c10178110qa1.htm


U.S. SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
FORM 10-Q /A
(Amendment No.1)
(Mark One)
 
x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the quarterly period ended June 30, 2008
 
o
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from ____ to ____
 
Commission file number 000-30264
 
NETWORK CN INC.
(Exact name of Registrant as specified in its charter)

Delaware  
90-0370486
(State or Other Jurisdiction of 
(I.R.S. Employer
Incorporation or Organization) 
Identification Number)

21/F., Chinachem Century Tower, 178 Gloucester Road, Wanchai, Hong Kong
(Address of principal executive offices)
 
(852) 2833-2186
(Registrant’s Telephone Number, Including International Code and Area Code)

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x Noo
 
Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
    Large accelerated filer  o
Accelerated filer   o 
Non- accelerated filer  x 
Smaller reporting company  o
                                           
Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yeso     No x
 
As of July 31, 2008, 71,611,608 shares of the Registrant’s common stock, par value $0.001 per share, were outstanding.




 
EXPLANATORY NOTE
 
This Amendment No. 1 to Form 10-Q (this “Amendment No. 1”) amends the Quarterly Report on Form 10-Q for the quarterly period  ended June 30, 2008, originally filed with the U.S. Securities and Exchange Commission (the “SEC”) on August 11, 2008 (the “Original Report”) of Network CN Inc., a Delaware corporation (the “Company”, “our”, we”, or “we”). We are filing this Amendment No. 1 to amend (1) Part I – Item 1 “Financial Statements”; (2) Part I - Item 2 “Management’s Discussion and Analysis of Financial Condition and Results of Operations”; and (3) Part I - Item 4 “Control and Procedures”.
 
Background
 
On October 10, 2008, we filed a Current Report on Form 8-K to announce that our Board of Directors, based upon the consideration of issues addressed in the SEC review and the recommendation of the Audit Committee, determined that we should restate our previously issued consolidated financial statements for the year ended December 31, 2007 and unaudited condensed consolidated financial statements for the interim periods ended March 31, 2008 and June 30, 2008.
 
The restatement adjustments corrected the accounting errors arising from our misapplication of accounting policies to the discount associated with the beneficial conversion feature attributed to the issuance of the 3% convertible promissory notes in 2007 and 2008. The Company initially amortized the discount according to Financial Accounting Standards Board’s Emerging Issues Task Force Issue No. 98-5, “Accounting for Convertible Securities with Beneficial Conversion Features or Contingently Adjustable Conversion Ratio” (“EITF Issue No. 98-5”), which stated that discount resulting from allocation of proceeds to the beneficial conversion feature should be recognized as interest expense over the minimum period from the date of issuance to the date of earliest conversion. As the notes are convertible at the date of issuance, the Company fully amortized such discount through interest expense at the date of issuance accordingly. However, according to Issue 6 of EITF Issue No. 00-27, “Application of Issue No. 98-5 to Certain Convertible Instruments”, EITF Issues No. 98-5 should be modified to require the discount related to the beneficial conversion feature to be accreted from the date of issuance to the stated redemption date regardless of when the earliest conversion date occurs using the effective interest method. The restatement adjustments were to reflect the retrospective application of the Issue 6 of EITF Issue No. 00-27.
 
Effects of Restatement
 
The aggregate net effect of the restatement was to (1) increase stockholders’ equity by approximately $14.3 million and $4.7 million as of June 30, 2008 and December 31, 2007 respectively; (2) increase both non-cash interest expense and net loss for the three months ended June 30, 2008 by approximately $0.8 million; (3) decrease both non-cash interest expense and net loss for the six months ended June 30, 2008 by approximately $9.6 million,. Accordingly, the net loss per common share (basic and diluted) for the three months and six months ended June 30, 2008 increased from $0.11 to $0.12 and decreased from $0.38 to $0.24 respectively. The restatement has no effect on statement of operations and net loss per common share (basic and diluted) for the quarterly period ended June 30, 2007. It also has no effect on our cash flow for the quarterly periods ended June 30, 2008 and 2007. See Note 4 – Restatement and Reclassification and Note 14 – Restated Financial Information as included in Part I - Item 1 “Financial Statements”.
 
We are aware that the occurrence of a restatement of previously issued unaudited condensed consolidated financial statement to reflect the correction of a misstatement indicated material weaknesses in internal control over financial reporting. Specifically, the Company did not maintain effective controls to ensure the correct application of accounting policies to the discount associated with the beneficial conversion feature attributed to the issuance of 3% convertible promissory notes. See Part I – Item 4 “Controls and Procedures”.

Other than the revisions referred to above and certifications, all other information included in the Original Report remains unchanged. This Amendment No. 1 is not intended to, nor does it, reflect events that have occurred since the filing of the Original Report, and does not modify or update the disclosures therein in any way other than as required to reflect the changes described above.
 
1

 
PART I – FINANCIAL INFORMATION

Item 1. Financial Statements

NETWORK CN INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS (RESTATED)

   
 
Note
 
As of
June 30,
2008
(Unaudited)
(Restated) (1)
 
As of
December 31,
2007
(Audited)
(Restated) (1)
 
Current Assets
             
Cash
        $ 12,776,103     $ 2,233,528  
Accounts receivable, net
          2,290,175       1,093,142  
Prepayments for advertising operating rights 
          14,047,318       13,636,178  
Prepaid expenses and other current assets 
          8,113,850       3,101,699  
Total Current Assets 
          37,227,446       20,064,547  
                       
Equipment, Net
          5,861,729       257,403  
Intangible Assets, Net
   
7
      8,120,116       6,114,550  
Deferred Charges, Net
            1,464,189       670,843  
                         
TOTAL ASSETS
          $ 52,673,480     $ 27,107,343  
                         
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current Liabilities 
                       
Accounts payable, accrued expenses and other payables
          $ 6,973,916     $ 3,490,586  
Current liabilities from discontinued operations
            3,655       3,655  
12% convertible promissory note, net
   
8
      -       4,740,796  
Total Current Liabilities 
            6,977,571       8,235,037  
                         
3% Convertible Promissory Notes Due 2011, Net
   
8
      28,178,322       7,885,496  
                         
TOTAL LIABILITIES
            35,155,893       16,120,533  
                         
COMMITMENTS AND CONTINGENCIES
   
9
                 
                         
MINORITY INTERESTS 
            311,957       347,874  
                         
STOCKHOLDERS’ EQUITY 
                       
Preferred stock, $0.001 par value, 5,000,000 shares authorized
None issued and outstanding 
            -       -  
Common stock, $0.001 par value, 800,000,000 shares authorized
Issued and outstanding: 71,546,608 and 69,152,000 as of June 30,
2008 and December 31, 2007 respectively
            71,547       69,152  
Additional paid-in capital
   
10
      57,869,105       35,673,586  
Accumulated deficit 
            (42,428,734 )     (25,169,099 )
Accumulated other comprehensive income
            1,693,712       65,297  
TOTAL STOCKHOLDERS’ EQUITY 
            17,205,630       10,638,936  
                         
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY
          $ 52,673,480     $ 27,107,343  

(1)
See Note 4 – Restatement and Reclassification and Note 14 – Restated Financial Information of Consolidated Financial Statements.

The accompanying notes are an integral part of the condensed consolidated financial statements.

2

 
NETWORK CN INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE
LOSS FOR THE THREE AND SIX MONTHS ENDED JUNE 30, 2008 (RESTATED) AND 2007
(Unaudited)
     
For the Three Months Ended
   
For the Six Months Ended
 
 
 
Note
 
June 30,
2008
   
June 30,
2007
   
June 30,
2008
   
June 30,
2007
 
     
(Restated)(1)
         
(Restated)(1)
       
REVENUES 
                         
Travel services 
   
$
9,727,135
   
$
5,038,199
   
$
18,185,617
   
$
7,414,027
 
Advertising services 
     
1,053,888
     
106,025
     
1,638,055
     
499,924
 
Total Revenues
     
10,781,023
     
5,144,224
     
19,823,672
     
7,913,951
 
                                   
COST OF REVENUES
                                 
Cost of travel services
     
9,628,249
     
4,930,215
     
17,930,072
     
7,295,139
 
Cost of advertising services 
     
4,645,264
     
109,691
     
8,606,604
     
356,373
 
Total Cost of Revenues
     
14,273,513
     
5,039,906
     
26,536,676
     
7,651,512
 
                                   
GROSS (LOSS) PROFIT
     
(3,492,490
)
   
104,318
     
(6,713,004
)
   
262,439
 
                                   
OPERATING EXPENSES
                                 
Selling and marketing
     
941,697
     
72,239
     
1,582,015
     
119,245
 
General and administrative
     
2,806,436
     
2,190,975
     
5,723,928
     
5,538,937
 
Total Operating Expenses 
     
3,748,133
     
2,263,214
     
7,305,943
     
5,658,182
 
                                   
LOSS FROM OPERATIONS 
     
(7,240,623
)
   
(2,158,896
)
   
(14,018,947
)
   
(5,395,743
)
                                   
OTHER INCOME
                                 
Interest income 
     
31,496
     
4,632
     
42,141
     
10,148
 
Other income 
     
23,077
     
1,321
     
40,815
     
3,963
 
Total Other Income
     
54,573
     
5,953
     
82,956
     
14,111
 
                                   
INTEREST EXPENSE
                                 
Amortization of deferred charges and
debt discount
 
8
   
1,350,704
     
-
     
2,698,988
     
-
 
Interest expense 
     
379,166
     
105
     
725,791
     
422
 
Total Interest Expense 
     
1,729,870
     
105
     
3,424,779
     
422
 
                                   
NET LOSS BEFORE INCOME TAXES
AND MINORITY INTERESTS
     
(8,915,920
)
   
(2,153,048
)
   
(17,360,770
)
   
(5,382,054
)
Income taxes
     
-
     
-
     
-
     
-
 
Minority interests 
     
27,799
     
(9,482
)
   
101,135
     
5,129
 
NET LOSS
   
 $
(8,888,121
)
 
 $
(2,162,530
)
 
 $
(17,259,635
)
 
 $
(5,376,925
)
                                   
OTHER COMPREHENSIVE INCOME
                                 
Foreign currency translation gain
     
1,019,097
     
19,346
     
1,628,415
     
12,454
 
COMPREHENSIVE LOSS
   
$
(7,869,024
)
 
$
(2,143,184
)
 
$
(15,631,220
)
 
$
(5,364,471
)
                                   
NET LOSS PER COMMON SHARE –
BASIC AND DILUTED
                                 
Net loss per common share – Basic and
Diluted
12
 
$
(0.12
)
 
$
(0.03
)
 
$
(0.24
)
 
$
(0.08
)
WEIGHTED AVERAGE SHARES
OUTSTANDING – BASIC AND
DILUTED
12
   
71,546,608
     
65,581,866
     
71,482,405
     
68,054,224
 

(1)
See Note 4 – Restatement and Reclassification and Note 14 – Restated Financial Information of Consolidated Financial Statements.

The accompanying notes are an integral part of the condensed consolidated financial statements.
 
3

 
NETWORK CN INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE SIX MONTHS ENDED JUNE 30, 2008 (RESTATED) AND 2007
(Unaudited)

 
For the Six Months Ended
 
   
June 30,
2008
   
June 30,
2007
 
   
(Restated)(1)
       
CASH FLOWS FROM OPERATING ACTIVITIES: 
           
Net loss
 
$
(17,259,635
)
 
$
(5,376,925
)
Adjustments to reconcile net loss to net cash used in operating activities: 
               
Depreciation and amortization:  
               
Equipment and intangible assets
   
896,163
     
188,845
 
Deferred charges and debt discount
   
2,698,988
     
-
 
Stock-based compensation for service 
   
1,619,610
     
2,459,220
 
Loss on disposal of equipment 
   
8,318
     
-
 
Provision for doubtful debts
   
-
     
23,261
 
Minority interests 
   
(42,807
)
   
(5,128
)
Changes in operating assets and liabilities, net of effects from acquisitions:
               
Accounts receivable 
   
(1,197,033
)
   
(443,351
)
Prepayments for advertising operating rights  
   
(246,524
   
-
 
Prepaid expenses and other current assets 
   
(2,453,472
)
   
(1,398,078
)
Accounts payable, accrued expenses and other payables 
   
2,087,017
     
2,180,679
 
Net cash used in operating activities 
   
(13,889,375
)
   
(2,371,477
)
   
CASH FLOWS FROM INVESTING ACTIVITIES: 
               
Purchase of equipment
   
(3,260,027
)
   
(15,641
)
Net cash used in acquisition of subsidiaries, net 
   
(2,708,928
)
   
(45,999
)
           Net cash used in investing activities 
   
(5,968,955
)
   
(61,640
)
   
CASH FLOWS FROM FINANCING ACTIVITIES: 
               
Proceeds from issuance of 3% convertible promissory note, net of costs
   
33,900,000
     
-
 
Repayment of 12% convertible promissory note
   
(5,000,000
)
   
-
 
Stock issued in placement for cash, net of costs
   
-
     
1,500,000
 
Warrant issued for services
   
-
     
22,500
 
Repayment of capital lease obligation
   
-
     
(3,120
)
           Net cash provided by financing activities 
   
28,900,000
     
1,519,380
 
                 
EFFECT OF EXCHANGE RATE CHANGES ON CASH
   
1,500,905
     
8,578
 
                 
NET INCREASE (DECREASE) IN CASH
   
10,542,575
     
(905,159
)
                 
CASH, BEGINNING OF PERIOD
   
2,233,528
     
2,898,523
 
                 
CASH, END OF PERIOD
 
$
12,776,103
   
$
1,993,364
 
                 
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION: 
               
Cash paid during the period for:
               
Income taxes
 
$
-
   
$
-
 
Interest paid for 12% convertible promissory note
 
$
69,041
   
$
-
 
Interest paid for capital lease arrangement
 
$
-
   
$
422
 
                 
Non-cash activities:
               
Issuance of common stock for acquisition of subsidiaries (Note 6)
 
$
3,738,000
   
$
-
 

 SUPPLEMENTAL DISCLOSURE OF NON-CASH INVESTING ACTIVITIES:
 
In January 2008, the Company acquired 100% equity interest of Cityhorizon Limited (“Cityhorizon BVI”), a British Virgin Islands company. The Company issued 1,500,000 shares of restricted common stock of par value of $0.001 each, totaling $3,738,000 as part of the consideration.
 

(1)
See Note 4 – Restatement and Reclassification and Note 14 – Restated Financial Information of Consolidated Financial Statements.

The accompanying notes are an integral part of the condensed consolidated financial statements.
 
4


NETWORK CN INC. AND SUBSIDARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
FOR THE QUARTERLY PERIODS ENDED JUNE 30, 2008 (RESTATED) AND 2007
(UNAUDITED)
 
NOTE 1.    INTERIM FINANCIAL STATEMENT
 
The accompanying unaudited condensed consolidated financial statements of Network CN Inc., its subsidiaries and variable interest entities (collectively “NCN” or the “Company”) have been prepared in accordance with generally accepted accounting principles in the United States (“GAAP”) and the rules and regulations of the Securities and Exchange Commission for interim financial information. Accordingly, they do not include all the information and footnotes necessary for a comprehensive presentation of our financial position and results of operations.
 
The condensed consolidated financial statements for the three and six months ended June 30, 2008 and 2007 were not audited. It is management’s opinion, however, that all material adjustments (consisting of normal recurring adjustments) have been made which are necessary for a fair financial statements presentation. The results for the interim period are not necessarily indicative of the results to be expected for the full fiscal year. The year-end condensed balance sheet data was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States of America.
 
The accompanying unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in the Company’s Annual Report on Form 10-KSB, as amended, for the fiscal year ended December 31, 2007, previously filed with the Securities and Exchange Commission.
 
NOTE 2.    ORGANIZATION AND PRINCIPAL ACTIVITIES
 
Network CN Inc., originally incorporated on September 10, 1993, is a Delaware corporation with headquarters in the Hong Kong Special Administrative Region, the People’s Republic of China (the “PRC” or “China”). The Company is focused on building a nationwide media network in China.
 
Details of the Company’s principal subsidiaries and variable interest entities as of June 30, 2008 are described in Note 5 – Subsidiaries and Variable Interest Entities.

