Definitive Additional Materials

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of

the Securities Exchange Act of 1934 (Amendment No.        )

Filed by the Registrant  x

Filed by a Party other than the Registrant  ¨

Check the appropriate box:

 

¨ Preliminary Proxy Statement

 

¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

 

¨ Definitive Proxy Statement

 

x Definitive Additional Materials

 

¨ Soliciting Material Pursuant to §240.14a-12

THE NEW YORK TIMES COMPANY

 

(Name of Registrant as Specified In Its Charter)

 

 

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

 

x No fee required.

 

¨ Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

 

  (1) Title of each class of securities to which transaction applies:

          

 

  (2) Aggregate number of securities to which transaction applies:

          

 

  (3) Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11

(set forth the amount on which the filing fee is calculated and state how it was determined):

          

 

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¨ Fee paid previously with preliminary materials.

 

¨ Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.

 

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*** Exercise Your Right to Vote ***

Important Notice Regarding the Availability of Proxy Materials for the

Stockholder Meeting to Be Held on April 27, 2011.

 

   

 

Meeting Information

   
THE NEW YORK TIMES COMPANY        
      Meeting Type:            Annual    

 

LOGO

620 EIGHTH AVENUE

NEW YORK, NY 10018

   

 

  For holders as of:      February 28, 2011

   
   

 

  Date:  April 27, 2011      Time:  10:00 a.m., Eastern  Time

 

   
   

  Location:        TheTimesCenter

                           242 West 41st Street

                           New York, NY 10018

 

   
     

 

You are receiving this communication because you hold shares in the above named company. Information on how to obtain directions to attend the Annual Meeting is available at http://TheTimesCenter.com.

 
   

 

This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side).

 

We encourage you to access and review all of the important information contained in the proxy materials before voting.

 
   

 

See the reverse side of this notice to obtain proxy materials and voting instructions.

 
     


—  Before You Vote  —

How to Access the Proxy Materials

 

    

 

Proxy Materials Available to VIEW or RECEIVE:

   
    

1. NOTICE OF ANNUAL MEETING AND PROXY STATEMENT         2. ANNUAL REPORT

 

How to View Online:

Have the information that is printed in the box marked by the arrow LOGO (located on the following page) and visit: www.proxyvote.com.

 

How to Request and Receive a PAPER or E-MAIL Copy:

If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request:

 

1) BY INTERNET:         www.proxyvote.com

2) BY TELEPHONE:     1-800-579-1639

3) BY E-MAIL*:             sendmaterial@proxyvote.com

 

*  If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked by the arrow LOGO (located on the following page) in the subject line.

 

Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before April 13, 2011 to facilitate timely delivery.

 

   
      
    

 

—  How To Vote  —

Please Choose One of the Following Voting Methods

 

 
          
    

Vote In Person: At the meeting, you will need to request a ballot to vote these shares.

   
    

 

Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the information that is printed in the box marked by the arrow LOGO available and follow the instructions.

 

Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card.

 

   
      


   Voting Items             LOGO
  

 

The Board of Directors recommends you vote

FOR the following:

        
  

 

1.        Election of Directors

        
  

 

Class A Nominees:

  

 

01)   Raul E. Cesan

02)   Ellen R. Marram

03)   Thomas Middelhoff

04)   Doreen A. Toben

  
  

 

The Board of Directors recommends you vote FOR the following proposal:

  

 

4.        Ratification of Ernst & Young LLP as Auditors

        
  

 

NOTE: Such other business as may properly come before the meeting or any adjournment or postponement thereof.

  


*** Exercise Your Right to Vote ***

Important Notice Regarding the Availability of Proxy Materials for the

Stockholder Meeting to Be Held on April 27, 2011.

 

   

 

Meeting Information

   
THE NEW YORK TIMES COMPANY        
      Meeting Type:            Annual    

 

LOGO

620 EIGHTH AVENUE

NEW YORK, NY 10018

   

 

  For holders as of:      February 28, 2011

   
   

 

  Date:  April 27, 2011      Time:  10:00 a.m., Eastern  Time

   
   

 

  Location:        TheTimesCenter

                           242 West 41st Street

                           New York, NY 10018

 

   
     

 

You are receiving this communication because you hold shares in the above named company. Information on how to obtain directions to attend the Annual Meeting is available at http://TheTimesCenter.com.

 
   

 

This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side).

 

We encourage you to access and review all of the important information contained in the proxy materials before voting.

 
   

 

See the reverse side of this notice to obtain proxy materials and voting instructions.

 
     


—  Before You Vote  —

How to Access the Proxy Materials

 

     Proxy Materials Available to VIEW or RECEIVE:    
    

 

1. NOTICE OF ANNUAL MEETING AND PROXY STATEMENT        2. ANNUAL REPORT

 

How to View Online:

Have the information that is printed in the box marked by the arrow LOGO (located on the following page) and visit: www.proxyvote.com.

 

How to Request and Receive a PAPER or E-MAIL Copy:

If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request:

 

1) BY INTERNET:           www.proxyvote.com

2) BY TELEPHONE:        1-800-579-1639

3) BY E-MAIL*:                sendmaterial@proxyvote.com

 

*  If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked by the arrow LOGO (located on the following page) in the subject line.

 

Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before April 13, 2011 to facilitate timely delivery.

 

   
      
    

 

—  How To Vote  —

Please Choose One of the Following Voting Methods

 

 
          
    

Vote In Person: At the meeting, you will need to request a ballot to vote these shares.

 

   
    

Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the information that is printed in the box marked by the arrow LOGO available and follow the instructions.

 

Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card.

 

   
      


   Voting Items             LOGO
  

 

The Board of Directors recommends you vote

FOR the following:

        
  

1.        Election of Directors

        
  

Class B Nominees:

  

01)   Robert E. Denham

02)   Lynn G. Dolnick

03)   Michael Golden

04)   Carolyn D. Greenspon

05)   James A. Kohlberg

 

06)   Dawn G. Lepore

07)   David E. Liddle

08)   Janet L. Robinson

09)   Arthur Sulzberger, Jr.

  
  

 

The Board of Directors recommends you vote FOR the following proposal:

  

 

2.        Approval, on an advisory basis, of executive compensation

 

        
   The Board of Directors recommends you vote 1 YEAR on the following proposal:
  

 

3.        Approval, on an advisory basis, of the frequency of future advisory votes on executive compensation

 

        
   The Board of Directors recommends you vote FOR the following proposal:
  

 

4.        Ratification of Ernst & Young LLP as Auditors

        
  

 

NOTE: Such other business as may properly come before the meeting or any adjournment or postponement thereof.