Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
McCallum Mark I
   2. Issuer Name and Ticker or Trading Symbol
BROWN FORMAN CORP [BFA, BFB] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
EVP/Pres. Jack Daniel's Brands
(Last)
(First)
(Middle)
850 DIXIE HIGHWAY		 3. Date of Earliest Transaction (Month/Day/Year)
03/10/2017
(Street)

LOUISVILLE, KY 40210		 4. If Amendment, Date Original Filed(Month/Day/Year)
 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)		 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)		 4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)		 5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)		 6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)		 7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common 03/10/2017   S   17,872 D $ 47.4709 (1) 47,275 (2) D  
Class B Common 03/10/2017   S   14,750 D $ 46.4872 (3) 10,714 (4) D  
Class B Common               54 (5) I By Son

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)		 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)		 5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)		 6. Date Exercisable and Expiration Date
(Month/Day/Year)		 7. Title and Amount of Underlying Securities
(Instr. 3 and 4)		 8. Price of Derivative Security
(Instr. 5)		 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)		 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)		 11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Appreciation Right $ 45.985 (6)             05/01/2017 04/30/2024 Class B Common 27,354   27,354 (6) D  
Stock Appreciation Right $ 29.35 (7)             05/01/2015 04/30/2022 Class B Common 49,718   49,718 (7) D  
Stock Appreciation Right $ 19.215 (8)             05/01/2013 04/30/2020 Class B Common 40,910   40,910 (8) D  
Stock Appreciation Right $ 51.125 (9)             05/01/2018 04/30/2025 Class B Common 22,300   22,300 (9) D  
Stock Appreciation Right $ 36.21 (10)             05/01/2016 04/30/2023 Class B Common 31,942   31,942 (10) D  
Stock Appreciation Right $ 23.2 (11)             05/01/2014 04/30/2021 Class B Common 46,288   46,288 (11) D  
Stock Appreciation Right $ 13.525 (12)             05/01/2012 04/30/2019 Class B Common 46,874   46,874 (12) D  
Stock Appreciation Right $ 49.005 (13)             05/01/2019 04/30/2026 Class B Common 30,028   30,028 (13) D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
McCallum Mark I
850 DIXIE HIGHWAY
LOUISVILLE, KY 40210		       EVP/Pres. Jack Daniel's Brands  

Signatures

 Michael E. Carr, Jr., Attorney in Fact for Mark I. McCallum   03/14/2017
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.16 to $47.92, inclusive. The reporting person undertakes to provide to Brown-Forman Corporation, any security holder of Brown-Forman Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
(2) Reflects the acquisition of 32,573.50 additional shares in the August 2016 stock split.
(3) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $46.08 to $46.60, inclusive. The reporting person undertakes to provide to Brown-Forman Corporation, any security holder of Brown-Forman Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
(4) Reflects the acquisition of 12,732 additional shares in the August 2016 stock split.
(5) Reflects the acquisition of 27 additional shares in the August 2016 stock split.
(6) These stock appreciation rights were previously reported as covering 13,677 shares at an exercise price of $91.97, but were adjusted to reflect the August 2016 stock split.
(7) These stock appreciation rights were previously reported as covering 24,859 shares at an exercise price of $58.70, but were adjusted to reflect the August 2016 stock split.
(8) These stock appreciation rights were previously reported as covering 20,455 shares at an exercise price of $38.43, but were adjusted to reflect the August 2016 stock split.
(9) These stock appreciation rights were previously reported as covering 11,150 shares at an exercise price of $102.25, but were adjusted to reflect the August 2016 stock split.
(10) These stock appreciation rights were previously reported as covering 15,971 shares at an exercise price of $72.42, but were adjusted to reflect the August 2016 stock split.
(11) These stock appreciation rights were previously reported as covering 23,144 shares at an exercise price of $46.40, but were adjusted to reflect the August 2016 stock split.
(12) These stock appreciation rights were previously reported as covering 23,437 shares at an exercise price of $27.05, but were adjusted to reflect the August 2016 stock split.
(13) These stock appreciation rights were previously reported as covering 15,014 shares at an exercise price of $98.01, but were adjusted to reflect the August 2016 stock split.

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