UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington D.C. 20549

                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934

                               FRESH BRANDS, INC.
                                (Name of Issuer)

                     Common Stock, $0.05 Par Value Per Share
                         (Title of Class of Securities)

                                   35803U 10 8
                                 (CUSIP Number)

                                 FRESHGROUP, LLC
                            Attn: Mr. Fred Chikovsky
                         1720 Harrison Street, 7th Floor
                               Hollywood, FL 33020
                                 (954) 920-4438

           (Name, Address and Telephone Number of Person Authorized to
                       Receive Notices and Communications)

                                January 25, 2005
             (Date of Event which Requires Filing of this Statement)

If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the following box
|_|.

NOTE:  Schedules  filed in paper format shall include a signed original and five
copies of the schedule,  including all exhibits.  See Section  240.13d-7(b)  for
other parties to whom copies are to be sent.

The  remainder  of this cover page shall be filled out for a reporting  person's
initial filing on this form with request to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).

                         (continued on following pages)


                                  SCHEDULE 13D

CUSIP No. 35803U 10 8

1.    Name of Reporting Person
      S.S. or I.R.S. Identification No. of Above Person

            FRESHGROUP, LLC

2.    Check the Appropriate Box if a Member of a Group

            (a) |X| (b) |_|

3.    SEC Use Only

4.    Source of Funds

            OO

5.    Check if Disclosure  of Legal  Proceedings  is Required  Pursuant to Items
      2(d) or 2(e) |_|

6.    Citizenship or Place of Organization

            Nevada

      Number of Shares Beneficially Owned by Each Reporting Person With:

7.    Sole Voting Power                 246,700

8.    Shared Voting Power               0

9.    Sole Dispositive Power            246,700

10.   Shared Dispositive Power          0

11.   Aggregate Amount Beneficially Owned by Each Reporting Person  246,700

12.   Check if the Aggregate Amount in Row (11) Excludes Certain Shares |_|

13.   Percent of Class Represented by Amount in Row (11) 5.0%

14.   Type of Reporting Person

      OO


                                       2


                                  SCHEDULE 13D

CUSIP No. 35803U 10 8

1.    Name of Reporting Person
      S.S. or I.R.S. Identification No. of Above Person

            DDM Management, Inc.

2.    Check the Appropriate Box if a Member of a Group

            (a) |X| (b) |_|

3.    SEC Use Only

4.    Source of Funds

            OO

5.    Check if Disclosure  of Legal  Proceedings  is Required  Pursuant to Items
      2(d) or 2(e) |_|

6.    Citizenship or Place of Organization

            Florida

      Number of Shares Beneficially Owned by Each Reporting Person With:

7.    Sole Voting Power                 246,700

8.    Shared Voting Power               0

9.    Sole Dispositive Power            246,700

10.   Shared Dispositive Power          0

11.   Aggregate Amount Beneficially Owned by Each Reporting Person 246,700

12.   Check if the Aggregate Amount in Row (11) Excludes Certain Shares |_|

13.   Percent of Class Represented by Amount in Row (11) 5.0%

14.   Type of Reporting Person

            OO


                                       3


                                  SCHEDULE 13D

CUSIP No. 35803U 10 8

1.    Name of Reporting Person
      S.S. or I.R.S. Identification No. of Above Person

            Fred Chikovsky

2.    Check the Appropriate Box if a Member of a Group

            (a) |X| (b) |_|

3.    SEC Use Only

4.    Source of Funds

            OO

5.    Check if Disclosure  of Legal  Proceedings  is Required  Pursuant to Items
      2(d) or 2(e) |_|

6.    Citizenship or Place of Organization

            U.S

      Number of Shares Beneficially Owned by Each Reporting Person With:

7.    Sole Voting Power                 0

8.    Shared Voting Power               246,700

9.    Sole Dispositive Power            0

10.   Shared Dispositive Power          246,700

11.   Aggregate Amount Beneficially Owned by Each Reporting Person 246,700

12.   Check if the Aggregate Amount in Row (11) Excludes Certain Shares |_|

13.   Percent of Class Represented by Amount in Row (11) 5.0%

14.   Type of Reporting Person

            IN


                                       4


                                  SCHEDULE 13D

CUSIP No. 35803U 10 8

1.    Name of Reporting Person
      S.S. or I.R.S. Identification No. of Above Person

            Sara Chikovsky

2.    Check the Appropriate Box if a Member of a Group

            (a) |X| (b) |_|

3.    SEC Use Only

4.    Source of Funds

            OO

5.    Check if Disclosure  of Legal  Proceedings  is Required  Pursuant to Items
      2(d) or 2(e) |_|

6.    Citizenship or Place of Organization

            U.S.

