SCHEDULE 14A

                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                        Exchange Act of 1934, as amended.

Filed by the registrant [X]

Filed by a party other than the registrant [ ]

Check the appropriate box:

            Preliminary Proxy Statement  [ ]

            Confidential for Use of the Commission only(as permitted by
             Rule 14a-6(e)(2) [ ]
            Definitive Proxy Statement [X]

                  Definitive Additional Materials [ ]

                  Soliciting Material Pursuant to ss.ss. 240.14a-12 [ ]

                             1-800-FLOWERS.COM, Inc.
--------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


--------------------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]   No fee required.

[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

            (1)  Title of each class of securities to which transaction applies:

            (2)  Aggregate number of securities to which transactions applies:

            (3)  Per unit price or other underlying value of transaction
                 computed pursuant to Exchange Act Rule 0-11 (set forth the
                 amount on which the filing fee is calculated and state how it
                 was determined):

            (4)  Proposed maximum aggregate value of transaction:

            (5)  Total fee paid:

[ ]   Fee paid previously with preliminary materials.

[ ]   Check box if any part of the fee is offset as provided by Exchange Act
      Rule 0-11(a)(2) and identify the filing for which the offsetting fee
      was paid previously. Identify the previous filing by registration
      statement number, or the Form or Schedule and the date of its filing.

            (1)  Amount Previously Paid:

            (2)  Form, Schedule or Registration Statement No.:

            (3)  Filing Party:

            (4)  Date Filed:


                             1-800-FLOWERS.COM, INC.

                              One Old Country Road
                           Carle Place, New York 11514

                    Notice of Annual Meeting of Stockholders

                                December 3, 2009

     The  Annual   Meeting   of   Stockholders   (the   "Annual   Meeting")   of
1-800-FLOWERS.COM,  Inc. (the  "Company")  will be held at One Old Country Road,
Carle Place, New York 11514, Fourth Floor Conference Room (the "Meeting Place"),
on  Thursday,  December  3,  2009 at 9:00 a.m.  eastern  standard  time,  or any
adjournment thereof, for the following purposes,  as more fully described in the
Proxy Statement accompanying this notice:

          (1) To elect three Directors to serve until the 2012 Annual Meeting or
     until  their  respective  successors  shall  have  been  duly  elected  and
     qualified;

          (2) To ratify the  appointment of Ernst & Young LLP as our independent
     registered public accounting firm for the fiscal year ending June 27, 2010;

          (3) To  reapprove  the 2003 Long Term  Incentive  and Share  Plan,  as
     amended and restated as of October 22,  2009;

          (4) To approve  the  Section 16  Executive  Officers  Bonus  Plan,  as
     amended and restated as of October 22,  2009; and

          (5) To transact  such other  matters as may  properly  come before the
     Annual Meeting.

     Only  stockholders  of record at the close of  business  on October 8, 2009
will be  entitled  to notice of, and to vote at, the Annual  Meeting.  A list of
stockholders  eligible  to vote at the  Annual  Meeting  will be  available  for
inspection  at the  Annual  Meeting,  and for a period of ten days  prior to the
Annual Meeting, during regular business hours at the Meeting Place.

     All  stockholders  are  cordially  invited to attend the Annual  Meeting in
person.  Whether or not you expect to attend the Annual Meeting, your proxy vote
is important. To assure your representation at the Annual Meeting, you are urged
to cast your vote, as instructed in the Notice of Internet Availability of Proxy
Materials,  over the Internet or by  telephone  as promptly as possible.  If you
received a copy of the proxy  materials by mail, you may sign, date and mail the
proxy card in the envelope  provided.  Any  stockholder of record  attending the
Annual  Meeting  may  vote  in  person,  even if he or she has  voted  over  the
Internet,  by telephone or returned a completed  proxy card. You may revoke your
proxy at any time prior to the Annual Meeting.  If you attend the Annual Meeting
and vote by ballot, your proxy will be revoked  automatically and only your vote
at the Annual Meeting will be counted.

                                              By Order of the Board of Directors


                                              /s/ Gerard M. Gallagher
                                              ----------------------------------
                                              Gerard M. Gallagher
                                              Corporate Secretary
Carle Place, New York
October 23, 2009

YOUR VOTE IS EXTREMELY IMPORTANT. YOU ARE URGED TO VOTE BY TELEPHONE OR INTERNET
AS PROMPTLY AS  POSSIBLE.  ALTERNATIVELY,  IF YOU RECEIVED A PAPER PROXY CARD BY
MAIL, YOU MAY COMPLETE, SIGN AND RETURN THE PROXY CARD BY MAIL.

                                       2

                             1-800-FLOWERS.COM, INC.
                                 PROXY STATEMENT

                                October 23, 2009

     This  Proxy   Statement  is  furnished   to   stockholders   of  record  of
1-800-FLOWERS.COM,  Inc.  (the  "Company")  as of October  8, 2009 (the  "Record
Date") in connection with the  solicitation of proxies by the Board of Directors
of the Company (the "Board of  Directors"  or the "Board") for use at the Annual
Meeting of  Stockholders  (the "Annual  Meeting")  which will be held at One Old
Country Road,  Carle Place,  New York 11514,  Fourth Floor  Conference Room (the
"Meeting  Place"),  on Thursday,  December 3, 2009 at 9:00 a.m. eastern standard
time or any adjournment thereof.

     In accordance  with rules and  regulations  adopted by the  Securities  and
Exchange Commission, instead of mailing a printed copy of our proxy materials to
every stockholder,  we are now furnishing proxy materials to our stockholders on
the  Internet.  If you  received  a Notice  of  Internet  Availability  of Proxy
Materials  by mail,  you may not receive a printed  copy of the proxy  materials
other than as described below.  Instead, the Notice of Internet  Availability of
Proxy Materials will instruct you as to how you may access and review all of the
important information  contained in the proxy materials.  The Notice of Internet
Availability of Proxy Materials also instructs you as to how you may submit your
proxy by  telephone or over the  Internet.  If you received a Notice of Internet
Availability  of Proxy  Materials by mail and did not receive proxy materials by
mail and would like to receive a printed copy of our proxy materials, you should
follow the instructions for requesting such materials  included in the Notice of
Internet Availability of Proxy Materials.

     The  Securities  and  Exchange  Commission's  rules  permit us to deliver a
single Notice or set of Annual Meeting materials to one address shared by two or
more of our stockholders.  This delivery method is referred to as "householding"
and  can  result  in  significant  cost  savings.  To  take  advantage  of  this
opportunity,  we have  delivered  only one proxy  statement and annual report to
multiple  stockholders  who  share  an  address,  unless  we  received  contrary
instructions from the impacted  stockholders prior to the mailing date. We agree
to deliver promptly, upon written or oral request, a separate copy of the Notice
or Annual  Meeting  materials,  as requested,  to any  stockholder at the shared
address to which a single copy of those  documents was delivered.  If you prefer
to receive  separate  copies of the proxy  statement or annual  report,  contact
Broadridge  Financial  Solutions,  Inc.  at  1.800.542.1061  or  in  writing  at
Broadridge,  Householding Department, 51 Mercedes Way, Edgewood, New York 11717.
If you are currently a stockholder  sharing an address with another  stockholder
and wish to receive only one copy of future Notices, proxy statements and annual
reports for your household,  please contact Broadridge at the above phone number
or address.

     Shares cannot be voted at the Annual Meeting unless the owner is present in
person  or by  proxy.  All  properly  executed  and  unrevoked  proxies  in  the
accompanying form that are received in time for the Annual Meeting will be voted
at the Annual Meeting or any adjournment thereof in accordance with instructions
thereon,  or if no instructions  are given,  will be voted "FOR" the election of
the named nominees as Directors of the Company,  "FOR" the  ratification  of the
appointment of Ernst & Young LLP, as the Company's independent registered public
accounting  firm, for the fiscal year ending June 27, 2010, "FOR" the reapproval
of the 2003 Long Term  Incentive  and Share Plan,  as amended and restated as of
October 22, 2009,  and "FOR" the  approval of the Section 16 Executive  Officers
Bonus Plan as amended and  restated on October  22,  2009;  and will be voted in



accordance with the discretion of the person  appointed as proxy with respect to
other  matters  which may properly  come before the Annual  Meeting.  Any person
giving a proxy may revoke it by written  notice to the Company at any time prior
to the  exercise of the proxy.  In addition,  although  mere  attendance  at the
Annual Meeting will not revoke the proxy,  a stockholder  who attends the Annual
Meeting may withdraw his or her proxy and vote in person. Abstentions and broker
non-votes will be counted for purposes of determining the presence or absence of
a quorum for the transaction of business at the Annual Meeting. Abstentions will
be counted in tabulations  of the votes cast on each of the proposals  presented
at the Annual Meeting, whereas broker non-votes will not be counted for purposes
of determining whether a proposal has been approved.

     The Annual  Report of the Company  (which does not form a part of the proxy
solicitation   materials)   is  being  made   available   on   www.proxyvote.com
concurrently herewith to stockholders.

     The mailing address of the principal executive office of the Company is One
Old Country Road, Suite 500, Carle Place, New York 11514. It is anticipated that
the Notice of Internet  Availability  of Proxy  Materials is first being sent to
stockholders on or about October 23, 2009. The proxy statement and form of proxy
relating  to  the  2009  Annual   Meeting  is  first  being  made  available  to
stockholders on or about October 23, 2009.

                                VOTING SECURITIES

     The Company has two classes of voting  securities  issued and  outstanding,
its Class A common  stock,  par  value  $0.01  per  share  (the  "Class A Common
Stock"),  and its Class B common stock,  par value $0.01 per share (the "Class B
Common Stock",  and together with the Class A Common Stock, the "Common Stock"),
which generally vote together as a single class on all matters  presented to the
stockholders for their vote or approval. At the Annual Meeting, each stockholder
of record at the close of  business  on October 8, 2009 of Class A Common  Stock
will be  entitled  to one vote for each share of Class A Common  Stock  owned on
that date as to each matter presented at the Annual Meeting and each stockholder
of record at the close of  business  on October 8, 2009 of Class B Common  Stock
will be  entitled  to ten votes for each share of Class B Common  Stock owned on
that date as to each matter presented at the Annual Meeting. On October 8, 2009,
26,616,835  shares  of Class A Common  Stock  and  36,858,465  shares of Class B
Common Stock were  outstanding.  A list of stockholders  eligible to vote at the
Annual Meeting will be available for inspection at the Annual Meeting, and for a
period of ten days prior to the Annual Meeting, during regular business hours at
the Meeting Place.

                                METHODS OF VOTING

     Stockholders  can vote in person at the Annual  Meeting or by proxy.  There
are three ways to vote by proxy:

       o    By Telephone -- You can vote by telephone by calling 1.800.690.6903

       o    By Internet -- You can vote over the Internet at www.proxyvote.com
            by following the instructions on the proxy card; or

       o    By Mail -- If you received your proxy materials by mail, you can
            vote by mail by signing, dating and mailing the enclosed proxy card.


     Telephone and Internet voting facilities for stockholders of record will be
available 24 hours a day and will close at 11:59 p.m. (EDT) on December 2, 2009.

                                       2


                                   PROPOSAL 1

                              ELECTION OF DIRECTORS

     Unless otherwise  directed,  the persons appointed in the accompanying form
of proxy intend to vote at the Annual Meeting "FOR" the election of the nominees
named below as Class I  Directors  of the Company to serve until the 2012 Annual
Meeting or until their successors are duly elected and qualified. If any nominee
is  unable  to  be a  candidate  when  the  election  takes  place,  the  shares
represented  by valid proxies will be voted in favor of the  remaining  nominee.
The Board of Directors  does not currently  anticipate  that any of the nominees
will be unable to be a candidate for election.

     Pursuant  to the  Company's  Third  Amended  and  Restated  Certificate  of
Incorporation,  the Board of  Directors  has been  divided  into three  classes,
denominated  Class I, Class II and Class III, with members of each class holding
office for staggered  three-year terms or until their respective  successors are
duly elected and qualified.  The Board of Directors  currently  consists of nine
members,  three of whom are Class I Directors  and each of whose term expires at
the Annual  Meeting.  Each of such Class I Directors is a nominee for  election.
The nominees for Class I Directors are Messrs. Lawrence Calcano, James Cannavino
and Jeffrey C. Walker. The Class II Directors are Messrs. John J. Conefry,  Jr.,
Leonard J. Elmore and Ms. Jan L.  Murley,  whose terms expire at the 2010 Annual
Meeting.  The Class III Directors are Messrs.  James F. McCann,  Christopher  G.
McCann and Larry Zarin,  whose terms expire at the 2011 Annual Meeting.  At each
Annual  Meeting,  the  successors to the Directors  whose terms have expired are
elected to serve from the time of their  election  and  qualification  until the
third Annual Meeting following their election or until a successor has been duly
elected and qualified.  The Company's Third Amended and Restated  Certificate of
Incorporation authorizes the removal of Directors under certain circumstances.

     The  affirmative  vote of a plurality of the Company's  outstanding  common
stock  present in person or by proxy at the Annual  Meeting is required to elect
the nominees for Directors.

Information Regarding Nominees for Election as Directors (Class I Directors)

     The  following  information  with respect to the  principal  occupation  or
employment,  other  affiliations  and business  experience  of each of the three
nominees  during the last five years has been  furnished  to the Company by such
nominee.

     Jeffrey  C.  Walker,  age 54,  has been a  Director  of the  Company  since
February 1995.  Immediately prior to his retirement in December 2007, Mr. Walker
served as the Chairman of CCMP  Capital  Advisors,  LLC, a private  equity firm,
from August 2006.  Prior  thereto and from 1988 he was the  Managing  Partner of
JPMorgan  Partners,  the private  equity group of J.P.  Morgan Chase & Co. and a
General  Partner  thereof from 1984. He was also a vice chairman of J.P.  Morgan
Chase & Co. Mr.  Walker is the  Chairman of  Millennium  Promise,  a  non-profit
organization  dedicated to ending extreme poverty,  hunger and disease and is an
Executive in  Residence at the Harvard  Business  School.  Mr.  Walker is also a
Director of several private companies.

                                       3


     James  Cannavino,  age 65, has been a Director  of the  Company  since June
2007.  Mr.  Cannavino has been Chairman of the Board of Direct Insite since 2000
and was appointed Chief Executive  Officer in December 2002.  Direct Insite is a
global provider of financial supply chain automation across  procure-to-pay  and
order-to cash business processes. From September 1997 through April 2000, he was
elected non-executive Chairman of Softworks,  Inc. (a wholly owned subsidiary of
Direct Insite, formerly Computer Concepts), which went public and was later sold
to EMC. Mr.  Cannavino was also the Chief Executive  Officer and Chairman of the
Board of  Directors  of  Cybersafe,  Inc.,  a company  specializing  in  network
security.  Prior to  Cybersafe,  Mr.  Cannavino was hired as President and Chief
Operating Officer of Perot Systems Corporation.  In 1996 he was elected to serve
as Chief  Executive  Officer  through  July 1997.  Prior to Perot  Systems,  Mr.
Cannavino worked at IBM in a career that spanned thirty years beginning in 1963.
Mr. Cannavino  presently serves on the Boards of the National Center for Missing
and Exploited  Children and The  International  Center for Missing and Exploited
Children.  He is the immediate  past chairman of the Board of Marist  College in
Poughkeepsie, New York and continues to serve on that board.

     Lawrence Calcano, age 46, has been a Director of the Company since December
2007. Mr. Calcano is the founder and Chief Executive  Officer of Calcano Capital
Advisors, Inc., an advisory and investment firm focusing on the broad technology
industry,  established  in June 2007.  From 1990 to June 2007,  Mr.  Calcano was
employed by Goldman,  Sachs & Co,  most  recently  serving as the co-head of the
firm's  Global  Technology  Banking  Group  from 2002 until June 2007 and as the
Co-COO of that group from 1997 to 2002.  Mr.  Calcano has deep domain  knowledge
and deal  experience  across all of the  sub-sectors  of  technology,  including
software, the internet,  communications  equipment,  service and semiconductors,
having worked on many transactions within all of these sectors.  Mr. Calcano was
previously a Director of the Company from July 1999 to December 2003.

  THE BOARD RECOMMENDS THAT THE STOCKHOLDERS VOTE FOR THE ELECTION OF MESSRS.
  CALCANO, CANNAVINO AND WALKER AS CLASS I DIRECTORS TO SERVE IN SUCH CAPACITY
                         UNTIL THE 2012 ANNUAL MEETING.

INFORMATION REGARDING DIRECTORS WHO ARE NOT NOMINEES FOR ELECTION AT THIS ANNUAL
MEETING

     The  following  information  with respect to the  principal  occupation  or
employment,  other  affiliations  and business  experience  during the last five
years of each Director who is not a nominee for election at this Annual  Meeting
has been furnished to the Company by such Director.

     James F. McCann,  age 58, has served as the Company's Chairman of the Board
and Chief Executive  Officer since inception.  Mr. McCann has been in the floral
industry since 1976 when he began a retail chain of flower shops in the New York
metropolitan  area.  Mr.  McCann  is a  member  of the  Board  of  Directors  of
Lottomatica  S.p.A. and Willis Holdings Group. James F. McCann is the brother of
Christopher G. McCann, a Director and the President of the Company.

