (3)   The ultimate value of the options will depend on  the
future market price of our common stock, which cannot be forecast
with reasonable accuracy.  The actual value, if any, an executive
may  realize  upon the exercise of an option will depend  on  the
excess  of the market value of our common stock, on the date  the
option is exercised, over the exercise price of the option.

       The   following  table  sets  forth  certain   information
concerning  the stock options at December 31, 2000, held  by  the
named executive officers.  No stock options were exercised during
2000 by any of the named executive officers.


 AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FY-END
                        OPTION/SAR VALUES

(a)                   (b)        (c)                (d)
                                                Number of Securities
                          Shares               Underlying Unexercised
                       Acquired On   Value     Options/SARs at FY-End
                    Exercise   Realized             (#)
Name                  (#)        ($)      Exercisable  Unexercisable
------------------  ---------  -------   -----------   -------------

Lynn B. Fuller         ---      $---         72,000       81,000
John K. Schmidt        ---       ---         48,000       54,000
Kenneth J. Erickson    ---       ---         48,000       47,000
Douglas J. Horstmann   ---       ---         48,000       40,000
Paul J. Peckosh        ---       ---         36,000       31,500


(a)                                     (e)
                               Value of Unexercised
                                   In-the-Money
                                    Options/SARs at FY-End
                                        ($)
Name                          Exercisable    Unexercisable
--------------------          -----------    -------------
Lynn B. Fuller                 $335,920    $ 56,960
John K. Schmidt                 223,948      37,972
Kenneth J. Erickson             223,948      37,972
Douglas J. Horstmann            223,948      37,972
Paul J. Peckosh                 167,960      28,480

Change of Control Agreements

     We  have entered into a separate change of control agreement
with  each of the named executive officers and certain  other  of
our  officers.   These agreements provide that if  employment  is
terminated  six months prior to a change in control of  Heartland
Financial  (as  defined in the agreements)  or  within  one  year
thereafter,  the  terminated officer  is  to  be  paid  severance
compensation  equal  to  a  multiple  of  such  officer's   total
compensation  (as  defined  in the agreements)  at  the  time  of
termination.   The  multiple varies for each  officer,  up  to  a
maximum  of  four  times total compensation.   Additionally,  the
agreements  provide  for the continuation of medical  and  dental
benefits  for  up  to  two years after such termination  and  the
payment of expenses for out-placement counseling for a period  of
one year, up to a maximum amount equal to twenty-five percent  of
total  compensation.  Messrs. Fuller, Schmidt  and  Erickson  are
prohibited by their respective agreements from competing with  us
or  our  subsidiaries within a designated geographic area  for  a
period of two years following the termination of employment.

Compensation Committee Report on Executive Compensation

     (The incorporation by reference of this proxy statement into
any document filed with the Securities and Exchange Commission by
Heartland  Financial shall not be deemed to include the following
report   unless  such  report  is  specifically  stated   to   be
incorporated by reference into such document.)

     Our compensation program is administered by the compensation
committee.   In  determining  appropriate  levels  of   executive
compensation,  the  committee  has at  its  disposal  independent
reference  information regarding compensation ranges  and  levels
for  executive positions in comparable companies.  In determining
compensation   to   be  paid  to  executive   officers,   primary
consideration  is  given  to  quality long-term  earnings  growth
accomplished by achieving both financial and non-financial  goals
such  as  return  on  equity, earnings per share  and  asset  and
deposit  growth.  The primary objectives of this  philosophy  are
to:

       - encourage   a  consistent  and  competitive  return   to
          stockholders;

       - reward bank and individual performances;

       - provide  financial  rewards  for  performance  of  those
          having a significant impact on corporate profitability;
          and

       - provide  competitive compensation in  order  to  attract
          and retain key personnel.

     There  are  three major components of our executive  officer
compensation:  base salary, annual incentive awards and long-term
incentive  awards.   The process utilized  by  the  committee  in
determining  executive officer compensation  levels  for  all  of
these   components  is  based  upon  the  committee's  subjective
judgment and takes into account both qualitative and quantitative
factors.   No specific weights are assigned to such factors  with
respect   to  any  compensation  component.   Among  the  factors
considered  by  the  committee are  the  recommendations  of  the
president  with  respect to the compensation  of  our  other  key
executive  officers.   However, the  committee  makes  the  final
compensation decisions concerning such officers.

