-------------------------------------------------------------------------------
SEC              POTENTIAL PERSONS WHO ARE TO RESPOND TO THE COLLECTION OF
1746 (11-02)     INFORMATION CONTAINED IN THIS FORM ARE NOT REQUIRED TO RESPOND
                 UNLESS THE FORM DISPLAYS A CURRENTLY VALID OMB CONTROL NUMBER.
-------------------------------------------------------------------------------

                                                         ----------------------
                       UNITED STATES                           OMB APPROVAL
             SECURITIES AND EXCHANGE COMMISSION          ----------------------
                  OMB Number:  3235-0145                 Expires: December
                   WASHINGTON, D.C. 20549
                                                         31, 2005
                                                         ----------------------
                                                         Estimated average
                                                         burden hours per
                                                         response . . . . . 11
                                                         ----------------------


                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934


                          Russ Berrie and Company, Inc.
     ---------------------------------------------------------------------
                                (Name of Company)

                   Common Stock, stated value $0.10 per share
     ---------------------------------------------------------------------
                         (Title of Class of Securities)

                                    782233100
     ---------------------------------------------------------------------
                      (CUSIP Number of Class of Securities)

              Mathew Hoffman, Esq.             Eleazer Klein, Esq.
        Prentice Capital Management, LP      Schulte Roth & Zabel LLP
         623 Fifth Avenue, 32nd Floor            919 Third Avenue
             New York, NY 10022                 New York, NY 10022
              (212) 756-8040                      (212) 756-2376

     ---------------------------------------------------------------------
                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)

                                 August 4, 2006
     ---------------------------------------------------------------------
                          (Date of Event which Requires
                            Filing of this Schedule)

If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  that is the subject of this  Schedule  13D, and is filing this
schedule because of ss.ss.240.13d-1(e),  240.13d-1(f) or 240.13d-1(g), check the
following box. [ ]

NOTE:  Schedules  filed in paper format shall include a signed original and five
copies of the  schedule,  including  all exhibits.  See  ss.240.13d-7  for other
parties to whom copies are to be sent.

* The remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).





                                  SCHEDULE 13D

---------------------------------                        ----------------------
CUSIP NO.  782233100                                     PAGE 2 OF 10 PAGES
---------------------------------                        ----------------------


-------------------------------------------------------------------------------
   1    NAME OF REPORTING PERSON
        I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

        Prentice Capital Management, LP
-------------------------------------------------------------------------------
   2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP         (a) [ ]
                                                                 (b) [X]

-------------------------------------------------------------------------------
   3    SEC USE ONLY

-------------------------------------------------------------------------------
   4    SOURCE OF FUNDS*

        WC (See Item 3)
-------------------------------------------------------------------------------
   5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDING IS REQUIRED PURSUANT TO
        ITEMS 2(d) or 2(e)                                                 [  ]

-------------------------------------------------------------------------------
   6    CITIZENSHIP OR PLACE OF ORGANIZATION

        Delaware
-------------------------------------------------------------------------------
                 7    SOLE VOTING POWER

                      0
  NUMBER OF      --------------------------------------------------------------
   SHARES        8    SHARED VOTING POWER
BENEFICIALLY
  OWNED BY            4,399,733
   EACH          --------------------------------------------------------------
 REPORTING       9    SOLE DISPOSITIVE POWER
PERSON WITH
                      0
                 --------------------------------------------------------------
                 10   SHARED DISPOSITIVE POWER

                      4,399,733
-------------------------------------------------------------------------------
  11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH PERSON

        4,399,733
-------------------------------------------------------------------------------
  12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
        SHARES*                                                            [ ]
-------------------------------------------------------------------------------
  13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11) (see Item 5)

        21.1%
-------------------------------------------------------------------------------
  14    TYPE OF REPORTING PERSON*

        PN
-------------------------------------------------------------------------------





                                  SCHEDULE 13D

---------------------------------                        ----------------------
CUSIP NO.  782233100                                     PAGE 3 OF 10 PAGES
---------------------------------                        ----------------------


-------------------------------------------------------------------------------
   1    NAME OF REPORTING PERSON
        I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

