Ownership Submission
FORM 3
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  LUNDY RUSS II
2. Date of Event Requiring Statement (Month/Day/Year)
01/28/2013
3. Issuer Name and Ticker or Trading Symbol
STAGE STORES INC [SSI]
(Last)
(First)
(Middle)
10201 MAIN STREET
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
EVP, Stores
5. If Amendment, Date Original Filed(Month/Day/Year)
(Street)

HOUSTON, TX 77025
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)
2. Amount of Securities Beneficially Owned
(Instr. 4)
3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)
4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock 18,384 (1)
D
 

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)
2. Date Exercisable and Expiration Date
(Month/Day/Year)
3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)
4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)
6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Appreciation Rights 03/28/2009 03/28/2014 Common Stock 1,250 $ 22.96 D  
Stock Appreciation Rights 03/28/2010 03/28/2014 Common Stock 1,625 $ 22.96 D  
Stock Appreciation Rights 03/28/2011 03/28/2014 Common Stock 1,625 $ 22.96 D  
Stock Appreciation Rights 03/27/2013 03/27/2016 Common Stock 3,000 $ 9.77 D  
Stock Appreciation Rights 03/26/2013 03/26/2017 Common Stock 3,000 $ 15.5 D  
Stock Appreciation Rights 03/26/2014 03/26/2017 Common Stock 3,000 $ 15.5 D  
Stock Appreciation Rights 03/29/2013 03/29/2018 Common Stock 1,450 $ 18.84 D  
Stock Appreciation Rights 03/29/2014 03/29/2018 Common Stock 1,450 $ 18.84 D  
Stock Appreciation Rights 03/29/2015 03/29/2018 Common Stock 1,450 $ 18.84 D  

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
LUNDY RUSS II
10201 MAIN STREET
HOUSTON, TX 77025
      EVP, Stores  

Signatures

/s/ R.E. Stasyszen, Attorney in Fact for Russ Lundy II 02/07/2013
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Includes 16,388 non-vested restricted shares, of which 2,288 shares were granted on March 29, 2011, 4,100 shares were granted on March 28, 2012, and 10,000 shares were granted on July 23, 2012. The shares will vest 25% per year on the first four anniversary dates from the date of grant. Also includes 1,699 shares acquired pursuant to the Stage Stores Deferred Compensation Plan (the "Plan"), that may not be transferred to an alternative investment within the Plan or liquidated by the reporting person and will remain in the reporting person's account until such date as the reporting person is no longer an employee of the issuer and for a period of six months thereafter, at which time they will be transferred to the reporting person.

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