     Christopher  G.  McCann,  age 48, has been the  Company's  President  since
September  2000 and  prior to that  had  served  as the  Company's  Senior  Vice
President.  Mr. McCann has been a Director of the Company since  inception.  Mr.
McCann is a member of the Board of Trustees of Marist  College.  Christopher  G.
McCann is the brother of James F. McCann,  the  Company's  Chairman of the Board
and Chief Executive Officer.

                                       4


     John J.  Conefry,  Jr.,  age 65, has been a Director of the  Company  since
October 2002.  Mr. Conefry is Vice Chairman of the Board of Directors of Astoria
Financial Corporation and its wholly-owned subsidiary,  Astoria Federal Savings,
since September 1998. He formerly served as the Chairman of the Board and CEO of
Long Island  Bancorp and The Long Island  Savings Bank from September 1993 until
September  1998.  Prior  thereto,  Mr.  Conefry was a Senior Vice  President  of
Merrill  Lynch,  Pierce,  Fenner  & Smith,  Inc.,  where he  served  in  various
capacities,  including Chief Financial Officer. Mr. Conefry was a partner in the
public accounting firm of Deloitte & Touche,  LLP (formerly,  Deloitte Haskins &
Sells).  Mr.  Conefry  serves on the board of St.  Vincent's  Services and Wheel
Chair Charities, Inc., among others.

     Leonard J. Elmore, age 57, has been a Director of the Company since October
2002.  Mr.  Elmore was a Partner with the law firm of Dreier LLP in its New York
City  headquarters  from  September  2008  until  February  2009.  Prior  to his
employment  with Dreier LLP in  September,  2008,  Mr.  Elmore  served as Senior
Counsel with Dewey & LeBoeuf from October 2004 until March 2008.  Prior thereto,
Mr.  Elmore served as the President of Test  University,  a leading  provider of
internet-delivered  learning  solutions for pre-college  students,  from 2001 to
2003. Mr. Elmore has served on the Board of Directors of Lee  Enterprises,  Inc.
since  February,  2007 and is currently a member of their Audit  Committee.  Mr.
Elmore continues to fulfill his commitment to public service as a Trustee on the
University of Maryland  Board of Trustees,  and a  Commissioner  on the John and
James L. Knight Foundation's Knight Commission on Intercollegiate Athletics.

     Jan L. Murley,  age 58, has been a Director of the Company  since  February
2007.  Ms.  Murley is currently  serving as Interim  President for the Company's
Consumer Floral business segment since September 15, 2008. From June 30, 2008 to
September 15, 2008, she rendered marketing  consulting  services to the Company.
Ms. Murley has served as a consultant to Kohlberg  Kravis Roberts & Co. (KKR) (a
private equity firm) since  November  2006.  From October 2003 to July 2006, Ms.
Murley was Chief Executive Officer and a Director of The Boyds Collection,  Ltd.
(a publicly traded designer and manufacturer of gifts and  collectibles),  which
was majority-owned by KKR. Boyds filed for bankruptcy under Chapter 11 of the US
Bankruptcy  Code in October  2005 and emerged  from Chapter 11 in June 2006 as a
private  company.  Prior to that,  she was group Vice  President - Marketing  of
Hallmark Cards, Inc. (a publisher of greeting cards and related gifts) from 1999
to 2002.  Previously,  Ms. Murley was employed by Procter & Gamble for more than
20 years, with her last position being Vice President for skin care and personal
cleansing  products.  Ms. Murley has been a Director of The Clorox Company since
November 2001 and serves as a member of its Audit and  Nominating and Governance
Committees.  She also has been a Director of Qwest Communications since December
2007 and serves as a member of its Human Resource and Compensation Committee.

     Larry Zarin,  age 55, has been a director of the Company  since March 2009.
Mr. Zarin is Senior Vice President,  Marketing and Corporate  Communications for
Express  Scripts,  a  Fortune  500  company  whose  goal is to  make  the use of
prescription drugs safer and more affordable.  He joined Express Scripts in 1996
as president of Express  Scripts  Vision,  a  subsidiary.  He remained  with the
subsidiary  until  the sale of the  company  in 1998,  when he then  joined  the
Express Scripts parent  company.  During his tenure at Express  Scripts,  he has
taken a leading role in the  successful  integration  of the company's  numerous
major acquisitions, including ValueRx, Diversified Pharmaceutical Services, NPA,
CuraScript and Priority  Healthcare.  Before joining Express Scripts Vision, Mr.
Zarin  headed a St.  Louis  consulting  firm.  Mr.  Zarin is also a Director  of
several not-for-profit organization.


                                       5


Information about the Board and its Committees

     Each of our Directors,  other than Messrs.  James F. McCann and Christopher
G. McCann and Ms. Jan L.  Murley,  qualifies  as an  "independent  director"  as
defined under the published listing requirements of the NASDAQ Stock Market. The
NASDAQ  independence  definition  includes  a series  of  objective  tests.  For
example, an independent director may not be employed by us and may not engage in
certain  types of business  dealings with the Company.  In addition,  as further
required by NASDAQ rules,  the Board has made a subjective  determination  as to
each independent  Director that no relationship  exists which, in the opinion of
the Board, would interfere with the exercise of independent judgment in carrying
out the  responsibilities  of a Director.  In making these  determinations,  the
Board  reviewed and discussed  information  provided by the Directors and by the
Company with regard to each Director's  business and personal activities as they
may relate to the Company and the Company's management. In addition, as required
by NASDAQ rules,  the Board  determined  that the members of the Audit Committee
each qualify as "independent" under special standards  established by NASDAQ and
the U.S.  Securities and Exchange  Commission (the  "Commission") for members of
audit committees.

     The table below provides  current  membership and meeting  information  for
each of the Board committees for Fiscal 2009.

Current Membership:

                                                                                            
                                                                                  Nominating and
                                                                                     Corporate         Secondary
                                                 Audit          Compensation        Governance        Compensation
                 Directors                     Committee          Committee          Committee         Committee
----------------------------------------    --------------    ----------------   ----------------   ----------------

James F. McCann                                                                                            X
Christopher G. McCann
Jeffrey C. Walker                                X                  X*
Lawrence Calcano                                 X                                     X
Jan L. Murley
John J. Conefry, Jr.                             X*                 X                  X
Leonard J. Elmore                                                                      X*
James Cannavino                                                     X
Larry Zarin                                                         X
Total Meetings in Fiscal 2009                    6                  3                  2                    4
-------------------
*    Committee Chairperson


     Audit Committee

     The  Audit  Committee  of the  Board  of  Directors  reports  to the  Board
regarding  the  appointment  of  the  Company's  independent  registered  public
accountants,  the  scope and  results  of its  annual  audits,  compliance  with
accounting  and  financial  policies and  management's  procedures  and policies
relative to the adequacy of internal accounting controls. The Company's Board of
Directors  adopted a written charter for the Audit Committee in January 2000, as
amended  in  August  2003,  which  outlines  the  responsibilities  of the Audit
Committee.  A current copy of the charter of the Audit Committee is available on
our website located at www.1800flowers.com  under the Investor Relations section
of the website.

                                       6


     Each member of the Audit Committee is "financially literate" as required by
NASDAQ rules.  The Audit  Committee  also includes at least one member,  John J.
Conefry,  Jr., who was determined by the Board to meet the  qualifications of an
"audit  committee  financial  expert" in accordance with commission rules and to
meet the qualifications of "financial  sophistication" in accordance with NASDAQ
rules.  Stockholders  should understand that these  designations  related to our
Audit Committee  members'  experience and understanding  with respect to certain
accounting  and auditing  matters and do not impose upon any of them any duties,
obligations or liabilities  that are greater than those  generally  imposed on a
member of the Audit Committee or of the Board.

     Compensation Committee

     The  Compensation  Committee  of the  Board of  Directors  establishes  the
Company's  compensation  philosophy and makes a final determination on all forms
of  compensation to be provided to the Company's  Section 16 Executive  Officers
("Executive Officers"),  including base salary and the provisions of the Sharing
Success Program under which annual  incentive  compensation  may be awarded.  In
addition,  the Compensation  Committee  administers the Company's 2003 Long Term
Incentive  and Share Award Plan ("2003 Plan") under which option  grants,  stock
appreciation  rights,  restricted  awards,  performance awards and equity awards
under the Company's  Long Term Incentive Plan ("LTIP") may be made to Directors,
officers,  employees of, and consultants  to, the Company and its  subsidiaries.
See  "Named   Executive   Officer   Compensation--Compensation   Discussion  and
Analysis--Sharing  Success Program and Long-Term  Incentive  Equity Awards." The
Board of  Directors  has  authorized a Secondary  Committee of the  Compensation
Committee (the "Secondary Committee"), which consists of Mr. James F. McCann, to
also review awards for all of the Company's employees,  other than its Executive
Officers.  The Compensation Committee also makes recommendations to the Board of
Directors regarding  Director's  compensation.  The Company's Board of Directors
adopted a written  charter for the  Compensation  Committee in June 2003,  which
outlines the responsibilities of the Compensation  Committee.  A current copy of
the charter of the  Compensation  Committee is available on our web site located
at www.1800flowers.com under the Investor Relations section of the website.

     Nominating and Corporate Governance Committee

     The Nominating and Corporate  Governance  Committee is responsible  for the
oversight of the  evaluation of the Board of  Directors,  including its size and
composition;  it reviews and  reassesses  the adequacy of  corporate  governance
guidelines  and practices and develops and recommends to the Board the Company's
corporate  governance  guidelines  and  practices;  and identifies and evaluates
individuals  qualified  to become  Board  members and  recommends  to the Board,
Director  nominees for election and  re-election.  The  Nominating and Corporate
Governance Committee will consider  recommendations for prospective nominees for
the Board from other  members of the Board,  management  and  others,  including
Stockholders,  and may employ  third-party  search firms. The Company's Board of
Directors adopted a written charter for the Nominating and Corporate  Governance
Committee in June 2003, which outlines the responsibilities of the Committee.  A
current copy of the charter of the Nominating and Corporate Governance Committee
is available on our website  located at  www.1800flowers.com  under the Investor
Relations section of the website.


                                       7


     Compensation Committee Interlocks and Insider Participation

     No interlocking  relationships  exist between the Board of Directors or the
Compensation  Committee and the Board of Directors or the compensation committee
of any other company, nor has any such interlocking  relationship existed in the
past. No member of the Compensation  Committee was an officer or employee of the
Company at any time during Fiscal 2009.

Communication with Board of Directors

     The Nominating and Corporate Governance Committee,  on behalf of the Board,
reviews  letters from  stockholders  concerning the Company's  Annual Meeting of
Stockholders  and  governance  process,  including  recommendations  of director
candidates, and makes recommendations to the Board based on such communications.
Stockholders  can send  communications  to the Board  and to the  non-management
Directors by mail in care of the  Corporate  Secretary at One Old Country  Road,
Suite 500, Carle Place, NY 11514,  Attention:  Gerard M.  Gallagher,  and should
specify the intended  recipient or recipients.  All such  communications,  other
than unsolicited commercial solicitations or communications will be forwarded to
the  appropriate   Director  or  Directors  for  review.  Any  such  unsolicited
commercial  solicitation  or  communication  not  forwarded  to the  appropriate
Director or  Directors  will be  available  to any  non-management  Director who
wishes to review it.

Attendance at Meetings

     During Fiscal 2009,  the Board of Directors held four meetings and acted by
unanimous  written  consent on two occasions.  During Fiscal 2009, all incumbent
Directors,  with the  exception  of Mr.  Walker,  attended  at least 75 % of the
meetings of the Board of Directors  and the meetings  held by all  committees of
the Board of which  they were a member.  We expect the  Directors  to attend the
Annual  Meeting  Meeting;  all incumbent  Directors  attended last year's Annual
Meeting of the Stockholders.

Section 16(a) Beneficial Ownership Reporting Compliance

     Section  16(a) of the  Securities  Exchange  Act of 1934  ("Exchange  Act")
requires our Executive Officers and Directors, and persons who own more than 10%
of a registered class of our equity securities, to file reports of ownership and
changes in ownership with the Commission.  Executive  Officers,  Directors,  and
greater than 10% stockholders are required by Commission  regulations to furnish
us with copies of all reports they file  pursuant to Section  16(a).  Based on a
review of the  copies of such  reports  furnished  to us,  we  believe  that all
Section  16(a)  filing  requirements   applicable  to  our  Executive  Officers,
Directors  and  greater  than 10%  stockholders  have been  satisfied,  with the
exception of the following inadvertent late filings:

     The following  Executive  Officers and  Directors  each filed a late Form 4
     during  Fiscal 2009  relating to the  granting of  restricted  stock and/or
     stock  options  as part  of  regularly  scheduled  grants  pursuant  to our
     employee   benefit  plans  between  2005  and  2009:  James  McCann  (three
     transactions),  Christopher McCann (three transactions), Stephen Bozzo (two
     transactions),  Gerard Gallagher (four transactions),  Timothy Hopkins (two
     transactions),  William  Shea (four  transactions)  and David  Taiclet (one
     transaction). The awards for NEOs had been otherwise disclosed in our proxy
     statements during that period.



                                       8

     David  Taiclet and Larry Zarin each filed a late Form 3 during Fiscal 2009,
     and Mark Nance filed a late Form 3 on October 15, 2009, reporting that they
     had  become an  Executive  Officer  during the fiscal  year  ended 2007,  a
     Director  during Fiscal 2009,  and an Executive  Officer during Fiscal 2009
     respectively.

We have  adopted  procedures  to  enhance  future  compliance  with  Section  16
reporting requirements.

Compensation of Directors

                                                                                              
                                                                                               Change in
                                                                                                Pension
                                                    Fees                                       Value and
                                                   Earned                       Non-Equity    Nonqualified
                     Annual  Committee  Committee  or Paid   Stock    Option    Incentive       Deferred
                     Cash     Meeting   Chairman   in Cash   Awards   Awards      Plan        Compensation    All Other
                    Retainer   Fees       Fees       (1)      (2)      (3)     Compensation     Earnings     Compensation   Total
Director             ($)        ($)       ($)        ($)      ($)      ($)         ($)            ($)              ($)       ($)
------------------------------------------------------------------------------------------------------------------------------------

Lawrence Calcano     12,500   15,500         0     28,000        0    15,146         0              0              0        43,146
James Cannavino      12,500   11,000         0     23,500        0    15,146         0              0              0        38,646
John J. Conefry, Jr. 12,500   19,500    10,000     42,000        0    15,146         0              0              0        57,146
Leonard J. Elmore    12,500   10,500     5,000     28,000        0    15,146         0              0              0        43,146
Jan L. Murley(4)     12,500   12,000         0     24,500    8,150         0         0              0              0        32,650
Jeffrey C. Walker    12,500    6,000     5,000     23,500        0    15,146         0              0              0        38,646
Larry Zarin               0    6,000         0      6,000        0         0         0              0              0         6,000


(1)  Total  Fees  Earned  or Paid in Cash  combines  the  amounts  in the  three
     preceding columns.


(2)  Stock  awards  reflect  compensation  expense for  restricted  stock awards
     (RSAs)  recognized  for  financial  reporting  purposes  (exclusive  of any
     assumption  for  forfeitures)  under  Statement  of  Financial   Accounting
     Standards No. 123(R) for the year ended June 28, 2009.  Each director named
     above who chose to receive restricted shares,  received a grant on December
     3, 2008, the date of the Company's Annual  Shareholder's  Meeting, of 2,500
     RSAs with a grant  date fair value  under FAS 123R of $8,150,  based on the
     closing  price of our common  stock on that date of $3.26.  RSAs granted to
     members of the Company's Board of Directors immediately vested upon grant.


(3)  Reflects  compensation  expense  for stock  option  grants  recognized  for
     financial  reporting purposes (exclusive of any assumption for forfeitures)
     under FAS 123R, for the year ended June 28, 2009. Each director named above
     who chose to receive stock  options,  received a grant on December 3, 2008,
     the date of the Company's Annual  Shareholder's  Meeting, of 10,000 options
     with a grant  date  fair  value  under  FAS 123R of  $15,146,  based on the
     closing price of our common stock on that date of $3.26. Options granted to
     members of the Company's Board of Directors  immediately vested upon grant.
     As of the end of fiscal 2009:

                  (a)      Mr. Calcano has 30,000 option awards outstanding

                  (b)      Mr. Cannavino has 20,000 option awards outstanding

                  (c)      Mr. Conefry has 45,000 option awards outstanding

                  (d)      Mr. Elmore has 65,000 option awards outstanding

                  (e)      Ms. Murley has 0 option awards outstanding

                  (f)      Mr. Walker has 10,000 option  awards
                           outstanding

                  (g)      Mr. Zarin has 0 options awards outstanding


                                       9


     In fiscal 2009,  non-employee  members of the Company's  Board of Directors
received the following compensation:

          * An annual  retainer of $12,500 paid to Board  Members on the date of
          the Annual Meeting.

          * A per  meeting  fee  (Board or  Committee)  of $2,500  for  personal
          attendance  and a per meeting fee (Board or  Committee)  of $1,000 for
          telephonic  attendance,  excluding Committee meetings held on the same
          day as a meeting of the full Board.