 NOTE 3.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
(A) Basis of Preparation
 
These financial statements were prepared on a going concern basis. The Company has determined that the going concern basis of preparation is appropriate based on its estimates and judgments of future performance of the Company, future events and projected cash flows. At each balance sheet date, the Company evaluates its estimates and judgments as part of its going concern assessment. Based on its assessment, the Company believes there are sufficient financial and cash resources to finance the Company as a going concern in the next twelve months. Accordingly, management has prepared the financial statements on a going concern basis.
 
(B) Principles of Consolidation
 
The condensed consolidated financial statements include the financial statements of Network CN Inc., its subsidiaries and variable interest entities. Variable interest entities are those entities in which the Company, through contractual arrangements, bears the risks of, and enjoys the rewards normally associated with ownership of the entities, and therefore the Company is the primary beneficiary of these entities. In accordance with Interpretation No. 46R Consolidation of Variable Interest Entities ("FIN 46R"), the primary beneficiary is required to consolidate the VIE for financial reporting purposes. All significant intercompany transactions and balances have been eliminated upon consolidation.
 
(C) Use of Estimates
 
In preparing condensed consolidated financial statements in conformity with GAAP, management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities as of the date of the financial statements and the reported amounts of revenues and expenses during the reported period. Actual results could differ from those estimates. Differences from those estimates are reported in the period they become known and are disclosed to the extent they are material to the condensed consolidated financial statements taken as a whole.
 
5

 
(D) Cash and Cash Equivalents
 
Cash includes cash on hand, cash accounts, and interest bearing savings accounts placed with banks and financial institutions. For the purposes of the cash flow statements, the Company considers all highly liquid investments with original maturities of three months or less at the time of purchase to be cash equivalents. As of June 30, 2008 and 2007, the Company had no cash equivalents.
 
(E) Allowance for Doubtful Accounts
 
Allowance for doubtful accounts is made against accounts receivable to the extent they are considered to be doubtful. Accounts receivable in the balance sheet are stated net of such allowance. The Company records its allowance for doubtful accounts based upon its assessment of various factors. The Company considers historical experience, the age of the accounts receivable balances, the credit quality of its customers, current economic conditions, and other factors that may affect customers’ ability to pay to determine the level of allowance required.

 (F) Prepayments for Advertising Operating Rights
 
Prepayments for advertising operating rights are measured at cost less accumulated amortization and impairment losses. Cost includes prepaid expenses directly attributable to the acquisition of advertising operating rights. Such prepaid expenses are in general charged to the consolidated statements of operations on a straight-line basis over the operating period. All the costs expected to be amortized after 12 months of the balance sheet date are classified as non-current assets.
 
An impairment loss is recognized when the carrying amount of the prepayments for advertising operating rights exceeds the sum of the undiscounted cash flows expected to be generated from the advertising operating right’s use and eventual disposition. An impairment loss is measured as the amount by which the carrying amount exceeds the fair value of the asset calculated using a discounted cash flow analysis.
 
(G) Equipment, Net
 
Equipment is stated at cost less accumulated depreciation. Depreciation is provided using the straight-line method over the estimated useful life as follows:
 
Media display equipment
5 - 7 years
Office equipment
3 - 5 years
Furniture and fixtures
3 - 5 years
Leasehold improvements
Over the unexpired lease terms
 
Construction in progress is carried at cost less impairment losses, if any. It relates to construction of media display equipment. No provision for depreciation is made on construction in progress until the relevant assets are completed and put into use.
 
When equipment is retired or otherwise disposed of, the related cost and accumulated depreciation are removed from the respective accounts, and any gain or loss is reflected in the statement of operations. Repairs and maintenance costs on equipment are expensed as incurred.
   
(H) Intangible Assets, Net
 
Intangible assets are stated at cost less accumulated amortization and provision for impairment loss. Intangible rights that have indefinite useful lives are not amortized. Other intangible assets with finite useful lives are amortized on a straight-line basis over their estimated useful lives of 16 months to 20 years. The amortization methods and estimated useful lives of intangible assets are reviewed regularly.
 
(I) Impairment of Long-Lived Assets
 
Long-lived assets, including intangible rights with definite lives, are reviewed for impairment whenever events or changes in circumstance indicate that the carrying amount of the assets may not be recoverable. An intangible right that is not subject to amortization is reviewed for impairment annually or more frequently whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recoverable. An impairment loss is recognized when the carrying amount of a long-lived asset and intangible right exceeds the sum of the undiscounted cash flows expected to be generated from the asset’s use and eventual disposition. An impairment loss is measured as the amount by which the carrying amount exceeds the fair value of the asset calculated using a discounted cash flow analysis.
 
(J) Deferred Charges, Net
 
Deferred charges are fees and expenses directly related to the issuance of convertible promissory notes, including placement agents’ fee. Deferred charges are capitalized and amortized over the life of the convertible promissory notes using the effective yield method. Amortization of deferred charges is included in interest expense on the consolidated statement of operations while the unamortized balance is included in deferred charges on the consolidated balance sheet.
 
6

 
(K) Convertible Promissory Notes and Warrants
 
In 2007, the Company issued 12% convertible promissory note and warrants and 3% convertible promissory notes and warrants. In 2008, the Company issued additional 3% convertible promissory notes and warrants. As of June 30, 2008 and December 31, 2007, the warrants and embedded conversion feature were classified as equity under Emerging Issues Task Force (“EITF”) Issue No. 00-19 “ Accounting for Derivative Financial Instruments Indexed to, and Potentially Settled in, a Companys Own Stock ” and met the other criteria in paragraph 11(a) of Statement of Financial Accounting Standards (“SFAS”) No.133 “ Accounting for Derivative Instruments and Hedging Activities ”. Such classification will be reassessed at each balance sheet date. The Company allocated the proceeds of the convertible promissory notes between convertible promissory notes and the financial instruments related to warrants associated with convertible promissory notes based on their relative fair values at the commitment date. The fair value of the financial instruments related to warrants associated with convertible promissory notes was determined utilizing the Black-Scholes option pricing model and the respective allocated proceeds to the warrants is recorded in additional paid-in capital. The embedded beneficial conversion feature associated with convertible promissory notes was recognized and measured by allocating a portion of the proceeds equal to the intrinsic value of that feature to additional paid-in capital in accordance with EITF Issue No. 98-5Accounting for Convertible Securities with Beneficial Conversion Features or Contingently Adjustable Conversion Ratio” and EITF Issue No. 00-27  “Application of Issue No. 98-5 to Certain Convertible Instruments”.
 
The portion of debt discount resulting from the allocation of proceeds to the financial instruments related to warrants associated with convertible promissory notes is being amortized to interest expense over the life of the convertible promissory notes, using the effective yield method. For the portion of debt discount resulting from the allocation of proceeds to the beneficial conversion feature, it is amortized to interest expense over the term of the notes from the respective dates of issuance,, using the effective yield method.
 
(L) Early Redemption of Convertible Promissory Notes
 
Should early redemption of convertible promissory notes occur, the unamortized portion of the associated deferred charges and debt discount would be fully written off and any early redemption premium will be recognized as expense upon its occurrence. All related charges, if material, would be aggregated and included in a separate line “charges on early redemption of convertible promissory notes”. Such an expense would be included in ordinary activities on the consolidated statement of operations as required by SFAS No.145Rescission of FASB Statements No. 4, 44, and 64, Amendment of FASB Statement No. 13, and Technical Corrections” .
 
Pursuant to the provisions of agreements in connection with the 3% convertible promissory notes, in the event of a default, or if the Company’s actual EPS in any fiscal year is less than 80% of the respective EPS target, certain investors may require the Company to redeem the 3% Convertible Promissory Notes at 100% of the principal amount, plus any accrued and unpaid interest, plus an amount representing a 20% internal rate of return on the then outstanding principal amount The Company accounts for such potential liability of 20% internal rate of return on the then outstanding principal amount in accordance with SFAS No. 5 “Accounting for Contingencies”.
 
(M) Revenue Recognition
 
For hotel management services, the Company recognizes revenue in the period when the services are rendered and collection is reasonably assured.
 
For tour services, the Company recognizes services-based revenue when the services have been performed. Guangdong Tianma International Travel Service Co., Ltd (“Tianma”) offers independent leisure travelers bundled packaged-tour products which include both air-ticketing and hotel reservations. Tianma’s packaged-tour products cover a variety of domestic and international destinations.
 
Tianma organizes inbound and outbound tour and travel packages which can incorporate, among other things, air and land transportation, hotels, restaurants and tickets to tourist destinations and other excursions. Tianma books all elements of such packages with third-party service providers such as airlines, car rental companies and hotels, or through other tour package providers and then resells such packages to its clients. A typical sale of tour services is as follows:
 
1.
Tianma, in consultation with sub-agents, organizes a tour or travel package, including making reservations for blocks of tickets, rooms, etc. with third-party service providers. Tianma may be required to make deposits, pay all or part of the ultimate fees charged by such service providers or make legally binding commitments to pay such fees. For air-tickets, Tianma normally books a block of air tickets with airlines in advance and pays the full amount of the tickets to reserve seats before any tours are formed. The air tickets are usually valid for a certain period of time. If the pre-packaged tours do not materialize and are eventually not formed, Tianma will resell the air tickets to other travel agents or customers. For hotels, meals and transportation, Tianma usually pays an upfront deposit of 50-60% of the total cost. The remaining balance is then settled after completion of the tours.
 
2.
Tianma, through its sub-agents, advertises tour and travel packages at prices set by Tianma and sub-agents.
   
3.
Customers approach Tianma or its appointed sub-agents to book an advertised packaged tour.
   
4. 
The customers pay a deposit to Tianma directly or through its appointed sub-agents.
 
7

 
5.
When the minimum required number of customers (which number is different for each tour based on the elements and costs of the tour) for a particular tour is reached, Tianma will contact the customers for tour confirmation and request full payment. All payments received by the appointed sub-agents are paid to Tianma prior to the commencement of the tours.
 
6.
Tianma will then make or finalize corresponding bookings with outside service providers such as airlines, bus operators, hotels, restaurants, etc. and pay any unpaid fees or deposits to such providers.
 
Tianma is the principal in such transactions and the primary obligor to the third-party providers regardless of whether it has received full payment from its customers. In addition, Tianma is also liable to the customers for any claims relating to the tours such as accidents or tour services. Tianma has adequate insurance coverage for accidental loss arising during the tours. The Company utilizes a network of sub-agents who operate strictly in Tianma’s name and can only advertise and promote the business of Tianma with the prior approval of Tianma.

For advertising services, the Company recognizes revenue in the period when advertisements are either aired or published.
 
(N) Stock-based Compensation
 
In December 2004, the Financial Accounting Standards Board (“FASB”) issued SFAS No. 123RShare-Based Payment” , a revision to SFAS No. 123  “Accounting for Stock-Based Compensation” , and superseding APB Opinion No. 25  “Accounting for Stock Issued to Employees” and its related implementation guidance. Effective January 1, 2006, the Company adopted SFAS 123R, using a modified prospective application transition method, which establishes accounting for stock-based awards in exchange for employee services. Under this application, the Company is required to record stock-based compensation expense for all awards granted after the date of adoption and unvested awards that were outstanding as of the date of adoption. SFAS 123R requires that stock-based compensation cost is measured at grant date, based on the fair value of the award, and recognized in expense over the requisite services period.
 
Common stock, stock options and warrants issued to other than employees or directors in exchange for services are recorded on the basis of their fair value, as required by SFAS No. 123R, which is measured as of the date required by EITF Issue 96-18Accounting for Equity Instruments That Are Issued to Other Than Employees for Acquiring, or in Conjunction with Selling, Goods or Services ”. In accordance with EITF 96-18, the non-employee stock options or warrants are measured at their fair value by using the Black-Scholes option pricing model as of the earlier of the date at which a commitment for performance to earn the equity instruments is reached (“performance commitment date”) or the date at which performance is complete (“performance completion date”). The stock-based compensation expenses are recognized on a straight-line basis over the shorter of the period over which services are to be received or the vesting period. Accounting for non-employee stock options or warrants which involve only performance conditions when no performance commitment date or performance completion date has occurred as of reporting date requires measurement at the equity instruments then-current fair value. Any subsequent changes in the market value of the underlying common stock are reflected in the expense recorded in the subsequent period in which that change occurs.
 
(O) Income Taxes
 
The Company accounts for income taxes under SFAS No. 109 “Accounting for Income Taxes”. Under SFAS 109, deferred tax assets and liabilities are provided for the future tax effects attributable to temporary differences between the financial statement carrying amounts of assets and liabilities and their respective tax bases, and for the expected future tax benefits from items including tax loss carry forwards.
 
Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or reversed. Under SFAS 109, the effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.
 
(P) Comprehensive Income (Loss)
 
The Company follows SFAS No. 130Reporting Comprehensive Income” for the reporting and display of its comprehensive income (loss) and related components in the financial statements and thereby reports a measure of all changes in equity of an enterprise that results from transactions and economic events other than transactions with the shareholders. Items of comprehensive income (loss) are reported in both the consolidated statement of operations and comprehensive loss and the consolidated statement of stockholders’ equity.
 
(Q) Earnings (Loss) Per Common Share
 
Basic earnings (loss) per common share are computed in accordance with SFAS No. 128 “Earnings Per Share” by dividing the net income (loss) attributable to holders of common stock by the weighted average number of shares of common stock outstanding during the period. Diluted earnings (loss) per share is computed by dividing net income (loss) by the weighted average number of common shares including the dilutive effect of common share equivalents then outstanding.
 
The diluted net loss per share is the same as the basic net loss per share for the three and six months ended June 30, 2008 and 2007 as all potential ordinary shares including stock options and warrants are anti-dilutive and are therefore excluded from the computation of diluted net loss per share.
 
8

 
(R) Operating Leases
 
Leases where substantially all the rewards and risks of ownership of assets remain with the leasing company are accounted for as operating leases. Payments made under operating leases are charged to the consolidated statements of operations on a straight-line basis over the lease period.
 
(S) Foreign Currency Translation
 
The assets and liabilities of the Company’s subsidiaries denominated in currencies other than United States (“U.S.”) dollars are translated into U.S. dollars using the applicable exchange rates at the balance sheet date.

For statement of operations’ items, amounts denominated in currencies other than U.S. dollars were translated into U.S. dollars using the average exchange rate during the period. Equity accounts were translated at their historical exchange rates. Net gains and losses resulting from translation of foreign currency financial statements are included in the statements of stockholders’ equity as accumulated other comprehensive income (loss). Foreign currency transaction gains and losses are reflected in the consolidated statements of operations.
 
(T) Fair Value of Financial Instruments
 
The carrying value of the Company’s financial instruments, which consist of cash, accounts receivables, prepaid expenses and other current assets, accounts payable, accrued expenses and other payables, approximates fair value due to the short-term maturities.
 
The carrying value of the Company’s financial instruments related to warrants associated with convertible promissory notes issued in 2007 is stated at a value being equal to the allocated proceeds of convertible promissory notes based on the relative fair value of notes and warrants. In the measurement of the fair value of these instruments, the Black-Scholes option pricing model is utilized, which is consistent with the Company’s historical valuation techniques. These derived fair value estimates are significantly affected by the assumptions used. The allocated value of the financial instruments related to warrants associated with convertible promissory notes is recorded as an equity, which does not require to mark-to-market as of each subsequent reporting period.
 
(U) Concentration of Credit Risk
 
The Company places its cash with various financial institutions. The Company believes that no significant credit risk exists as these cash investments are made with high-credit-qualify financial institutions.
 
All the revenue of the Company and a significant portion of the Company’s assets are generated and located in China. The Company’s business activities and accounts receivables are mainly from tour services and advertising services. Deposits are usually collected from customers in advance and the Company performs ongoing credit evaluation of its customers. The Company believes that no significant credit risk exists as credit loss.
 
(V) Segmental Reporting
 
SFAS No. 131 “Disclosures about Segments of an Enterprise and Related Information” establishes standards for reporting information about operating segments on a basis consistent with the Company’s internal organization structure as well as information about geographical areas, business segments and major customers in financial statements. The Company’s operating segments are organized internally primarily by the type of services rendered. It is the management’s view that the services rendered by the Company are of three operating segments: Media Network, Travel Network and Investment Holding.
 