        Michael Zimmerman
-------------------------------------------------------------------------------
   2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP         (a) [ ]
                                                                 (b) [X]

-------------------------------------------------------------------------------
   3    SEC USE ONLY

-------------------------------------------------------------------------------

   4    SOURCE OF FUNDS*

        WC (See Item 3)
-------------------------------------------------------------------------------
   5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDING IS REQUIRED PURSUANT TO
        ITEMS 2(d) or 2(e)                                                 [ ]

-------------------------------------------------------------------------------
   6    CITIZENSHIP OR PLACE OF ORGANIZATION

        Delaware
-------------------------------------------------------------------------------
                 7    SOLE VOTING POWER

                      0
  NUMBER OF      --------------------------------------------------------------
   SHARES        8    SHARED VOTING POWER
BENEFICIALLY
  OWNED BY            4,399,733
   EACH          --------------------------------------------------------------
 REPORTING       9    SOLE DISPOSITIVE POWER
PERSON WITH
                      0
                 --------------------------------------------------------------
                 10   SHARED DISPOSITIVE POWER

                      4,399,733
-------------------------------------------------------------------------------
  11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH PERSON

        4,399,733
-------------------------------------------------------------------------------
  12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
        SHARES*                                                            [ ]

-------------------------------------------------------------------------------
  13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11) (see Item 5)

        21.1%
-------------------------------------------------------------------------------
  14    TYPE OF REPORTING PERSON*

        IN
-------------------------------------------------------------------------------





                                  SCHEDULE 13D

---------------------------------                        ----------------------
CUSIP NO.  782233100                                     PAGE 4 OF 10 PAGES
---------------------------------                        ----------------------


     This  Schedule  13D is  being  filed by  Prentice  Capital  Management,  LP
("Prentice  Capital  Management")  and Michael  Zimmerman ("Mr.  Zimmerman" and,
together with Prentice Capital Management, the "Reporting Persons"), relating to
the Common  Stock,  stated  value $0.10 per share,  of Russ Berrie and  Company,
Inc., a New Jersey  corporation  (the "Company").  Unless the context  otherwise
requires,  references  herein to the  "Shares"  are to the  Common  Stock of the
Company.

     The Reporting Persons are making this single, joint filing because they may
be deemed to constitute a "group" within the meaning of Section  13(d)(3) of the
Act. Each of Prentice Capital Management and Mr. Zimmerman disclaims  beneficial
ownership of all of the Shares reported in this Schedule 13D.

ITEM 1.   SECURITY AND ISSUER.

     This  statement on Schedule 13D relates to the Common  Stock,  stated value
$0.10 per share, of the Company.  The Company's  principal  executive  office is
located at 111 Bauer Drive, Oakland, New Jersey 07436.

ITEM 2.   IDENTITY AND BACKGROUND.

     (a) This  statement is filed on behalf of Prentice  Capital  Management and
Mr. Zimmerman.

     (b) The  address  of the  principal  business  office of  Prentice  Capital
Management and Mr. Zimmerman is 623 Fifth Avenue, 32nd Floor, New York, New York
10022.

     (c) The principal  business of Prentice  Capital  Management is to serve as
investment manager to investment funds (including Prentice Capital Partners, LP,
Prentice  Capital  Partners QP, LP, Prentice Capital  Offshore,  Ltd.,  Prentice
Special  Opportunities,  LP, Prentice Special Opportunities  Offshore,  Ltd. and
Prentice Special  Opportunities Master, L.P.) and manage investments for certain
entities in managed accounts with respect to which it has voting and dispositive
authority over Shares  reported in this Schedule 13D. The principal  business of
Mr.  Zimmerman is to act as the Managing  Member of (i) Prentice  Management GP,
LLC, the general partner of Prentice Capital  Management,  (ii) Prentice Capital
GP, LLC,  the general  partner of certain  investment  funds and (iii)  Prentice
Capital GP II, LLC, the managing member of Prentice  Capital GP II, LP, which is
the general partner of certain other investment funds. As such, he may be deemed
to control  Prentice  Capital  Management and the  investment  funds and managed
accounts and  therefore may be deemed to be the  beneficial  owner of the Shares
reported in this Schedule 13D.