          * An annual retainer of $5,000 for each Board  Committee  Chairperson,
          except for the Audit  Committee  Chairperson  who  receives  an annual
          retainer  of  $10,000.  These  retainers  are  paid on the date of the
          Annual Meeting

          * An  annual  award  of  10,000  options,  or,  in lieu  thereof,  the
          equivalent  number of RSA's based upon a 4 to 1 ratio between  options
          and RSA's.  Such options and shares,  which are granted on the date of
          the Annual Meeting, vest immediately.

(4)  Compensation information on James F. McCann,  Christopher G. McCann and Jan
     Murley, who are Directors, as well as Executive Officers of the Company, is
     contained  under  the  section  titled  "Executive  Compensation  and Other
     Information--Summary Compensation Table"






                                       10




                  EXECUTIVE COMPENSATION AND OTHER INFORMATION

         The following individuals were serving as Executive Officers of the
Company on October 8, 2009:

Name                          Age     Position with the Company
----                          ---     -------------------------
James F. McCann............   58      Chairman of the Board and Chief Executive
                                      Officer
Christopher G. McCann......   48      Director and President
Timothy J. Hopkins.........   55      President of Madison Brands
William E. Shea............   50      Senior Vice President, Treasurer, Chief
                                      Financial Officer
Gerard M. Gallagher........   56      General Counsel, Senior Vice President of
                                      Business Affairs, Corporate Secretary
Stephen J. Bozzo...........   54      Senior Vice President and Chief
                                      Information Officer
David Taiclet..............   46      President, Gourmet Food & Gift Baskets
Jan Murley.................   58      Interim President, Consumer Floral Brands
Mark L. Nance..............   59      President, BloomNet

Information Concerning Executive Officers Who Are Not Directors

     Timothy J. Hopkins has been President of the Madison Brands  division since
January 2007 and prior to that served as  President  of  Specialty  Brands since
joining the Company in March 2005.  Immediately before joining the Company,  Mr.
Hopkins  consulted for various retail companies after serving as Chief Executive
Officer and Director of Sur La Table,  Inc., a multi-channel  upscale  specialty
retailer of gourmet  culinary and serveware  products where he was employed from
2001-2004. From 2000-2001 he was the CEO at LeGourmet Chef, a specialty retailer
of  housewares  and  from  1995-2000,  Mr.  Hopkins  was  President,   Corporate
Merchandising  and Logistics  Worldwide for BORDERS Group,  Inc, a multi-channel
retailer of books and  multi-media.  Before this position Mr. Hopkins held other
senior level positions in the multi-channel retailing sector.

     William E. Shea has been our Senior  Vice  President,  Treasurer  and Chief
Financial Officer since September 2000. Before holding his current position, Mr.
Shea was our Vice President of Finance and Corporate Controller after joining us
in April 1996.  From 1980 until  joining  us, Mr.  Shea was a  certified  public
accountant with Ernst & Young LLP.

     Gerard M. Gallagher has been our General Counsel,  Senior Vice President of
Business  Affairs  and  Corporate  Secretary  since  August  1999  and has  been
providing  legal services to the Company since its inception.  Mr.  Gallagher is
the founder and a managing partner in the law firm of Gallagher,  Walker, Bianco
and Plastaras, based in Mineola, New York, specializing in corporate, litigation
and intellectual  property matters since 1993. Mr. Gallagher is duly admitted to
practice  before the New York State Courts and the United States District Courts
of both the Eastern District and Southern District of New York.

     Stephen J.  Bozzo has been our Senior  Vice  President,  Chief  Information
Officer since May 2007. Prior to joining the Company,  Mr. Bozzo served as Chief
Information Officer for the International  Division of MetLife Insurance Company
from 2001. Mr. Bozzo's business  background  includes senior executive positions
at Bear  Stearns  Inc.  as  Managing  Director  Principle,  AIG as  Senior  Vice

                                       11


President  Telecommunications  and Technical  Services and Chase Manhattan Bank,
where he was Senior Vice President Global Telecommunications.

     David  Taiclet has been our  President of Gourmet Food & Gift Baskets since
September 2008 and prior to that served as Chief Executive Officer of Fannie May
Confections  Brands,  Inc. from May 2006,  upon our  acquisition of the Company.
Prior thereto and commencing in 1995, Mr. Taiclet was a co-Founder of a business
that ultimately became known as Fannie May Confections  Brands,  Inc.  (formerly
Alpine   Confections,   Inc),  a  multi-branded  and   multi-channel   retailer,
manufacturer, and distributor of confectionery and specialty food products. From
May 1991 to  January  1995,  Mr.  Taiclet  served  in a  variety  of  management
positions with Cargill, Inc., including in the Strategy and Business Development
Group. Cargill, Inc. is an international marketer,  processor and distributor of
food, financial and industrial  products.  Mr. Taiclet also served four years of
active duty in the U.S. Army, attaining the rank of Captain.

     Mark L. Nance has been  President of BloomNet  since  August  2006.  Before
holding his current position,  Mr. Nance was a Senior Vice President,  Sales and
Marketing for BloomNet after joining us in December 2004. Before joining us, Mr.
Nance was an Executive Vice President and General  Manager with  Teleflora,  LLC
from  November 2000 until June 2004 and held various  senior level  positions at
American Floral Services, Inc. from 1983 to 2000.

Compensation Discussion and Analysis

     Compensation Philosophy and Objectives

     This section discusses compensation to our Named Executive Officers,  which
consist of our Chief  Executive  Officer,  our Chief  Financial  Officer and the
three  next  most  highly  compensated  Executive  Officers  of the  Company  as
determined under the rules of the Commission (collectively, the "NEO's").

     The Compensation  Committee believes that the compensation programs for its
NEO's,  as well as all of its Executive  Officers,  should reflect the Company's
performance and the value created for the Company's  stockholders.  In addition,
the compensation  programs should support the short-term and long-term strategic
goals and values of the  Company  and should  reward  individual  loyalty to the
Company and contribution to the Company's  success.  The Company is engaged in a
very competitive industry, and the Company's success depends upon its ability to
attract  and  retain  qualified   Executive  Officers  through  the  competitive
compensation packages it offers to such individuals.

     The  fundamental  policy of the  Compensation  Committee  is to provide the
Company's   NEO's,  as  well  as  its  Executive   Officers,   with  competitive
compensation  opportunities based upon their contribution to the development and
financial success of the Company. It is the Compensation  Committee's philosophy
that a significant  portion of each NEO's and Executive  Officer's  compensation
should be contingent upon the Company's financial performance.  The Company also
acknowledges the importance of attracting and retaining talented,  motivated and
success-oriented  Executive Officers who share our overall corporate  philosophy
and  will  enable  our  Company  to  achieve  its  short  and  long-term  goals.
Accordingly,  the  compensation  package for each NEO and  Executive  Officer is
comprised of three elements:  (i) base salary;  (ii) annual incentives and (iii)
long-term incentive equity awards.


                                       12


     Guiding Principles:

     o    Growth - To create an atmosphere that  encourages  superior growth and
          performance   of  the  Company  while  also   offering   personal  and
          professional growth.

     o    Teamwork - To encourage  executives to work together  effectively  and
          efficiently so that company goals can be fully realized.

     o    Innovation  - To  encourage  and  reward  creativity  and  innovation,
          including the development of new ideas and business  opportunities for
          the Company.

     o    Market competitiveness - To offer a strong, comprehensive compensation
          package  that will enable the Company to attract and retain  qualified
          executive talent.

     Setting Executive Compensation

     We compete for senior  executive  talent with many  leading  companies.  In
order to stay competitive in the marketplace,  a critical  component of which is
the recruitment and retention of executive talent, we annually review the market
competitiveness of our Executive Officer  compensation  programs.  In connection
with this review, the Compensation Committee has retained the services of Mercer
(formerly   Mercer  Human  Resource   Consulting   ("Mercer"))   (see  "Role  of
Compensation Consultant" below for further discussion of Mercer's role).

     When assessing the market  competitiveness of our compensation programs, in
addition to information provided by Mercer, we review summary third-party survey
information  and  publicly  available  data  relating  to a  specific  group  of
companies.  For  our  executive  compensation  comparisons,   we  consider  peer
companies. The peer companies include a broad range of companies in the internet
retail,  internet content and  catalog/specialty  retail sector.  Members of the
peer companies include:  Williams-Sonoma,  Inc., Tiffany & Co., Cabela's,  Inc.,
American  Greetings,   Inc.,  Priceline.com,   Inc.,  Monster  Worldwide,  Inc.,
EarthLink, Inc., Netflix, Inc., Orbitz Worldwide, Inc. Overstock.com,  Inc., GSI
Commerce Inc., ValueClick,  Inc.,  RealNetworks,  Inc., United Online, Inc., and
Drugstore.com,   Inc.   Although  the   Compensation   Committee   compares  the
compensation of its Executive  Officers to the compensation of similar personnel
within its peer group,  the  Compensation  Committee uses this  information as a
general guideline, exercising discretion in determining base salaries and equity
grants and does not require that either be benchmarked  against a specific level
relative to its peers.  The  Compensation  Committee  also reviews the Company's
recent  historical  compensation  practices  for its  executives,  and considers
recommendations  from the Chief  Executive  Officer and President  regarding the
compensation of their direct reports, who include the other NEO's.

     Elements of Compensation

     The Compensation  Committee believes that we can maximize the effectiveness
of our compensation program by ensuring that all program elements are working in
concert to  motivate  and reward  performance.  The  elements  of our  executive
compensation  program are detailed  below,  together with the principal  factors
which the Compensation  Committee  considers in reviewing the components of each
Executive  Officer's  compensation  package.  In general,  for each compensation
element, these factors include: the key role each Executive Officer performs for

                                       13

the Company;  the benefit to the Company in assuring the retention of his or her
services;  the  performance  of the  Company  during the past fiscal  year;  the
competitive market conditions for executive compensation;  the executive's prior
year  compensation;  and the objective  evaluation  of the  Executive  Officer's
performance.  The Compensation  Committee may also,  however, in its discretion,
apply other factors with respect to executive compensation.  We believe that our
executive   compensation  program  effectively   strengthens  the  mutuality  of
interests between the Executive Officers and the Company's  stockholders,  which
results in greater company performance.

     Base Salary.  The  Compensation  Committee views base salary as the assured
element of compensation that permits income predictability.  Subject to existing
employment agreements and employment offer letters, our objective is to set base
salary levels at the competitive norm. However, individual salaries may be above
or below  the  competitive  norm to  reflect  the  strategic  role,  experience,
proficiency and performance of the executive.  Incumbents who have been in their
positions for a longer period of time, and whose performance is superior, may be
paid above the competitive norm. In addition, in the case of seasoned executives
with strategic  value who are newly hired into the Company,  it may be necessary
to pay above the competitive norm in order to attract the best candidates to the
Company.

     The minimum base salaries for Messrs. J. McCann, C. McCann, and Hopkins and
Ms. Murley are primarily prescribed in their employment  agreements,  employment
offer  letters  or  consulting  agreement,  as the  case may be (see  below  for
description  of  the  employment   agreements,   employment  offer  letters  and
consulting  agreements  in the  "Narrative  Disclosure  to Summary  Compensation
Table-Grants  of  Plan-Based  Awards-Employment  Agreements,   Employment  Offer
Letters and Consulting Agreements").  Annual base salary increases for the NEO's
and other  Executive  Officers  are  determined  on the basis of the  employment
agreements  (for Messrs.  J. McCann,  and C.  McCann),  as well as the following
factors:  the  performance  of the executive  versus job  responsibilities;  the
relationship  between  current salary and the range for the  executive's  level,
ranges  having  been set  based on the  competitive  norm in the  industry;  the
average size of salary increase based upon the Company's financial  performance;
and  whether  the  responsibilities  or  criticality  of  the  position  of  the
incumbents have been changed during the preceding year. The weight given to each
of these factors may differ from  individual  to individual as the  Compensation
Committee deems appropriate. Increases for Fiscal 2009 for Messrs. J. McCann, C.
McCann,   Hopkins  and  Shea  were   approximately  0%,  1.4%,  2.4%  and  3.7%,
respectively.  Ms. Murley was retained as Interim President,  Consumer Floral in
Fiscal 2009.


     Annual Incentive Award.  Annual incentive awards play a significant role in
the  Company's  overall  compensation  package for its Executive  Officers.  The
annual  incentive  award for the  NEO's is based  upon the  Company's  financial
performance and, in the case of Mr. Hopkins and Ms. Murley,  also included brand
specific financial performance.  This balance supports the accomplishment of the
Company's overall financial objectives and rewards the individual  contributions
of our NEO's.  Annual  incentive  programs for  Executive  Officers  support the
following company objectives:

     o    Communication of important goals through  performance targets that are
          aligned with business strategies.

     o    Motivation for the entire  management  team to work together  toward a
          common set of goals.

                                       14

     o    Reward executives on the basis of results achieved.

     o    Deliver  annual  incentive   opportunities   and  payments  through  a
          structured, performance driven, objective mechanism.

     o    Deliver a competitive  level of compensation that is fully competitive
          with industry practice.

     NEO's are eligible to receive annual  incentive  awards under the Company's
Sharing Success Program.

     Sharing Success  Program.  The Sharing Success Program is intended to cover
management  positions,  including the NEO's.  Each eligible plan  participant is
assigned  a target  award  (expressed  as a  percentage  of base  salary)  which
represents the level of incentive  award the  participant  can expect to earn in
the event all  performance  measures  are  achieved  at 100%  during the ensuing
fiscal year. For each fiscal year, specific performance measures are established
by the Compensation  Committee that reflect the key strategic and business goals
established  by the business plan for that year. For Fiscal 2009, in the case of
Messrs.  J. McCann,  C. McCann and Shea, the growth of Company-wide Plan EBITDA,
was the  performance  measure  selected for their annual cash incentive  awards.
EBITDA as used for  purposes  of the Sharing  Success  Program and the Long Term
Incentive  Plan  ("LTIP")  is  defined  as net income  before  interest,  taxes,
depreciation, amortization and stock based compensation expense ("Plan EBITDA").
For Mr. Hopkins and Ms. Murley,  performance measures were the aggregate of: (i)
the growth of both  brand-specific  revenue and brand-specific  Plan EBITDA, and
(ii) the growth of  Company-wide  Plan EBITDA.  The following table presents the
NEO's  targeted  incentive  award  opportunity,  as a percentage of their salary
("target award"),  and the performance  measures and relative weighting of their
components for Fiscal 2009:

                                                                             

                                                         Weighting of Performance Measures
                                                 ---------------------------------------------------
                                   Target            Company-wide            Brand-specific
                                   Award         -------------------- ------------------------------
Name                           (% of Salary)           EBITDA           Revenue   EBITDA    Sub-total
---------------------------    -------------     -------------------- ---------- --------  -----------

James F. McCann                      100%              100%              n/a       n/a         n/a
Chairman of the Board and
Chief Executive Officer

William E. Shea                       50%              100%              n/a       n/a         n/a
Senior Vice President,
Treasurer, and Chief
Financial Officer

Christopher G. McCann                 75%              100%              n/a       n/a         n/a
Director and President

Tim Hopkins                           50%               25%            18.75%    56.25%        75%
President of Madison
Brands

Jan Murley                            (1)               25%            18.75%    56.25%        75%
Director and Interim
President Consumer
Floral


(1)  Ms. Murley's target award as per her consulting agreement was $200,000.

                                       15

     When Company-wide and/or brand-specific actual results exceed or fall below
performance measures,  actual awards are proportionately  increased or decreased
from the target awards.  Participants may earn no Company-wide or brand-specific
bonus if the threshold  performance measures are not met (defined as achievement
of 70% of performance measures,  resulting in a 50% pay-out of target award) and

no participant  may be paid an incentive award under the Sharing Success Program
in excess of maximum  (defined as achievement  of 135% of performance  measures,
resulting in a 200% pay-out of target  award),  as presented in the table below.
In addition,  all participants  must be actively employed at the time of payment
in order to qualify for the award.


             % Achievement of                Target
               Performance                   Award
               Measures                    Multiple
          ----------------------        --------------

                   135%                      200% (max)
                   125%                      150%
                   110%                      125%
                   100%                      100%
                    85%                       75%
                    70%                       50%
              Below 70%                        0%


     For Fiscsal  2009,  the Company's  performance  measures were a function of
achieving specified increases in comparison to prior year actual performance and
contemplates the impact of acquisitions and management's  strategic initiatives.
For  Fiscal  2009,  the  Company-wide   performance   measure  was  as  follows:
Company-wide  Plan EBITDA growth in a range of 27.8%, or $17,012 mm,  reflecting
an expectation of EBITDA growth similar to Fiscal 2007 levels. Pertaining to Mr.
Hopkins,  brand-specific  performance  measures for Fiscal 2009 were as follows:
Madison Brands (Home and Children's  Group) revenue growth of 5.3%, or $9,546 mm
and Plan EBITDA growth of 197.0%,  or $6,771 mm,  reflecting the expected return
to profitability of the Madison Brands. Pertaining to Ms. Murley, brand-specific
performance  measures for Fiscal 2009 were as follows:  Consumer  Floral revenue
growth  of4.9%,  or  $23,429 mm and Plan  EBITDA  growth of 8.5%,  or  $5,782mm,
reflecting an expectation of revenue and EBITDA growth to Fiscal 2007 levels.