     We have adopted the Heartland Financial USA, Inc. 1993 Stock
Option Plan.  The stock option plan is intended to promote equity
ownership  in  Heartland Financial by our directors and  selected
officers and employees to increase their proprietary interest  in
the  success  of  Heartland Financial and to  encourage  them  to
remain  in the employ of Heartland Financial or our subsidiaries.
We  have  also purchased split-dollar life insurance policies  on
each of our executive officers.

The compensation of Mr. Fuller, the chief executive officer,
during 2000 was based upon a number of factors, including:

       -    our compensation program;

       - the  individual's  performance, substantial  experience,
          expertise and length of service with our organization;

       -    progress toward our performance objectives; and

       - compensation  of  officers  with  similar   duties   and
          responsibilities at comparable organizations.

                          Respectfully,
                          Mark C. Falb
                      Evangeline K. Jansen
                         Robert Woodward
                        Gregory R. Miller


Compensation  Committee Interlocks and Insider  Participation  in
Compensation Decisions

           During the last completed fiscal year, in addition  to
each of the members of the committee, Messrs. Lynn B. Fuller  and
John  K.  Schmidt  also  participated in committee  deliberations
concerning  executive compensation.  However, no one participated
in  any  decisions regarding their own compensation.  Mr.  Fuller
serves  as  chairman of the board, president and chief  executive
officer  of  Heartland Financial.  Mr. Schmidt is  the  executive
vice president and chief financial officer of Heartland Financial
and  president  and chief executive officer of Dubuque  Bank  and
Trust.  All of the regular members of the committee also serve as
directors  of Dubuque Bank and Trust, the leading bank subsidiary
of Heartland Financial, except for Mr. Miller.

Stockholder Return Performance Presentation

     (The incorporation by reference of this proxy statement into
any document filed with the Securities and Exchange Commission by
Heartland  Financial shall not be deemed to include the following
performance graph and related information unless such  graph  and
related information is specifically stated to be incorporated  by
reference into such document.)

      The  following  graph  shows  a  five-year  comparison   of
cumulative total returns for Heartland Financial USA,  Inc.,  the
Nasdaq  Stock  Market (U.S.) and an index of Nasdaq Bank  Stocks.
Our  shares are traded in the over-the-counter market  under  the
symbol  "HTLF" and are eligible for quotation on the OTC Bulletin
Board.   Figures  for  our  common stock  represent  inter-dealer
quotations, without retail markups, markdowns or commissions  and
do  not necessarily represent actual transactions. The graph  was
prepared at our request by Research Data Group,Inc.

        COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
           ASSUMES $100 INVESTED ON DECEMBER 31, 1995

         [GRAPH DEPICTING VALUES ON THE FOLLOWING TABLE]

*Total return assumes reinvestment of dividends

               Cumulative Total Return Performance

                                         December 31,
                              ----------------------------------
                              1995 1996  1997   1998  1999  2000

Heartland Financial USA, Inc.  100  143   151    219   236   170

Nasdaq Stock Market (U.S.)     100  123   151    213   395   238

Nasdaq Bank                    100  132   221    220   211   241


                  TRANSACTIONS WITH MANAGEMENT

     Directors  and  officers  of  Heartland  Financial  and  our
subsidiaries,  and their associates, were customers  of  and  had
transactions  with us and one or more of our subsidiaries  during
2000.   Additional transactions may be expected to take place  in
the   future.   All  outstanding  loans,  commitments  to   loan,
transactions in repurchase agreements and certificates of deposit
and  depository relationships, in the opinion of management, were
made  in  the  ordinary course of business, on substantially  the
same  terms,  including interest rates and collateral,  as  those
prevailing  at  the time for comparable transactions  with  other
persons  and  did  not  involve more  than  the  normal  risk  of
collectibility or present other unfavorable features.


     PROPOSED AMENDMENT TO THE CERTIFICATE OF INCORPORATION

     Our board of directors has unanimously approved an amendment
to  Article  IV  of the certificate of incorporation  that  would
increase  the number of authorized shares of common stock,  $1.00
par value per share, from 12,000,000 shares to 16,000,000 shares.
As  of  March  21, 2001, we had 9,618,210 shares of common  stock
issued  and  outstanding.  The board of  directors  has  proposed
adoption  of  the amendment for several reasons, including  those
set forth below.