     (d)  Neither  of  the  Reporting   Persons  nor  any  of  Prentice  Capital
Management's executive officers or members has, during the last five years, been
convicted in a criminal  proceeding  (excluding  traffic  violations  or similar
misdemeanors).





                                  SCHEDULE 13D

---------------------------------                        ----------------------
CUSIP NO.  782233100                                     PAGE 5 OF 10 PAGES
---------------------------------                        ----------------------


     (e)  Neither  of  the  Reporting   Persons  nor  any  of  Prentice  Capital
Management's executive officers or members has, during the last five years, been
a party to a civil proceeding of a judicial or administrative  body of competent
jurisdiction and as a result of such proceeding was or is subject to a judgment,
decree  or final  order  enjoining  future  violations  of,  or  prohibiting  or
mandating activities subject to, federal or state securities laws or finding any
violation with respect to such laws.

     (f) Prentice  Capital  Management is a Delaware  limited  partnership.  Mr.
Zimmerman is a United States citizen.

ITEM 3.   SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

     The 4,399,733 Shares reported in this Schedule 13D were acquired by private
investment funds and managed accounts for which Prentice Capital  Management and
Mr.  Zimmerman  control the investing and trading in  securities.  The aggregate
purchase price for the 4,399,733  Shares was  $49,716,982.90.  Prentice  Capital
Management  and Mr.  Zimmerman  do not  directly  own any Shares.  The funds and
managed accounts purchased the Shares with their investment capital.

ITEM 4.   PURPOSE OF TRANSACTION

     The  Reporting   Persons  acquired  the  securities   reported  herein  for
investment in the ordinary course of business.  The Reporting  Persons  acquired
the  securities  reported  herein  because  of their  belief  that  the  Company
represents an attractive  investment based on the Company's  business  prospects
and strategy.  Consistent with their investment purposes,  the Reporting Persons
may further purchase,  hold, vote, trade, dispose of, engage in short selling of
or any hedging or similar  transactions  with respect to the Shares or otherwise
deal in the  Shares at times,  and in such  manner,  as they deem  advisable  to
benefit  from  changes  in the  market  price  of such  Shares,  changes  in the
Company's operations,  business strategy or prospects,  or from a sale or merger
of the Company and based on other factors  including,  without  limitation,  the
price  levels of the  Shares,  availability  of funds,  subsequent  developments
affecting the Company,  the Company's  business,  other  investment and business
opportunities  available to the Reporting Persons,  conditions in the securities
market,  general  economic and industry  conditions  and other  factors that the
Reporting  Persons  may deem  relevant  from time to time.  Any  acquisition  or
disposition of Shares, or short sales or other hedging  transaction with respect
to the Shares,  by the Reporting  Persons may be effected through open market or
privately negotiated transactions,  or otherwise. The Reporting Persons may take
one or more  actions  set forth under  subsections  (a) through (j) of Item 4 of
Schedule  13D,  subject to any  limitations  set forth in the  Investors'  Right
Agreement (as defined  below).  The  Reporting  Persons may discuss such matters
with  management  or  directors  of the Company,  other  shareholders,  industry
analysts, existing or





                                  SCHEDULE 13D

---------------------------------                        ----------------------
CUSIP NO.  782233100                                     PAGE 6 OF 10 PAGES
---------------------------------                        ----------------------


potential  strategic  partners or  competitors,  and  investment  and  financing
professionals.  Such factors and discussions may materially  affect,  and result
in, the Reporting Persons'  modifying their ownership of the Shares,  exchanging
information with the Company pursuant to appropriate  confidentiality or similar
agreements or otherwise.  The Reporting Persons reserve the right to at any time
reconsider and change their plans or proposals relating to the foregoing. Except
as set forth herein, the Reporting Persons do not have any plan or proposal that
would  relate to, or result in, any of the matters  set forth under  subsections
(a) through (j) of Item 4 of Schedule 13D.