     The following table reflects the relationship of actual performance against
the Company's performance measures and the resulting Total Payout Factor for the
Company's  Sharing  Success  Program.   The  performance   measures  range  from
"threshold" (the minimum  achievement level of the performance  measure at which
an  executive  may earn 50% of the  target  award)  to  "maximum"  (the  maximum
achievement level of the performance measure at which an executive may earn 200%
of the target award).  The Target Award Multiples are then weighted to produce a
"Total Payout Factor." The Total Payout Factor is multiplied by each executive's
target award  percentage to produce the executive's  cash bonus award. In Fiscal
2009,  the  Compensation  Committee did not exercise any  discretion in awarding
cash bonus compensation under the Sharing Success Program.

                                       16


                                                                                                   
                                                                                                          Calculation of
                             Performance/Payout Relationship ($'s in thousands)                       Target Award Earned
                    ------------------------------------------------------------------- --------------------------------------------
                          Threshold                Target                 Maximum                                              Total
                    ---------------------  ----------------------  --------------------                  Target               Payout
                    Performance   Payout   Performance   Payout    Performance   Payout   Actual         Award     Weighting  Factor
Performance Metric   Measures       %       Measures       %        Measures       %    Performance(2)  Multiple   of Result     %
------------------  ----------- ---------  ------------ ---------  ------------ ------- -------------- ----------- ---------- ------
Company-wide
Performance
Measures
 EBITDA Growth (1)    $11,908        50%      $17,012      100%        $22,966    200%       ($28,311)         0%        100%    0%

Brand-specific
Performance
Measures
Consumer Florals
 Revenue Growth       $16,400        50%      $23,429      100%        $31,629    200%       ($74,718)         0%         25%    0%
 EBITDA Growth          4,047        50%        5,782      100%          7,806    200%       ($23,065)         0%         75%    0%
                                                                                                                               -----
                                                                                                                                 0%
Madison Brands
 Revenue Growth        $6,682        50%       $9,546      100%        $12,887    200%       ($36,435)         0%         25%    0%
 EBITDA Growth         $4,740        50%       $6,771      100%         $9,141    200%        ($3,423)         0%         75%    0%
                                                                                                                               -----
                                                                                                                                 0%

(1)  Actual  performance for EBITDA growth are computed  exclusive of the impact
     of acquisitions/dispositions.
(2) Actual performance was below the 70% threshold performance measure.

     During  Fiscal  2009,  the  Company-wide  Total  Payout  Factor was 0%. The
Company-wide  Total Payout Factor for Fiscal 2008,  2007,  2006 and 2005 was 0%,
75%, 0%, 34% of the target award, respectively.

     Long-Term  Incentive  Equity  Awards.  In order to  structure  a long  term
incentive  program  for  the  Company's  Executive  Officers  that  would  tie a
significant  portion of their  compensation to the profitability of the Company,
the  Compensation  Committee  consulted  with Mercer to  evaluate  its long term
incentive program.  All award grants are designed to align the interests of each
Executive  Officer with those of the  stockholders  and provide each  individual
with a significant  incentive to manage the Company from the  perspective  of an
owner with an equity stake in the Company.

     The grant of an award is set at a level  intended  to  create a  meaningful
incentive  based in part on the Executive  Officer's and NEO's current  position
with the Company,  the base salary  associated  with that position,  the size of
comparable  awards made to individuals in similar positions within the industry,
and the individual's  personal  performance in recent periods.  The Compensation
Committee  also takes into  account the number of awards  held by the  Executive
Officer  in  order to  maintain  an  appropriate  level  of  incentive  for that
individual. The Compensation Committee has the authority to review extraordinary
events that impact on the Company's  performance  and may adjust the calculation
of an award by taking into account the effect of any such extraordinary  events.
The Compensation Committee did not exercise such authority in Fiscal 2009.

     The NEO's were granted a target number of performance shares in Fiscal 2009
under our LTIP.  The number of shares  ("target  shares")  granted in the Fiscal
2009 LTIP (for  performance in Fiscal Years 2009 through 2011) ("LTIP 2009") for
Messrs.  J. McCann,  C. McCann,  Hopkins,  and Shea and Ms. Murley were 112,500,
112,500,  25,000, 25,000 and 0, respectively.  These target shares are earned if
the Company achieves 100% of its targeted  financial  performance over the three
year period subsequent to the grant. The number of target shares actually earned
will be based on actual  cumulative  performance  results  over the  three  year
period against the below mentioned  pre-established financial measures. For LTIP
2009, the Compensation  Committee selected Company-wide Plan EBITDA as the basis
for  its  performance  measure.  For  LTIP  2009,  the  Compensation   Committee
established  a range of award  payouts (from a threshold of 50% of target shares
(upon  attaining  EBITDA of $203  million) to a target of 100% of target  shares
(upon  attaining  EBITDA of $239  million) to a maximum of 150% of target shares
(upon  attaining  EBITDA of $275  million))  that are  directly  related  to the

                                       17

percentage of the financial  performance  measure  achieved.  For LTIP 2009, the
Company  currently  expects  to  achieve  0% of  its  pre-established  financial
measure.  The number of shares  granted under LTIP 2009 that are based upon time
vesting for Messrs. J. McCann, C. McCann,  Hopkins, and Shea and Ms. Murley were
37,500,  37,500,  25,000,  25,000 and 0, respectively.  These shares vest on the
third anniversary of the grant date.

     In accordance with the Company's  compensation  philosophy and in an effort
to retain its Executive Officers and key talent, the Board of Directors approved
a stock award grant in May 2009. Due to the economic environment, the goals that
were  set for the LTIP  plans  for  fiscal  2007  through  2009  were no  longer
achievable  and  therefore  the awards that could have been granted  under those
plans are not  attainable.  See  "Outstanding  Equity Awards at Fiscal Year End"
below.

Executive Benefits

     The Company's NEO's, except for Ms. Murley, are eligible for the same level
and offering of benefits made available to other employees, including our 401(k)
Profit   Sharing   Plan  (which   includes  a   discretionary   annual   Company
contribution),  health care plan and other welfare benefit  programs.  We do not
currently  maintain any qualified or nonqualified  defined benefit pension plans
or  nonqualified  deferred  compensation  plans for our  NEO's,  except  for the
Nonqualified Supplemental Deferred Compensation Plan discussed below.

     During  Fiscal  2009,  the  Company  offered  a  Nonqualified  Supplemental
Deferred  Compensation Plan for certain executives.  Participants can defer from
1% up to a maximum of 100% of salary and performance and  non-performance  based
bonus.  The Company  will match 50% of the  deferrals  made by each  participant
during the applicable  period,  up to a maximum of $2,500.  The participants are
vested in the Company's  contributions  based upon years of participation in the
Plan.  Distributions will be made to participants upon termination of employment
or death in a lump sum, unless installments are selected.

Perquisites

     We do not  routinely  provide  any  significant  perquisites  to our NEO's.
Except for Messrs.  J. McCann and C. McCann's  perquisite  which is disclosed in
the Summary  Compensation  Table,  the value of perquisites to each other NEO in
Fiscal 2009 did not exceed $10,000.

Severance/Change of Control

     We do not maintain any severance or change of control plans or  agreements.
However,  pursuant  to the  terms of  employment  agreements,  employment  offer
letters and incentive plans, certain NEO's are eligible to receive severance and
other  benefits in the case of certain  termination  events and in the case of a
change in  control.  See  "Potential  Payments  upon  Termination  and Change in
Control" below.


                                       18

Management's Role in Setting Executive Compensation

     Although the Compensation  Committee of the Board of Directors  establishes
the Company's compensation  philosophy and makes the final determinations on all
compensation  paid to our Executive  Officers,  the Chief Executive  Officer and
President  work  closely with the Senior Vice  President  of Human  Resources to
develop compensation  programs and policies and make  recommendations  regarding
annual  adjustments  to the Executive  Officers'  salaries and  incentive  award
opportunities (other than their own compensation).

Role of Compensation Consultant

     The  Compensation  Committee has retained the services of Mercer to provide
specialized information and targeted research to assist us in the development of
compensation and retention strategies. Mercer provides general assistance to our
Senior Vice President of Human Resources and the Compensation Committee and does
not  perform any other  services  for the  Company.  For Fiscal  2009,  Mercer's
services were in advising the  Compensation  Committee on the development of its
LTIP 2009,  a review of the  compensation  for the Chief  Executive  Officer and
President,  and  advising  the Company  with respect to the May 2009 stock award
grant.  Mr. J. McCann did not  participate in discussions  with Mercer in Fiscal
2009,  but Mr. C. McCann did discuss with Mercer their  recommendation  for LTIP
2009.

Compensation Deductibility Policy
---------------------------------

     A federal  income tax  deduction  will  generally be  available  for annual
compensation in excess of $1 million paid to the Chief Executive Officer and the
three other most highly  compensated  executive  officers  (other than the Chief
Financial  Officer)  of a  public  corporation  only  if  such  compensation  is
"performance-based"  and complies with certain other tax law  requirements.  The
2003 Long Term  Incentive  and Share  Award Plan and the  Section  16  Executive
Officers Bonus Plan contain certain provisions which are intended to ensure that
any compensation  deemed paid in connection with the granting of Awards or bonus
compensation will qualify as performance-based compensation. Although our policy
is to maximize the deductibility of all executive compensation, the Compensation
Committee  retains the discretion to award  compensation  that is not deductible
under Section 162(m) of the Code when it is in the best interests of the Company
to do so.

Compensation Committee Report
-----------------------------

     The  Compensation  Committee has reviewed and discussed with management the
Compensation  Discussion and Analysis provisions to be included in the Company's
filings  pursuant to the Securities  Exchange Act of 1934.  Based on the reviews
and discussions referred to above, the Compensation Committee recommended to the
Board of Directors that the  Compensation  Discussion  and Analysis  referred to
above be included in such filings.

                                 Compensation Committee

                                 Jeffrey Walker, Chairman
                                 James Cannavino
                                 Larry Zarin

Notwithstanding   any  Commission   filing  by  the  Company  that  includes  or
incorporates  by reference  other  commission  filings in their  entirety,  this
Compensation  Committee  Report  shall  not be  deemed  to be  "filed"  with the
Commission except as specifically provided otherwise therein.


                                       19

Summary Compensation Table

     Set forth below is summary compensation information for each person who was
(1) at any  time  during  fiscal  2009  our  Chief  Executive  Officer  or Chief
Financial  Officer  and (2) at June  28,  2009,  one of our  three  most  highly
compensated  Executive Officers,  other than the Chief Executive Officer and the
Chief Financial Officer.

Summary Compensation Table

                                                                                                   
                                                                                          Change In
                                                                                           Pension
                                                                                          Value and
                                                                                         Nonqualified
                                                                         Non-Equity        Deferred
Name and                                         Stock      Option     Incentive Plan    Compensation    All Other
Principal                     Salary   Bonus   Awards (2)  Awards (3)  Compensation (4)    Earnings     Compensation (5)     Total
Position             Year      ($)      ($)      ($)         ($)            ($)              ($)              ($)             ($)
------------------- -------- -------- ------- ----------- ------------ ----------------- -------------- ----------------- ----------
James F.MCCann       2009     975,000      0   (286,821)   95,913.05              0                0          16,524         800,616
Chairman Of          2008     975,000      0    396,871      195,253              0                0          15,075       1,582,198
the Board and        2007     975,000      0    372,304     282,136         548,438                0           6,237       2,184,115
Chief Executive
Officer

William E. Shea      2009     312,455      0    (29,554)     32,938               0                 0          1,500         317,339
Senior Vice          2008     301,200      0    104,563      38,916               0                 0          1,500         446,179
President,           2007     289,990      0     88,566      79,202          87,095                 0            750         545,603
Treasurer, and
Chief Financial
Officer

Christopher G.       2009     680,698      0   (308,120)    250,418               0                  0        18,141         641,137
McCann               2008     671,177      0    362,964     373,695               0                  0        12,878       1,420,714
Director and         2007     615,570      0    351,014     505,035         232,056                           11,993       1,715,668
President

Jan L. Murley (6)    2009     411,346      0      8,150           0               0                  0             0         419,496
Director and ,       2008           -      -          -           -               -                  -             -               -
Interim President,   2007           -      -          -           -               -                  -             -               -
Consumer Floral


Timothy J.           2009     382,752      0    (49,462)    163,601               0                  0             0         496,891
Hopkins              2008     373,846      0    104,223     163,601               0                  0             0         641,670
President            2007     366,490      0    117,243     163,601          80,391                  0             0         727,725
of Madison
Brands

--------------------


(1)  The titles included in this column are as of June 28, 2009.

(2)  Stock  Awards  include  compensation  expense for  restricted  stock awards
     recognized for financial  reporting  purposes  (exclusive of any assumption
     for  forfeitures)  under SFAS 123R, for the years ended June 28, 2009, June
     29, 2008 and July 1, 2007, respectively.  These award fair values have been
     determined  based on the  assumptions  set forth in Note 11,  "Stock  Based
     Compensation", in the Notes to the Consolidated Financial Statements in the
     Company's  Annual  Report on Form 10-K for the  fiscal  year ended June 28,
     2009.  Additional  information about the awards reflected in this column is
     set forth in the footnotes to "Grants of Plan-Based  Awards and Outstanding
     Equity Awards at Fiscal Year-End" tables below.

                                       20


(3)  Option Awards include  compensation  expense for  outstanding  stock option
     awards  recognized  for  financial  reporting  purposes  (exclusive  of any
     assumption for  forfeitures)  under SFAS 123R, for the years ended June 28,
     2009, June 29, 2008 and July 1, 2007, respectively. These award fair values
     have been determined  based on the assumptions set forth in Note 11, "Stock
     Based Compensation",  in the Notes to the Consolidated Financial Statements
     in the Company's  Annual Report on Form 10-K for the fiscal year ended June
     28, 2009. Additional  information about the awards reflected in this column
     is set  forth  in  the  footnotes  to  "Grants  of  Plan-Based  Awards  and
     Outstanding Equity Awards at Fiscal Year-End" tables below.
(4)  Non-Equity  Incentive Plan  Compensation  represents cash bonuses under our
     Sharing  Success  Program  described  under  "Compensation  Discussion  and
     Analysis-Elements of  Compensation-Annual  Cash Incentive." The annual cash
     bonuses for performances  related to, and recorded as compensation  expense
     during Fiscal 2007, were paid during the first quarter of fiscal year 2008.
     There were no cash bonuses for performance for Fiscal 2008 and Fiscal 2009.
(5)  Other annual  compensation  in the form of  perquisites  and other personal
     benefits consists of the Company's  contribution to a Qualified 401(K) Plan
     ($1,500 in Fiscal 2009 and Fiscal 2008 and $750 in Fiscal 2007), except for
     Mssrs.  James  McCann  and  Christopher  McCann,  whose  compensation  also
     consists of the  personal  use of a company  car,  which is  calculated  by
     allocating  the costs of  operating  the car between  personal and business
     use.  The cost of  operating  the car is  allocated  to personal use on the
     basis of miles driven for personal use to total miles  driven.  Perquisites
     and other  personal  benefits  for Mr.  James  McCann for Fiscal  2009 also
     includes  $1,250 of Company  contributions  to a Nonqualified  Supplemental
     Deferred Compensation Plan.
(6)  Ms. Murley,  a Director of the Company since 2007, began serving as Interim
     President,  Consumer  Floral  during Fiscal 2009.  Amounts  reported in the
     table above  represent  compensation  for Ms. Murley in her role as Interim
     President.  Refer to Compensation of Directors'  table for amounts received
     by Ms. Murley in her role as Director.

Grants of Plan-Based Awards

     The following table sets forth summary information  regarding all grants of
plan-based awards made to our NEO's for the fiscal year ended June 28, 2009. The
compensation  plans under which the grants in the following  table were made are
described in the Compensation Discussion and Analysis section above.