      Number of Shares Beneficially Owned by Each Reporting Person With:

7.    Sole Voting Power                 0

8.    Shared Voting Power               246,700

9.    Sole Dispositive Power            0

10.   Shared Dispositive Power          246,700

11.   Aggregate Amount Beneficially Owned by Each Reporting Person 0

12.   Check if the Aggregate Amount in Row (11) Excludes Certain Shares |X|

13.   Percent of Class Represented by Amount in Row (11) 0%

14.   Type of Reporting Person

            IN


                                       5


                                  SCHEDULE 13D

CUSIP No. 35803U 10 8

1.    Name of Reporting Person
      S.S. or I.R.S. Identification No. of Above Person

            James Shapiro

2.    Check the Appropriate Box if a Member of a Group

            (a) |X| (b) |_|

3.    SEC Use Only

4.    Source of Funds

            OO

5.    Check if Disclosure  of Legal  Proceedings  is Required  Pursuant to Items
      2(d) or 2(e) |_|

6.    Citizenship or Place of Organization

            U.S.

      Number of Shares Beneficially Owned by Each Reporting Person With:

7.    Sole Voting Power                 0

8.    Shared Voting Power               246,700

9.    Sole Dispositive Power            0

10.   Shared Dispositive Power          246,700

11.   Aggregate Amount Beneficially Owned by Each Reporting Person 246,700

12.   Check if the Aggregate Amount in Row (11) Excludes Certain Shares |_|

13.   Percent of Class Represented by Amount in Row (11) 5.0%

14.   Type of Reporting Person

            IN


                                       6


                                  SCHEDULE 13D

CUSIP No. 35803U 10 8

1.    Name of Reporting Person
      S.S. or I.R.S. Identification No. of Above Person

            DDM OLDILTEX, L.P.

2.    Check the Appropriate Box if a Member of a Group

            (a) |X| (b) |_|

3.    SEC Use Only

4.    Source of Funds

            OO

5.    Check if Disclosure  of Legal  Proceedings  is Required  Pursuant to Items
      2(d) or 2(e) |_|

6.    Citizenship or Place of Organization

            Nevada

      Number of Shares Beneficially Owned by Each Reporting Person With:

7.    Sole Voting Power                 0

8.    Shared Voting Power               246,700

9.    Sole Dispositive Power            0

10.   Shared Dispositive Power          246,700

11.   Aggregate Amount Beneficially Owned by Each Reporting Person 0

12.   Check if the Aggregate Amount in Row (11) Excludes Certain Shares |X|

13.   Percent of Class Represented by Amount in Row (11) 0%

14.   Type of Reporting Person

            PN


                                       7


                                  SCHEDULE 13D

CUSIP No. 35803U 10 8

1.    Name of Reporting Person
      S.S. or I.R.S. Identification No. of Above Person

            Ronald E. Temkin

14.   Check the Appropriate Box if a Member of a Group

            (a) |X| (b) |_|

15.   SEC Use Only

16.   Source of Funds

            OO

17.   Check if Disclosure  of Legal  Proceedings  is Required  Pursuant to Items
      2(d) or 2(e) |_|

18.   Citizenship or Place of Organization

            U.S.

      Number of Shares Beneficially Owned by Each Reporting Person With:

19.   Sole Voting Power                 0

20.   Shared Voting Power               246,700

21.   Sole Dispositive Power            0

22.   Shared Dispositive Power          246,700

23.   Aggregate Amount Beneficially Owned by Each Reporting Person 0

24.   Check if the Aggregate Amount in Row (11) Excludes Certain Shares |X|

25.   Percent of Class Represented by Amount in Row (11) 0%

26.   Type of Reporting Person

            IN


                                       8


                                  SCHEDULE 13D

CUSIP No. 35803U 10 8

1.    Name of Reporting Person
      S.S. or I.R.S. Identification No. of Above Person

            Mark J. Temkin

2.    Check the Appropriate Box if a Member of a Group

            (a) |X| (b) |_|

3.    SEC Use Only

4.    Source of Funds

            OO

5.    Check if Disclosure  of Legal  Proceedings  is Required  Pursuant to Items
      2(d) or 2(e) |_|

6.    Citizenship or Place of Organization

            U.S.

