UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No. )*
LIVEWORLD, INC.
---------------
(Name of Issuer)
Common Stock
------------
(Title of Class of Securities)
53838Q109
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(CUSIP Number)
December 31, 2007
-----------------
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:
[_] Rule 13d-1(b)
[_] Rule 13d-1(c)
[x] Rule 13d-1(d)
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*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 or otherwise subject to the liabilities of that section of the Act but
shall be subject to all other provisions of the Act (however, see the Notes).
Page 1 of 8
CUSIP No. 53838Q109
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1. Names of Reporting Persons
I.R.S. Identification Nos. of Above Persons (Entities Only)
J. Walter Thompson U.S.A., Inc.
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2. Check the Appropriate Box if a Member of a Group (See Instructions)
(a)
(b)
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3. SEC Use Only
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4. Citizenship or Place of Organization
Delaware
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|5. Sole Voting Power
|
| 0
|
|-------------------------------------------------------
Number of |6. Shared Voting Power
Shares |
Beneficially | 4,625,666
Owned by |
Each |-------------------------------------------------------
Reporting |7. Sole Dispositive Power
Person with |
| 0
|
|-------------------------------------------------------
|8. Shared Dispositive Power
|
| 4,625,666
|
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9. Aggregate Amount Beneficially Owned by each Reporting Person
4,625,666
--------------------------------------------------------------------------------
10. Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares (See
Instructions)
--------------------------------------------------------------------------------
11. Percent of Class Represented by Amount in Row (9)
14.1%
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12. Type of Reporting Person (See Instructions)
CO
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Page 2 of 8
CUSIP No. 53838Q109
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1. Names of Reporting Persons
I.R.S. Identification Nos. of Above Persons (Entities Only)
WPP Group plc
--------------------------------------------------------------------------------
2. Check the Appropriate Box if a Member of a Group (See Instructions)
(a)
(b)
--------------------------------------------------------------------------------
3. SEC Use Only
--------------------------------------------------------------------------------
4. Citizenship or Place of Organization
United Kingdom
--------------------------------------------------------------------------------
|5. Sole Voting Power
|
| 0
|
|-------------------------------------------------------
Number of |6. Shared Voting Power
Shares |
Beneficially | 4,625,666
Owned by |
Each |-------------------------------------------------------
Reporting |7. Sole Dispositive Power
Person with |
| 0
|
|-------------------------------------------------------
|8. Shared Dispositive Power
|
| 4,625,666
|
--------------------------------------------------------------------------------
9. Aggregate Amount Beneficially Owned by each Reporting Person
4,625,666
--------------------------------------------------------------------------------
10. Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares (See
Instructions)
--------------------------------------------------------------------------------
11. Percent of Class Represented by Amount in Row (9)
14.1%
--------------------------------------------------------------------------------
12. Type of Reporting Person (See Instructions)
CO
--------------------------------------------------------------------------------
Page 3 of 8
Item 1(a). Name of Issuer:
LiveWorld, Inc.
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Item 1(b). Address of Issuer's Principal Executive Offices:
4340 Stevens Creek Blvd., Suite 101
San Jose, California 95129
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Item 2(a). Name of Person(s) Filing:
J. Walter Thompson U.S.A., Inc.
WPP Group plc
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Item 2(b). Address of Principal Business Office, or if None, Residence:
The address of the principal business office of J. Walter Thompson U.S.A., Inc.
is 466 Lexington Avenue, New York, New York 10017.
The address for WPP Group plc is 27 Farm St., W1J 5RJ, London, England.
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Item 2(c). Citizenship:
J. Walter Thompson U.S.A., Inc. is a Delaware corporation.
WPP Group plc is a corporation formed under the laws of England and Wales.
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Item 2(d). Title of Class of Securities:
Common Stock, par value $0.001 per share
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Item 2(e). CUSIP Number:
53838Q109
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Item 3. If this statement is filed pursuant to Rule 13d-1(b), or Rule 13d-2(b)
or (c), check whether the person filing is a:
(a) [_] Broker or dealer registered under section 15 of the Act.
(b) [_] Bank as defined in section 3(a)(6) of the Act.
(c) [_] Insurance company as defined in section 3(a)(19) of the Act.