                                       21


                                                                          
                                            Estimated Future Payouts        Estimated Future Payouts
                                           Under Non-Equity Incentive       Under Equity Incentive
                        Compensation             Plan Awards (2)               Plan Awards (3)
                         Committee      --------------------------------- ---------------------------
           Grant         Approval        Threshold  Target   Maximum      Threshold   Target     Maximum
Name       Date          Date (1)          ($)        ($)      ($)           (#)      (#)         (#)
---------- ----------- ---------------- ---------- --------- ------------ ---------- ---------- ----------
                                         487,500    975,000   1,950,000
James F.    10/27/2008    9/19/2008                                         56,250     112,500    168,750
McCann
Chairman
of the Board
and Chief
Executive
Officer

William E.                                78,599    157,198     314,397
Shea        10/27/2008    9/19/2008                                         12,500     25,000      37,500
Senior Vice
President,
Treasurer,
and Chief
Fianancial
Officer

Christopher                              255,262    510,523   1,021,047
G. McCann   10/27/2008    9/19/2008                                         56,250    112,500     168,750
Director
and President

Jan L.                                    90,000    180,000     360,000
Murley      10/27/2008    9/19/2008                                              0          0           0
Director and
Interim
President,
Consumer
Floral

Timothy J.                               96,094     192,187     384,375
Hopkins     10/27/2008    9/19/2008                                         12,500     25,000      37,500
President
of Madison
Brands
-----------------------------------------------------------------------------------------------------------------------------------
                                         All Other     All Other
                                         Stock Awards: Option Awards:   Exercise or     Closing      Grant Date
                        Compensation     Number of     Number of        Base Price   Market Price    Value Of Stock
                         Committee       Shares of     Securities       of Option      Per Share     and Option
            Grant         Approval        Stock or     Underlying          Awards     on Grant Date   Awards (1)
Name        Date          Date (1)        Units (#)     Options (#)      ($/sh) (4)     ($/sh) (4)     ($) (5)
---------- ------------ ---------------- -------------- --------------- ------------- -------------- -------------
James F.    10/27/2008     9/19/2008                                                                      513,000
McCann        5/5/2009     4/27/2009          37,500                                                      171,000
Chairman      5/5/2009     4/27/2009         112,055                                                      348,491
of the                                                    224,109             3.11        3.64            380,403
Board and
Chief
Executive
Officer

William E.
Shea        10/27/2008    9/19/2008                                                                       114,000
Senior Vice   5/5/2009    4/27/2009           25,000                                                      114,000
President,    5/5/2009    4/27/2009           42,799                                                      133,105
Treasurer,                                                 85,599             3.11        3.64            145,296
and Chief
Fianancial
Officer

Christopher
G. McCann   10/27/2008    9/19/2008                                                                       513,000
Director      5/5/2009    4/27/2009           37,500                                                      171,000
and           5/5/2009    4/27/2009          112,055                                                      348,491
President                                                 372,429             3.11        3.64            632,161

Jan L.
Director    10/27/2008    9/19/2008                                              0           0                  0
and
Interim
President,
Consumer
Floral



                                       22

Timothy J.
Hopkins     10/27/2008    9/19/2008                                                                       114,000
President                                     25,000                                                      114,000
of Madison
Brands


(1)  The  date of grant  for  each  award  is  established  by the  Compensation
     Committee during a meeting,  or by written action without a meeting,  on or
     prior to the date of the grant.  Pursuant to the guidelines  adopted by the
     Compensation Committee, grants become effective as of the first trading day
     of the open trading window after public  disclosure of quarterly  financial
     information.

(2)  The  amounts in this column  represent  the  threshold,  target and maximum
     payout under  non-equity  performance  based incentive  programs for fiscal
     year 2009, as approved by the Compensation  Committee in September 2008, as
     described in the  Compensation  Discussion  and  Analysis.  As noted in the
     Fiscal 2009 Summary  Compensation Table,  above,  neither the Company-wide,
     nor in the  cases  of Mr.  Hopkins  and  Ms.  Murley,  the  brand-specific,
     threshold non-equity incentive plan performance measures were achieved, and
     therefore, there was no payout related to Fiscal 2009 performance.

(3)  The  amounts in this column  represent  the  threshold,  target and maximum
     three-year  performance  share awards as established  under the fiscal year
     2009 LTIP by the  Compensation  Committee in October  2008, as described in
     the Compensation  Discussion and Analysis. The amounts reported in the last
     column  represent  the fair  value as of the date  the  targets  were  set,
     computed in  accordance  with FAS 123(R),  assuming that 100% of the target
     number of shares will be earned.  Related  amounts  disclosed in the Fiscal
     2009 Summary Compensation Table, above, represent the fair value of awards,
     adjusted for estimated attainment,  computed in accordance with FAS 123(R).
     See Note 11, "Stock Based  Compensation,"  in the Notes to the Consolidated
     Financial  Statements  in the  Company's  Annual Report on Form 10-K for an
     explanation  of the  methodology  and  assumptions  used in the FAS  123(R)
     valuations.

(4)  Pursuant to the approval of the  Compensation  Committee on April 27, 2009,
     the equity  awards were granted at the opening  price of its Class A Common
     Stock on the  third  day  after  the  release  of our  quarterly  financial
     results.

(5)  The amounts in this column represent the fair value of the stock and option
     awards as determined in accordance  with SFAS 123R.  These fair values have
     been determined based on the assumptions set forth in Note 11, "Stock Based
     Compensation" in the Notes to the Consolidated  Financial Statements in the
     Company's  Annual  Report on Form 10-K for the  fiscal  year ended June 28,
     2009.




                                       23


Narrative  Disclosure  to Summary  Compensation  Table and Grants of  Plan-Based
Awards Table

Employment Agreements, Employment Offer Letters and Consulting Agreements

     Mr. James F. McCann's  employment  agreement became effective as of July 1,
1999. The agreement  provides for a five year term,  with such term extended for
one additional year on each  anniversary of the effective date of the agreement,
unless  either the  Company or Mr. J.  McCann  provides at least 180 days notice
that such term will not be further  extended.  Under the terms of the employment
agreement,  Mr. J. McCann is entitled to a minimum  annual salary of $1,000,000,
with annual 10% increases during the term. However,  the Compensation  Committee
had recommended that Mr. J. McCann receive,  and Mr. J. McCann accepted,  a base
salary of $975,000 for Fiscal 2009 in order to enable the Company to comply with
Section 162(m) of the IRS Code of 1986 ("Section 162(m)"), as amended, which was
enacted into law in 1993 and he has waived his 10% increase for Fiscal 2010. Mr.
J. McCann is eligible to participate in the Company's stock incentive  plans, as
well as other  bonus,  incentive  or benefits  plans,  and is provided  medical,
health and dental insurance coverage for himself and his dependents.

     Mr.  Christopher G. McCann's  employment  agreement  became effective as of
July 1,  1999.  The  agreement  provides  for a five year  term,  with such term
extended for one  additional  year on each  anniversary of the effective date of
the agreement,  unless either the Company or Mr. C. McCann provides at least 180
days notice that such term will not be further extended.  Under the terms of the
employment  agreement,  Mr. C. McCann is entitled to a minimum  annual salary of
$250,000,  with annual 10% increases  during the term.  Mr. C.  McCann's  annual
salary for Fiscal  2009 was  $680,698  and he has  waived his 10%  increase  for
Fiscal 2010.  Mr. C. McCann is eligible to  participate  in the Company's  stock
incentive  plans, as well as other bonus,  incentive or benefits  plans,  and is
provided  medical,  health and dental  insurance  coverage  for  himself and his
dependents.

     Under their employment agreements, Messrs. J. McCann and C. McCann are each
restricted from  participating in a competitive  floral products  business for a
period of one year after a voluntary  resignation or termination for good cause.
Each of these  executives  is also bound by  confidentiality  provisions,  which
prohibit  the  executive  from,  among  other  things,  disseminating  or  using
confidential  information  about the Company in any way that would be adverse to
the Company.

     The terms of Timothy J.  Hopkins' "at will"  employment  are detailed in an
offer  letter  dated  February 9, 2005 and amended on July 20,  2009.  Under the
terms of the offer  letter,  Mr.  Hopkins  is  entitled  to an annual  salary of
$350,000,  such salary to be reviewed  annually for merit increases.  For Fiscal
2009, Mr. Hopkins'  annual base salary was $384,275.  Mr. Hopkins is eligible to
participate  in the Company's  stock  incentive and bonus plans,  as well as the
Company's benefit plans including medical,  dental,  life insurance,  disability
and  401(k)  plans.  Mr.  Hopkins  also  is a  party  to a  Confidentiality  and
Non-Compete Agreement, which provides for a post-termination  non-compete period
for the longer of (i) one year  following Mr.  Hopkins'  cessation of employment
with the Company or (ii) the period of one year  following  the last  payment of
any severance compensation pay-out to Mr. Hopkins.

     The terms of Jan L.  Murley's  consulting  agreement  are  detailed  in the
Consulting  Agreement  dated  September  15,  2008  between  Ms.  Murley and the
Company. Under the terms of her Agreement,  Ms. Murley is entitled to $15,384.62
on a bi-weekly basis, however,  Ms.Murley voluntarily accepted a 10% decrease in
her  consulting  fees  effective  January 1, 2009.  Ms.  Murley is  eligible  to
participate  in the Company's  stock  incentive and bonus plans but she does not
participate in any of the Company's  other benefit  plans.  Ms. Murley also is a
party to a  Confidentiality  and  Non-Compete  Agreement,  which  provides for a
post-termination  non-compete  period  for the  shorter of (i) the time that the
Consulting  Agreement  is in  effect  or (ii) one year  following  cessation  of
engagement with the Company.

Long Term Incentive Plan

     For a description of our LTIP, please see the "Compensation, Discussion and
Analysis-Long Term Incentive Equity Awards" section above.

Outstanding Equity Awards at Fiscal Year-End

     The  following   table  sets  forth  summary   information   regarding  the
outstanding  equity  awards at June 28,  2009  granted to each of the  Company's
Named Executive Officers.







                                       24


                                                                                                  
                                                 Option Awards                                         Stock Awards
                             -----------------------------------------------------  ------------------------------------------------
                                                                                                                           Equity
                                                                                                               Equity     Incentive
                                                                                                              Incentive     Plan
                                                                                                                Plan       Awards:
                                                                                                               Awards:    Market or
                                                                                                              Number of    Payout
                                                                                                              Unearned    Value of
                                                                                                   Market      Shares,    Unearned
                                                                                                    Value       Units,     Shares,
                             Number of    Number of                                 Number of     of Shares       or        Units
                             Securities   Securities                                 Shares or       or         Other      or Other
                             Underlying   Underlying                                 Units of     Units of      Rights      Rights
                 Option or   Unexercised  Unexercised   Option                      Stock That   Stock That      That        That
                   Award       Options      Options     Exercise       Option        Have not     Have Not     Have Not    Have Not
                   Grant     Exercisable  Unexercisable   Price       Expiration      Vested     Vested (1)     Vested    Vested (1)
Name               Date          (#)          (#)       ($/Option)        Date           (#)          (#)         (#)        (#)
---------------------------- ------------ ------------- ------------ -------------  ------------ ------------ ----------- ----------
                                           Stock Options                               Restricted Stock         Performance Awards

James F.        12/17/1999       39,810           0        12.44      12/17/2009(2)
McCann            8/2/2001       82,730           0        11.58        8/2/2011(2)
Chairman         1/11/2002      200,000           0        12.87       1/11/2012(2)
of the           9/23/2002      200,000           0         6.42       9/23/2012(3)
Board            3/24/2003      170,148           0         6.70       3/24/2013(2)
and Chief        3/24/2003       29,852           0         6.70       3/24/2013(2)
Executive        12/2/2004       40,000      10,000         8.45       12/2/2014(2)
Officer         10/13/2005       30,000      20,000         6.52      10/13/2015(2)
                10/13/2005                                                              16,500(3)    33,165
                 9/21/2007                                                                                      100,000(4)   201,000
                10/27/2008                                                                                      112,500(5)   226,125
                10/27/2008                                                              37,500(6)    75,375
                  5/5/2009            0     224,109         3.11        5/5/2016(7)    112,055(7)   225,231

William E.        8/2/1999       25,000           0        21.00        8/2/2009(8)
Shea            12/17/1999       19,000           0        12.44      12/17/2009(2)
Senior Vice      4/20/2000       92,000           0         4.50       4/20/2010(2)
President        12/6/2000       50,800           0         3.65       12/6/2010(2)
Treasurer         8/2/2001       12,100           0        11.58        8/2/2011(2)
and Chief        1/11/2002       21,800           0        12.87       1/11/2012(2)
Financial        9/23/2002       12,300           0         6.42       9/23/2012(2)
Officer          9/23/2002      100,000           0         6.42       9/23/2012(3)
                 3/24/2003       15,000           0         6.70       3/24/2013(2)
                 12/2/2004       20,000       5,000         8.45       12/2/2014(2)
                10/13/2005       15,000      10,000         6.52      10/13/2015(2)
                10/13/2005                                                               8,250(3)    16,583
                 9/21/2007                                                                                       25,000(4)    50,250
                10/27/2008                                                                                       25,000(5)    50,250
                10/27/2008                                                              25,000(6)    50,250
                  5/5/2009            0      85,599         3.11        5/5/1016(7)     42,799(7)    86,026

Christopher G.    7/7/1999      190,462           0        21.00        7/7/2009(8)
McCann          12/17/1999       20,400           0        12.44      12/17/2009(2)
Director and     4/20/2000      195,155           0         4.50       4/20/2010(2)
President        12/6/2000      433,700           0         3.65       12/6/2010(2)
                  8/2/2001       41,365           0        11.58        8/2/2011(2)
                 1/11/2002      250,000           0        12.87       1/11/2012(2)
                 9/23/2002       38,300           0         6.42       9/23/2012(2)
                 9/23/2002      250,000           0         6.42       9/23/2012(3)
                 3/24/2003      250,000           0         6.70       3/24/2013(2)
                 12/2/2004       30,000       7,500         8.45       12/2/2014(2)
                10/13/2005      180,000     120,000         6.52      10/13/2015(2)
                 9/21/2007                                                                                      100,000(4)   201,000
                10/27/2008                                                                                      112,500(5)   226,125
                10/27/2008                                                              37,500(6)    75,375
                  5/5/2009            0     372,429         3.11        5/5/2016(7)    186,215(7)   374,292

Jan L.                   -            -           -            -               -             -            -          -             -
Murley
Director and
Interim
President,
Consumer Floral

Timothy J.       3/14/2005      160,000      40,000         7.81       3/14/2015(2)
Hopkins          9/21/2007                                                                                       20,000(4)    40,200
President       10/27/2008                                                                                       25,000(5)    50,250
Of              10/27/2008                                                              25,000(6)    50,250
Madison
Brands


                                       25



     (1)  Market  value  is  based on the  closing  price of  1-800-Flowers.com,
          Inc.'s Class A Common Stock of $2.01 on June 28, 2009.

     (2)  Options  become  exercisable  at a rate of 40% after the completion of
          two years of service  following  grant date, and 20% at the completion
          of each year of service thereafter.

     (3)  Shares  will  vest  after  the  completion  of four  years of  service
          following grant date.

     (4)  Amounts shown  represent the target number of performance  shares that
          have been  granted in Fiscal  2008 under its LTIP  program.  The share
          awards are  earned if the  Company  achieves  its  targeted  financial
          performance  over the  three-year  period  (Fiscal 2008 - Fiscal 2010)
          subsequent  to the grant  date.  Actual  shares  earned can range from
          0-150% of the target  amount.  (At the  Company's  projected  earnings
          level,  approximately  0% of the  targeted  award  is  expected  to be
          achieved.  See  Compensation  Discussion  and  Analysis  -  Long  Term
          Incentive Equity Awards.)

     (5)  Amounts shown  represent the target number of performance  shares that
          have been  granted in Fiscal  2009 under its LTIP  program.  The share
          awards are  earned if the  Company  achieves  its  targeted  financial
          performance  over the  three-year  period  (Fiscal 2009 - Fiscal 2011)
          subsequent  to the grant  date.  Actual  shares  earned can range from
          0-150% of the target  amount.  (At the  Company's  projected  earnings
          level,  approximately  0% of the  targeted  award  is  expected  to be
          achieved.  See  Compensation  Discussion  and  Analysis  -  Long  Term
          Incentive Equity Awards.)

     (6)  Shares  will  vest  after the  completion  of three  years of  service
          following grant date.

     (7)  Options/shares  become  exercisable/vest  at a rate  of  33.3%  at the
          completion of each year of service following grant date.

     (8)  Options become  exercisable at a rate of 25% at the completion of each
          year of service following grant date.

                                       26




Option Exercises and Stock Vested

     The  following  table sets forth all stock option  exercises and vesting of
stock awards for each of the Company's  Named  Executive  Officers during fiscal
2009, which ended on June 28, 2009.


                                                                                                 
-------------------------------------------------------------------------------------------------------------------------
                                             Option Awards                                  Stock Awards
-------------------------------------------------------------------------------------------------------------------------
                                  Number of Shares      Value Realized on     Number of Shares       Value Realized on
                                Acquired on Exercise      Exercise (1)       Acquired on Vesting        Vesting (2)
    Name                                 (#)                   ($)                   (#)                    ($)
----------------------------  ------------------------  ------------------  --------------------  -----------------------

James F. McCann                           --                    --                  67,434                 285,554
Chairman of the Board and
Chief Executive Officer

William E. Shea                           --                    --                  17,255                 67,710
Senior Vice President,
Treasurer and Chief Financial
Officer

Christopher G. McCann                     --                    --                  63,896                 274,907
Director and President

Timothy J. Hopkins                        --                    --                  26,899                 88,659
President of Madison Brands

Jan L. Murley, Director and               --                    --                   2,500                  8,150
Interim President, Consumer
Floral


--------------------------------------------------------------------------------
(1)  The value  realized on exercise  equals the  difference  between the option
     exercise  price and the market value of  1-800-Flowers.com,  Inc.'s Class A
     Common  Stock on the date of exercise,  multiplied  by the number of shares
     for which the option was exercised.

(2)  The value realized on vesting equals the market value of 1-800-Flowers.com,
     Inc.'s Class A Common Stock on the vesting  date,  multiplied by the number
     of shares that vested.