(W) Recent Accounting Pronouncements
 
In September 2006, the FASB issued SFAS No. 157 “Fair Value Measurements”. SFAS No. 157 defined fair value, establishes a framework for measuring fair value and expands disclosure requirements about fair value measurements. In February 2008, the FASB released FASB Staff Position No. FAS 157-2 “Effective Date of FASB Statement No. 157”, which delayed the effective date of SFAS No. 157 for all nonfinancial assets and liabilities, expect those that are recognized or disclosed at fair value in the financial statements on a recurring basis (at least annually). The provisions of SFAS No. 157 are effective for fair value measurements made in fiscal years beginning after November 15, 2008. The adoption of this statement did not have a material effect on the Company's future reported financial position or results of operations.

In February 2007, the Financial Accounting Standards Board (FASB) issued SFAS No. 159 “The Fair Value Option for Financial Assets and Financial Liabilities – Including an Amendment of FASB Statement No. 115”. This statement permits entities to choose to measure many financial instruments and certain other items at fair value. Most of the provisions of SFAS No. 159 apply only to entities that elect the fair value option. However, the amendment to SFAS No. 115 “Accounting for Certain Investments in Debt and Equity Securities” applies to all entities with available-for-sale and trading securities. SFAS No. 159 is effective as of the beginning of an entity’s first fiscal year that begins after November 15, 2007. Early adoption is permitted as of the beginning of a fiscal year that begins on or before November 15, 2007, provided the entity also elects to apply the provision of SFAS No. 157 “Fair Value Measurements”. The adoption of this statement did not have a material effect on the Company's financial statements.
 
9


In December 2007, the Financial Accounting Standards Board (FASB) issued SFAS No. 141 (Revised),Business Combinations”  (“SFAS No. 141 (R)”), replacing SFAS No. 141,  “Business Combinations” (“SFAS No. 141”), and SFAS No. 160 “Noncontrolling Interests in Consolidated Financial Statements – an amendment of ARB No. 51”. SFAS No. 141(R) retains the fundamental requirements of SFAS No. 141, broadens its scope by applying the acquisition method to all transactions and other events in which one entity obtains control over one or more other businesses, and requires, among other things, that assets acquired and liabilities assumed be measured at fair value as of the acquisition date, that liabilities related to contingent consideration be recognized at the acquisition date and re-measured at fair value in each subsequent reporting period, that acquisition-related costs be expensed as incurred, and that income be recognized if the fair value of the net assets acquired exceeds the fair value of the consideration transferred. SFAS No. 160 improves the relevance, comparability, and transparency of the financial information that a reporting entity provides in its consolidated financial statements by establishing accounting and reporting standards that require; the ownership interests in subsidiaries held by parties other than the parent and the amount of consolidated net income attributable to the parent and to the noncontrolling interest be clearly identified and presented on the face of the consolidated statement of income, changes in a parent’s ownership interest while the parent retains its controlling financial interest in its subsidiary be accounted for consistently, when a subsidiary is deconsolidated, any retained noncontrolling equity investment in the former subsidiary be initially measured at fair value, entities provide sufficient disclosures that clearly identify and distinguish between the interests of the parent and the interests of the noncontrolling owners. SFAS No. 160 affects those entities that have an outstanding noncontrolling interest in one or more subsidiaries or that deconsolidate a subsidiary. SFAS No. 141(R) and SFAS No. 160 are effective for fiscal years, and interim periods within those fiscal years, beginning on or after December 15, 2008. The Company is currently assessing the impact of adopting SFAS No. 141 (R) and SFAS No. 160 on its financial statements and related disclosures.
 
In March 2008, the FASB issued SFAS No. 161 “Disclosures about Derivative Instruments and Hedging Activities, an amendment of FASB Statement No. 133” (SFAS  161). This statement is intended to improve transparency in financial reporting by requiring enhanced disclosures of an entity’s derivative instruments and hedging activities and their effects on the entity’s financial position, financial performance, and cash flows. SFAS 161 applies to all derivative instruments within the scope of SFAS 133 “Accounting for Derivative Instruments and Hedging Activities” (SFAS 133) as well as related hedged items, bifurcated derivatives, and nonderivative instruments that are designated and qualify as hedging instruments. Entities with instruments subject to SFAS 161 must provide more robust qualitative disclosures and expanded quantitative disclosures. SFAS 161 is effective prospectively for financial statements issued for fiscal years and interim periods beginning after November 15, 2008, with early application permitted. The Company is currently assessing the impact of adopting SFAS 161 on its financial statements and related disclosures.

In May 2008, the FASB issued SFAS 162 “The Hierarchy of Generally Accepted Accounting Principles.” SFAS 162 identifies the sources of accounting principles and the framework for selecting the accounting principles to be used. Any effect of applying the provisions of this statement will be reported as a change in accounting principle in accordance with SFAS No. 154 “Accounting Changes and Error Corrections”. SFAS No. 162 is effective for fiscal years, and interim periods within those fiscal years, beginning on or after December 15, 2008. The Company is currently evaluating the impact the adoption of this statement could have on its financial condition, results of operations and cash flows.

In May 2008, the FASB issued SFAS No. 163, “Accounting for Financial Guarantee Insurance Contracts, an interpretation of FASB Statement No. 60.” The scope of this Statement is limited to financial guarantee insurance (and reinsurance) contracts, as described in this Statement, issued by enterprises included within the scope of Statement 60. Accordingly, this Statement does not apply to financial guarantee contracts issued by enterprises excluded from the scope of Statement 60 or to some insurance contracts that seem similar to financial guarantee insurance contracts issued by insurance enterprises (such as mortgage guaranty insurance or credit insurance on trade receivables). This Statement also does not apply to financial guarantee insurance contracts that are derivative instruments included within the scope of FASB Statement No. 133, “Accounting for Derivative Instruments and Hedging Activities.” This Statement will not have any impact on the Company’s consolidated financial statements.

In May 2008, the FASB issued Staff Position No. APB 14-1 “Accounting for Convertible Debt Instruments that May be Settled in Cash Upon Conversion”. APB 14-1 requires that the liability and equity components of convertible debt instruments that may be settled in cash upon conversion (including partial cash settlement) be separately accounted for in a manner that reflects an issuer’s nonconvertible debt borrowing rate. The resulting debt discount is amortized over the period the convertible debt is expected to be outstanding as additional non-cash interest expense. APB 14-1 is effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. Retrospective application to all periods presented is required except for instruments that were not outstanding during any of the periods that will be presented in the annual financial statements for the period of adoption but were outstanding during an earlier period. The Company is currently evaluating the impact of the adoption of this position could have on its financial condition, results of operations and cash flows.
 
In June 2008, the FASB issued Emerging Issues Task Force Issue 07-5 “Determining whether an Instrument (or Embedded Feature) is indexed to an Entity’s Own Stock” (“EITF No. 07-5”). This Issue is effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. Early application is not permitted. Paragraph 11(a) of Statement of Financial Accounting Standard No 133 “Accounting for Derivatives and Hedging Activities” (“SFAS 133”) specifies that a contract that would otherwise meet the definition of a derivative but is both (a) indexed to the Company’s own stock and (b) classified in stockholders’ equity in the statement of financial position would not be considered a derivative financial instrument. EITF No.07-5 provides a new two-step model to be applied in determining whether a financial instrument or an embedded feature is indexed to an issuer’s own stock and thus able to qualify for the SFAS 133 paragraph 11(a) scope exception. The Comapny is currently evaluating the impact of adoption of EITF No. 07-5 on its financial statements and related disclosures.
 
10


In June 2008, FASB issued EITF Issue No. 08-4, “Transition Guidance for Conforming Changes to Issue No. 98-5 (“EITF No. 08-4”)”. The objective of EITF No.08-4 is to provide transition guidance for conforming changes made to EITF No. 98-5, “Accounting for Convertible Securities with Beneficial Conversion Features or Contingently Adjustable Conversion Ratios”, that result from EITF No. 00-27 “Application of Issue No. 98-5 to Certain Convertible Instruments”, and SFAS No. 150, “Accounting for Certain Financial Instruments with Characteristics of both Liabilities and Equity”. This Issue is effective for financial statements issued for fiscal years ending after December 15, 2008. Early application is permitted. The Company is currently evaluating the impact of adoption of EITF No. 08-4 on the accounting for the convertible notes and related warrants transactions.
 
NOTE 4.    RESTATEMENT AND RECLASSIFICATION 
 
(a)   Restatement of Financial Results
 
On October 10, 2008, we filed a Current Report on Form 8-K to announce that our Board of Directors, based upon the consideration of issues addressed in the SEC review and the recommendation of the Audit Committee, determined that we should restate our previously issued condensed consolidated financial statements for quarterly periods ended March 31, 2008 and June 30, 2008 and consolidated financial statements for the year ended December 31, 2007.
 
The restatement adjustments corrected the accounting errors arising from our misapplication of accounting policies to the discount associated with the beneficial conversion feature attributed to the issuance of the 3% convertible promissory notes in 2007 and 2008. The Company initially amortized the discount according to EITF Issue No. 98-5, “Accounting for Convertible Securities with Beneficial Conversion Features or Contingently Adjustable Conversion Ratio”, which stated that discount resulting from allocation of proceeds to the beneficial conversion feature should be recognized as interest expense over the minimum period from the date of issuance to the date of earliest conversion. As the notes are convertible at the date of issuance, the Company fully amortized such discount through interest expense at the date of issuance accordingly. However, according to Issue 6 of EITF Issue No. 00-27, “Application of Issue No. 98-5 to Certain Convertible Instruments”, EITF Issues No. 98-5 should be modified to require the discount related to the beneficial conversion feature to be accreted from the date of issuance to the stated redemption date regardless of when the earliest conversion date occurs using the effective interest method. The restatement adjustments were to reflect the retrospective application of the Issue 6 of EITF Issue No. 00-27.
 
The restatement affected our previously reported non-cash interest expense, net loss, long-term debt and stockholders’ equity but had no effects on our cash flow. There was no change to each subtotal (operating, investing and financing activities) in the Company’s condensed consolidated statements of cash flows as a result of the restatement. Certain balances related to line items within certain cash flows were corrected as part of the restatement. The restatement in the condensed consolidated financial statements as of June 30, 2008 and December 31, 2007 and for the three and six months ended June 30, 2008 is as follows:
 
For the three months ended June 30, 2008
 
As Previously
Reported
   
Restatement
Adjustments
   
As Restated
 
Interest Expense
                 
Amortization of deferred charges and debt discount
  $ 541,573     $ 809,131     $ 1,350,704  
Net loss before income taxes and minority interests
    (8,106,789 )     (809,131 )     (8,915,920 )
Net loss
    (8,078,990 )     (809,131 )     (8,888,121 )
Comprehensive loss
    (7,059,893 )     (809,131 )     (7,869,024 )
Net loss per common share – basic and diluted
  $ (0.11 )   $ (0.01 )   $ (0.12 )
                         
For the six months ended June 30, 2008
 
As Previously
Reported
   
Restatement
Adjustments
   
As Restated
 
Interest Expense
                       
Amortization of deferred charges and debt discount
  $ 12,332,103     $ (9,633,115 )   $ 2,698,988  
Net loss before income taxes and minority interests
    (26,993,885 )     9,633,115       (17,360,770 )
Net loss
    (26,892,750 )     9,633,115       (17,259,635 )
Comprehensive loss
    (25,264,335 )     9,633,115       (15,631,220 )
Net loss per common share – basic and diluted
  $ (0.38 )   $ 0.14     $ (0.24 )
                         
As of June 30, 2008
 
As Previously
Reported
   
Restatement
Adjustments
   
As Restated
 
Liabilities
                       
3% convertible promissory notes due 2011, net
  $ 42,471,397     $ (14,293,075 )   $ 28,178,322  
Total liabilities
    49,448,968       (14,293,075 )     35,155,893  
Stockholders’ Equity
                       
Accumulated deficit
    (56,721,809 )     14,293,075       (42,428,734 )
Total stockholder’s equity
  $ 2,912,555     $ 14,293,075     $ 17,205,630  
                         
As of December 31, 2007
 
As Previously
Reported
   
Restatement
Adjustments
   
As Restated
 
Liabilities
                       
3% convertible promissory notes due 2011, net
  $ 12,545,456     $ (4,659,960 )   $ 7,885,496  
Total liabilities
    20,780,493       (4,659,960 )     16,120,533  
Stockholders’ Equity
                       
Accumulated deficit
    (29,829,059 )     4,659,960       (25,169,099 )
Total stockholder’s equity
  $ 5,978,976     $ 4,659,960     $ 10,638,936  
 
11

 
(b)  Reclassification
 
To better present the results of the Company, the “by function of expense” method for the presentation of the Statements of Operations and Comprehensive Loss has been adopted. Comparative amounts for prior periods have been reclassified to achieve a consistent presentation. The reclassification does not have an effect on total revenues, total expenses, loss from operations, net loss and net loss per share.
 
NOTE 5.    SUBSIDIARIES AND VARIABLE INTEREST ENTITIES
 
Details of the Company’s principal consolidated subsidiaries and variable interest entities as of June 30, 2008 were as follows: 

Name
 
 
Place of
incorporation
 
Ownership
interest
attributable to
the Company
 
Principal activities
NCN Group Limited
 
British Virgin Islands
 
100%
 
Investment holding
NCN Media Services Limited
 
British Virgin Islands
 
100%
 
Investment holding
NCN Management Services Limited
 
British Virgin Islands
 
100%
 
Investment holding
Crown Winner International Limited
 
Hong Kong
 
100%
 
Investment holding
Cityhorizon Limited
 
Hong Kong
 
100%
 
Investment holding
NCN Group Management Limited
 
Hong Kong
 
100%
 
Provision of administrative and management services
NCN Huamin Management
Consultancy (Beijing)
Company Limited
 
 
The PRC
 
100%
 
Provision of administrative and management services
Shanghai Quo Advertising
Company Limited
 
The PRC
 
100%
 
Provision of advertising services
Xuancaiyi (Beijing) Advertising
Company Limited
 
The PRC
 
51%
 
Provision of advertising services
Guangdong Tianma International
Travel Service Co., Ltd.
 
The PRC
 
55%
 
Provision of tour services
NCN Landmark International
Hotel Group Limited
 
British Virgin Islands
 
99.9%
 
Provision of hotel management services
Beijing NCN Landmark Hotel
Management Limited
 
The PRC
 
99.9%
 
Provision of hotel management services
Teda (Beijing) Hotels
Management Limited
 
The PRC
 
100%
 
Dormant; undergoing liquidation process
NCN Asset Management
Services Limited
 
British Virgin Islands
 
100%
 
Dormant
NCN Travel Services Limited
 
British Virgin Islands
 
100%
 
Dormant
NCN Financial Services Limited
 
British Virgin Islands
 
100%
 
Dormant
NCN Hotels Investment Limited
 
British Virgin Islands
 
100%
 
Dormant
NCN Pacific Hotels Limited
 
British Virgin Islands
 
100%
 
Dormant
Linkrich Enterprise Advertising
and Investment Limited
 
Hong Kong
 
100%
 
Dormant
Cityhorizon Limited (Note 6)
 
British Virgin Islands
 
100%
 
Investment holding
Huizhong Lianhe Media
Technology Co., Ltd (Note 6)
 
The PRC
 
100%
 
Provision of high-tech services
Beijing Huizhong Bona Media
Advertising Co., Ltd. (Note 6)
 
The PRC
 
100%
 
Provision of advertising services
Huizhi Botong Media
Advertising Beijing Co., Ltd (Note 6)
 
The PRC
 
100%
 
Provision of advertising services
 
Hong Kong
 
100%
 
Dormant
Profit Wave Investment Limited
 
Hong Kong
 
100%
 
Dormant
Qingdao Zhongan Boyang
Advertising Co., Ltd.
 
The PRC
 
60%
 
Provision of advertising services
 
Remarks :
 
1)
The Company established its wholly owned subsidiaries Crown Eagle Investment Limited and Profit Wave Investment Limited in January 2008.
 
2)
The Company established its subsidiary Qingdao Zhongan Boyang Advertising Co., Ltd. in March 2008.
 