     First, the amendment will provide for the additional  shares
of   common  stock  necessary  to  effectuate  additional   stock
dividends,  should  the board of directors  determine  that  such
dividends  are  in the best interests of Heartland Financial  and
its stockholders.

     Second,  the  additional shares authorized by the  amendment
will  provide  management with enough shares of common  stock  to
enter into certain transactions involving the use of common stock
that may be advisable from time to time.  Such transactions could
include,  but  are not limited to, the acquisition  by  Heartland
Financial  of additional branch locations, subsidiaries  or  bank
and  thrift holding companies.  Although no such transactions are
planned  for  the immediate future, management and the  board  of
directors  believe  that  it is in our  best  interests  to  have
available  a  sufficient number of authorized  shares  of  common
stock if such transactions become advisable.

     Third,  the additional shares of common stock authorized  by
the  amendment could be used to raise additional working  capital
for  Heartland  Financial  or  our subsidiaries.   The  board  of
directors  does  not currently have any plans  to  raise  capital
through the issuance of additional shares or otherwise, but these
shares would be available for that purpose.

     The  increase  in  the  number of  shares  of  common  stock
authorized  by  the amendment will allow for the  possibility  of
substantial  dilution of the voting power of current stockholders
of  Heartland  Financial, although no dilution will  occur  as  a
direct result of any stock dividends that may be declared in  the
future.   The degree of any dilution which would occur  following
the  issuance of any additional shares of common stock, including
any  newly authorized common stock, would depend upon the  number
of shares of common stock that are actually issued in the future,
which  number cannot be determined at this time.  Issuance  of  a
large number of such shares could significantly dilute the voting
power of existing stockholders.

     The  existence  of  a substantial number of  authorized  and
unissued  shares of common stock could also impede an attempt  to
acquire control of Heartland Financial because we would have  the
ability to issue additional shares of common stock in response to
any  such  attempt.   We are not aware of  any  such  attempt  to
acquire control at this time, and no decision has been made as to
whether any or all newly authorized but unissued shares of common
stock would be issued in response to any such attempt.

     To  be  approved  by  our stockholders, the  amendment  must
receive the affirmative vote of a majority of shares entitled  to
vote  on  the  amendment at the annual meeting.   Your  board  of
directors recommends that you vote your shares FOR the amendment.


                     AUDIT COMMITTEE REPORT

     (The incorporation by reference of this proxy statement into
any document filed with the Securities and Exchange Commission by
Heartland  Financial shall not be deemed to include the following
report   unless  such  report  is  specifically  stated   to   be
incorporated by reference into such document.)

     The  audit committee assists the board in carrying  out  its
oversight  responsibilities for our financial reporting  process,
audit  process  and internal controls.  The audit committee  also
reviews  the audited financial statements and recommends  to  the
board  that  they be included in our annual report on Form  10-K.
The committee is comprised solely of independent directors.

     The  audit committee has reviewed and discussed our  audited
financial statements for the fiscal year ended December 31,  2000
with our management and KPMG LLP, our independent auditors.   The
committee  has also discussed with KPMG LLP the matters  required
to  be  discussed  by  SAS  61 (Codification  for  Statements  on
Auditing Standards) as well as having received and discussed  the
written  disclosures  and the letter from KPMG  LLP  required  by
Independence   Standards  Board  Statement  No.  1  (Independence
Discussions  with  Audit Committees).  Based on  the  review  and
discussions  with  management and KPMG  LLP,  the  committee  has
recommended to the board that the audited financial statements be
included  in  our annual report on Form 10-K for the fiscal  year
ending  December  31,  2000 for filing with  the  Securities  and
Exchange Commission.

                          Respectfully,
                          Mark C. Falb
                      Evangeline K. Jansen
                         Robert Woodward
                        Gregory R. Miller


             RELATIONSHIP WITH INDEPENDENT AUDITORS

     Our  board  of directors has appointed KPMG LLP, independent
auditors, to be the auditors for the fiscal year ending  December
31,  2001,  and  recommends  that  the  stockholders  ratify  the
appointment.  KPMG LLP has been our auditors since June, 1994.  A
representative of KPMG LLP is expected to attend the meeting  and
will be available to respond to appropriate questions and to make
a  statement  if  he  or she so desires.  If the  appointment  of
auditors  is  not  ratified, the matter  of  the  appointment  of
auditors will be considered by the board of directors.  The board
of   directors   recommends  that  you  vote  your   shares   FOR
ratification of this appointment.