     Pursuant to an Amended and Restated  Stock Purchase  Agreement  dated as of
August  9,  2006  (the  "Purchase  Agreement"),  the  Company  agreed to sell to
entities  affiliated  with  the  Reporting  Persons  (the  "Prentice  Parties"),
4,399,733 Shares at a price of $11.30 per share. The aggregate purchase price is
$49,716,982.90.  The closing of the  transactions  contemplated  by the Purchase
Agreement occurred on August 10, 2006 (the "Closing Date").


     Pursuant  to an  Investors'  Rights  Agreement  dated  August 10, 2006 (the
"Investors'  Rights  Agreement"),   the  Company  agreed  to  (i)  nominate  and
facilitate  the  election  of  up to  two  (2)  designees  of  Prentice  Capital
Management,  and (ii) provide certain  registration  rights to specified persons
under the  Securities  Act of 1933,  as amended,  and the rules and  regulations
thereunder,  or any similar successor  statute,  and applicable state securities
laws,  subject in each case to the terms and conditions  set forth therein.  The
number of directors that Prentice Capital Management may designate is subject to
certain conditions set forth in the Investors' Rights Agreement.


     Pursuant to the Investors'  Rights Agreement,  Prentice Capital  Management
agreed  that,  for a period of two and one half years  after the  Closing  Date,
Prentice  Capital  Management,  and,  to the extent  acting on its  behalf,  its
representatives,  will not directly or  indirectly,  (a) in any manner  acquire,
agree to acquire or make any proposal to acquire,  directly or  indirectly,  any
shares of any class of securities of the Company,  subject to certain exceptions
set forth in the Investors' Rights Agreement;  (b) nominate  directors,  propose
candidates for  directorship,  or vote for the election or removal of directors,
if the purpose or effect of such action would be to cause independent  directors
not to  constitute  a majority of the members of the Board of  Directors  of the
Company or  otherwise  to cause the  Company  not to be in  compliance  with the
corporate  governance  rules of the New York Stock Exchange;  or (z) without the
prior  written  consent of D. E. Shaw  Laminar  Portfolios,  L.L.C.,  permit the
Prentice  Parties  or any of their  respective  affiliates  to,  in any  manner,
acquire,  agree  to  acquire  or make  any  proposal  to  acquire,  directly  or
indirectly, Shares of Common Stock if, after giving effect thereto, the Prentice
Parties or any of their respective affiliates would have beneficial ownership in
excess of an aggregate of 40% of the outstanding Shares of Common Stock, subject
to certain exceptions set forth in the Investors' Rights Agreement.





                                  SCHEDULE 13D

---------------------------------                        ----------------------
CUSIP NO.  782233100                                     PAGE 7 OF 10 PAGES
---------------------------------                        ----------------------


     The foregoing  descriptions  of the Purchase  Agreement and the  Investors'
Rights  Agreement  do not  purport to be  complete  and are  qualified  in their
entirety by the terms of each such  document  which are  incorporated  herein by
reference  in  response  to this Item 4 and which have been filed as exhibits to
this Schedule 13D.

ITEM 5.   INTEREST IN SECURITIES OF THE COMPANY.

     (a) Prentice Capital  Management may be deemed to beneficially  own, in the
aggregate,  4,399,733 Shares,  representing approximately 21.1% of the Company's
outstanding  Common  Stock  (based  upon  the  20,835,372  Shares  stated  to be
outstanding  by the Company as of July 31, 2006, in the Company's  Form 10-Q for
the period  ending on June 30,  2006,  filed with the  Securities  and  Exchange
Commission on August 9, 2006). Mr. Zimmerman may be deemed to beneficially  own,
in the  aggregate,  4,399,733  Shares  representing  approximately  21.1% of the
Company's outstanding Common Stock.

     (b) Prentice  Capital  Management and Michael  Zimmerman have shared voting
power with respect to the 4,399,733 Shares reported in this Schedule 13D.

     (c) Except as  described  herein,  during the last sixty days there were no
transactions in the Common Stock effected by the Reporting Persons.