Equity Compensation Plan Information
         The following table displays certain information regarding our equity
compensation plans at June 28, 2009:

                                                                              

                                                                                Number of securities
                                                                               remaining available for
                                                                                future issuance under
                            Number of securities to      Weighted-average        equity compensation
                            be issued upon exercise     exercise price of         plans (excluding
                            of outstanding options,     outstanding options,    securities reflected in
                              warrants and rights       warrants and rights          column (a))

      Plan category                   (a)                      (b)                       (c)
-------------------------- -------------------------- ----------------------- --------------------------
Equity compensation
plans approved by                    8,916,672                $7.52                   1,992,249
security holders
-------------------------- -------------------------- ----------------------- --------------------------
Equity compensation
plans not approved by
security holders                             0                    0                           0
-------------------------- -------------------------- ----------------------- --------------------------
-
          Total                      8,916,672                $7.52                   1,992,249
-------------------------- -------------------------- ----------------------- --------------------------


                                       27

Pension Benefits

         The Company does not maintain any defined benefit plans.

Nonqualified Deferred Compensation

     During  Fiscal  2009,  the  Company  offered  a  Nonqualified  Supplemental
Deferred  Compensation Plan for certain executives.  Participants can defer from
1% up to a maximum of 100% of salary and performance and  non-performance  based
bonus.  The Company  will match 50% of the  deferrals  made by each  participant
during the applicable period, up to a maximum of $2,500. Participating employees
are vested in the Company's  contributions  based upon years of participation in
the  Plan.  Distributions  will be  made to  participants  upon  termination  of
employment or death in a lump sum, unless installments are selected.

Potential Payments upon Termination and Change in Control

     The Company does not have a formalized severance policy. In accordance with
the Company's  2003 Long Term Incentive and Share Award Plan (the "Plan") in the
event of a Change of Control,  as defined in the Plan,  all  outstanding  Awards
pursuant  to  which a  Participant  may have  rights  the  exercise  of which is
restricted or limited, shall automatically become fully exercisable  immediately
prior to the time of the  Change of Control  and all  performance  criteria  and
other conditions shall be deemed to be achieved or fulfilled and shall be waived
by the  Company  immediately  prior to the time of the Change of Control so that
the Shares subject to the Award will be entitled to participate in the Change of
Control transaction.

     In addition, as disclosed in Potential Payments Upon Termination and Change
in Control,  certain  executives  within the Company have individual  employment
agreements  or offer  letters that contain  negotiated  provisions  that trigger
payments or  provision  of  benefits  upon  termination  or a change in control.
Payment and benefit levels under the various circumstances that trigger payments
or provision  of benefits  upon  termination  or a change in control for Messrs.
James McCann,  Christopher  McCann and Hopkins were  calculated and presented in
accordance  with the  provisions of their  respective  employment  agreements or
employment  offer  letters.  For  Fiscal  2009,  potential  payments  under  the
circumstances  triggered  upon  termination  or change of control did not have a
material impact on the Compensation Committee's evaluation of all other elements
of compensation or total compensation.

     The following  table sets forth the  potential  payments to our NEO's under
existing  agreements,  plans or arrangements,  for various scenarios involving a
change in  control  or  termination  of  employment,  assuming  a June 28,  2009
termination  date and using the closing  price of the  Company's  Class A common
stock on June 28, 2009  ($2.01).  Pursuant  to the terms of the Sharing  Success
Program,  the amounts shown do not include the Non-Equity  Incentive Plan Awards
which were earned as of June 29, 2008. The exact amount of payments and benefits
that would be provided  can only be  determined  at the actual time of the NEO's
separation from the Company.

                                       28


                                                                                                           
                                                     James F. McCann
                                                                                       Triggering Event
                                                                     ---------------------------------------------------------------
                                                                                           Termination
                                                                                           Without Cause/
                                                                                            Resignation
                                                                                             for Good              Death/
                                                                                            Reason (per           Voluntary
                                                                        Change of           Employment          Resignation/
Estimated Potential Payment or Benefit                                   Control            Agreement)         or Good Cause
------------------------------------------------                     -----------------  ------------------  ------------------------
Lump sum cash severance payment (1)                                      7,375,000             7,375,000                    0
Intrinsic value of accelerated unvested stock options (2)                        0                     0                    0
Accelerated vesting of restricted shares (3)                               333,771                     0                    0
Accelerated vesting of performance shares under long-term
        incentive equity award plan (4)                                    427,125                     0                     0
Continuing health and welfare benefits for five years (5)                   38,196                38,196                     0
                                                                     -----------------  ------------------  ------------------------
        Total                                                            8,174,092             7,413,196                     0


                                                     William E. Shea
                                                                                       Triggering Event
                                                                     ---------------------------------------------------------------
                                                                                                                   Death/
                                                                                                                  Voluntary
                                                                        Change of          Termination            Resignation/
Estimated Potential Payment or Benefit                                   Control          Without Cause         or Good Cause
------------------------------------------------                     -----------------  ------------------  ------------------------
Lump sum cash severance payment (6)                                        157,198               157,198                    0
Intrinsic value of accelerated unvested stock options (2)                        0                     0                    0
Accelerated vesting of restricted shares (3)                               152,858                     0                    0
Accelerated vesting of performance shares under long-term
        incentive equity award plan (4)                                    100,500                     0                    0
Continuing health and welfare benefits for five years (5)                        0                     0                    0
                                                                     -----------------  ------------------  ------------------------
        Total                                                              410,556               157,198                    0


                                                     Christoper G. McCann
                                                                                       Triggering Event
                                                                     ---------------------------------------------------------------
                                                                                           Termination
                                                                                          Without Cause/
                                                                                           Resignation
                                                                                             for Good              Death/
                                                                                            Reason (per           Voluntary
                                                                        Change of            Employment          Resignation/
Estimated Potential Payment or Benefit                                   Control             Agreement)         or Good Cause
------------------------------------------------                     -----------------  ------------------  ------------------------
Lump sum cash severance payment (7)                                      3,903,485             3,903,485                    0
Intrinsic value of accelerated unvested stock options (2)                        0                     0                    0
Accelerated vesting of restricted shares                                   449,667                     0                    0
Accelerated vesting of performance shares under long-term
        incentive equity award plan (4)                                    427,125                     0                    0
Continuing health and welfare benefits for five years (5)                   57,294                57,294                    0
                                                                     -----------------  ------------------  ------------------------
        Total                                                            4,837,571             3,960,779                    0


                                                     Timothy J. Hopkins
                                                                                       Triggering Event
                                                                     ---------------------------------------------------------------
                                                                                                                    Death/
                                                                                                                   Voluntary
                                                                        Change of          Termination            Resignation/
Estimated Potential Payment or Benefit                                   Control          Without Cause          or Good Cause
------------------------------------------------                     -----------------  ------------------  ------------------------
Lump sum cash severance payment (8)                                        534,375               384,375                    0
Intrinsic value of accelerated unvested stock options (2)                        0                     0                    0
Accelerated vesting of restricted shares (3)                                50,250                     0                    0
Accelerated vesting of performance shares under long-term
        incentive equity award plan (4)                                     90,450                     0                    0
Continuing health and welfare benefits for five years (5)                        0                     0                    0
                                                                     -----------------  ------------------  ------------------------
        Total                                                              675,075               384,375                    0
                                       29


                                                Jan L. Murley
                                                                                       Triggering Event
                                                                     ---------------------------------------------------------------
                                                                                                                   Death/
                                                                                                                  Voluntary
                                                                        Change of           Termination          Resignation/
Estimated Potential Payment or Benefit                                   Control          Without Cause         or Good Cause
------------------------------------------------                     -----------------  ------------------  ------------------------
Lump sum cash severance payment (9)                                              0                     0                    0
Intrinsic value of accelerated unvested stock options (2)                        0                     0                    0
Accelerated vesting of restricted shares (3)                                     0                     0                    0
Accelerated vesting of performance shares under long-term
        incentive equity award plan (4)                                          0                     0                    0
Continuing health and welfare benefits for five years (5)                        0                     0                    0
                                                                     -----------------  ------------------  ------------------------
        Total                                                                    0                     0                    0



(1)  Mr.  James  McCann is entitled  to  severance  pursuant  to his  employment
     agreement which entitles him to $2,500,000, plus the base salary payable to
     him for the then remaining duration of the term of his contract. As of June
     28,  2009,  Mr.  McCann's  base  salary was  $975,000,  and his  employment
     agreement provided for a remaining term of five years.

(2)  The intrinsic  value of  accelerated  unvested stock options was calculated
     using the closing price of the  Company's  Class A Common Stock on June 28,
     2009 ($2.01). The intrinsic value is the aggregate spread between $2.01 and
     the exercise prices of the accelerated options, if less than $2.01.

(3)  The value of accelerated  unvested  restricted  shares was calculated using
     the closing  price of the  Company's  Class A Common Stock on June 28, 2009
     ($2.01).  Refer to the column  titled  "Market  Value of Shares or Units of
     Stock that Have Not Vested" within the "Outstanding Equity Awards at Fiscal
     Year End" table.

(4)  Represents the estimated amounts to be paid under the Company's Fiscal 2008
     and Fiscal 2009 LTIP  grants in the event of a change of control.  Refer to
     the column titled "Equity Incentive Plan Awards:  Market or Payout Value of
     Unearned  Shares,  Units or Other  Rights That Have Not Vested"  within the
     "Outstanding  Equity  Awards  at  Fiscal  Year End"  table.  Amounts  shown
     represent the target number of performance shares that have been granted in
     Fiscal 2008 and Fiscal 2009 under its LTIP program, at the closing price of
     the  Company's  Class A Common  Stock on June 28, 2009  ($2.01).  The share
     awards  are  earned  if  the  Company   achieves  its  targeted   financial
     performance over the three-year period subsequent to the grant date. Actual
     shares earned can range from 0-150% of the target amount. (At the Company's
     projected  earnings level,  approximately  0% and 0% of the Fiscal 2008 and
     Fiscal 2009 LTIP targeted awards, respectively are expected to be achieved.
     See  Compensation  Discussion  and  Analysis - Long Term  Incentive  Equity
     Awards.)

(5)  Represents  the estimated cost of paying for  continuing  medical,  dental,
     life and long-term  disability for five years.  The amounts for medical and
     dental  insurance  coverage  are based on rates  charged  to the  Company's
     employees for  post-employment  coverage  provided in  accordance  with the
     Consolidated  Omnibus  Reconciliation Act of 1985, or COBRA,  adjusted by a
     7.5% inflation factor.  The costs of providing the other insurance coverage
     are based on quoted amounts for 2008,  adjusted by a 7.5% inflation factor,
     compounded annually.

(6)  Mr.  Shea  does  not  have an  employment  agreement.  Absent  any  special
     arrangements  approved  by  the  Compensation  Committee  or the  Board  of
     Directors, for purposes of this computation, Mr. Shea was deemed to receive
     two weeks of severance for each completed year of service with the Company.
     As of June 28, 2009, Mr. Shea's base salary was $314,396.

(7)  Mr.  Christopher McCann is entitled to severance pursuant to his employment
     agreement  which entitles him to $500,000,  plus the base salary payable to
     him for the then remaining duration of the term of his contract. As of June
     28,  2009,  Mr.  McCann's  base  salary was  $680,697,  and his  employment
     agreement provided for a remaining term of five years.

(8)  Mr.  Hopkins is entitled to  severance  pursuant  to his  employment  offer
     letter which  entitles him to one year of severance  calculated on his base
     salary at the time of cessation of employment. Mr. Hopkins offer letter was
     amended  on July 20,  2009 as a result  of the  Company  discontinuing  the
     operations of the Madison Brands. If Madison Brands is sold and Mr. Hopkins
     is:  (i)  offered a position  with the  purchaser,  he  receives a one-time
     payment of  $100,000  but no  severance  payments  unless he is  terminated
     within the first year of such new employment when he would then be entitled
     to a prorated  payment  based upon the time  remaining on the first year of
     his new  employment  following  the date of  termination  from  same,  (ii)
     offered a new position within the Company,  he receives a one-time  payment
     of $100,000 but severance  terms remain the same as are in his offer letter
     or (iii) not offered a new position with the  purchaser or the Company,  he
     receives a one-time payment of $100,000 and the one-year severance provided

                                       30


     in his offer letter.  If Madison  Brands is  liquidated,  Mr.  Hopkins will
     receive one year of severance as provided for in his offer  letter.  In the
     event of a sale of  Madison  Brands,  if the  purchase  price  exceeds  the
     Company's target price, Mr. Hopkins may receive an additional  $50,000.  As
     of June 28, 2009, Mr. Hopkins' base salary was $384,375.


(9)  Ms. Murley's  consulting  agreement contains no provisions for payment upon
     her  separation  from the Company under any  circumstance.  The above table
     does not include payments and benefits to the extent they are provided on a
     non-discriminatory  basis to salaried employees  generally upon termination
     of  employment,  such as 401(k) plan vested  benefits and earned but unused
     vacation.


     The above table does not include  payments  and benefits to the extent they
are provided on a non-discriminatory  basis to salaried employees generally upon
termination  of employment,  such as 401(k) plan vested  benefits and earned but
unused vacation.

Employment Agreements and Employment Offer Letters

     The employment  agreements of James F. McCann and Christopher G. McCann, as
well as the employment  offer letter of Timothy J. Hopkins,  provide for certain
payments  in the  event  of  termination  of  employment  (and  in the  case  of
Christopher G. McCann and Timothy J. Hopkins, terminations following a change in
control of the Company).

James F. McCann

     Upon  termination   without  Good  Cause  (as  defined  in  the  employment
agreement)  or  resignation  by Mr.  McCann for Good  Reason (as  defined in the
employment agreement) within ten days following the termination date, Mr. McCann
is entitled to severance  pay in the amount of  $2,500,000  plus the base salary
otherwise payable to him for the balance of the then current employment term and
any base salary, bonuses,  vacation and unreimbursed expenses accrued but unpaid
as of the termination  date, and health and life insurance  coverage for himself
and his dependents  for the balance of the then current  employment  term.  Upon
termination  for Good  Cause,  voluntary  resignation  without  Good  Reason  or
termination due to death,  Mr. McCann is not entitled to any  compensation  from
the  Company,  except for the payment of any base salary,  bonuses,  benefits or
unreimbursed  expenses  accrued  but  unpaid  as of  the  termination  date.  As
discussed  above,  Mr. McCann is restricted from  participating in a competitive
floral products business for a period of one year after a voluntary  resignation
or termination for Good Cause. He is also bound by  confidentiality  provisions,
which prohibit him from, among other things, disseminating or using confidential
information about the Company in any way that would be adverse to the Company.

Christopher G. McCann

     Upon  termination   without  Good  Cause  (as  defined  in  the  employment
agreement)  or  resignation  by Mr.  McCann for Good  Reason (as  defined in the
employment  agreement),  within ten days  following the  termination  date,  Mr.
McCann is entitled  to  severance  pay in the amount of  $500,000  plus the base
salary otherwise  payable to him for the balance of the then current  employment
term and any base salary,  bonuses,  vacation and unreimbursed  expenses accrued
but unpaid as of the  termination  date, and health and life insurance  coverage
for himself and his  dependents  for the balance of the then current  employment
term. The Good Reason definition includes a Change of Control (as defined in the
employment agreement) of the Company, so long as Mr. McCann's resignation occurs
no later than one year following a Change of Control.  Upon termination for Good
Cause,  voluntary  resignation  without Good Reason or termination due to death,
Mr. McCann is not entitled to any compensation from the Company,  except for the
payment of any base salary,  bonuses,  benefits or unreimbursed expenses accrued
but  unpaid as of the  termination  date.  As  discussed  above,  Mr.  McCann is
restricted from  participating in a competitive  floral products  business for a
period of one year after a voluntary  resignation or termination for Good Cause.
He is also bound by confidentiality  provisions,  which prohibit him from, among
other things,  disseminating or using confidential information about the Company
in any way that would be adverse to the Company.

Timothy J. Hopkins

     Upon  termination  without Cause (as defined in the February 12, 2005 offer
letter  described  above) or without  Cause  following a Change of Control,  Mr.
Hopkins is entitled to receive base salary through the date of termination,  any
other amounts  earned,  accrued,  due and owed but not yet paid,  base pay for a
period of 12 months  following  termination  of employment or until Mr.  Hopkins
finds new  employment,  whichever  occurs  first,  the right to exercise  vested
equity  awards   pursuant  to  terms  of  the  Company's   2003  Plan  following
termination, and any other benefits payable under the Company's applicable plans
and programs.  Mr. Hopkins offer letter was amended on July 20, 2009 as a result
of the Company  discontinuing  the operations of the Madison Brands.  If Madison
Brands is sold and Mr. Hopkins is (i) offered a position with the purchaser,  he
receives a one-time  payment of $100,000 but no severance  payments unless he is
terminated  within the first year of such new  employment  when he would then be
entitled to a prorated  payment based upon the time  remaining on the first year
of his new employment  following the date of termination from same, (ii) offered
a new position  within the Company,  he receives a one-time  payment of $100,000
but  severance  terms  remain  the same as are in his offer  letter or (iii) not
offered a new position with the purchaser or the Company, he receives a one-time
payment of $100,000 and the one-year severance provided for in his offer letter.
If Madison Brands is liquidated,  Mr. Hopkins will receive one year of severance

                                       31

as provided for in his offer letter.  In the event of a sale of Madison  Brands,
if the purchase  price  exceeds the  Company's  target  price,  Mr.  Hopkins may
receive  an  additional  $50,000.  Upon  termination  for Cause or due to death,
disability or  resignation,  Mr. Hopkins is only entitled to base salary through
the date of termination and any other amounts  earned,  accrued and owed but not
yet  paid.  Mr.  Hopkins  is  bound  by the  terms  of his  Confidentiality  and
Non-Compete Agreement.

