SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                  SCHEDULE 13G


                   Under the Securities Exchange Act of 1934
                      (Amendment No. ___________________)*


                                   ADVO, INC.
                      ------------------------------------
                                (Name of Issuer)


                                  COMMON STOCK
                      ------------------------------------
                         (Title of Class of Securities)


                                   007585102
                      ------------------------------------
                                 (CUSIP Number)


Check the following  box if a fee is being paid with this  statement [ ]. (A fee
is not required only if the filing person:  (1) has a previous statement on file
reporting  beneficial  ownership  of more  than  five  percent  of the  class of
securities  described  in Item 1;  and (2) has  filed  no  amendment  subsequent
thereto reporting  beneficial  ownership of five percent or less of such class.)
(See Rule 13d-7.)

* The remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).




CUSIP No. 007585102                    13G                     Page 2 of 5 Pages

--------------------------------------------------------------------------------
   1   NAME OF REPORTING PERSON
       S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

       CRAMER ROSENTHAL MCGLYNN, LLC
       IRS ID# 13-3156718

--------------------------------------------------------------------------------
   2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                             (a)  [ ]
                                                             (b)  [X]


--------------------------------------------------------------------------------
   3   SEC USE ONLY




--------------------------------------------------------------------------------
   4   CITIZENSHIP OR PLACE OF ORGANIZATION

       INCORPORATED IN THE STATE OF NEW YORK


--------------------------------------------------------------------------------
   NUMBER OF      5    SOLE VOTING POWER
     SHARES             0
  BENEFICIALLY    -------------------------------------------------------------
    OWNED BY      6    SHARED VOTING POWER
      EACH             1,130,692
   REPORTING      --------------------------------------------------------------
     PERSON       7    SOLE DISPOSITIVE POWER
      WITH             0
                  --------------------------------------------------------------
                  8    SHARED DISPOSITIVE POWER
                       1,130,692

--------------------------------------------------------------------------------
   9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                                    1,130,692

--------------------------------------------------------------------------------
  10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*



--------------------------------------------------------------------------------
  11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

                                     5.668%

--------------------------------------------------------------------------------
  12   TYPE OF REPORTING PERSON*

                                       IA


--------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT



                                                               Page 3 of 5 Pages




Item 1.     (a)   Name of Issuer:

                    ADVO, INC.-13G

            (b)   Address of Issuer's Principal Executive Offices:

                    ONE UNIVAC LANE
                    P.O. BOX 755
                    WINDSOR, CT 06095

Item 2.     (a)   Name of Person Filing:

                    CRAMER ROSENTHAL MCGLYNN, LLC

            (b)   Address of Principal Business Office:

                    707 WESTCHESTER AVE, WHITE PLAINS, NY 10604

            (c)   Citizenship:

                    INCORPORATED IN THE STATE OF NEW YORK

            (d)   Title of Class of Securities:

                    COMMON STOCK

            (e)   CUSIP Number:

                    007585102

Item 3.     If this statement  is filed  pursuant to Rules  13d-1(b), or
            13d-2(b), check whether the person filing is a:

            (a)   [ ]   Broker or Dealer  registered under Section  15 of  the
                        Act

            (b)   [ ]   Bank as defined in section 3(a)(6) of the Act

            (c)   [ ]   Insurance Company  as defined  in section  3(a)(19) of
                        the Act

            (d)   [ ]   Investment Company registered under  section 8 of  the
                        Investment Company Act

            (e)   [X]   Investment Adviser registered under section 203 of the
                        Investment Advisers Act of 1940

            (f)   [ ]   Employee Benefit Plan,  Pension Fund which is  subject
                        to the  provisions of  the Employee Retirement  Income
                        Security Act of  1974 or Endowment  Fund; see  Section
                        240.13d-1(b)(1)(ii)(F)

            (g)   [ ]   Parent  Holding  Company, in  accordance  with Section
                        240.13d-1(b)(1)(ii)(G)

            (h)   ( )   Group,   in   accordance    with   Section    240.13d-
                        1(b)(1)(ii)(H)




                                                               Page 4 of 5 Pages



Item 4.     Ownership.

                                    1,130,692

Item 5.     Ownership of Five Percent or Less of a Class.

                            ONE CLASS OF STOCK 5.668%

Item 6.     Ownership of More Than Five Percent on Behalf of Another Person.

                                 NOT APPLICABLE

Item 7.     Identification and Classification of the Subsidiary which Acquired
            the Security Being Reported on By the Parent Holding Company.

                                 NOT APPLICABLE

Item 8.     Identification and Classification of Members of the Group.

                                 NOT APPLICABLE

Item 9.     Notice of Dissolution of Group.

                                 NOT APPLICABLE
Item 10.    Certification.

            By signing  below I certify  that,  to the best of my knowledge  and
            belief,  the  securities  referred  to above  were  acquired  in the
            ordinary course of business and were not acquired for the purpose of
            and do not have the effect of changing or influencing the control of
            the issuer of such  securities  and were not acquired in  connection
            with or as a participant in any  transaction  having such purpose or
            effect.





                                  Signature.

                                  /s/ MICHAEL J. MARRONE
                                  VP - DIRECTOR OF OPERATIONS


            After  reasonable  inquiry  and to the  best  of my  knowledge  and
            belief,  I certify  that the  information  set  forth in this
            statement is true, complete and correct.


Date: 02/12/2002

By: MICHAEL J. MARRONE
    VP - DIRECTOR OF OPERATIONS
    ---------------------------