Audit Fees

     Our  independent  auditor during 2000  was  KPMG  LLP.   The
aggregate fees and expenses billed by KPMG LLP in connection with
the  audit of our annual financial statements as of and  for  the
year ended December 31, 2000, and for the required review of  our
financial information included in our Form 10-Q filings  for  the
year 2000 was $83,000.

Financial Information Systems Design and Implementation Fees

     There were no fees incurred for these services for the  year
2000.

All Other Fees

     The  aggregate fees and expenses billed by KPMG LLP for  all
other services rendered to us for 2000 was $85,700.

     The audit committee, after consideration of the matter, does
not  believe  the  rendering of these services  by  KPMG  LLP  is
incompatible  with maintaining its independence as our  principal
accountant.



          STOCKHOLDER PROPOSALS FOR 2001 ANNUAL MEETING

     Any  proposals of stockholders intended for presentation  at
the 2002 annual meeting of stockholders must be received by us on
or  before December 2, 2001, and must otherwise comply  with  our
bylaws.


                          OTHER MATTERS

     We  are not aware of any business to come before the meeting
other than those matters described above in this proxy statement.
However,  if  any  other matter should properly come  before  the
meeting, it is intended that holders of the proxies will  act  in
accordance with their best judgment.

     We  will bear the cost of solicitation of proxies.  We  will
reimburse  brokerage  firms and other  custodians,  nominees  and
fiduciaries for reasonable expenses incurred by them  in  sending
proxy materials to the beneficial owners of our common stock.  In
addition to solicitation by mail, directors, officers and regular
employees of Heartland Financial or our subsidiaries may  solicit
proxies   personally  or  by  telegraph  or   telephone   without
additional compensation.



                   FAILURE TO INDICATE CHOICE

     If  any stockholder fails to indicate a choice in items (1),
(2)  or  (3)  on  the proxy card, the shares of such  stockholder
shall be voted FOR in each instance.

                              By order of the Board of Directors

                              /s/ Lynn B. Fuller
                              -----------------------------------
                              Lynn B. Fuller
Chairman of the Board

Dubuque, Iowa
April 4, 2001


               ALL STOCKHOLDERS ARE URGED TO SIGN
                 AND MAIL THEIR PROXIES PROMPTLY



                            EXHIBIT A

                  HEARTLAND FINANCIAL USA, INC.
                 CHARTER OF THE AUDIT COMMITTEE
                    OF THE BOARD OF DIRECTORS


I.  Audit Committee Purpose

The  Audit  Committee is appointed by the Board of  Directors  to
assist  the  Board  in fulfilling its oversight responsibilities.
The Audit Committee's primary duties and responsibilities are to:

-    Monitor  the integrity of the Company's financial  reporting
     process  and systems of internal controls regarding finance,
     accounting, and legal compliance.
-    Monitor  the  independence and performance of the  Company's
     independent auditors and internal auditing department.
-    Provide  an  avenue of communication among  the  independent
     auditors, management, the internal auditing department,  and
     the Board of Directors.
-    Encourage adherence to, and continuous improvement  of,  the
     Company's policies, procedures, and practices at all levels.
-    Review areas of potential significant financial risk to  the
     Company.
-    Monitor compliance with legal and regulatory requirements.

The   Audit   Committee  has  the  authority   to   conduct   any
investigation appropriate to fulfilling its responsibilities, and
it  has  direct  access to the independent auditors  as  well  as
anyone  in the organization.  The Audit Committee has the ability
to  retain,  at the Company's expense, special legal, accounting,
or  other  consultants  or  experts it  deems  necessary  in  the
performance of its duties.


II. Audit Committee Composition and Meetings

Audit  Committee  members  shall meet  the  requirements  of  the
American  Stock Exchange. The Audit Committee shall be  comprised
of  three or more directors as determined by the Board,  each  of
whom shall be independent non-executive directors, free from  any
relationship that would interfere with the exercise of his or her
independent judgment.  All members of the Committee shall have  a
basic understanding of finance and accounting and be able to read
and understand fundamental financial statements, and at least one
member   of  the  Committee  shall  have  accounting  or  related
financial management expertise.