12

 
NOTE 6.    BUSINESS COMBINATIONS
 
(a) Acquisition of Cityhorizon BVI
 
On January 1, 2008, the Company and its wholly owned subsidiary Cityhorizon Limited (“Cityhorizon Hong Kong”), a Hong Kong company, entered into a Share Purchase Agreement with Cityhorizon BVI, Huizhong Lianhe Media Technology Co., Ltd. (“Lianhe”), a wholly owned subsidiary of Cityhorizon BVI, Beijing Huizhong Bona Media Advertising Co., Ltd. (“Bona”), a wholly owned subsidiary of Cityhorizon BVI, and Liu Man Ling, an individual and sole shareholder of Cityhorizon BVI pursuant to which the Company, through its subsidiary Cityhorizon Hong Kong, acquired 100% of the issued and outstanding shares of Cityhorizon BVI from Liu Man Ling. Pursuant to the Share Purchase Agreement, the Company in January 2008 paid the Liu Man Ling US$5,000,000 in cash and issued Liu Man Ling 1,500,000 shares of restricted common stock of par value of $0.001 each, totaling $3,738,000. The total purchase consideration was $8,738,000. The purpose of the acquisition was to strengthen the Company’s Media Network in China.
 
The acquisition has been accounted for using the purchase method of accounting and the results of operations of Cityhorizon BVI, Lianhe and Bona have been included in the Company's consolidated statement of operations since the completion of the acquisition on January 1, 2008.
 
The allocation of the purchase price is as follows:
 
Cash
 
$
2,427,598
 
Prepayments for advertising operating rights
   
2,450,794
 
Prepayments and other current assets
   
170,347
 
Equipment, net
   
1,995,702
 
Intangible assets, net
   
1,973,865
 
Liabilities assumed
   
(280,306
)
Total purchase price
 
$
8,738,000
 

Intangible assets represent the acquired application systems developed internally by Lianhe for controlling LED activities. Based on a valuation performed by an independent valuer, the fair value of the acquired application systems as of the date of acquisition amounted to RMB31,000,000 (equivalent to US$4,252,564). This fair value, after deducting negative goodwill of $2,278,699 arising from business combination with Cityhorizon BVI, Lianhe and Bona, equaled to $1,973,865. Such net amount was amortized over the useful lives of the application systems.
 
(b)   Consolidation of variable interest entity - Botong
 
On January 1, 2008, the Company caused its subsidiary, Lianhe, to enter into a series of commercial agreements with Huizhi Botong Media Advertising Beijing Co., Ltd (“Botong”), a company organized under the laws of the PRC, and their respective registered shareholders, pursuant to which Lianhe provides exclusive technology and management consulting services to Botong in exchange for service fees amounting to substantially all of the net income of Botong. Each of the registered PRC shareholders of Botong also entered into equity pledge agreements and option agreements with Lianhe which cannot be amended or terminated except by written consent of all parties. Pursuant to these equity pledge agreements and option agreements, each shareholder pledged such shareholder’s interest in Botong for the performance of such Botong’s payment obligations under its respective exclusive technology and management consulting services agreements. In addition, Lianhe has been assigned all voting rights by the shareholders of Botong and has the option to acquire the equity interests of Botong at a mutually agreed purchase price which shall first be used to repay any loans payable to Lianhe or any affiliate of Lianhe by the registered PRC shareholders.
 
13

 
In addition, as of January 1, 2008, Lianhe committed to extend loan totaling US$137,179 to the registered shareholders of Botong for the purpose of financing such shareholders’ investment in Botong. Through the above contractual arrangements, Lianhe becomes the primary beneficiary of Botong which is a variable interest entity as defined under FIN 46 (Revised)Consolidation of Variable Interest Entities” . The results of operations of Botong have been included in the Company's consolidated statement of operations since January 1, 2008.
 
On January 1, 2008, the net assets of Botong was as follows:
 
 
$
653
 
Prepaid expenses and other current assets
   
102,154
 
Equipment, net
   
599,348
 
Intangible asset
   
551,031
 
Liabilities assumed
   
(1,116,007
)
Net assets
 
$
137,179
 

Identifiable intangible right with a fair value of $551,031 as of the effective date of Lianhe and Botong entering into the above contractual arrangements is amortized over the remaining contract period of Botong’s advertising right.
 
NOTE 7.    INTANGIBLE ASSETS, NET
 
Intangible assets subject to amortization as of June 30, 2008 and December 31, 2007 are:
 
   
As of
June 30, 2008
(Unaudited)
   
As of
December 31, 2007
(Audited)
 
Amortized intangible rights
           
Gross carrying amount
 
$
7,137,097
   
$
7,825,267
 
Less: accumulated amortization
   
(892,152
)
   
(999,106
)
Less: provision for impairment loss
   
-
     
(711,611
)
Amortized intangible rights, net
   
6,244,945
     
6,114,550
 
                 
Unamortized intangible right
               
Gross carrying amount
 
-
   
815,902
 
Less: provision for impairment
   
-
     
(815,902
)
Unamortized intangible right, net
   
-
     
-
 
                 
Amortized acquired application systems
               
Gross carrying amount
 
$
1,973,865
   
$
-
 
Less: accumulated amortization
   
(98,694
)
   
-
 
Amortized acquired application systems, net
   
1,875,171
     
-
 
                 
Intangible assets, net
 
$
8,120,116
   
$
6,114,550
 
 
During the three months ended June 30, 2008, the Company wrote-off all the intangible rights which were covered in full by a provision for impairment. Total amortization expense of intangible assets of the Company for the three months ended June 30, 2008 and 2007 were $259,665 and $81,707 respectively while for the six months ended June 30, 2008 and 2007 amounted to $519,330 and $161,178 respectively.
 
NOTE 8.    CONVERTIBLE PROMISSORY NOTES AND WARRANTS
 
(a)  12% Convertible Promissory Note and Warrants
 
On November 12, 2007, the Company entered into a 12% Note and Warrant Purchase Agreement with Wei An Developments Limited (“Wei An”) with respect to the purchase by Wei An a convertible promissory note in the principal account of $5,000,000 at interest rate of 12% per annum (the “12% Convertible Promissory Note”). The 12% Convertible Promissory Note is convertible into the Company’s common stock at the conversion price of $2.40 per share. Pursuant to the agreement, the Company is subject to a commitment fee of 2% of the principal amount of the 12% Convertible Promissory Note. The term of the 12% Convertible Promissory Note is six months and the Company has the option to extend the 12% Convertible Promissory Note by an additional six-month period at an interest rate of 14% per annum and be subject to an additional commitment fee of 2% of the principal amount of the note. However, the Company has the right to prepay all or any portion of the amounts due under the note at any time without penalty or premium. In addition, pursuant to the Warrant Purchase Agreement, the Company issued warrants to purchase up to 250,000 shares of the Company’s common stock at the exercise price of $2.30 per share, which are exercisable for a period of two years.
 
14

 
On February 13, 2008, the Company fully redeemed 12% Convertible Promissory Note due May 2008 at a redemption price equal to 100% of the principal amount of $5,000,000 plus accrued and unpaid interest. No penalty or premium was charged for such early redemption. The Company recognized the unamortized portion of the associated deferred charges and debt discount as expenses included in amortization of deferred charges and debt discount on the consolidated statements of operation during the period of extinguishment.
 
(b)  3% Convertible Promissory Notes and warrants
 
On November 19, 2007, the Company, Quo Advertising and certain Designated Holders, entered into a 3% Note and Warrant Purchase Agreement (the “Purchase Agreement”) with affiliated investment funds of Och-Ziff Capital Management Group (the “Investors”). Pursuant to the Purchase Agreement, the Company agreed to issue 3% Senior Secured Convertible Notes due June 30, 2011 in the aggregate principal amount of up to $50,000,000 (the “3% Convertible Promissory Notes”) and warrants to acquire an aggregate amount of 34,285,715 shares of common stock of the Company (the “Warrants”).
 
The 3% Convertible Promissory Notes and Warrants are issued in three tranches:
 
1) On November 19, 2007, Convertible Notes in the aggregate principal amount of $6,000,000, Warrants exercisable for 2,400,000 shares at $2.50 per share and Warrants exercisable for 1,714,285 shares at $3.50 per share were issued;
 
2) On November 28, 2007, Convertible Notes in the aggregate principal amount of $9,000,000, Warrants exercisable for 3,600,000 shares at $2.50 per share and Warrants exercisable for 2,571,430 shares at $3.50 per share were issued; and
 
3) On January 31, 2008, Convertible Notes in the aggregate principal amount of $35,000,000, Warrants exercisable for 14,000,000 shares at $2.50 per share and Warrants exercisable for 10,000,000 shares at $3.50 per share were issued.
 
The 3% Convertible Promissory Notes, maturing on June 30, 2011, bear interest at 3% per annum payable semi-annually in arrears. The 3% Convertible Promissory Notes are convertible into shares of common stock at an initial conversion price of $1.65 per share, subject to customary anti-dilution adjustments. In addition, the conversion price will be adjusted downward on an annual basis if the Company should fail to meet certain annual earnings per share (“EPS”) targets described in the Purchase Agreement. In the event of a default, or if the Company’s actual EPS for any fiscal year is less than 80% of the respective EPS target, certain Investors may require the Company to redeem the 3% Convertible Promissory Notes at 100% of the principal amount, plus any accrued and unpaid interest, plus an amount representing a 20% internal rate of return on the then outstanding principal amount. As of June 30, 2008, although the Company recorded a net loss, the Company anticipates improvement of its media operations, and believes that the likelihood of the Investors calling for early redemption is remote.The Warrants grant the holders the right to acquire shares of common stock at $2.50 and $3.50 per share, subject to customary anti-dilution adjustments. The exercise price of the Warrants will also be adjusted downward whenever the conversion price of the 3% Convertible Promissory Notes is adjusted downward in accordance with the provisions of the Purchase Agreement. The warrants shall expire on June 30, 2011, pursuant to the Purchase Agreement.
 
On January 31, 2008, the Company issued $35,000,000 in 3% Convertible Promissory Notes and amended and restated $15,000,000 in 3% Convertible Promissory Notes issued in late 2007. Concurrent with the Third Closing, the Company loaned substantially all the proceeds from 3% Convertible Promissory Notes to its directly wholly owned subsidiary, NCN Group Limited (“NCN Group”), and such loan was evidenced by an intercompany note issued by NCN Group in favor of the Company (the “NCN Group Note”). The Company entered into a Security Agreement, dated January 31, 2008, pursuant to which the Company granted to the collateral agent for the benefit of the Investors a first-priority security interest in certain of its assets, including the NCN Group Note and 66% of the shares of NCN Group. In addition, NCN Group and certain of the Company’s indirectly wholly owned subsidiaries each granted the Company a security interest in certain of the assets of such subsidiaries to, among other things, secure the NCN Group Note and certain related obligations.
 
As of June 30, 2008, none of the conversion options and warrants associated with the above convertible promissory notes was exercised.
 
15

 
The following table details the accounting treatment of the convertible promissory notes: (Restated)
 
   
12% Convertible
Promissory Note
   
3% Convertible
Promissory
 Notes (first and
second tranche)
   
3% Convertible
Promissory
Notes (third
tranche)
   
Total
 
Proceeds of convertible promissory notes
 
$
5,000,000
   
$
15,000,000
   
$
35,000,000
   
$
55,000,000
 
Allocation of proceeds:
                               
Allocated relative fair value of warrants
   
(333,670
)
   
(2,490,000
)
   
(5,810,000
)
   
(8,633,670
)
Allocated intrinsic value of beneficial
conversion feature
   
-
     
(4,727,272
)
   
(11,030,303
)
   
(15,757,575
)
Total net proceeds of the convertible
promissory notes as of June 30, 2008
   
4,666,330
     
7,782,728
     
18,159,697
     
30,608,755
 
Repayment of convertible promissory
note
   
(5,000,000
)
   
-
     
-
     
(5,000,000
)
Amortization of debt discount
   
333,670
     
815,858
     
1,420,039
     
2,569,567
 
Net carrying value of convertible
promissory notes
 
$
-
   
$
8,598,586
   
 
19,579,736
   
$
28,178,322
 

Warrant and Beneficial Conversion Features
 
The fair value of the financial instruments associated with warrants of both 12% convertible promissory note and 3% convertible promissory notes was determined utilizing Black-Scholes option pricing model, which is consistent with the Company’s historical valuation methods. The following assumptions and estimates were used in the Black-Scholes option pricing model: (1) 12% convertible promissory note: volatility of 182%; an average risk-free interest rate of 3.52%; dividend yield of 0%; and an expected life of 2 years, (2) 3% convertible promissory notes: volatility of 47%; an average risk-free interest rate of 3.30%; dividend yield of 0%; and an expected life of 3.5 years.

Both the warrants and embedded conversion features issued in connection with 12% convertible promissory note and 3% convertible promissory notes meet the criteria of EITF 00-19,Accounting for Derivative Financial Instruments Indexed to, and Potentially Settled in, a Company's Own Stock”  for equity classification and also met the other criteria in paragraph 11(a) of SFAS 133  “Accounting for Derivative Instruments and Hedging Activities” . Accordingly, the conversion features do not require derivative accounting. The intrinsic value of beneficial conversion feature is calculated according to EITF Issue No. 98-5  “Accounting for Convertible Securities with Beneficial Conversion Features or Contingently Adjustable Conversion Ratio”  and EITF Issue No. 00-27  “Application of Issue No. 98-5 to Certain Convertible Instruments” . For 3% convertible promissory note, as the effective conversion price after allocating a portion of the proceeds to the warrants was less than the Company’s market price of common stock at commitment date, it was considered to have a beneficial conversion feature while for the 12% convertible promissory note, no beneficial conversion feature existed. The value of beneficial conversion feature is recorded as a reduction in the carrying value of the convertible promissory notes against additional paid-in capital. As the 3% convertible promissory notes has stated redemption date,, the respective debt discount being equal to the value of beneficial conversion feature of $15,757,575 is amortized over the term of the notes from the respective date of issuance using the effective yield method.
 
Amortization of Deferred Charges and Debt Discount
 
The amortization of deferred charges and debt discount for the three months ended June 30, 2008 were as follows: (Restated)
 
   
Warrants
   
Conversion
Features
   
Deferred Charges
   
Total
 
12% convertible promissory note
 
$
-
   
$
-
   
$
-
   
$
-
 
3% convertible promissory notes
   
426,195
     
809,131
     
115,378
     
1,350,704
 
Total
 
$
426,195
   
$
809,131
   
$
115,378
   
$
1,350,704
 

 The amortization of deferred charges and debt discount for the six months ended June 30, 2008 were as follows: (Restated)
 
   
Warrants
   
Conversion
Features
   
Deferred Charges
   
Total
 
12% convertible promissory note
 
$
259,204
   
$
-
   
$
80,700
   
$
339,904
 
3% convertible promissory notes
   
735,942
     
1,397,188
     
225,954
     
2,359,084
 
Total
 
$
995,146
   
$
1,397,188
   
$
306,654
   
$
2,698,988
 

16

 
NOTE 9.    COMMITMENTS AND CONTINGENCIES
 
(a)  Commitments
 
1. Rental Lease Commitment
  
The Company’s existing rental leases do not contain significant restrictive provisions. The following is a schedule by year of future minimum lease obligations under non-cancelable rental operating leases as of June 30, 2008:
 
Six months ending December 31,2008
 
$
646,391
 
Fiscal years ending December 31,
       
2008
 
$
646,391
 
2009
   
1,185,851
 
2010
   
930,661
 
2011
   
196,886
 
Total
 
$
2,959,789
 

2. Annual Rights and Operating Fee Commitment
 
Since November 2006, the Company, through its subsidiaries NCN Media Services Limited, Quo Advertising , Xuancaiyi, Bona and Botong has acquired advertising rights from third parties to operate 1,984 roadside advertising panels, 11,000 in-building LCD and 11 mega-size advertising panels for periods ranging from 1 to 20 years.
 
The following table sets forth the estimated future annual commitment of the Company with respect to the rights of 1,984 roadside advertising panels, 11,000 in-building LCD and 11 mega-size advertising panels that the Company held as of June 30, 2008:
 
   
(In millions)
 
Six months ending December 31,2008
 
$
14.49
 
Fiscal years ending December 31,
       
2008
 
$
14.49
 
2009
   
14.65
 
2010
   
4.25
 
2011
   
4.18
 
2012
   
4.10
 
Thereafter
   
25.47
 
Total
 
$
67.14
 

3. Capital commitments
 
As of June 30, 2008, the Company had commitments for capital expenditures in connection with construction of roadside advertising panels and mega-size advertising panels of approximately $250,000.

