SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_________________
FORM 8-K
CURRENT REPORT
Pursuant to Section 13
or 15(d) of
the Securities Exchange Act of 1934
_________________
| Date of Report | |
| (Date of earliest | |
| event reported): | August 10, 2004 |
| FRESH BRANDS, INC |
| (Exact name of registrant as specified in its charter) |
| Wisconsin |
000-32825 |
39-2019963 |
| (State or other | (Commission | (IRS Employer |
| jurisdiction of | File Number) | Identification No.) |
| incorporation) |
| 2215 Union Avenue, Sheboygan, Wisconsin 53081 |
| (Address of principal executive offices, including zip code) |
| (920)457-4433 |
| (Registrant's telephone number) |
Item 12. Results of Operation and Financial Condition.
On August 10, 2004, Fresh Brands issued a press release announcing its financial results for its most recently ended fiscal quarter. A copy of the Company’s press release is being furnished as Exhibit 99.1.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| FRESH BRANDS, INC. | |
Date: August 10, 2004 |
By: /s/ John H. Dahly |
| John H. Dahly, Chief Financial Officer |