      Number of Shares Beneficially Owned by Each Reporting Person With:

7.    Sole Voting Power                 0

8.    Shared Voting Power               246,700

9.    Sole Dispositive Power            0

10.   Shared Dispositive Power          246,700

11.   Aggregate Amount Beneficially Owned by Each Reporting Person 0

12.   Check if the Aggregate Amount in Row (11) Excludes Certain Shares |X|

13.   Percent of Class Represented by Amount in Row (11) 0%

14.   Type of Reporting Person

            IN


                                       9


                                  SCHEDULE 13D

CUSIP No. 35803U 10 8

1.    Name of Reporting Person
      S.S. or I.R.S. Identification No. of Above Person

            Michael Langone

2.    Check the Appropriate Box if a Member of a Group

            (a) |X| (b) |_|

3.    SEC Use Only

4.    Source of Funds

            OO

5.    Check if Disclosure  of Legal  Proceedings  is Required  Pursuant to Items
      2(d) or 2(e) |_|

6.    Citizenship or Place of Organization

            U.S.

      Number of Shares Beneficially Owned by Each Reporting Person With:

7.    Sole Voting Power                 0

8.    Shared Voting Power               246,700

9.    Sole Dispositive Power            0

10.   Shared Dispositive Power          246,700

11.   Aggregate Amount Beneficially Owned by Each Reporting Person 0

12.   Check if the Aggregate Amount in Row (11) Excludes Certain Shares |X|

13.   Percent of Class Represented by Amount in Row (11) 0%

14.   Type of Reporting Person

            IN


                                       10


                                  SCHEDULE 13D

CUSIP No. 35803U 10 8

1.    Name of Reporting Person
      S.S. or I.R.S. Identification No. of Above Person

            Jeremy Goldstein

2.    Check the Appropriate Box if a Member of a Group

            (a) |X| (b) |_|

3.    SEC Use Only

4.    Source of Funds

            OO

5.    Check if Disclosure  of Legal  Proceedings  is Required  Pursuant to Items
      2(d) or 2(e) |_|

6.    Citizenship or Place of Organization

            U.S.

      Number of Shares Beneficially Owned by Each Reporting Person With:

7.    Sole Voting Power                 0

8.    Shared Voting Power               246,700

9.    Sole Dispositive Power            0

10.   Shared Dispositive Power          246,700

11.   Aggregate Amount Beneficially Owned by Each Reporting Person 0

12.   Check if the Aggregate Amount in Row (11) Excludes Certain Shares |X|

13.   Percent of Class Represented by Amount in Row (11) 0%

14.   Type of Reporting Person

            IN


                                       11


Item 1. Security and Issuer.

Name of Issuer and Address of Principal Executive Offices:

                  Fresh Brands, Inc.
                  2215 Union Avenue
                  Sheboygan, WI 53081

Security to Which This Statement Relates:

                  Common Stock, $0.05 Par Value

Item 2. Identity and Background.

(a)-(b).          FRESHGROUP, LLC
                  c/o Mr. Fred Chikovsky
                  1720 Harrison Street,
                  7th Floor Hollywood, FL 33020

                  DDM Management, Inc.
                  1720 Harrison Street, 7th Floor
                  Hollywood, FL  33020

                  Fred Chikovsky
                  1720 Harrison Street, 7th Floor
                  Hollywood, FL  33020

                  Sara Chikovsky
                  1720 Harrison Street, 7th Floor
                  Hollywood, FL  33020

                  James Shapiro
                  18146 Long Lake Drive
                  Boca Raton, FL  33496

                  DDM OLDILTEX, L.P.
                  18146 Long Lake Drive
                  Boca Raton, FL  33496

                  Ronald E. Temkin
                  616 Atlantic Shores Blvd., Suite A
                  Hallandale, FL  33009

                  Mark J. Temkin
                  7700 Bonhomme Ave., 7th Floor
                  Clayton, MO 63105

                  Michael Langone
                  1420 S. Federal Highway
                  Hollywood, FL 33020


                                       12


                  Jeremy Goldstein
                  1405 W. 24th Street
                  Miami Beach, FL  33140

Each of the individuals and entities listed above is a member or manager,  or an
affiliate  of a  member  or  manager,  of Fresh  Group,  LLC,  a Nevada  limited
liability  company  (the "LLC").  The business of the LLC is to hold  investment
securities of Fresh Brands, Inc. (the "Issuer") . Mr. Shapiro is an affiliate of
DDM OLDILTEX,  L.P., a Nevada limited partnership which holds certain investment
interests,  including certain membership  interests of the LLC. Messrs.  Shapiro
and Chikovsky are affiliates of DDM Management,  Inc., which is the sole manager
of the LLC (the  "Manager").  All of the shares listed on the cover pages and in
Item 5 of this Schedule 13D are held by the LLC, and all voting and  dispositive
power over such shares is controlled by the Manager.  Each member, in his or her
capacity as such,  disclaims  beneficial ownership of the securities held by the
LLC.

