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Cherokee Final NTC

*** Exercise Your Right to Vote *** Important Notice Regarding the Availability of Proxy Materials for the Stockholder Meeting to Be Held on June 06, 2016 CHEROKEE INC. You are receiving this communication because you hold shares in the above named company. This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at or easily request a paper copy (see reverse side). We encourage you to access and review all of the important information contained in the proxy materials before voting. CHEROKEE INC. ATTN: Jason Boling 5990 Sepulveda Blvd, Suite 600 Sherman Oaks, CA 91411 0000290279_1 R1.0.1.25 See the reverse side of this notice to obtain proxy materials and voting instructions. Meeting Information Meeting Type: Annual Meeting For holders as of: April 07, 2016 Date: June 06, 2016Time: 10:00 AM PDT Location: Cherokee, Inc. 5990 Sepulveda Blvd, Suite 600 Sherman Oaks, CA 91411





Cherokee Final NTC

Before You Vote How to Access the Proxy Materials Proxy Materials Available to VIEW or RECEIVE:  Have the information that is printed in the box marked by the arrow (located on the  by the arrow (located on the following page) in the subject line. How To Vote Please Choose One of the Following Voting Methods possession  available and follow the instructions. marked by the arrow 0000290279_2 R1.0.1.25 Vote In Person: Many stockholder meetings have attendance requirements including, but not limited to, the of an attendance ticket issued by the entity holding the meeting. Please check the meeting materials for any specia requirements for meeting attendance. At the meeting, you will need to request a ballot to vote these shares. Vote By Internet: To vote now by Internet, go to Have the information that is printed in the box Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card. l 1. Notice & Proxy Statement2. 10K Wrap How to View Online: following page) and visit: How to Request and Receive a PAPER or E-MAIL Copy: If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request: 1) BY 2) BY TELEPHONE:1-800-579-1639 3) BY E-MAIL* * If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before May 23, 2016 to facilitate timely delivery.





Cherokee Final NTC

The Board of Directors recommends you vote FOR the following: 1. Election of Directors Nominees 01 Timothy Ewing 06 Henry Stupp 02 Robert Galvin 03 Keith Hull 04 Jess Ravich 05 Frank Tworecke The Board of Directors recommends you vote FOR proposals 2, 3 and 4. 2. To approve the proposed ratification of Ernst & Young LLP as the Company's independent registered public accounting firm for Fiscal 2017. 3. To approve the amendment and restatement to the Cherokee Inc. 2013 Stock Incentive Plan. 4. To approve a non-binding advisory resolution on executive compensation. 0000290279_3 R1.0.1.25 Voting items





Cherokee Final NTC

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