1999 Stock Incentive Plan

     The 1999 Stock  Incentive  Plan provides,  generally but with  limitations,
that  each  option  outstanding  at the  time of a  change  of  control  but not
otherwise  fully-vested shall automatically  accelerate so that each such option
shall,  immediately prior to the effective date of the change in control, become
exercisable  for all of the shares of Common  Stock at the time  subject to that
option and may be exercised for any or all of those shares.

2003 Long Term Incentive and Share Award Plan

     The 2003 Plan provides that unless  otherwise  provided by the compensation
Committee at the time of the award  grant,  in the event of a change of control,
(i) all outstanding awards pursuant to which the participant may have rights the
exercise of which is  restricted  or limited,  shall  become  fully  exercisable
immediately  prior to the  time of the  change  of  control  so that the  shares
subject to the award will be  entitled to  participate  in the change of control
transaction,  and (ii) unless the right to lapse of  restrictions or limitations
is waived or deferred by a participant  prior to such lapse, all restrictions or
limitations  (including risks of forfeiture and deferrals) on outstanding awards
subject to  restrictions  or  limitations  under the Plan shall  lapse,  and all
performance  criteria  and other  conditions  to payment of awards  under  which
payments of cash,  shares or other  property are subject to conditions  shall be
deemed  to be  achieved  or  fulfilled  and  shall  be  waived  by  the  Company
immediately  prior to the  time of the  change  of  control  so that the  shares
subject to the award will be  entitled to  participate  in the change of control
transaction.

                                       32



October 23, 2009


To the Board of Directors
of 1-800-FLOWERS.COM, INC. (the "Company"):

     We, the members of the Audit  Committee,  assist the Board of  Directors in
its oversight of the Company's financial accounting,  reporting and controls. We
also evaluate the  performance  and  independence  of the Company's  independent
registered  public accounting firm. We operate under a written charter that both
the Board and we have approved.  A current copy of the Audit  Committee  charter
can be found on the Company's website located at  www.1800flowers.com  under the
Investor Relations section of the website.

     The Board  annually  reviews the NASDAQ  listing  standards  definition  of
independence for audit committee  members and has determined that each member of
the Audit  Committee  meets that standard.  In addition,  although the Board has
determined  that  each  of the  members  of the  Audit  Committee  meets  NASDAQ
regulatory  requirements for financial literacy and that John J. Conefry, Jr. is
an "audit committee  financial  expert," as defined by Commission  rules, and is
financially sophisticated under NASDAQ requirements, we would like to remind our
stockholders that we are not professionally  engaged in the practice of auditing
or accounting and are not technical experts in auditing or accounting.

     The Company's  management is responsible for the preparation,  presentation
and  integrity of the Company's  consolidated  financial  statements,  including
setting the  accounting  and financial  reporting  principles  and designing the
Company's  system of internal  control over  financial  reporting and disclosure
controls and procedures designed to ensure compliance with accounting standards,
applicable  laws and  regulations.  The Company's  management is responsible for
objectively reviewing and evaluating the adequacy,  effectiveness and quality of
the Company's system of internal control. The Company's  independent  registered
public accounting firm, Ernst & Young LLP ("Ernst & Young"),  is responsible for
performing an independent  audit of the  consolidated  financial  statements and
expressing  an opinion on the  conformity  of those  financial  statements  with
accounting  principles  generally accepted in the United States. The independent
registered public accounting firm is also responsible for expressing opinions on
management's  assessment of the effectiveness of the Company's  internal control
over  financial  reporting and on the  effectiveness  of the Company's  internal
control over financial  reporting.  Although the Board is the ultimate authority
for effective corporate governance, including oversight of the management of the
Company,  the Audit committee's purpose is to assist the Board in fulfilling its
responsibilities  by  overseeing  these  processes,  as well as  overseeing  the
qualifications  and performance of the Company's  independent  registered public
accounting firm.

     The  Audit   Committee  has  policies  and  procedures   that  require  the
pre-approval  by the  Audit  Committee  of all fees  paid to,  and all  services
performed by, the Company's  independent  registered  public accounting firm. At
the beginning of each year, the Audit Committee  approves the proposed services,
including  the nature,  type and scope of service  contemplated  and the related
fees, to be rendered by the firm during the year. In addition,  Audit  Committee
pre-approval  is also required for those  engagements  that may arise during the
course of the year that are outside the scope of the initial  services  and fees
approved by the Audit  Committee.  For each  category of proposed  service,  the
independent  accounting  firm is required to confirm that the  provision of such
services does not impair their independence.  Pursuant to the Sarbanes-Oxley Act
of 2002,  the fees and  services  provided  [as noted in the table  below]  were
authorized  and  approved  by  the  Audit   Committee  in  compliance  with  the
pre-approval policies and procedures described herein.

     We reviewed and discussed the audited consolidated financial statements and
related  footnotes for the fiscal year ended June 28, 2009 with  management  and
the independent registered public accounting firm. Management represented to the
Audit  Committee  that the  Company's  consolidated  financial  statements  were
prepared in accordance with generally accepted  accounting  principles.  We also
discussed with the  independent  registered  public  accounting firm the matters
required to be  discussed  by  Statement  on Auditing  Standards  61, as amended
(communication  with Audit Committees).  We received the written disclosures and
the letter from the independent  registered  public  accounting firm required by
applicable  requirements  of  the  Public  Company  Accounting  Oversight  Board
regarding the independent  registered public  accounting  firm's  communications
with the Audit Committee concerning independence, and discussed with Ernst Young
their  independence.  This review  included a discussion with management and the
independent registered public accounting firm of the quality (and not merely the
acceptability) of the Company's  accounting  principles,  the  reasonableness of
significant  estimates  and  judgments,  and the  disclosures  in the  Company's
Financial Statements,  including the disclosures relating to critical accounting
policies.

                                       33


     Based on the reports,  discussions and reviews described in this report, we
recommended  to the Board of Directors that the audited  consolidated  financial
statements  be  included  in the  Company's  Annual  Report on Form 10-K for the
fiscal year ended June 28,  2009,  for filing with the  Securities  and Exchange
Commission.  We also selected Ernst & Young as the independent registered public
accounting  firm for Fiscal 2010. The Board is  recommending  that  shareholders
ratify that selection at the Annual Meeting.

Audit Committee
John J. Conefry, Jr. (Chairman)
Lawrence Calcano
Jeffrey C. Walker














                                       34



         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The  following  table sets forth  information  with  respect to  beneficial
ownership of the Company's  Class A common stock and Class B Common Stock, as of
October 8, 2009, or as of the dates  referenced  below for (i) each person known
by the  Company  to  beneficially  own more  than 5% of each  class;  (ii)  each
Director;  (iii) each Named  Executive  Officer;  and (iv) all of the  Company's
Directors and Executive Officers as a group.  Beneficial ownership is determined
in accordance with the rules of the commission and includes voting or investment
power with respect to the securities.  Unless otherwise  indicated,  the address
for those listed below is c/o  1-800-FLOWERS.COM,  Inc.,  One Old Country  Road,
Suite 500, Carle Place, NY 11514.  Except as indicated by footnote,  and subject
to applicable  community property laws, the persons named in the table have sole
voting and investment  power with respect to all shares of Common Stock shown as
beneficially  owned by them.  The number of shares of Common  Stock  outstanding
used in calculating the percentage for each listed person includes the shares of
Common Stock underlying options held by such persons that are exercisable within
60 days of October 8,  2009,  but  excludes  shares of Common  Stock  underlying
options held by any other person. Percentage of beneficial ownership is based on
26,616,835  shares  of Class A Common  Stock  and  36,858,465  shares of Class B
Common Stock outstanding as of October 8, 2009.


                                                                                          

                                                              Shares                    % of Shares
                                                       Beneficially Owned            Beneficially Owned
                                                       ------------------            ------------------
                                                       A Shares      B Shares         A Shares     B Shares
                                                       --------      --------         --------     --------

Name
5% Stockholders:
Tocqueville Asset Management L.P.(1)                   2,681,560            -          10.1%             -
Royce & Assocites, LLC (2)                             1,809,929            -           6.8%             -
RLR Capital Partners, LP (3)                           1,652,659            -           6.2%             -
Glenhill Advisors, LLC (4)                             1,626,936            -           6.1%             -
U.S. Bancorp (5)                                       1,586,624            -           6.0%             -
Barclays Global Investors, NA (6)                      1,489,648            -           5.6%             -
The Vanguard Group, Inc. (7)                           1,457,072            -           5.5%             -

Directors, not including CEO and President:
Lawrence Calcano (8)                                      35,000            -           0.1%             -
James Cannavino (9)                                       82,030            -           0.3%             -
John J. Conefry (10)                                      58,700            -           0.2%             -
Leonard J. Elmore (11)                                    65,000            -           0.2%             -
Jeffrey C. Walker (12)                                    78,000            -           0.3%             -
Larry Zarin (13)                                               -            -             -              -

Named Executive Officers:
James F. McCann (14)                                     974,162   35,914,905           3.6%          97.4%
William E. Shea (15)                                     392,767            -           1.5%             -
Christopher G. McCann (16)                             2,023,073    2,903,178           7.1%           7.9%
Jan L. Murley (17)                                         5,000            -              *             -
Timothy J. Hopkins (18)                                  177,877            -           0.7%             -

Directors and Executive Officers as
    a Group (15 persons) (19)                          4,645,591   36,765,545          15.3%          99.7%
-------------------------
*        Indicates less than 0.1%.


(1)  This  information  is  based  on the  Schedule  13G  filed  with the SEC by
     Tocqueville  Asset Management L.P. on October 9, 2009 for shares held as of
     September 30, 2009. The address of Tocqueville  Asset Management L.P. is 40
     West 57th Street, New York, New York 10019.

(2)  This information is based on the Schedule 3  Amendment No. 3 filed with the
     SEC by Royce & Associates,  LLC on  January 27, 2009  for shares held as of
     December 31, 2008. The address of Royce & Associates, LLC is 1414 Avenue of
     the Americas, New York, New York 10019.

(3)  This  information  is based on the Schedule 13D  Amendment No. 1 filed with
     the SEC by RLR Capital Partners,  LP ("RLR") and Robert L. Rosen on January
     1, 2008 for shares held as of December  31,  2007.  The  reporting  persons
     reported  that they have shared voting power and shared  dispositive  power
     over all of the  shares  of Class A Common  stock.  The  reporting  persons
     reported  that  RLR's  principal  business  is to serve  as the  investment
     manager of funds and/or accounts,  including RLR Focus Master Fund, LP, the
     holder of the Class A Shares set forth in the  Schedule  13D.  RLR  Capital
     Partners GP, LLC (the  "Manager")  is the sole general  partner of RLR. Mr.
     Robert  Rosen is the  managing  member of the  Manager.  The address of RLR
     Capital  Partners,  LP and  Robert L. Rosen is 152 West 57th  Street,  21st
     Floor, New York, New York 10019.

                                       35


(4)  This  information  is based on the Schedule 13G  Amendment No. 1 filed with
     the SEC by Glenhill  Advisors LLC, Glenn J. Krevlin,  and Glenhill  Capital
     Management,  LLC on  February 17,  2009 for shares held as of  December 31,
     2008. The reporting  persons  reported that they have sole voting power and
     sole  dispositive  power over all of these shares of Class A Common  Stock.
     According  to the  filing,  Glenn J.  Krevlin  is the  managing  member and
     control person of Glenhill  Advisors,  LLC;  Glenhill  Advisors, LLC is the
     managing member of Glenhill  Capital  Management,  LLC.;  Glenhill  Capital
     Management,  LLC is the general partner and investment  advisor of Glenhill
     Capital LP,  a security  holder of the issuer,  managing member of Glenhill
     Concentrated  Long Master Fund, LLC,  a security holder of the issuer,  and
     sole  shareholder  of Glenhill  Capital  Overseas GP,  Ltd.;  and  Glenhill
     Capital  Overseas GP,  Ltd. is general partner of Glenhill Capital Overseas
     Master Fund, LP,  a security holder of the issuer.  The address of Glenhill
     Advisors LLC, Glenn J. Krevlin, and Glenhill Capital Management, LLC is 598
     Madison Avenue, 12th Floor, New York, NY 10022.

(5)  This  information is based on the  Schedule 13G  filed with the SEC by U.S.
     Bancorp  and  FAF Advisors,  Inc. on  February 13,  2009 for shares held on
     December 31,  2008.  The  reporting  persons  reported  that they have sole
     voting power over 1,584,479  shares of Class A Common Stock,  shared voting
     power over 2,145 shares of Class A Common  Stock,  sole  dispositive  power
     over 1,567,655 shares of Class A Common Stock and shared  dispositive power
     over 16,824 shares of Class A Common Stock.  According to the filing,  U.S.
     Bancorp is a parent holding company and FAF Advisors, Inc. is an investment
     advisor. The reportingThe address of U.S. Bancorp and FAF Advisors, Inc. is
     800 Nicollet Mall, Minneapolis, Minnesota 55402.

(6)  This  information  is  based  on the  Schedule  13G  filed  with the SEC by
     Barclays  Global  Investors,  NA and  Barclays  Global Fund  Advisors.  The
     reporting  persons reported that they have sole voting power over 1,379,447
     shares  of  Class A Common  Stock  with no  shared  voting  power  and sole
     dispositive  power  over  1,489,648  shares  of Class A Common  Stock.  The
     address of Barclays Global Investors,  NA and Barclays Global Fund Advisors
     is 400 Howard Street, San Francisco, CA 94105.

(7)  This  information  is based on the  Schedule 13G  filed with the SEC by The
     Vanguard Group,  Inc. on February 13,  2009 for shares held on December 31,
     2008.  The  reporting  person  reported  that it has sole voting power over
     36,202  shares of Class A Common Stock,  with no shared  voting power,  and
     sole  dispositive  power over 1,457,072 shares of Class A Common Stock. The
     address of The Vanguard Group,  Inc. is  100 Vanguard  Blvd.,  Malvern,  PA
     19355.

(8)  Includes  30,000 shares of Class A Common Stock that may be acquired within
     60 days of October 8, 2009  through  the  exercise  of stock  options.  Mr.
     Calcano's  address is c/o Calcano  Capital  Advisors,  Inc.,  140 Greenwich
     Avenue, Greenwich, CT 06830

(9)  Includes  20,000 shares of Class A Common Stock that may be acquired within
     60 days of October 8, 2009  through  the  exercise  of stock  options.  Mr.
     Cannavino's  address is c/o Direct Insite  Corporation,  80 Orville  Drive,
     Bohemia, NY 11716.

(10) Includes  45,000 shares of Class A Common Stock that may be acquired within
     60 days of October 8, 2009  through  the  exercise  of stock  options.  Mr.
     Conefry's  address is c/o Astoria  Federal  Savings,  One  Astoria  Federal
     Plaza, Lake Success, New York 11042.

(11) Includes  65,000 shares of Class A Common Stock that may be acquired within
     60 days of October 8, 2009  through  the  exercise  of stock  options.  Mr.
     Elmore's  address is c/o  1-800-FLOWERS.COM,  INC.,  One Old Country  Road,
     Suite 500, Carle Place, NY 11514.

(12) Includes  10,000 shares of Class A Common Stock that may be acquired within
     60 days of October 8, 2009  through  the  exercise  of stock  options.  Mr.
     Walker's  address is c/o  1-800-FLOWERS.COM,  INC.,  One Old Country  Road,
     Suite 500, Carle Place, NY 11514.

(13) Mr. Zarin's address is c/o Express Scripts,  One Express Way, St. Louis, MO
     63121.

(14) Includes  (a) 812,540  shares of Class A Common  Stock that may be acquired
     within 60 days of October 8, 2009  through the  exercise of stock  options,
     (b) 5,875,000 shares of Class B Common Stock held by limited  partnerships,
     of which Mr. J. McCann is a limited  partner and does not exercise  control
     and of which he disclaims beneficial ownership,  (c) 52,548 shares of Class
     B Common Stock held by The McCann Charitable Foundation, Inc., of which Mr.
     J. McCann is a Director and the  President;  and (d)  28,036,068  shares of
     Class B Common Stock held by five Grantor  Retained Annuity Trusts of which
     Mr. J. McCann is the Trustee.

(15) Includes 368,000 shares of Class A Common Stock that may be acquired within
     60 days of October 8, 2009 through the exercise of stock options.

(16) Includes (a) 1,756,420  shares of Class A Common Stock that may be acquired
     within 60 days of October 8, 2009  through the  exercise of stock  options,
     (b) 2,000,000 shares of Class B Common Stock held by a limited partnership,
     of which Mr. C. McCann is a general partner and exercises control,  and (c)
     52,548  shares  of  Class B  Common  Stock  held by The  McCann  Charitable
     Foundation, Inc., of which Mr. C. McCann is a Director and Treasurer.

                                       36


(17) Ms. Jan Murley's  address is c/o  1-800-FLOWERS.COM,  INC., One Old Country
     Road, Suite 500, Carle Place, NY 11514.

(18) Includes 160,000 shares of class A Common Stock that may be acquired within
     60 days of October 8, 2009 through the exercise of stock options.