     (d) The limited  partners or shareholders of the private  investment  funds
and the entities for which Prentice Capital Management and Mr. Zimmerman manages
investments in managed accounts have the right to participate  indirectly in the
receipt  of  dividends  from,  or  proceeds  from  the sale of,  the  Shares  in
accordance with their respective  ownership  interests in their respective funds
and entities.

     (e) Not applicable.

ITEM 6.   CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH
          RESPECT TO SECURITIES OF THE COMPANY.

     As  described  in Item 4 above,  the  Prentice  Parties  agreed to purchase
Shares pursuant to an Amended and Restated  Purchase  Agreement with the Company
as of August 9, 2006, which is attached hereto as Exhibit B.

     As  described  in  Item 4  above,  the  Prentice  Parties  entered  into an
Investors'  Rights  Agreement dated August 9, 2006,  which is attached hereto as
Exhibit C.





                                  SCHEDULE 13D

---------------------------------                        ----------------------
CUSIP NO.  782233100                                     PAGE 8 OF 10 PAGES
---------------------------------                        ----------------------


     Pursuant to Rule 13d-1(k) promulgated under the Exchange Act, the Reporting
Persons have entered into an agreement  with respect to the joint filing of this
statement,  and any amendment or amendments hereto,  which is attached hereto as
Exhibit A.

     Except as otherwise set forth herein, the Reporting Persons do not have any
contract,  arrangement,  understanding  or  relationship  with any  person  with
respect to securities of the Company.

ITEM 7.   MATERIAL TO BE FILED AS EXHIBITS.

Exhibit A - The Joint Filing Agreement dated August 14, 2006,  signed by each of
the Reporting  Persons in order to confirm that this statement is being filed on
behalf of each of the Reporting Persons.

Exhibit B - Amended and Restated Share Purchase Agreement dated as of August 10,
2006  by and  among  The  Russell  Berrie  Foundation,  a New  Jersey  Nonprofit
Corporation, and the Prentice Parties.

Exhibit C - Investors'  Rights  Agreement  dated as of August 10,  2006,  by and
among Russ Berrie and  Company,  Inc.,  a New Jersey  corporation,  the Prentice
Parties and D. E. Shaw Laminar Portfolios, L.L.C.





                                  SCHEDULE 13D

---------------------------------                        ----------------------
CUSIP NO.  782233100                                     PAGE 9 OF 10 PAGES
---------------------------------                        ----------------------

                                   SIGNATURES

     After reasonable inquiry and to the best of his knowledge and belief,  each
of the undersigned certifies that the information set forth in this statement is
true, complete and correct.

Dated: August 14, 2006

PRENTICE CAPITAL MANAGEMENT, LP




By: /s/ Michael Weiss
    ------------------------------
    Name:  Michael Weiss
    Title: Chief Financial Officer

MICHAEL ZIMMERMAN




/s/ Michael Zimmerman
----------------------------------
    Michael Zimmerman






                                  SCHEDULE 13D

---------------------------------                        ----------------------
CUSIP NO.  782233100                                     PAGE 10 OF 10 PAGES
---------------------------------                        ----------------------


                                    EXHIBIT A

                             JOINT FILING AGREEMENT

This will confirm the agreement by and among the  undersigned  that the schedule
13D filed  with the  Securities  and  Exchange  Commission  on or about the date
hereof with respect to the beneficial ownership by the undersigned of the Common
Stock, stated value $0.10 per share, of Russ Berrie Company,  Inc., a New Jersey
corporation, is being filed, and all amendments thereto will be filed, on behalf
of each of the persons and entities named below,  in accordance  with Rule 13d-1
under the  Securities  Exchange Act of 1934, as amended.  This  Agreement may be
executed in two or more counterparts, each of which shall be deemed an original,
but all of which together shall constitute one and the same instrument.

Dated as of August 14, 2006

PRENTICE CAPITAL MANAGEMENT, LP




By: /s/ Michael Weiss
   -------------------------------
   Name:  Michael Weiss
   Title: Chief Financial Officer

MICHAEL ZIMMERMAN




/s/ Michael Zimmerman
----------------------------------
    Michael Zimmerman