Audit  Committee  members  shall be appointed  by  the  Board  on
recommendation of the Nominating Committee. If an audit committee
Chair  is not designated or present, the members of the Committee
may   designate  a  Chair  by  majority  vote  of  the  Committee
membership.

The  Committee  shall meet at least two times annually,  or  more
frequently  as circumstances dictate.  The Audit Committee  Chair
shall  approve  an  agenda  in  advance  of  each  meeting.   The
Committee  should  meet privately in executive session  at  least
annually  with management, the director of the internal  auditing
department,  the  independent auditors, and  as  a  committee  to
discuss  any  matters that the Committee or each of these  groups
believe should be discussed.  In addition, the Committee,  or  at
least  its  Chair,  should communicate with  management  and  the
independent auditors to review the Company's financial statements
and  significant findings based upon the auditor's limited review
procedures  during the year as deemed necessary by any  of  these
parties.


III. Audit Committee Responsibilities and Duties

REVIEW PROCEDURES

1.   Review  and reassess the adequacy of this Charter  at  least
     annually.  Submit the charter to the Board of Directors  for
     approval  and  have the document published  at  least  every
     three years in accordance with SEC regulations.

2.   Review  the  Company's  annual audited financial  statements
     prior  to  filing  or distribution.  Review  should  include
     discussion  with  management  and  independent  auditors  of
     significant    issues   regarding   accounting   principles,
     practices, and judgments.

3.  In  consultation  with management, the independent  auditors,
    and  the  internal  auditors, consider the integrity  of  the
    Company's   financial  reporting  processes   and   controls.
    Discuss  significant financial risk exposures and  the  steps
    management  has  taken to monitor, control, and  report  such
    exposures.   Review  significant  findings  prepared  by  the
    independent  auditors  and the internal  auditing  department
    together  with management's responses, including  the  status
    of previous recommendations.

4.  Review   with   financial  management  and  the   independent
    auditors  the Company's quarterly financial results prior  to
    the  release  of  earnings  and/or  the  Company's  quarterly
    financial   statements  prior  to  filing  or   distribution.
    Discuss  any significant changes to the Company's  accounting
    principles and any items required to be communicated  by  the
    independent auditors in accordance with SAS 61 (see item  9).
    The  Chair  of  the Committee may represent the entire  Audit
    Committee for purposes of this review.

INDEPENDENT AUDITORS

5.   The  independent auditors are ultimately accountable to  the
     Audit  Committee  and  the Board of  Directors.   The  Audit
     Committee  shall review the independence and performance  of
     the  auditors  and  annually  recommend  to  the  Board   of
     Directors  the  appointment of the independent  auditors  or
     approve   any   discharge  of  auditors  when  circumstances
     warrant.

6.   Approve  the fees and other significant compensation  to  be
     paid to the independent auditors.

7.   On  an annual basis, the Committee should review and discuss
     with  the independent auditors all significant relationships
     they  have  with the Company that could impair the auditors'
     independence.

8.   Review  the independent auditors audit plan - discuss scope,
     staffing, locations, reliance upon management, and  internal
     audit and general audit approach.

9.   Prior  to  releasing  the  year-end  earnings,  discuss  the
     results of the audit with the independent auditors.  Discuss
     certain  matters  required  to  be  communicated  to   audit
     committees in accordance with AICPA SAS 61.

10.  Consider  the  independent  auditors'  judgments  about  the
     quality  and  appropriateness of  the  Company's  accounting
     principles as applied in its financial reporting.

INTERNAL AUDIT DEPARTMENT AND LEGAL COMPLIANCE

11.  Review  the  budget,  plan,  changes  in  plan,  activities,
     organizational structure, and qualifications of the internal
     audit  department, as needed.  The internal audit department
     shall be responsible to senior management, but have a direct
     reporting  responsibility to the Board of Directors  through
     the   Committee.   Changes  in  the  senior  internal  audit
     executive shall be subject to Committee approval.

12.  Review the appointment, performance, and replacement of  the
     senior internal audit executive.

13.  Review  significant reports prepared by the  internal  audit
     department together with management's response and follow-up
     to these reports.