(c).  The occupation or employment of each of the above  referenced  individuals
      is as follows:

      Fred Chikovsky - Attorney,  1720 Harrison Street, 7th Floor, Hollywood, FL
      33020

      Sara Chikovsky- 1720 Harrison Street, 7th Floor, Hollywood, FL 33020

      James Shapiro - Attorney,  1720 Harrison Street, 7th Floor,  Hollywood, FL
      33020

      Ronald  E.  Temkin  -  Attorney,  616  Atlantic  Shores  Blvd.,  Suite  A,
      Hallandale, FL 33009

      Mark J. Temkin - Attorney,  Riezman Berger,  P.C., 7700 Bonhomme Ave., 7th
      Floor, Clayton, MO 63105

      Michael Langone - Physician,  Diplomat  Orthopaedic Group, 1420 S. Federal
      Highway, Hollywood, FL 33020

      Jeremy Goldstein - Officer,  Navitar, Inc., 200 Commerce Drive, Rochester,
      NY, 14623

(d) and (e). During the last five years, neither FRESHGROUP, LLC nor its Manager
or any of its Members or above referenced affiliates have been: (i) convicted in
a criminal proceeding  (excluding traffic violations or similar misdemeanors) or
(ii) a party to a civil  proceeding  of a  judicial  or  administrative  body of
competent jurisdiction and as a result of such proceeding was or is subject to a
judgment,  decree or final order enjoining future  violations of, or prohibiting
or mandating  activities subject to, federal or state securities laws or finding
any violation with respect to such laws.

(f). Each of the Members is a U.S. citizen except for DDM OLDILTEX,  L.P., which
a limited partnership organized under Nevada law.

Item 3. Source and Amount of Funds or Other Consideration.

The aggregate purchase price of the shares listed in Item 5 of this Schedule 13D
is $1,878,323.39. All such funds were contributed to the LLC by its Members.

Item 4. Purpose of the Transaction.

Except as set forth  below,  the  purpose  of the  acquisition  of the shares of
Common  Stock  by  the  Reporting  Persons  is  for  investment.   Although  the
acquisition  of the  shares  of Common  Stock by the  Reporting  Persons  is for
investment purposes, one or more of the Reporting Persons may pursue discussions
with  management  of the  Issuer to  attempt  to  maximize  long-term  value for
shareholders. Each of the Reporting Persons may make further purchases of shares
of Common Stock from time to time and may dispose of any or all of the shares of
Common  Stock  held  by him or it at any  time.  None of the  Reporting  Persons
currently has any plans or proposals which relate to, or could result in, any of
the matters referred to in paragraphs (b) through (j),  inclusive,  of Item 4 of
the Schedule 13D,  except that one or more of the Reporting  Persons  expects to
request  representation  on the board of directors of the Issuer.  Additionally,
one or more of the Reporting  Persons may also hold  discussions with management
of the Issuer  regarding  certain  operational  aspects of the  Issuer's  retail
business,  including the  possibility of the Issuer and such  Reporting  Persons
entering into  agreements  in connection  with the leasing of real estate by the
Issuer from the Reporting  Persons (or their  affiliates) for the purpose of the
Issuer establishing additional retail locations,  and agreements for advertising
for one or more of the Issuer's retail locations.  Each of the Reporting Persons
may, at any time and from time to time, review or reconsider his or its position
and  formulate  plans or  proposals  with  respect  thereto,  but has no present
intention of so doing.


                                       13


Item 5. Interest in Securities of the Issuer.

(a).  The LLC  holds  246,700  shares of Common  Stock of the  Issuer.  Based on
information  reported on the Issuer's Form 10-Q for the quarter ended October 9,
2004,  such  shares  represent  approximately  5.0% of the  Issuer's  issued and
outstanding  Common  Stock.  The Members,  in their  capacity as such,  disclaim
beneficial ownership of all such securities held by the LLC.

(b).  The Manager of the LLC has sole voting and  dispositive  power over all of
the shares held by the LLC.  However,  each Member (and the  affiliates  of each
Member and the  Manager)  may be deemed to have  shared  voting and  dispositive
power over all shares held by the LLC.

(c). Except for the  transactions  listed below,  neither the LLC nor any of its
Members has engaged in any transactions within the past 60 days.