(b)  Contingencies
 
The Company accounts for loss contingencies in accordance with SFAS 5, “Accounting for Loss Contingencies” and other related guidelines. Set forth below is a description of certain loss contingencies as of June 30, 2008 and management’s opinion as to the likelihood of loss in respect of loss contingency.
 
The Company’s 55%-owned subsidiary, Tianma, is a defendant in proceedings brought in the Guangzhou Yuexiu District Court. The proceedings were finalized on October 9, 2006. The facts surrounding the proceeding are as follows:
 
Guangdong Yongan Travel Agency (“Yongan”) arranged a local tour in April 2001. Yongan rented a car from an agent of Tianma but the car did not belong to Tianma. A car accident happened during the tour, causing 20 injuries and one death. Guangzhou Police issued a proposed determination on the responsibilities of the accident on May 18, 2001. The proposal determined that the driver who used a non-functioning car was fully liable for the accident. Those tourists sued Yongan for damages and Guangzhou Intermediate People’s Court made a final judgment in 2004 that Yongan was liable and Yongan paid approximately RMB2.2 million ($302,000) to the injured. In 2005, Yongan sued the agent of Tianma, Tianma and the car owner. In October 2006, the Guangzhou Yuexiu District Court made a judgment that the agent was liable to pay RMB2.1 million ($288,000) plus interest for damages. Tianma and the car owner have joint-and-several liabilities.
 
Tianma is now appealing the court’s decision. The Company believes that there is a reasonably high chance of overturning the court’s decision. In addition, the Company has been indemnified for any future liability upon the acquisition by the prior owners of Tianma. Accordingly, no provision has been made by the Company to the above claims as of June 30, 2008.
 
NOTE 10.   STOCKHOLDERS’ EQUITY
 
(a)  Stock, Options and Warrants Issued for Services
 
1. In February 2006, the Company issued an option to purchase up to 225,000 shares of common stock to its legal counsel at an exercise price of $0.10 per share. So long as the counsel’s relationship with the Company continues, one-twelfth of the shares underlying the option vested and became exercisable each month from the date of issuance. The option was exercisable for 120 days after termination of the relationship. The fair market value of the option was estimated on the grant date using the Black-Scholes option pricing model as required by SFAS 123R with the following assumptions and estimates: expected dividend 0%, volatility 147%, a risk-free rate of 4.5% and an expected life of one (1) year. The value of an option recognized for the three months ended June 30, 2008 and 2007 were $nil while during the six months ended June 30, 2008 and 2007 were $nil and $1,317 respectively. The option was exercised in April 2007.
 
17

 
2. In August 2006, the Company issued a warrant to purchase up to 100,000 shares of restricted common stock to a consultant at an exercise price $0.70 per share. One-fourth of the shares underlying the warrant became exercisable every 45 days beginning from the date of issuance. The warrant remains exercisable until August 25, 2016. The fair market value of the warrant was estimated on the grant date using the Black-Scholes option pricing model as required by SFAS 123R with the following assumptions and estimates: expected dividend 0%, volatility 192%, a risk-free rate of 4.5% and an expected life of one (1) year. The value recognized for the three months ended June 30, 2008 and 2007 were approximately $nil and $10,258 respectively while during the six months ended June 30, 2008 and 2007 were $nil and $20,403 respectively.
 
3. In April 2007, the Company issued 45,000 S-8 shares of common stock of par value of $0.001 each, totaling $18,000 to its legal counsel for services rendered.
 
4. In April 2007, the Company issued 377,260 S-8 shares of common stock of par value of $0.001 each, totaling $85,353 to its directors and officers for services rendered.
 
5. In July 2007, NCN Group Management Limited entered into Executive Employment Agreements (the “Agreements”) with Godfrey Hui, Chief Executive Officer, Daniel So, Managing Director, Daley Mok, Chief Financial Officer, Benedict Fung, the President, and Stanley Chu, General Manager. Pursuant to the Agreements, each executive was granted shares of the Company’s common stock subject to annual vesting over five years in the following amounts:  Mr. Hui, 2,000,000 shares; Mr. So, 2,000,000 shares; Dr. Mok 1,500,000 shares; Mr. Fung 1,200,000 shares and Mr. Chu, 1,000,000 shares. In connection with these stock grants and in accordance with SFAS 123R, the Company recognized non-cash stock-based compensation of $699,300 and $nil included in Payroll on the consolidated statement of operations for the three months ended June 30, 2008 and 2007 respectively while during the six months ended June 30, 2008 and 2007 were $1,398,600 and $nil respectively. Out of the total shares granted under the Agreements, on January 2, 2008, an aggregate of 660,000 S-8 shares with par value of $0.001 each were vested and issued to the concerned executives.
 
6. In August 2007, the Company issued 173,630 shares of restricted common stock of par value of $0.001 each, totaling $424,004 to a consultant for services rendered. The value of stock grant is fully amortized and recognized during the six months ended December 31, 2007.
 
7. In August 2007, the Company issued 230,000 S-8 shares of common stock of par value of $0.001 each, totaling $69,500 to its directors and officers for services rendered.
 
8. In September, 2007, the Company entered into a service agreement with independent directors, Peter Mak, Gerd Jakob, Edward Lu, Ronglie Xu and Joachim Burger. Pursuant to the service agreements, each independent director was granted shares of the Company’s common stock subject to a vesting period of ten months in the following amounts: Peter Mak:15,000 shares; Ronglie Xu:15,000 shares; Joachim Burger:15,000 shares, Gerd Jakob:10,000 shares and Edward Lu:10,000 shares. In connection with these stock grants and in accordance with SFAS 123R, the Company recognized $43,485 and $nil of non-cash stock-based compensation included in Payroll on the consolidated statement of operation for the three months ended June 30, 2008 and 2007 respectively while during the six months ended June 30, 2008 and 2007 were $86,970 and $nil respectively. On July 21, 2008, an aggregate of 65,000 S-8 shares of common stock of par value of $0.001 each were vested and issued to the independent directors.
 
9. In November 2007, the Company was obligated to issue a warrant to purchase up to 300,000 shares of restricted common stock to a placement agent for provision of agency services in connection with the issuance of 3% convertible promissory notes as mentioned in Note 8 – Convertible Promissory Notes and Warrants at an exercise price $3.0 per share which are exercisable for a period of two years. The fair value of the warrant was estimated on the grant date using the Black-Scholes option pricing model as required by SFAS 123R with the following weighted average assumptions: expected dividend 0%, volatility 182 %, a risk-free rate of 4.05 % and an expected life of two (2) year. The value of the warrant recognized for the three months ended June 30, 2008 and 2007 were $31,958 and $nil respectively while during the six months ended June 30, 2008 and 2007 were $63,916 and $nil respectively. .
 
10. In December 31, 2007, the Company committed to grant 235,000 S-8 shares of common stock to certain employees of the Company for their services rendered during the year ended December 31, 2007. In connection with these stock grants and in accordance with SFAS 123R, the Company recognized non-cash stock-based compensation of $611,000 in Payroll on the consolidated statement of operation for the year ended December 31, 2007. Such 235,000 S-8 shares of par value of $0.001 each were issued on January 2, 2008. In addition, the Company committed to grant certain shares of common stock to an employee pursuant to his employment contract for service rendered. Accordingly, the Company recognized the non-cash stock-based compensation of $70,125 and $nil for the three months ended June 30, 2008 and 2007 while $70,125 and $nil for the six months ended June 30, 2008 and 2007.
 
(b)  Stock Issued for Acquisition
 
1. In January 2007, in connection with the acquisition of Quo Advertising, the Company issued 300,000 shares of restricted common stock of par value of $0.001 each, totaling $843,600.
 
18

 
2. In January 2008, in connection with the acquisition of Cityhorizon BVI, the Company issued 1,500,000 shares of restricted common stock of par value of $0.001 each, totaling $3,738,000 as part of consideration.
 
(c)       Stock Issued for Private Placement
 
In April 2007, the Company issued and sold 500,000 shares of restricted common stock of par value of $0.001 each, totaling $1,500,000 in a private placement. No investment banking fees were incurred as a result of this transaction.
 
(d)       Conversion Option and Stock Warrants Issued in Notes Activities
 
On November 12, 2007, pursuant to the 12% Note and Warrant Purchase Agreement of $5,000,000, the Company issued warrants to purchase up to 250,000 shares of the Company’s common stock at the exercise price of $2.30 per share, which are exercisable for a period of two years to Wei An. The allocated proceeds to the warrants of $333,670 based on the relative fair value of 12% Convertible Promissory Notes and warrants were recorded as reduction in the carrying value of the note against additional-paid in capital. As the effective conversion price is higher than the Company’s market price of common stock at commitment date, no beneficial conversion existed. Please refer to Note 8 – Convertible Promissory Note and Warrant for details.
 
On November 19, 2007, pursuant to the 3% Note and Warrant purchase Agreement, the Company issued warrants to purchase up to 2,400,000 shares of the Company’s common stock at the exercise price of $2.5 per share and 1,714,285 shares of the Company’s common stock at the exercise price of $3.5 per share associated with the convertible notes of $6,000,000 in the first closing. On November 28, 2007, the Company also issued warrants to purchase up to 3,600,000 shares of the Company’s common stock at the exercise price of $2.5 per share and 2,571,430 shares of the Company’s common stock at the exercise price of $3.5 per share. The allocated proceeds to these warrants were $2,490,000 in aggregate which were recorded as reduction in the carrying value of the notes against additional paid-in capital. As the effective conversion price after allocating a portion of the proceeds to the warrants was less than the Company’s market price of common stock at commitment date, it was considered to have a beneficial conversion feature with value of $4,727,272 recorded as a reduction in the carrying value of the notes against additional paid-in capital. Please refer to Note 8 – Convertible Promissory Note and Warrant for details.
 
On January 31, 2008, the Company issued $35,000,000 in 3% Convertible Promissory Notes and amended and restated $15,000,000 in 3% Convertible Promissory Notes issued in late 2007. In addition, the Company issued additional warrants to purchase 14,000,000 shares of the Company’s common stock at $2.50 per share and warrants to purchase 10,000,000 shares of the Company’s common stock at $3.50 per share. Concurrently with the Third Closing, the Company loaned substantially all the proceeds from 3% Convertible Promissory Notes to its direct wholly owned subsidiary, NCN Group Limited (“NCN Group”), and such loan was evidenced by an intercompany note issued by NCN Group in favor of the Company (the “NCN Group Note”). The Company entered into a Security Agreement, dated as of January 31, 2008 pursuant to which the Company granted to the collateral agent for the benefit of the Investors a first-priority security interest in certain of its assets, including the NCN Group Note and 66% of the shares of NCN Group. In addition, NCN Group and certain of the Company’s indirect wholly owned subsidiaries each granted the Company a security interest in certain of the assets of such subsidiaries to, among other things, secure the NCN Group Note and certain related obligations.  The allocated proceeds to these warrants were $5,810,000 in aggregate which were recorded as reduction in the carrying value of the notes against additional paid-in capital. As the effective conversion price after allocating a portion of the proceeds to the warrants was less than the Company’s market price of common stock at commitment date, it was considered to have a beneficial conversion feature with value of $11,030,303 recorded as a reduction in the carrying value of the notes against additional paid-in capital. Please refer to Note 8 – Convertible Promissory Note and Warrant for details.
 
NOTE 11.    RELATED PARTY TRANSACTIONS
 
During the six months ended June 30, 2008 and 2007, the Company did not entered into any material transactions or series of transactions that would be considered material in which any officer, director or beneficial owner of 5% or more of any class of the Company’s capital stock, or any immediate family member of any of the preceding persons, had a direct or indirect material interest.
 
NOTE 12.    NET LOSS PER COMMON SHARE
 
Net loss per share information for the three and six months ended June 30, 2008 (Restated) and 2007 was as follows:  

   
For the three
months ended
June 30, 2008
(Restated)
   
For the three
months ended
June 30, 2007
   
For the six
months ended
June 30, 2008
(Restated)
   
For the six
months ended
June 30, 2007
 
Numerator:
                       
Net loss
  $ (8,888,121 )   $ (2,162,530 )   $ (17,259,635 )   $ (5,376,925 )
Denominator:
                               
Weighted average number of
shares outstanding, basic
    71,546,608       65,581,866       71,482,405       68,054,224  
Effect of dilutive securities
                               
Options and warrants
    -       -       -       -  
Weighted average number of
shares outstanding, diluted
    71,546,608       65,581,866       71,482,405       68,054,224  
                                 
Losses per ordinary share – basic
and diluted
                               
Net loss per share – basic and
diluted
  $ (0.12 )   $ (0.03 )   $ (0.24 )   $ (0.08 )
 
19

 
The diluted net loss per share is the same as the basic net loss per share for the three and six months ended June 30, 2008 and 2007 as all potential ordinary shares including stock options and warrants are anti-dilutive and are therefore excluded from the computation of diluted net loss per share. The securities that could potentially dilute basic earnings (loss) per share in the future that were not included in the computation of diluted earnings (loss) per share because of anti-dilutive effect as of June 30, 2008 and 2007 were summarized as follows:
 
   
For the three
months ended
June 30, 2008
   
For the three
months ended
June 30, 2007
   
For the six
months ended
June 30, 2008
   
For the six
months ended
June 30, 2007
 
Potential common equivalent shares:
                       
Stock options for services
         
141,308
           
141,308
 
Stock warrants for services (1)
   
63,368
     
-
     
63,368
     
-
 
Conversion feature associated with
convertible promissory notes to common
stock
   
30,303,030
     
-
     
30,303,030
     
-
 
Common stock to be granted to directors
executives and employees for services
 (including non-vested shares)
   
7,135,000
     
-
     
7,135,000
     
-
 
Total
   
37,501,398
     
141,308
     
37,501,398
     
141,308
 

Remarks:
 
(1)
As of June 30, 2008, the number of potential common equivalent shares associated with warrants issued for services was 63,368 which was related to a warrant to purchase 100,000 common stock issued by the Company to a consultant in 2006 for service rendered at an exercise price of $0.70, which expired in August 2016.
 
 
NOTE 13.    BUSINESS SEGMENTS
 
The Company has changed their operating segments in 2007 as a result of change of internal organization structure by management. Each segment operates exclusively. The Company’s Media Network segment provides marketing communications consultancy services to customers in China. The Company’s Travel Network segment provides tour services as well as management services to hotels and resorts in China. The Company’s Investment Holding segment represents the companies which provide administrative and management services to its subsidiaries or fellow subsidiaries. The accounting policies of the segments are the same as described in the summary of significant accounting policies. There are no inter-segment sales.
 