14.  On  at  least  an  annual basis, review with  the  Company's
     counsel  any  legal  matters that could have  a  significant
     impact  on  the  organization's  financial  statements,  the
     Company's  compliance with applicable laws and  regulations,
     and  inquiries  received  from  regulators  or  governmental
     agencies.   Review  all reports concerning  any  significant
     fraud  or  regulatory  noncompliance  that  occurs  at   the
     Company.   This review should include consideration  of  the
     internal controls that should be strengthened to reduce  the
     risk of a similar event in the future.

OTHER AUDIT COMMITTEE RESPONSIBILITIES

15.  Annually prepare a report to shareholders as required by the
     Securities  and Exchange Commission.  The report  should  be
     included in the Company's annual proxy statement.

16.  Perform  any other activities consistent with this  Charter,
     the  Company's by-laws, and governing law, as the  Committee
     or the Board deems necessary or appropriate.

17.  Maintain minutes of meetings and periodically report to  the
     Board  of  Directors on significant results of the foregoing
     activities.



                             [LOGO]
                  Heartland Financial USA, Inc.

                           Proxy Card

    PROXY FOR COMMON SHARES SOLICITED ON BEHALF OF THE BOARD
     OF DIRECTORS FOR THE ANNUAL MEETING OF STOCKHOLDERS OF
    HEARTLAND FINANCIAL USA, INC. TO BE HELD ON MAY 16, 2001

      The undersigned hereby appoints Lynn B. Fuller and John  K.
Schmidt,  or  either  one of them acting in the  absence  of  the
other, with power of substitution, attorneys and proxies, for and
in  the name and place of the undersigned, to vote the number  of
common  shares that the undersigned would be entitled to vote  if
then personally present at the annual meeting of stockholders  of
Heartland  Financial  USA,  Inc., to be  held  at  the  corporate
headquarters  located at 1398 Central Avenue, Dubuque,  Iowa,  on
the  16th  day  of May, 2001, at 1:30 p.m., local  time,  or  any
adjournments or postponements thereof, upon the matters set forth
in  the Notice of Annual Meeting and Proxy Statement, receipt  of
which is hereby acknowledged, as follows:


1.   ELECTION OF DIRECTORS:
     [  ] FOR all                    [  ] WITHHOLD AUTHORITY
     nominees listed                to vote for all nominees
     below (except as               listed below
     marked to the
     contrary below)

(INSTRUCTIONS:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY  INDIVIDUAL
NOMINEE,  STRIKE A LINE THROUGH THE NOMINEE'S NAME  IN  THE  LIST
BELOW.)

Class II (Term Expires 2004):  Mark C. Falb, John K. Schmidt  and
Robert Woodward

2.   AMEND   ARTICLE   IV   OF  THE  COMPANY'S   CERTIFICATE   OF
     INCORPORATION to increase the number of authorized shares of
     common stock, $1.00 par value per share, from 12,000,000  to
     16,000,000 shares:

     [ ] FOR             [ ] AGAINST              [ ] ABSTAIN

3.   APPROVE  THE APPOINTMENT OF KPMG LLP as Heartland  Financial
     USA,  Inc.'s  independent public accountants  for  the  year
     ending December 31, 2001:

     [ ] FOR             [ ] AGAINST              [ ] ABSTAIN

4.   In  accordance with their discretion, upon all other matters
     that   may  properly  come  before  said  meeting  and   any
     adjournments or postponements thereof.

THIS  PROXY  WHEN PROPERLY EXECUTED WILL BE VOTED IN  THE  MANNER
DIRECTED  HEREIN BY THE UNDERSIGNED STOCKHOLDER.  IF NO DIRECTION
IS  MADE, THIS PROXY WILL BE VOTED FOR THE NOMINEES LISTED  UNDER
PROPOSAL 1 AND FOR PROPOSALS 2 and 3.


                              Dated:                  , 2001
                                    ------------------

                              Signature(s)
                                          ------------------

                              ------------------------------

NOTE:   PLEASE  DATE PROXY AND SIGN IT EXACTLY AS NAME  OR  NAMES
APPEAR  ABOVE.   ALL JOINT OWNERS OF SHARES SHOULD  SIGN.   STATE
FULL  TITLE  WHEN  SIGNING  AS EXECUTOR, ADMINISTRATOR,  TRUSTEE,
GUARDIAN,  ETC.   PLEASE  RETURN SIGNED  PROXY  IN  THE  ENCLOSED
ENVELOPE.