(d) [_] Investment company registered under section 8 of the
Investment Company Act of 1940.
(e) [_] An investment adviser in accordance with Rule
13d-1(b)(1)(ii)(E);
(f) [_] An employee benefit plan or endowment fund in accordance with
Rule 13d-1(b)(1)(ii)(F);
Page 4 of 8
(g) [_] A parent holding company or control person in accordance with
Rule 13d-1(b)(1)(ii)(G);
(h) [_] A savings association as defined in Section 3(b) of the
Federal Deposit Insurance Act;
(i) [_] A church plan that is excluded from the definition of an
investment company under Section 3(c)(14) of the Investment
Company Act of 1940;
(j) [_] Group, in accordance with Rule 13d-1(b)(1)(ii)(J).
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Item 4. Ownership.
Provide the following information regarding the aggregate number and percentage
of the class of securities of the issuer identified in Item 1.
(a) Amount beneficially owned:
As of the date of this filing, J. Walter Thompson U.S.A., Inc. beneficially owns
an aggregate of 4,625,666 shares of Common Stock of the Issuer (the "Shares"),
including 2,625,666 shares of Common Stock and 2,000,000 shares of Common Stock
issuable upon the exercise of warrants.
WPP Group plc indirectly owns 100% of J. Walter Thompson U.S.A., Inc. and, in
this capacity, may be deemed to have shared power to vote, direct the vote,
dispose or direct the disposition of the Shares.
(b) Percent of class:
Represents approximately 14.1% of the Issuer's Common Stock, based on
30,862,811 issued and outstanding shares of Common Stock of the Issuer
as reported in the Issuer's Form 10-QSB filed on November 9, 2007.
(c) Number of shares as to which the Reporting Persons have:
(i) Sole power to vote or to direct the vote:
J. Walter Thompson U.S.A., Inc. 0 shares
WPP Group plc 0 shares
(ii) Shared power to vote or to direct the vote:
J. Walter Thompson U.S.A., Inc. 4,625,666 shares
WPP Group plc 4,625,666 shares
(iii) Sole power to dispose or to direct the disposition of:
J. Walter Thompson U.S.A., Inc. 0 shares
WPP Group plc 0 shares
(iv) Shared power to dispose or to direct the disposition of:
J. Walter Thompson U.S.A., Inc. 4,625,666 shares
WPP Group plc 4,625,666 shares
--------------------------------------------------------------------------------
Item 5. Ownership of Five Percent or Less of a Class.
If this statement is being filed to report the fact that as of the date hereof,
the reporting person has ceased to be the beneficial owner of more than five
percent of the class of securities, check the following [ ].
Page 5 of 8
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Item 6. Ownership of More Than Five Percent on Behalf of Another Person.
Not Applicable
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Item 7. Identification and Classification of the Subsidiary Which Acquired the
Security Being Reported on by the Parent Holding Company.
Not Applicable
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Item 8. Identification and Classification of Members of the Group.
Not Applicable
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Item 9. Notice of Dissolution of Group.
Not Applicable
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Item 10. Certifications.
(a) Not applicable
(b) The following certification shall be included if the statement is filed
pursuant to Rule 13d-1(c):
"By signing below I certify that, to the best of my knowledge and belief,
the securities referred to above were not acquired and are not held for the
purpose of or with the effect of changing or influencing the control of the
issuer of the securities and were not acquired and are not held in connection
with or as a participant in any transaction having such purpose or effect."
Page 6 of 8
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
February 14, 2008
(Date)
J. WALTER THOMPSON U.S.A., INC.
By: /s/ Richard Pollet
-------------------
Name: Richard Pollet
Title: Executive Vice President,
General Counsel and Secretary
WPP GROUP PLC
By: /s/ Paul W.G. Richardson
------------------------
Name: Paul W.G. Richardson
Title: Group Finance Director
Note. Schedules filed in paper format shall include a signed original and five
copies of the schedule, including all exhibits. See Rule 13d-7(b) for other
parties for whom copies are to be sent.
Attention. Intentional misstatements or omissions of fact constitute federal
criminal violations (see 18 U.S.C. 1001).
Page 7 of 8