For the Three Months Ended
June 30, 2008 (Restated)
 
Media Network
   
Travel Network
   
Investment
Holding
   
Total
 
Revenues  
 
$
1,053,888
   
$
9,727,135
   
$
-
   
$
10,781,023
 
Net loss
   
5,279,724
     
47,615
     
3,560,782
     
8,888,121
 
Depreciation and amortization  
                               
- Equipment and intangible rights
   
419,693
     
2,507
     
19,014
     
441,214
 
- Deferred charges and debt discount
   
-
     
-
     
1,350,704
     
1,350,704
 
Interest expense
   
-
     
-
     
379,166
     
379,166
 
Assets  
   
40,067,350
     
2,741,623
     
9,864,507
     
52,673,480
 
Capital Expenditures  
 
 $
45,074
   
 $
-
   
 $
121,090
   
 $
166,164
 
                                 
For the Three Months Ended
June 30, 2007
 
Media Network
   
Travel Network
   
Investment
Holding
   
Total
 
Revenues  
 
$
106,025
   
$
5,038,199
   
$
-
   
$
5,144,224
 
Net loss  
   
124,897
     
23,843
     
2,013,790
     
2,162,530
 
Depreciation and amortization
- Equipment and intangible rights  
   
9,172
     
1,701
     
87,779
     
98,652
 
Assets  
   
1,639,925
     
1,374,071
     
9,186,948
     
12,200,944
 
Capital Expenditures  
 
 $
618
   
 $
1,270
   
 $
5,612
   
 $
7,500
 
                                 

For the Six Months Ended
June 30, 2008 (Restated)
 
Media Network
   
Travel Network
   
Investment
Holding
   
Total
 
Revenues  
 
$
1,638,055
   
$
18,185,617
   
$
-
   
$
19,823,672
 
Net loss
   
9,980,822
     
29,419
     
7,249,394
     
17,259,635
 
Depreciation and amortization  
                               
- Equipment and intangible rights
   
849,096
     
4,903
     
29,173
     
883,172
 
- Deferred charges and debt discount
   
-
     
-
     
2,698,988
     
2,698,988
 
Interest expense
   
-
     
-
     
725,791
     
725,791
 
Assets  
   
40,067,350
     
2,741,623
     
9,864,507
     
52,673,480
 
Capital Expenditures  
 
 $
3,132,588
   
 $
5,285
   
 $
122,154
   
$
3,260,027
 
                                 
For the Six Months Ended
June 30, 2007
 
Media Network
   
Travel Network
   
Investment
Holding
   
Total
 
Revenues  
 
$
499,924
   
$
7,414,027
   
$
-
   
$
7,913,951
 
Net loss   
   
26,466
     
124,894
     
5,225,565
     
5,376,925
 
Depreciation and amortization
-Equipment and intangible rights  
   
9,525
     
3,298
     
176,022
     
188,845
 
Assets  
   
1,639,925
     
1,374,071
     
9,186,948
     
12,200,944
 
Capital Expenditures  
 
 $
3,330
   
 $
(276
)
 
 $
12,587
   
$
15,641
 
 
20

 
NOTE 14  RESTATED FINANCIAL INFORMATION

The following tables set forth the effects of the restatement as described in Note 4 of (1) the Company’s condensed consolidated balance sheet as of June 30, 2008 and December 31, 2007; (2) and the Company’s condensed consolidated statement of operations and comprehensive loss for the three and six months ended June 30, 2008. There was no change to each subtotal (operating, investing and financing) in the Company’s condensed consolidated statement of cash flows as a result of the restatement.

CONDENSED CONSOLIDATED BALANCE SHEETS
 
 
As of March 31, 2008
(Unaudited)
   
As of December 31, 2007
(Audited)
 
Current Assets 
As Previously
Reported
 
As Restated
   
As Previously
Reported
   
As Restated
 
     Cash
  $ 12,776,103     $ 12,776,103     $ 2,233,528     $ 2,233,528  
     Accounts receivable, net
    2,290,175       2,290,175       1,093,142       1,093,142  
     Prepayments for advertising operating rights 
    14,047,318       14,047,318       13,636,178       13,636,178  
     Prepaid expenses and other current assets 
    8,113,850       8,113,850       3,101,699       3,101,699  
          Total Current Assets 
    37,227,446       37,227,446       20,064,547       20,064,547  
                                 
Equipment, Net
    5,861,729       5,861,729       257,403       257,403  
Intangible Rights, Net
    8,120,116       8,120,116       6,114,550       6,114,550  
Deferred Charges, Net
    1,464,189       1,464,189       670,843       670,843  
                                 
TOTAL ASSETS
  $ 52,673,480     $ 52,673,480     $ 27,107,343     $ 27,107,343  
                                 
LIABILITIES AND STOCKHOLDERS’ EQUITY
 
Current Liabilities 
                               
     Accounts payable, accrued expenses and  other payables
  $ 6,973,916     $ 6,973,916     $ 3,490,586     $ 3,490,586  
     Current liabilities from discontinued operations
    3,655       3,655       3,655       3,655  
    12% convertible promissory note, net
    -       -       4,740,796       4,740,796  
           Total Current Liabilities 
    6,977,571       6,977,571       8,235,037       8,235,037  
                                 
3% Convertible Promissory Notes Due 2011, Net
    42,471,397       28,178,322       12,545,456       7,885,496  
                                 
TOTAL LIABILITIES
    49,448,968       35,155,893       20,780,493       16,120,533  
                                 
COMMITMENTS AND CONTINGENCIES
                               
                   
MINORITY INTERESTS 
    311,957       311,957       347,874       347,874  
                                 
STOCKHOLDERS’ EQUITY 
                               
Preferred stock, $0.001 par value, 5,000,000
shares authorized
None issued and outstanding 
    -       -                  
Common stock, $0.001 par value,800,000,000
shares authorized
Issued and outstanding: 71,546,608 and
69,152,000 as of June 30, 2008 and
December 31, 2007 respectively
    71,547       71,547       69,152       69,152  
     Additional paid-in capital 
    57,869,105       57,869,105       35,673,586       35,673,586  
     Accumulated deficit 
    (56,721,809     (42,428,734 )     (29,829,059     (25,169,099 )
     Accumulated other comprehensive income
    1,693,712       1,693,712       65,297       65,297  
TOTAL STOCKHOLDERS’ EQUITY 
    2,912,555       17,205,630       5,978,976       10,638,936  
                                 
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY
  $ $52,673,480     $ 52,673,480     $ 27,107,343     $ 27,107,343  

21

 
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
FOR THE THREE AND SIX MONTHS ENDED JUNE 30, 2008
(Unaudited)

   
For the three months ended June 30, 2008
     
For the six months ended June 30, 2008
   
As Previously
Reported
   
As Restated
     
As Previously
Reported
   
As Restated
 
REVENUES 
                         
Travel services 
 
$
9,727,135
   
$
9,727,135
     
$
18,185,617
   
$
18,185,617
 
Advertising services 
   
1,053,888
     
1,053,888
       
1,638,055
     
1,638,055
 
Total Revenues
   
10,781,023
     
10,781,023
       
19,823,672
     
19,823,672
 
                                   
COST OF REVENUES
                                 
Cost of travel services
   
9,628,249
     
9,628,249
       
17,930,072
     
17,930,072
 
Cost of advertising services 
   
4,645,264
     
4,645,264
       
8,606,604
     
8,606,604
 
Total Cost of Revenues
   
14,273,513
     
14,273,513
       
26,536,676
     
26,536,676
 
                                   
GROSS (LOSS) PROFIT
   
(3,492,490
)
   
(3,492,490
)      
(6,713,004
)
   
(6,713,004
)
                                   
OPERATING EXPENSES
                                 
Selling and marketing
   
941,697
     
941,697
       
1,582,015
     
1,582,015
 
General and administrative
   
2,806,436
     
2,806,436
       
5,723,928
     
5,723,928
 
Total Operating Expenses 
   
3,748,133
     
3,748,133
       
7,305,943
     
7,305,943
 
                                   
LOSS FROM OPERATIONS 
   
(7,240,623
)
   
(7,240,623
)
     
(14,018,947
)
   
(14,018,947
)
                                   
OTHER INCOME
                                 
Interest income 
   
31,496
     
31,496
       
42,141
     
42,141
 
Other income 
   
23,077
     
23,077
       
40,815
     
40,815
 
Total Other Income
   
54,573
     
54,573
       
82,956
     
82,956
 
                                   
INTEREST EXPENSE
                                 
Amortization of deferred charges and debt discount 
   
541,573
     
1,350,704
       
12,332,103
     
2,698,988
 
Interest expense 
   
379,166
     
379,166
       
725,791
     
725,791
 
Total Interest Expense 
   
920,739
     
1,729,870
       
13,057,894
     
3,424,779
 
                                   
NET LOSS BEFORE INCOME TAXES
AND MINORITY INTERESTS
   
(8,106,789
)
   
(8,915,920
)
     
(26,993,885
)
   
(17,360,770
)
Income taxes
   
-
     
-
       
-
     
-
 
Minority interests 
   
27,799
     
27,799
       
101,135
     
101,135
 
NET LOSS
 
 $
(8,078,990
)
 
(8,888,121
)
   
 $
(26,892,750
)
 
 $
(17,259,635
)
                                   
OTHER COMPREHENSIVE INCOME
                                 
Foreign currency translation gain
   
1,019,097
     
1,019,097
       
1,628,415
     
1,628,415
 
COMPREHENSIVE LOSS
 
$
(7,059,893
)
 
$
(7,869,024
)
   
$
(25,264,335
)
 
$
(15,631,220
)
                                   
NET LOSS PER COMMON SHARE –
BASIC AND DILUTED
                                 
Net loss per common share – Basic and
Diluted
 
$
(0.11
)
 
$
(0.12
)
   
$
(0.38
)
 
$
(0.24
)
WEIGHTED AVERAGE SHARES
OUTSTANDING – BASIC AND
DILUTED
   
71,546,608
     
71,546,608
       
71,482,405
     
71,482,405
 

22

 
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
 
CAUTIONARY STATEMENTS
 
The following management’s discussion and analysis of financial condition and results of operations is based upon and should be read in conjunction with the Company’s consolidated financial statements and the notes thereto included inPart I Financial Information, Item 1. Financial Statements.”  All amounts are expressed in U.S. dollars.
 
RESTATEMENTS OF CONSOLIDATED FINANCIAL STATEMENTS
 
On October 10, 2008, we filed a Current Report on Form 8-K to announce that our Board of Directors, based upon the consideration of issues addressed in the SEC review and the recommendation of the Audit Committee, determined that we should restate our previously issued consolidated financial statements for the year ended December 31, 2007 and unaudited condensed consolidated financial statements for the interim periods ended March 31, 2008 and June 30, 2008.
 
The restatement adjustments corrected the accounting errors arising from our misapplication of generally accepted accounting principles to the discount associated with the beneficial conversion feature attributed to the issuance of the 3% convertible promissory notes in 2007 and 2008. We amortized the entire discount at the date of issuance instead of amortizing the discount over the term of the notes from the date of issuance.

The restatement affected our previously reported non-cash interest expense, net loss, long-term debt and stockholders’ equity but had no effects on our cash flow. The effects of the restatement are reflected in our consolidated financial statements and accompanying notes included herein. See Note 4 – Restatement and Reclassification and Note 14 – Restated Financial Information as included in Part I - Item 1 “Financial Statements”.

Set forth below is the impact of the restatement on our previously issued consolidated financial statements:

Consolidated Statements of Operations
 
Amortization of Deferred Charges
and Debt Discounts
   
Net Loss
 
   
As Previously
Reported
   
As Restated
   
As Previously
Reported
   
As Restated
 
For the year ended December 31, 2007
  $ 4,866,351     $ 206,391     $ (19,306,579 )   $ (14,646,619 )
For the three months ended March 31, 2008
    11,790,530       1,348,284       (18,813,760 )     (8,371,514 )
For the three months ended June 30, 2008
  $ 541,573     $ 1,350,704     $ (8,078,990 )   $ (8,888,121 )
                                 
Consolidated Balance Sheets
 
3% Convertible Promissory Notes, Net
   
Stockholders’ Equity
 
   
As Previously
Reported
   
As Restated
   
As Previously
Reported
   
As Restated
 
As of December 31, 2007
  $ 12,545,456     $ 7,885,496     $ 5,978,976     $ 10,638,936  
As of March 31, 2008
    42,045,203       26,942,997       9,127,580       24,229,786  
As of June 30, 2008
  $ 42,471,397     $ 28,178,322     $ 2,912,555     $ 17,205,630  

The impact of the restatement on our net loss per shares is as follows:

Net Loss Per Common Share – Basic and Diluted
 
As Previously Reported
   
As Restated
 
For the year ended December 31, 2007
  $ (0.28 )   $ (0.21 )
For the three months ended March 31, 2008
    (0.26 )     (0.12 )
For the three months ended June 30, 2008
  $ (0.11 )   $ (0.12 )

OVERVIEW
 
Network CN Inc. (“we” or “the Company”), originally incorporated on September 10, 1993, is a Delaware company with headquarters in the Hong Kong Special Administrative Region, the People’s Republic of China (“the PRC” or “China”). It was operated by different management teams in the past, under different operating names, pursuing a variety of business ventures. The most recent former name was Teda Travel Group, Inc. On August 1, 2006, the Company changed its name to “Network CN Inc.” in order to better reflect the Company’s vision under its new and expanded management team.
 
Our original business plan in early 2006 was to build a nationwide information and entertainment network in the PRC. To achieve this goal, we have established two business divisions: the Media Business division and  the Non-Media Business division. During the latter half of 2006, we adjusted our primary focus away from  the Non-Media Business to our Media Business and began building a media network with the goal of becoming a nationwide leader in out-of-home, digital display advertising, roadside LED digital video panels and mega-size video billboards. We took the first step in November 2006 by securing a media-related contract for installing and managing outdoor LED advertising video panels. In 2007, we acquired Shanghai Quo Advertising Company Limited (“Quo Advertising”), an advertising agency in Shanghai, China and Xuancaiyi (Beijing) Advertising Company Limited (“Xuancaiyi”), an advertising agency in Beijing, China. During January 2008, the Company and its wholly owned subsidiary Cityhorizon Limited, a Hong Kong company (“Cityhorizon Hong Kong”), completed the acquisition of 100% of the issued and outstanding shares of Cityhorizon Limited, a British Virgin Islands company, (“Cityhorizon BVI”) and by entering into a series of commercial agreements giving effective control of Quo Advertising, Beijing Huizhong Bona Media Advertising Co. Ltd (“Bona”) and Huizhi Botong Media Advertising Beijing Co. Ltd (“Botong”) to the Company. We secured rights to operate mega-size digital video billboards and roadside LED panels in prominent cities in the PRC and began generating revenues from our Media Business. As of June 30, 2008, we acquired advertising rights from third parties to operate 1,984 roadside advertising panels, 11,000 in-building LCD and 11 mega-size advertising panels, a portion of which were put into   operation during this quarter. In the coming quarters, we expect to continue to place additional LED panels into operation, which will contribute to the Company’s media business revenue in the coming quarters.
 
23

 
The Non-Media Business is mainly composed of a Guangdong travel agency, Tianma International Travel Service Co., Ltd. (“Tianma”). In 2006, we acquired 55% of the equity interest of Tianma for $936,283. Tianma engages in the provision of tour services to customers both inside and outside of the PRC.
 
Although Tianma contributes the majority of the Company’s revenues, its net result was roughly breakeven for the six months ended June 30, 2008. Tianma is facing increasing competition from hotels and airlines as they increase selling efforts or engage in alliances with other travel service providers. The fuel price surge started in 2007 and crude oil prices rose to more than US$120 per barrel. Since fuel is a major cost component for airlines and other travel providers, rising prices have increased our operating expenses and have an adverse impact on the profitability of our tour services. The Company does not foresee any major  contribution from Tianma in the near future.
 
Starting from November 2006, anticipating higher profitability from the media sector, the Company changed its focus to developing its media business. Minimal resources have since been deployed for its travel agency business.
 
As of June 30, 2008, the Company’s assets under the Media Network amounted to more than $40 million. The Company has successfully transformed into a media company. In order to streamline the Company’s operations and after taking the above factors into consideration, the Board of Directors of the Company resolved in June 2008 for management to actively explore ways to dispose of Tianma.
 
In the past, the Company also planned to establish a fully integrated and comprehensive business-to-business (B2B) and business-to-consumer (B2C) travel network by providing a broad range of products and services, but no resources had so far been invested. Due to our change in focus, we had abandoned the idea of developing such an e-Network.
 
For more information relating to the Company’s business, please see the section entitled “Description of Business” in the Annual Report on Form 10-KSB as filed by Network CN Inc. with the United States Securities and Exchange Commission on March 24, 2008 ..
 
CRITICIAL ACCOUNTING POLICIES
 
The preparation of our financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an ongoing basis, we evaluate our estimates, including but not limited to those related to income taxes and impairment of long-lived assets. We base our estimates on historical experience and on various other assumptions and factors that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Based on our ongoing review, we plan to adjust to our judgments and estimates where facts and circumstances dictate. Actual results could differ from our estimates.
 
We believe the following critical accounting policies are important to the portrayal of our financial condition and results and require our management's most difficult, subjective or complex judgments, often because of the need to make estimates about the effect of matters that are inherently uncertain.
 
(1) Principles of Consolidation
 
The condensed consolidated financial statements include the financial statements of Network CN Inc., its subsidiaries and variable interest entities. Variable interest entities are those entities in which the Company, through contractual arrangements, bears the risks of, and enjoys the rewards normally associated with ownership of the entities, and therefore the Company is the primary beneficiary of these entities. In accordance with Interpretation No. 46R, Consolidation of Variable Interest Entities ("FIN 46R"), the primary beneficiary is required to consolidate the VIE for financial reporting purposes. All significant intercompany transactions and balances have been eliminated upon consolidation.
 