DATE/TYPE OF TRANSACTION               NO. OF SHARES           PRICE PER SHARE
------------------------               -------------           ---------------
11/26/04 Purchased                          2,200                   $7.55
11/29/04 Purchased                          1,100                    7.55
11/30/04 Purchased                          1,000                    7.55
12/02/04 Purchased                          1,900                    7.52
12/06/04 Purchased                          3,200                    7.56
12/07/04 Purchased                          2,000                    7.55
12/09/04 Purchased                         14,200                    7.66
12/16/04 Purchased                            500                    7.62
12/17/04 Purchased                          2,700                    7.62
12/20/04 Purchased                          2,100                    7.58
12/21/04 Purchased                         14,500                    7.55
12/30/04 Purchased                          7,500                    7.64
01/11/05 Purchased                          1,500                    7.59
01/21/05 Purchased                          5,500                    7.56
01/25/05 Purchased                          1,000                    7.49

(d). None.

(e). Not Applicable.


                                       14


Item 6.Contracts, Arrangements,  Understandings or Relationships with Respect to
Securities of the Issuer.

      None.

Item 7. Material to be Filed as Exhibits.

      EXHIBIT A - Joint Filing Agreement.


                                       15


                                   SIGNATURES

      After reasonable inquiry and to the best of my knowledge and belief,  each
of the  undersigned  certify that the information set forth in this statement is
true, complete and correct.

      Date: February 1, 2005

                                        FRESHGROUP, LLC

                                        /s/ DDM Management, Inc.
                                        By: DDM Management, Inc.
                                        Its: Manager

                                        /s/ Fred Chikovsky
                                        By: Fred Chikovsky
                                        Its: President

                                        DDM MANAGEMENT, INC.

                                        /s/ Fred Chikovsky
                                        By: Fred Chikovsky
                                        Its: President

/s/ Fred Chikovsky                      /s/ James Shapiro
Fred Chikovsky                          James Shapiro

/s/ Sara Chikovsky                      /s/ DDM OLDILTEX, L.P.
Sara Chikovsky                          DDM OLDILTEX, L.P.
                                        By: J. S. Worldwide, Investments,
                                        Inc., a Delaware corporation
                                        Its: General Partner

/s/ Ronald E. Temkin                    /s/ James Shapiro
Ronald E. Temkin                        By: James Shapiro
                                        Its: President

/s/ Mark L. Temkin                      /s/ Jeremy Goldstein
Mark J. Temkin                          Jeremy Goldstein

/s/ Michael Langone
Michael Langone


                                       16


                                                                       Exhibit A

                             JOINT FILING AGREEMENT

      The  undersigned  acknowledge  and agree that the  foregoing  statement on
Schedule  13D is  filed  on  behalf  of each of the  undersigned  and  that  all
subsequent amendments to this statement on Schedule 13D shall be filed on behalf
of each of the  undersigned  without the  necessity of filing  additional  joint
acquisition   statements.   The  undersigned  acknowledge  that  each  shall  be
responsible  for the timely filing of such  amendments and for the  completeness
and accuracy of the  information  concerning  him or it contained  therein,  but
shall not be responsible  for the  completeness  and accuracy of the information
concerning the others, except to the extent that he or it knows or has reason to
believe that such information is inaccurate.

Dated: February 1, 2005

                                        FRESHGROUP, LLC

                                        /s/ DDM Management, Inc.
                                        ---------------------------------
                                        By: DDM Management, Inc.
                                        Its: Manager

                                        /s/ Fred Chikovsky
                                        ---------------------------------
                                        By: Fred Chikovsky
                                        Its: President

                                        DDM MANAGEMENT, INC.

                                        /s/ Fred Chikovsky
                                        ---------------------------------
                                        By: Fred Chikovsky
                                        Its: President

/s/ Fred Chikovsky                      /s/ James Shapiro
-------------------------------         ---------------------------------
Fred Chikovsky                          James Shapiro

/s/ Sara Chikovsky                      /s/ DDM OLDILTEX, L.P.
-------------------------------         ---------------------------------
Sara Chikovsky                          DDM OLDILTEX, L.P.
                                        By: J. S. Worldwide, Investments,
                                        Inc., a Delaware corporation
                                        Its: General Partner

/s/ Ronald E. Temkin                    /s/ James Shapiro
-------------------------------         ---------------------------------
Ronald E.  Temkin                       By: James Shapiro
                                        Its: President

/s/ Mark L. Temkin                      /s/ Jeremy Goldstein
-------------------------------         ---------------------------------
Mark J. Temkin                          Jeremy Goldstein

/s/ Michael Langone
-------------------------------
Michael Langone


                                       17