SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

_________________

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934

_________________

Date of Report  
(Date of earliest
event reported): May 26, 2004


FRESH BRANDS, INC.
(Exact name of registrant as specified in its charter)


Wisconsin
000-32825
39-2019963
(State or other (Commission File (IRS Employer
jurisdiction of Number) Identification No.)
incorporation)


2215 Union Avenue, Sheboygan, Wisconsin 53081
(Address of principal executive offices, including zip code)


(920) 457-4433
(Registrant's telephone number)

Item 12. Results of Operations and Financial Condition.

        On May 26, 2004, Fresh Brands, Inc. (the “Company”) issued a press release announcing the Company’s financial results for the reporting period ended April 24, 2004. A copy of the Company’s press release issued on May 26, 2004 is being furnished as Exhibit 99 to this Current Report.

SIGNATURES

        Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

FRESH BRANDS, INC.


Date:  May 26, 2004
By:  /s/ John H. Dahly
        John H. Dahly, Chief Financial Officer