(2) Prepayment for advertising operating rights
 
Prepayments for advertising operating rights are measured at cost less accumulated amortization and impairment losses. Cost includes prepaid expenses directly attributable to the acquisition of advertising operating rights. Such prepaid expenses are in general charged to the consolidated statements of operations on a straight-line basis over the operating period. All the costs expected to be amortized after 12 months of the balance sheet date are classified as non-current assets.
 
An impairment loss is recognized when the carrying amount of the prepayments for advertising operating rights exceeds the sum of the undiscounted cash flows expected to be generated from the advertising operating right’s use and eventual disposition. An impairment loss is measured as the amount by which the carrying amount exceeds the fair value of the asset calculated using a discounted cash flow analysis.
 
24

 
(3) Equipment, Net
 
Equipment is stated at cost less accumulated depreciation. Depreciation is provided using the straight-line method over the estimated useful life as follows:
 
Media display equipment
5 - 7 years
Office equipment
3 - 5 years
Furniture and fixtures
3- 5 years
Leasehold improvements
Over the unexpired lease terms
 
Construction in progress is carried at cost less impairment losses, if any. It relates to construction of media display equipment. No provision for depreciation is made on construction in progress until such time the relevant assets are completed and put into use.
 
When equipment is retired or otherwise disposed of, the related cost and accumulated depreciation are removed from the respective accounts, and any gain or loss is reflected in the statement of operations. Repairs and maintenance costs on equipment are expensed as incurred.
 
(4) Intangible Assets, Net
 
Intangible assets are stated at cost less accumulated amortization and provision for impairment loss. Intangible rights that have indefinite useful lives are not amortized. Other intangible assets with finite useful lives are amortized on a straight-line basis over their estimated useful lives of 16 months to 20 years. The amortization methods and estimated useful lives of intangible assets are reviewed regularly.
 
(5) Impairment of Long-Lived Assets
 
Long-lived assets, including intangible rights with definite lives, are reviewed for impairment whenever events or changes in circumstance indicate that the carrying amount of the assets may not be recoverable. An intangible right that is not subject to amortization is reviewed for impairment annually or more frequently whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recoverable. An impairment loss is recognized when the carrying amount of a long-lived asset and intangible right exceeds the sum of the undiscounted cash flows expected to be generated from the asset’s use and eventual disposition. An impairment loss is measured as the amount by which the carrying amount exceeds the fair value of the asset calculated using a discounted cash flow analysis.

(6) Convertible Promissory Notes and Warrants
 
In 2007, the Company issued 12% convertible promissory note and warrants and 3% convertible promissory notes and warrants. In 2008, the Company issued additional 3% convertible promissory notes and warrants. As of June 30, 2008 and December 31, 2007, the warrants and embedded conversion feature were classified as equity under Emerging Issues Task Force (“EITF”) Issue No. 00-19 “ Accounting for Derivative Financial Instruments Indexed to, and Potentially Settled in, a Companys Own Stock ” and met the other criteria in paragraph 11(a) of Statement of Financial Accounting Standards (“SFAS”) No.133 “ Accounting for Derivative Instruments and Hedging Activities ”. Such classification will be reassessed at each balance sheet date. The Company allocated the proceeds of the convertible promissory notes between convertible promissory notes and the financial instruments related to warrants associated with convertible promissory notes based on their relative fair values at the commitment date. The fair value of the financial instruments related to warrants associated with convertible promissory notes was determined utilizing the Black-Scholes option pricing model and the respective allocated proceeds to the warrants is recorded in additional paid-in capital. The embedded beneficial conversion feature associated with convertible promissory notes was recognized and measured by allocating a portion of the proceeds equal to the intrinsic value of that feature to additional paid-in capital in accordance with EITF Issue No. 98-5Accounting for Convertible Securities with Beneficial Conversion Features or Contingently Adjustable Conversion Ratio” and EITF Issue No. 00-27  “Application of Issue No. 98-5 to Certain Convertible Instruments”.
 
The portion of debt discount resulting from the allocation of proceeds to the financial instruments related to warrants associated with convertible promissory notes is being amortized to interest expense over the life of the convertible promissory notes, using the effective yield method. For the portion of debt discount resulting from the allocation of proceeds to the beneficial conversion feature, it is amortized to interest expense over the term of the notes from the respective dates of issuance, using the effective yield method.
 
(7) Early Redemption of Convertible Promissory Notes
 
Should early redemption of convertible promissory notes occur, the unamortized portion of the associated deferred charges and debt discount would be fully written off and any early redemption premium will be recognized as expense upon its occurrence. All related charges, if material, would be aggregated and included in a separate line “charges on early redemption of convertible promissory notes”. Such an expense would be included in ordinary activities on the consolidated statement of operations as required by SFAS No.145Rescission of FASB Statements No. 4, 44, and 64, Amendment of FASB Statement No. 13, and Technical Corrections” .
 
Pursuant to the provisions of agreements in connection with the 3% convertible promissory notes, in the event of a default, or if the Company’s actual EPS in any fiscal year is less than 80% of the respective EPS target, certain investors may require the Company to redeem the 3% Convertible Promissory Notes at 100% of the principal amount, plus any accrued and unpaid interest, plus an amount representing a 20% internal rate of return on the then outstanding principal amount The Company accounts for such potential liability of 20% internal rate of return on the then outstanding principal amount in accordance with SFAS No. 5 “Accounting for Contingencies”.
 
25

 
 (8) Revenue Recognition
 
For hotel management services, the Company recognizes revenue in the period when the services are rendered and collection is reasonably assured.
 
For tour services, the Company recognizes services-based revenue when the services have been performed. Guangdong Tianma International Travel Service Co., Ltd (“Tianma”) offers independent leisure travelers bundled packaged-tour products which include both air-ticketing and hotel reservations. Tianma’s packaged-tour products cover a variety of domestic and international destinations.
 
Tianma organizes inbound and outbound tour and travel packages which can incorporate, among other things, air and land transportation, hotels, restaurants and tickets to tourist destinations and other excursions. Tianma books all elements of such packages with third-party service providers such as airlines, car rental companies and hotels, or through other tour package providers and then resells such packages to its clients. A typical sale of tour services is as follows:
 
1. 
Tianma, in consultation with sub-agents, organizes a tour or travel package, including making reservations for blocks of tickets, rooms, etc. with third-party service providers. Tianma may be required to make deposits, pay all or part of the ultimate fees charged by such service providers or make legally binding commitments to pay such fees. For air-tickets, Tianma normally books a block of air tickets with airlines in advance and pays the full amount of the tickets to reserve seats before any tours are formed. The air tickets are usually valid for a certain period of time. If the pre-packaged tours do not materialize and are eventually not formed, Tianma will resell the air tickets to other travel agents or customers. For hotels, meals and transportation, Tianma usually pays an upfront deposit of 50-60% of the total cost. The remaining balance is then settled after completion of the tours.
 
2. 
Tianma, through its sub-agents, advertises tour and travel packages at prices set by Tianma and sub-agents.
   
3.
Customers approach Tianma or its appointed sub-agents to book an advertised packaged tour.
   
4. 
The customers pay a deposit to Tianma directly or through its appointed sub-agents.
 
5.
When the minimum required number of customers (which number is different for each tour based on the elements and costs of the tour) for a particular tour is reached, Tianma will contact the customers for tour confirmation and request full payment. All payments received by the appointed sub-agents are paid to Tianma prior to the commencement of the tours.
 
6.
Tianma will then make or finalize corresponding bookings with outside service providers such as airlines, bus operators, hotels, restaurants, etc. and pay any unpaid fees or deposits to such providers.
 
Tianma is the principal in such transactions and the primary obligor to the third-party providers regardless of whether it has received full payment from its customers. In addition, Tianma is also liable to the customers for any claims relating to the tours such as accidents or tour services. Tianma has adequate insurance coverage for accidental loss arising during the tours. The Company utilizes a network of sub-agents who operate strictly in Tianma’s name and can only advertise and promote the business of Tianma with the prior approval of Tianma.
 
For advertising services, the Company recognizes revenue in the period when advertisements are either aired or published.
 
(9) Stock-based Compensation
 
In December 2004, the Financial Accounting Standards Board (“FASB”) issued SFAS No. 123RShare-Based Payment” , a revision to SFAS No. 123Accounting for Stock-Based Compensation” , and superseding APB Opinion No. 25Accounting for Stock Issued to Employees”  and its related implementation guidance. Effective January 1, 2006, the Company adopted SFAS 123R, using a modified prospective application transition method, which establishes accounting for stock-based awards in exchange for employee services. Under this application, the Company is required to record stock-based compensation expense for all awards granted after the date of adoption and unvested awards that were outstanding as of the date of adoption. SFAS 123R requires that stock-based compensation cost is measured at grant date, based on the fair value of the award, and recognized in expense over the requisite services period.
 
Common stock, stock options and warrants issued to other than employees or directors in exchange for services are recorded on the basis of their fair value, as required by SFAS No. 123R, which is measured as of the date required by EITF Issue 96-18Accounting for Equity Instruments That Are Issued to Other Than Employees for Acquiring, or in Conjunction with Selling, Goods or Services”. In accordance with EITF 96-18, the non-employee stock options or warrants are measured at their fair value by using the Black-Scholes option pricing model as of the earlier of the date at which a commitment for performance to earn the equity instruments is reached (“performance commitment date”) or the date at which performance is complete (“performance completion date”). The stock-based compensation expenses are recognized on a straight-line basis over the shorter of the period over which services are to be received or the vesting period. Accounting for non-employee stock options or warrants which involve only performance conditions when no performance commitment date or performance completion date has occurred as of reporting date requires measurement at the equity instruments then-current fair value. Any subsequent changes in the market value of the underlying common stock are reflected in the expense recorded in the subsequent period in which that change occurs.
 
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(10) Income Taxes
 
The Company accounts for income taxes under SFAS No. 109Accounting for Income Taxes”. Under SFAS 109, deferred tax assets and liabilities are provided for the future tax effects attributable to temporary differences between the financial statement carrying amounts of assets and liabilities and their respective tax bases, and for the expected future tax benefits from items including tax loss carry forwards.
 
Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or reversed. Under SFAS 109, the effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.
 
(11) Foreign Currency Translation
 
The assets and liabilities of the Company’s subsidiaries denominated in currencies other than United States (“U.S.”) dollars are translated into U.S. dollars using the applicable exchange rates at the balance sheet date. For statement of operations’ items, amounts denominated in currencies other than U.S. dollars were translated into U.S. dollars using the average exchange rate during the period. Equity accounts were translated at their historical exchange rates. Net gains and losses resulting from translation of foreign currency financial statements are included in the statements of stockholders’ equity as accumulated other comprehensive income (loss). Foreign currency transaction gains and losses are reflected in the consolidated statements of operations.
 
(12) Recent Accounting Pronouncements
 
In September 2006, the FASB issued SFAS No. 157 “Fair Value Measurements”. SFAS No. 157 defined fair value, establishes a framework for measuring fair value and expands disclosure requirements about fair value measurements. In February 2008, the FASB released FASB Staff Position No. FAS 157-2 “Effective Date of FASB Statement No. 157”, which delayed the effective date of SFAS No. 157 for all nonfinancial assets and liabilities, expect those that are recognized or disclosed at fair value in the financial statements on a recurring basis (at least annually). The provisions of SFAS No. 157 are effective for fair value measurements made in fiscal years beginning after November 15, 2008. The adoption of this statement did not have a material effect on the Company's future reported financial position or results of operations.
 
In February 2007, the Financial Accounting Standards Board (FASB) issued SFAS No. 159 “The Fair Value Option for Financial Assets and Financial Liabilities – Including an Amendment of FASB Statement No. 115”. This statement permits entities to choose to measure many financial instruments and certain other items at fair value. Most of the provisions of SFAS No. 159 apply only to entities that elect the fair value option. However, the amendment to SFAS No. 115 “Accounting for Certain Investments in Debt and Equity Securities” applies to all entities with available-for-sale and trading securities. SFAS No. 159 is effective as of the beginning of an entity’s first fiscal year that begins after November 15, 2007. Early adoption is permitted as of the beginning of a fiscal year that begins on or before November 15, 2007, provided the entity also elects to apply the provision of SFAS No. 157 “Fair Value Measurements”. The adoption of this statement did not have a material effect on the Company's financial statements.

In December 2007, the Financial Accounting Standards Board (FASB) issued SFAS No. 141 (Revised),Business Combinations”  (“SFAS No. 141 (R)”), replacing SFAS No. 141,  “Business Combinations”  (“SFAS No. 141”), and SFAS No. 160, “Noncontrolling Interests in Consolidated Financial Statements – an amendment of ARB No. 51”. SFAS No. 141(R) retains the fundamental requirements of SFAS No. 141, broadens its scope by applying the acquisition method to all transactions and other events in which one entity obtains control over one or more other businesses, and requires, among other things, that assets acquired and liabilities assumed be measured at fair value as of the acquisition date, that liabilities related to contingent consideration be recognized at the acquisition date and re-measured at fair value in each subsequent reporting period, that acquisition-related costs be expensed as incurred, and that income be recognized if the fair value of the net assets acquired exceeds the fair value of the consideration transferred. SFAS No. 160 improves the relevance, comparability, and transparency of the financial information that a reporting entity provides in its consolidated financial statements by establishing accounting and reporting standards that require; the ownership interests in subsidiaries held by parties other than the parent and the amount of consolidated net income attributable to the parent and to the noncontrolling interest be clearly identified and presented on the face of the consolidated statement of income, changes in a parent’s ownership interest while the parent retains its controlling financial interest in its subsidiary be accounted for consistently, when a subsidiary is deconsolidated, any retained noncontrolling equity investment in the former subsidiary be initially measured at fair value, entities provide sufficient disclosures that clearly identify and distinguish between the interests of the parent and the interests of the noncontrolling owners.  SFAS No. 160 affects those entities that have an outstanding noncontrolling interest in one or more subsidiaries or that deconsolidate a subsidiary. SFAS No. 141(R) and SFAS No. 160 are effective for fiscal years, and interim periods within those fiscal years, beginning on or after December 15, 2008. The Company is currently assessing the impact of adopting SFAS No. 141 (R) and SFAS No. 160 on its financial statements and related disclosures.
 
27

 
In March 2008, the FASB issued SFAS No. 161 “Disclosures about Derivative Instruments and Hedging Activities, an amendment of FASB Statement No. 133” (SFAS 161). This statement is intended to improve transparency in financial reporting by requiring enhanced disclosures of an entity’s derivative instruments and hedging activities and their effects on the entity’s financial position, financial performance, and cash flows. SFAS 161 applies to all derivative instruments within the scope of SFAS 133 “Accounting for Derivative Instruments and Hedging Activities” (SFAS 133) as well as related hedged items, bifurcated derivatives, and nonderivative instruments that are designated and qualify as hedging instruments. Entities with instruments subject to SFAS 161 must provide more robust qualitative disclosures and expanded quantitative disclosures. SFAS 161 is effective prospectively for financial statements issued for fiscal years and interim periods beginning after November 15, 2008, with early application permitted. The Company is currently assessing the impact of adopting SFAS 161 on its financial statements and related disclosures.

In May 2008, the FASB issued SFAS 162 “The Hierarchy of Generally Accepted Accounting Principles”. SFAS 162 identifies the sources of accounting principles and the framework for selecting the accounting principles to be used. Any effect of applying the provisions of this statement will be reported as a change in accounting principle in accordance with SFAS No. 154 “Accounting Changes and Error Corrections.” SFAS No. 162 is effective for fiscal years, and interim periods within those fiscal years, beginning on or after December 15, 2008. The Company is currently evaluating the impact the adoption of this statement could have on its financial condition, results of operations and cash flows.

In May 2008, the FASB issued SFAS No. 163, “Accounting for Financial Guarantee Insurance Contracts, an interpretation of FASB Statement No. 60.” The scope of this Statement is limited to financial guarantee insurance (and reinsurance) contracts, as described in this Statement, issued by enterprises included within the scope of Statement 60. Accordingly, this Statement does not apply to financial guarantee contracts issued by enterprises excluded from the scope of Statement 60 or to some insurance contracts that seem similar to financial guarantee insurance contracts issued by insurance enterprises (such as mortgage guaranty insurance or credit insurance on trade receivables). This Statement also does not apply to financial guarantee insurance contracts that are derivative instruments included within the scope of FASB Statement No. 133, “Accounting for Derivative Instruments and Hedging Activities.” This Statement will not have any impact on the Company’s consolidated financial statements.
 
In May 2008, the FASB issued Staff Position No. APB 14-1 “Accounting for Convertible Debt Instruments that May be Settled in Cash Upon Conversion.” APB 14-1 requires that the liability and equity components of convertible debt instruments that may be settled in cash upon conversion (including partial cash settlement) be separately accounted for in a manner that reflects an issuer’s nonconvertible debt borrowing rate. The resulting debt discount is amortized over the period the convertible debt is expected to be outstanding as additional non-cash interest expense. APB 14-1 is effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. Retrospective application to all periods presented is required except for instruments that were not outstanding during any of the periods that will be presented in the annual financial statements for the period of adoption but were outstanding during an earlier period. The Company is currently evaluating the impact of the adoption of this position could have on its financial condition, results of operations and cash flows.
 
In June 2008, the FASB issued Emerging Issues Task Force Issue 07-5 “Determining whether an Instrument (or Embedded Feature) is indexed to an Entity’s Own Stock” (“EITF No. 07-5”). This Issue is effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. Early application is not permitted. Paragraph 11(a) of Statement of Financial Accounting Standard No 133 “Accounting for Derivatives and Hedging Activities” (“SFAS 133”) specifies that a contract that would otherwise meet the definition of a derivative but is both (a) indexed to the Company’s own stock and (b) classified in stockholders’ equity in the statement of financial position would not be considered a derivative financial instrument. EITF No.07-5 provides a new two-step model to be applied in determining whether a financial instrument or an embedded feature is indexed to an issuer’s own stock and thus able to qualify for the SFAS 133 paragraph 11(a) scope exception. The Comapny is currently evaluating the impact of adoption of EITF No. 07-5 on its financial statements and related disclosures.
 
In June 2008, FASB issued EITF Issue No. 08-4, “Transition Guidance for Conforming Changes to Issue No. 98-5 (“EITF No. 08-4”)”. The objective of EITF No.08-4 is to provide transition guidance for conforming changes made to EITF No. 98-5, “Accounting for Convertible Securities with Beneficial Conversion Features or Contingently Adjustable Conversion Ratios”, that result from EITF No. 00-27 “Application of Issue No. 98-5 to Certain Convertible Instruments”, and SFAS No. 150, “Accounting for Certain Financial Instruments with Characteristics of both Liabilities and Equity”. This Issue is effective for financial statements issued for fiscal years ending after December 15, 2008. Early application is permitted. The Company is currently evaluating the impact of adoption of EITF No. 08-4 on the accounting for the convertible notes and related warrants transactions.
 
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RESULTS OF OPERATIONS (RESTATED)

The following table highlights certain key financial information in our condensed consolidated statements of operations:

For the three months ended June 30, 2008  (Restated) compared to the three months ended June 30, 2007:

   
2008
Restated(1)
   
2007
 
Revenues
 
$
10,781,023
   
$
5,144,224
 
Costs of revenues
   
14,273,513
     
5,039,906
 
Operating expenses
   
3,748,133
     
2,263,214
 
Loss from Operations
   
(7,240,623
)
   
(2,158,896
)
Net Loss before income taxes and minority interests
   
(8,915,920
)
   
(2,153,048
)
Net loss
 
$
(8,888,121
)
 
$
(2,162,530
)

For the six months ended June 30, 2008 (Restated) compared to the six months ended June 30, 2007:

   
2008
Restated(1)
   
2007
 
Revenues
 
$
19,823,672
   
$
7,913,951
 
Costs of revenues
   
26,536,676
     
7,615,512
 
Operating expenses
   
7,305,943
     
5,658,182
 
Loss from Operations
   
(14,018,947
)
   
(5,395,743
)
Net Loss before income taxes and minority interests
   
(17,360,770
)
   
(5,382,054
)
Net loss
 
$
(17,259,635
)
 
$
(5,376,925
)

(1)
See Note 4 – Restatement and Reclassification and Note 14 – Restated Financial Information as included in Part I - Item 1 “Financial Statements”

For the three months ended June 30, 2008(Restated) and 2007
 
Revenues
 
In the three months ended June 30, 2008 our revenues were derived from the sale of travel services and advertising services. Revenues increased by 109% to $10,781,023 for the three months ended June 30, 2008, as compared to $5,144,224 for the corresponding prior year period. The increase was primarily attributable to an increase in travel services revenues generated from Tianma and revenue from advertising services also increased in the period. Revenues from travel services and advertising services for the three months ended June 30, 2008 were $9,727,135 and $1,053,888, respectively, as compared to $5,038,199 and $106,025, respectively, for the corresponding prior year period, an increase of 94% and 894%, respectively.
 
Cost of Travel Services
 
Cost of travel services increased by 95% to $9,628,249 for the three months ended June 30, 2008 compared to $4,930,215 for the corresponding prior year period, as a result of the increase in fuel prices. The fuel price surge started in 2007 and crude oil prices rose to more than US$120 per barrel. Since fuel is a major cost component for airlines and other travel providers, rising prices have increased our operating expenses and had an adverse impact on the profitability of our tour services.
 
Cost of Advertising Services
 
Cost of advertising services for the three months ended June 30, 2008 was $4,645,264, an increase of 4135% compared to $109,691 for the corresponding prior year period. The significant increase was attributable to the consolidation of Botong and Bona in 2008. In addition, there is an increase in amortization of advertising rights which were acquired in the later half of 2007 and the early of 2008 and depreciation of media display equipments as the Company started to generate LED advertising income in late 2007.
 
Selling and Marketing Expenses
 
Selling and marketing expenses for the three months ended June 30, 2008 increased by 1203% to $941,697 compared to $72,239 for the corresponding prior year period, primarily due to increase in advertising services provided by the Company.
 
General and Administrative Expenses
 
General and administrative expenses for the three months ended June 30, 2008 increased by 28% to $2,806,436 compared to $2,190,975 for the corresponding prior year period. The increase was mainly due to the rapid expansion of our corporate structure.
  
Interest expenses
 
Interest expense for the three months ended June 30, 2008 were $1,729,870, compared to $105 for the corresponding prior year period. The increase was primarily due to the issuance of convertible promissory notes in late 2007 and early 2008.
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Net loss
 
The Company incurred a net loss of $8,888,121 for the three months ended June 30, 2008, an increase of 311% compared to a net loss of $2,162,530 for the corresponding prior year period. The increase in net loss was driven by several factors: (1) increase in cost of advertising services related to our media business as mention above, (2) the increase in amortization of deferred charges and a debt discount associated with the issuance of convertible promissory notes in late 2007 and early 2008, (3) the increase in amortization charges of intangible assets of $259,665 as a result of the addition of identifiable intangible assets arising from the consolidation of Botong and Lianhe in Jan 2008 and (4) an increase in professional fees, payroll and other administrative expenses as a result of our rapid expansion.
 
For the six months ended June 30, 2008 (Restated) and 2007
 
Revenues
 
In the six months ended June 30, 2008 our revenues were derived from the sale of travel service and advertising service. Revenues increased by 150% to $19,823,672 for the six months ended June 30, 2008, as compared to $7,913,951 for the corresponding prior year period. The increase was primarily attributable to an increase in travel services revenues generated from Tianma and revenue from advertising services also increased in the period. Revenues from travel services and advertising services for the six months ended June 30, 2008 were $18,185,617 and $1,638,055, respectively, as compared to $7,414,027 and $499,924, respectively, for the corresponding prior year period, an increase of 145% and 228%, respectively.
 
Cost of Travel Services
 
Cost of travel services increased by 146% to $17,930,072 for the six months ended June 30, 2008 compared to $7,295,139 for the corresponding prior year period, as a result of the increase in fuel prices. The fuel price surge started in 2007 and crude oil prices rose to more than US$120 per barrel. Since fuel is a major cost component for airlines and other travel providers, rising prices have increased our operating expenses and had an adverse impact on the profitability of our tour services.
 
Cost of Advertising Services
 
Cost of advertising services for the six months ended June 30, 2008 was $8,606,604, an increase of 2315% compared to $356,373 for the corresponding prior year period. The significant increase was attributable to the consolidation of Botong and Bona in 2008. In addition, there is an increase in amortization of advertising rights which acquired in the latter half of 2007 and in the early of 2008 and depreciation of media display equipments the Company started to generate LED advertising income in late 2007.
 
Selling and Marketing Expenses
 
Selling and marketing expenses for the six months ended June 30, 2008 increased by 1227% to $1,582,015 compared to $119,245 for the corresponding prior year period, primarily due to increase in advertising services provided by the Company.
 
General and Administrative Expenses
 
General and administrative expenses for the six months ended June 30, 2008 increased by 3% to $5,723,928 compared to $5,538,937 for the corresponding prior year period. The increase was mainly due to the rapid expansion of our corporate structure.
 
Interest expenses
 
Interest expense for the six months ended June 30, 2008 were $3,424,779 compared to $422 for the corresponding prior year period. The significant increase was primarily due to the issuance of convertible promissory notes in 2007 and 2008.
 
Net loss
 
The Company incurred a net loss of $17,259,635 for the six months ended June 30, 2008, an increase of 221% compared to a net loss of $5,376,925 for the corresponding prior year period. The increase in net loss was driven by several factors: (1) increase in cost of advertising services related to our media business as mention above, (2) the increase in amortization of deferred charges and a debt discount associated with the issuance of convertible promissory notes in late 2007 and 2008, (3) the increase in amortization charges of intangible assets of $519,330 as a result of the addition of identifiable intangible assets arising from the consolidation of Botong and Lianhe in Jan 2008 and (4) an increase in professional fees, payroll and other administrative expenses as a result of our rapid expansion.
  
LIQUIDITY AND CAPITAL RESOURCES
 
As of June 30, 2008, the Company had cash of $12,776,103 compared to $2,233,528 as of December 31, 2007, representing an increase of $10,542,575. The increase was attributable to issuance of convertible promissory note during the period.
 
Net cash utilized by operating activities for the six months ended June 30, 2008 was $13,889,375, as compared with $2,371,477 for the corresponding prior year period. The increase in net cash used in operating activities was attributable to an increase in fees paid to acquire rights to install and operate LED panels and billboards.
 
Net cash used in investing activities for the six months ended June 30, 2008 was $5,968,955, compared with net cash used in investing activities of $61,640 for the corresponding prior year period. For the six months ended June 30, 2008, the investing activities consisted primarily of the purchase of equipment related to our media business as well as costs associated with the acquisition of Cityhorizon BVI.
 
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Net cash provided by financing activities was $28,900,000 for the six months ended June 30, 2008, compared with net cash provided by financing activities of $1,519,380 for the corresponding prior year period. The increase was primarily attributable to the issuance of $35,000,000 in 3% Convertible Promissory Notes, offset by $5,000,000 paid to redeem outstanding 12% promissory notes due May 2008. For the six months ended June 30, 2007, the financing activities were attributable to a private placement that raised proceeds of $1,500,000.
 
Capital Expenditures
 
We continue to seek opportunities to enter new markets, increase market share or broaden service offerings through acquisitions. During the six months ended June 30, 2008, we acquired assets of $3,260,027 which were financed through working capital.
 
Commitments
 
Since November 2006, the Company, through its subsidiaries, NCN Media Services Limited, Quo Advertising, Xuancaiyi, Bona and Botong, have acquired rights from third parties to operate 1,984 roadside advertising panels, 11,000 in-building LCD and 11 mega-size advertising panels for periods ranging from 1 to 20 years.

A summary of the estimated future annual rights and operating fee commitments based on the 1,984 roadside advertising panels, 11,000 in-building LCD and 11 mega-size advertising panels as of June 30, 2008 is as follows:
 
   
(In millions)
 
Six months ending December 31,2008
 
$
14.49
 
Fiscal years ending December 31,
       
2008
 
$
14.49
 
2009
   
14.65
 
2010
   
4.25
 
2011
   
4.18
 
2012
   
4.10
 
Thereafter
   
25.47
 
Total
 
$
67.14
 

As of June 30, 2008, the Company had commitments for capital expenditures in connection with construction of roadside advertising panels and mega-size advertising panels of approximately $250,000.
 
Off-Balance Sheet Arrangements
 
We do not have any off-balance sheet financing arrangements.
 
Item 4. Controls and Procedures
 
(a)
Evaluation of Disclosure Controls and Procedures.

Under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, we conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended, as of the end of the period covered by this Quarterly Report on Form 10-Q (the “Evaluation Date”). The purpose of this evaluation was to determine if, as of the Evaluation Date, our disclosure controls and procedures were operating effectively such that the information, required to be disclosed in our Securities and Exchange Commission (“SEC”) reports (i) was recorded, processed, summarized and reported within the time periods specified in SEC rules and forms, and (ii) was accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

Based on this evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as of the Evaluation Date, our disclosure controls and procedures were not operating effectively, at the reasonable assurance level, because of the material weaknesses described below. Notwithstanding the material weaknesses that existed as of June 30, 2008, our Chief Executive Officer and our Chief Financial Officer have concluded that the condensed consolidated financial statements included in this Quarterly Report on Form 10-Q/A present fairly, in all material respects, the financial position, results of operation and cash flows of the Company and its subsidiaries in conformity with accounting principles generally accepted in the United States of America.
 
As discussed in Note 4 to our financial statements, we determined to restate our condensed consolidated financial statements for the quarterly periods ended March 31, 2008 and June 30, 2008 and consolidated financial statements for the year ended December 31, 2007. The restatement corrected the accounting errors arising from our misapplication of generally accepted accounting principles to the discount associated with the beneficial conversion feature attributed to the issuance of the 3% convertible promissory notes in 2007 and 2008. In our original filing of our quarterly reports on Form 10-Q for the quarterly periods ended March 31, 2008 and June 30, 2008 and annual report on Form 10-KSB for the year ended December 31, 2007, management previously reported that our disclosure controls and procedures were effective. In light of the restatement discussed above, we have reassessed the effectiveness of our disclosure controls and procedures as of March 31, 2008, June 30, 2008 and December 31, 2007, and have concluded that they were not effective.
 
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Plan of Remediation

In response to the material weakness in internal control over financial reporting described above, management is developing and implementing new processes and procedures governing our internal control over financial reporting. Certain remedial measures have already been implemented or are currently contemplated, which include adding more technical accounting and financial reporting personnel in order to increase expertise in these areas; and providing additional technical training to current accounting staff, etc. Management will continue to monitor their implementation to ensure our correct application of accounting policies in relation to note discounts.

(b)
Changes in Internal Control over Financial Reporting.  

There have been no significant changes in our internal controls over financial reporting that occurred during the second quarter of fiscal year 2008 that have materially affected, or are reasonably likely to materially affect our internal controls over financial reporting.
 
Limitations on the Effectiveness of Disclosure Controls and Procedures
 
Disclosure controls and procedures and other procedures that are designed to ensure that information required to be disclosed in our reports filed or submitted under the Exchange Act are recorded, processed, summarized and reported, within the time period specified in the SEC's rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in our reports filed under the Exchange Act is accumulated and communicated to management, including our Chief Executive Officer and Chief Financial Officer as appropriate, to allow timely decisions regarding required disclosure.
  
Item 6. Exhibits
 
EXHIBIT INDEX
Exhibit No.
Description of Document
31.1
Certification of Chief Executive Officer pursuant to Securities Exchange Act Rules 13a-14(a) and 15d-14(a) as adopted pursuant to Section 302 of the Sarbanes Oxley Act of 2002
   
31.2
Certification of Chief Financial Officer pursuant to Securities Exchange Act Rules 13a-14(a) and 15d-14(a) as adopted pursuant to Section 302 of the Sarbanes Oxley Act of 2002
   
32.1
Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
   
32.2
Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 
NETWORK CN INC.
 
 
 
 
Date:  October 22, 2008
By: 
/s/ GODFREY HUI 
   
Godfrey Hui, 
   
Chief Executive Officer 
 
 
Date: October 22, 2008
By: 
/s/ DALEY MOK 
   
Daley Mok, 
   
Chief Financial Officer 
 
 
 
 
 
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