(19) Includes  3,835,260  shares of Class A Common  stock  that may be  acquired
     within 60 days of October 8, 2009 through the exercise of stock options.

Certain Business Relationships with Directors and Officers

     The Company has a policy providing that all material  transactions  between
it and one or more of its Directors,  Executive Officers,  nominees for Director
or a member of their immediate families must be approved either by a majority of
the disinterested members of the Board or by the stockholders of the Company.

     The  Company's  legal and finance  staff is primarily  responsible  for the
development and  implementation of processes and controls to obtain  information
from the  directors  and  executive  officers  with  respect to  related  person
transactions  and for then  determining,  based on the facts and  circumstances,
whether  the  Company  or a related  person  has a direct or  indirect  material
interest in the  transaction.  This  includes  inquiries  of its  Directors  and
Officers.  As required under SEC rules,  transactions  that are determined to be
directly  or  indirectly  material  to the  Company  or a  related  person,  are
disclosed in the Company's proxy  statement.  The Company  considers  individual
transactions,  or any series of  transactions  which,  in the  aggregate  exceed
$120,000, to be material and requiring of disclosure.

     Below are the  transactions  that occurred  during Fiscal 2009 in which, to
the  Company's  knowledge,  the Company  was or is a party,  in which the amount
involved  exceeded  $120,000,  and in  which  any  Director,  Director  nominee,
Executive  Officer,  holder of more than 5% of the Common Stock or any member of
the immediate  family of any of the foregoing  persons had or will have a direct
or indirect material interest.

     For Fiscal 2009, the Company entered into an agreement with Julie Mulligan,
the sister of Directors and Executive Officers,  James F. McCann and Christopher
G. McCann,  pursuant to which Ms. Mulligan was employed as a Personality  Expert
Designer. The agreement was unanimously approved by the Independent Directors of
the Board. Ms. Mulligan's compensation for Fiscal 2009 was $256,658,  consisting
of $130,000 in base salary and $126,658 in earned floral sales  commissions  for
sales of products designed by Ms. Mulligan for the Company. In consideration for
the floral sales commissions paid to Ms. Mulligan  described above, Ms. Mulligan
was not  eligible  to receive  any cash bonus  under the  Company's  annual cash
incentive plan ("Sharing Success Program").

     Gerard M. Gallagher, our General Counsel, Senior Vice President of Business
Affairs and Corporate Secretary,  is the founder and managing partner in the law
firm of  Gallagher,  Walker,  Bianco &  Plastaras  based in  Mineola,  New York.
Compensation for Mr. Gallagher's services are paid to the law firm. The Company,
with the  approval  of the  Board,  also  pays the law  firm  fees for  services
rendered by other members of the firm on the Company's behalf.

     The cash  compensation  paid in Fiscal  2009 by the Company to the firm for
services provided by Mr. Gallagher was $375,031.  For legal services provided by
the  other  members  of the  firm  the  Company  paid  $406,144.82  in fees  and
$25,619.74 in disbursements.  The Company believes that collectively  these fees
and disbursements are fair and reasonable.

     David  Taiclet,  our  President  of Gourmet  Food & Gift  Baskets  business
segment,  has less than a 15% ownership  interest in Dynamic  Confections,  Inc.
("Dynamic").  In Fiscal 2009,  certain of the Company's  subsidiaries  purchased
$419,950 worth of candy goods from the  subsidiaries  of Dynamic.  Mr.  Taiclet,
together with his wife,  also has a 7.3 % beneficial  ownership  interest in OLB
Partners,  LLP ("OLB"),  which entity  leases 19 retail  locations to Fannie May
Confections,  Inc. In Fiscal 2009, the lease payments to OLB totaled $1,022,706.
Both of Mr. Taiclet's interests predate the Company's 2006 acquisition of Fannie
May Confections Brands, Inc., were disclosed to the Company prior to the closing
on that acquisition and such ongoing relationships were approved by the Board of
Directors.

                                       37


                                   PROPOSAL 2

                     RATIFICATION OF INDEPENDENT REGISTERED
                             PUBLIC ACCOUNTING FIRM

     Upon the recommendation of the Audit Committee,  the Board of Directors has
appointed  Ernst & Young LLP to serve as the  Company's  independent  registered
public  accounting  firm for the fiscal year ending June 27, 2010, and the Board
is asking  stockholders  to ratify such  selection  at the Annual  Meeting.  The
stockholders'  ratification  of the  appointment  of Ernst & Young  LLP will not
impact the Audit Committee's responsibility pursuant to its charter, to appoint,
replace and discharge the independent  auditors.  In the event the  stockholders
fail to ratify  this  selection,  the  matter of the  selection  of  independent
auditors will be reconsidered by the Board of Directors.

Fees Paid to Ernst & Young LLP

     The  following  table shows the fees that the  Company  paid or accrued for
audit and other  services  provided  by Ernst & Young  LLP for  Fiscal  2009 and
Fiscal 2008, all of which were approved by the Audit committee.

                                            2008              2007
                                       ---------------   ---------------
           Audit Fees                     $599,000           $515,000
           Audit-Related Fees              119,000            125,000
           Tax Fees                         58,200             35,000
           All Other Fees                                           -
                                       ---------------   ---------------
           Total                          $776,2000          $675,000
                                       ===============   ===============


     Audit Fees. Fees for audit services include fees associated with the annual
audit,  including the Company's annual report on Form 10-K, consents and reviews
of the  Company's  quarterly  reports on Form 10-Q.  These fees also include the
audit of management's assessment of internal control over financial reporting as
required by Section 404 of the Sarbanes-Oxley Act of 2002.

     Audit-Related  Fees.  Fees for  audit-related  services  include audits and
assurance services related to the Company's benefit plans and separate financial
statements for its franchise  operations,  as well as due diligence  services in
connection with acquisitions.

     Tax Fees. Fees for tax service  include tax compliance,  tax advice and tax
planning.

     All  Other  Fees.  Consists  of  other  fees  not  reported  in  the  above
categories.

     Audit Committee  Pre-Approval Policies and Procedures.  The Audit Committee
pre-approves  all audit,  audit-related  and non-audit  services  (including tax
services)  provided  by  the  independent  registered  public  accounting  firm.
Pre-approval is generally  provided for up to one year, and any  pre-approval is
detailed  as to  the  particular  service.  The  independent  registered  public
accounting firm and the Company's management are required to periodically report
to the  Audit  Committee  regarding  the  extent  of  services  provided  by the
independent   registered   public   accounting  firm  in  accordance  with  this
pre-approval,  including  fees for the services  performed to date. In addition,
the Audit Committee also may pre-approve  particular  services on a case-by-case
basis, as required.

     The  affirmative  vote of a majority  of the Company's  outstanding  Common
Stock present in person or by proxy is required to ratify the appointment of the
independent  registered accounting firm. Unless otherwise instructed,  the proxy
holders will vote the proxies received by them "FOR" the ratification of Ernst &
Young LLP as the Company's  independent  registered  public  accounting firm for
Fiscal  2010.  A  representative  of Ernst & Young LLP will  attend  the  Annual
Meeting  with the  opportunity  to make a statement  if he or she so desires and
will also be available to answer inquiries.

                THE BOARD RECOMMENDS A VOTE FOR THE RATIFICATION
              AND APPROVAL OF THE SELECTION OF ERNST & YOUNG LLP TO
         SERVE AS THE COMPANY'S INDEPENDENT REGISTERED PUBLIC ACCOUNTING
                              FIRM FOR FISCAL 2010.

                                       38

                                   PROPOSAL 3

APPROVAL OF THE 2003 LONG TERM  INCENTIVE AND SHARE AWARE PLAN, AS AMENDED AND
RESTATED OCTOBER 22, 2009

     The 2003 Long  Term  Incentive  and  Share  Award  Plan  (the  "Plan")  has
previously  been  adopted  by  the  Board  of  Directors  and  approved  by  the
shareholders.  The Plan has been amended,  subject to shareholder  approval,  to
allow shares  subject to forfeited  awards that were granted under the Company's
1999 Stock  Incentive  Plan prior to the  original  effective  date of the Plan,
December 3, 2003, to be regranted  under the Plan. The 1999 Stock Incentive Plan
was previously approved by shareholders. Accordingly, the Plan, as amended, will
provide that the maximum number of shares that can be issued  thereunder will be
increased  by the  number  of  shares  subject  to  forfeited  awards  that were
originally  granted  prior to  December 3, 2003 under the  Company's  1999 Stock
Incentive  Plan.  As of June  28,  2009,  1,688,870  additional  shares  will be
available for issuance under the Plan from such awards that have been forfeited,
and up to 5,454,816  additional  shares may become  available for issuance under
the Plan if such awards that are currently  outstanding are forfeited.  The Plan
is  also  being   submitted  for   reapproval  by  the   shareholders   so  that
performance-based  awards granted under the Plan to named executive officers may
continue to qualify as  performance-based  compensation  that is exempt from the
income  tax  deductibility  limitations  under  Section  162(m) of the  Internal
Revenue Code of 1986,  as amended  (the  "Code").  Unless an exception  applies,
including the exception for qualified  performance-based  compensation,  Section
162(m)  of  the  Code  generally  disallows  the  corporate  tax  deduction  for
compensation  paid in  excess  of $1  million  annually  to  each  of the  chief
executive  officer and three other most highly  compensated  executive  officers
(other than the chief  financial  officer) of a publicly  held  corporation.  In
order for performance-based awards granted under the Plan to continue to qualify
as  performance-based  compensation  exempt from the  deductibility  limitations
under Section 162(m),  the  performance  goal criteria set forth in the Plan for
such awards is generally  required to be approved  periodically by shareholders.
Accordingly,  we  are  requesting  shareholder  approval  of the  amendment  and
restatement of the Plan and the performance goals thereunder.

     Additional  amendments  to the Plan  have  been  made  that  are  primarily
intended to update the Plan for changes in applicable  Treasury  regulations and
to update the list of performance goal criteria.

     The following summary of the Plan is qualified in its entirety by reference
to the Plan, which is attached as Annex "A" to this Proxy Statement.

     General. The Plan is intended to provide incentives to attract,  retain and
motivate employees,  consultants and directors in order to achieve the Company's
long-term  growth and  profitability  objectives.  The Plan will provide for the
grant to eligible employees,  consultants and directors of stock options,  share
appreciation  rights  ("SARs"),   restricted  shares,  restricted  share  units,
performance  shares,   performance  units,  dividend   equivalents,   and  other
share-based  awards  (collectively the "Awards").  The total number of shares of
Common Stock reserved for issuance in connection with Awards under the Plan will
be 7,500,000  plus the number of shares  subject to awards  granted prior to the
effective  date of the Plan  (December 3, 2003) under the  Company's  1999 Stock
Incentive Plan which awards have been or are forfeited, canceled, terminated, or
surrendered  without  a  distribution  of shares  to the  holder  of the  award.
However,  no more than 7,500,000  shares of Common Stock may be issued under the
Plan as incentive  stock  options  intended to qualify for special tax treatment
under the Code. In addition,  during a calendar  year (i) the maximum  number of
shares  with  respect to which  options  and SARs may be granted to an  eligible
participant under the Plan will be 1,000,000 shares, and (ii) the maximum number
of shares with respect to which Awards intended to qualify as  performance-based
compensation  other  than  options  and  SARs  may  be  granted  to an  eligible
participant  under the Plan will be 500,000  shares.  These  share  amounts  are
subject to  anti-dilution  adjustments  in the event of  certain  changes in the
Company's capital structure,  as described below.  Shares issued pursuant to the
Plan will be either authorized but unissued shares or treasury shares.

     Eligibility  and  Administration.  Officers  and other  employees  of,  and
consultants to, the Company and its Subsidiaries and Affiliates and Directors of
the Company will be eligible to be granted  Awards under the Plan. The Plan will
be administered by the Compensation  Committee or such other Board committee (or
the entire Board) as may be designated  by the Board (the  "Committee").  Unless
otherwise  determined by the Board,  the  Committee  will consist of two or more
members of the Board who are  nonemployee  directors  within the meaning of Rule
16b-3 of the Securities  Exchange Act of 1934 (the "Exchange  Act") and "outside
directors"  within the meaning of  Section162(m) of the Code. The Committee will
determine which eligible  employees,  consultants and directors  receive Awards,
the types of Awards to be received  and the terms and  conditions  thereof.  The
Committee  will  have  authority  to waive  conditions  relating  to an Award or
accelerate  vesting of Awards. All full time employees are currently eligible to
participate in the Plan.

     The Chief  Executive  Officer  shall have the power and  authority  to make
Awards under the Plan to employees and  consultants not subject to Section 16 of
the Exchange Act, subject to limitations imposed by the Committee.

                                       39


     Except  for  certain  antidilution  adjustments,  unless  the  approval  of
shareholders of the Company is obtained,  options and SARs issued under the Plan
will not be amended to lower  their  exercise  price and options and SARs issued
under  the Plan  will not be  exchanged  for other  Options  or SARs with  lower
exercise prices.

     Awards.  Incentive stock options  ("ISOs")  intended to qualify for special
tax treatment in  accordance  with the Code and  nonqualified  stock options not
intended to qualify for special tax treatment  under the Code may be granted for
such number of shares of Common Stock as the Committee determines. The Committee
will be authorized to set the terms  relating to an option,  including  exercise
price and the time and  method  of  exercise.  However,  the  exercise  price of
options will not be less than the fair market value of the shares on the date of
grant,  and the term will not be longer than ten years from the date of grant of
the options.

     A SAR will entitle the holder thereof to receive with respect to each share
subject  thereto,  an amount equal to the excess of the fair market value of one
share of Common Stock on the date of exercise over the exercise price of the SAR
set by the Committee as of the date of grant. However, the exercise price of the
SARs will not be less than the fair  market  value of the  shares on the date of
grant,  and the term will not be longer than ten years from the date of grant of
the SARs.  Payment  with respect to SARs may be made in cash or shares of Common
Stock as determined by the Committee.

     Awards  of  restricted  shares  will be  subject  to such  restrictions  on
transferability  and other  restrictions,  if any, as the  Committee may impose.
Such restrictions will lapse under circumstances as the Committee may determine,
including  based upon a specified  period of  continued  employment  or upon the
achievement  of  performance  criteria  referred to below.  Except as  otherwise
determined by the Committee,  eligible  employees granted restricted shares will
have all of the rights of a stockholder,  including the right to vote restricted
shares and receive  dividends  thereon,  and unvested  restricted shares will be
forfeited  upon  termination  of employment  during the  applicable  restriction
period.

     A restricted  share unit will entitle the holder  thereof to receive shares
of Common Stock or cash at the end of a specified  deferral  period.  Restricted
share  units will also be  subject to such  restrictions  as the  Committee  may
impose.  Such restrictions  will lapse under  circumstances as the Committee may
determine,  including based upon a specified  period of continued  employment or
upon the  achievement  of  performance  criteria  referred  to below.  Except as
otherwise  determined  by the  Committee,  restricted  share  units  subject  to
restriction  will  be  forfeited  upon  termination  of  employment  during  any
applicable restriction period.

     Performance  shares and performance  units will provide for future issuance
of shares or payment of cash, respectively, to the recipient upon the attainment
of corporate  performance  goals  established  by the Committee  over  specified
performance   periods.   Except  as  otherwise   determined  by  the  Committee,
performance  shares and performance  units will be forfeited upon termination of
employment  during  any  applicable  performance  period.  Prior to  payment  of
performance  shares or  performance  units,  the Committee will certify that the
performance  objectives  were  satisfied.  Performance  objectives may vary from
person to person and will be based upon one or more of the following performance
criteria as the Committee  may deem  appropriate:  appreciation  in value of the
shares; total shareholder return; earnings per share; earnings per share growth;
operating income; net income; pro forma net income;  return on equity; return on
designated assets; return on capital;  economic value added; earnings;  earnings
before interest,  taxes,  depreciation and amortization ("EBITDA");  EBITDA on a
pre-bonus  basis  adjusted for the for the change in inventory for the plan year
("modified free cash flow"), free cash flow; revenues; revenue growth; expenses;
operating profit margin;  operating cash flow;  gross profit margin;  net profit
margin;  or any of the  above  criteria  as  compared  to the  performance  of a
published or special index deemed  applicable by the Committee,  including,  but
not limited to, the Standard & Poor's 500 Stock Index.  The Committee may revise
performance objectives if significant events occur during the performance period
which the Committee expects to have a substantial effect on such objectives,  as
set forth in the Plan.

     The  Committee  may  also  grant  dividend  equivalent  rights  and  it  is
authorized,  subject to limitations  under  applicable  law, to grant such other
Awards that may be denominated  in, valued in, or otherwise  based on, shares of
Common Stock,  as deemed by the Committee to be consistent  with the purposes of
the Plan.

     Nontransferability. Unless otherwise set forth by the Committee in an Award
agreement,  Awards (except for vested shares) will generally not be transferable
by the  participant  other than by will or the laws of descent and  distribution
and will be  exercisable  during the  lifetime of the  participant  only by such
participant or his or her guardian or legal representative.

     Change of  Control.  In the event of a change of control (as defined in the
Plan),  all  Awards  granted  under  the  Plan  then  outstanding  but not  then
exercisable (or subject to restrictions)  shall become immediately  exercisable,
all  restrictions  shall lapse,  and any  performance  criteria  shall be deemed
satisfied, unless otherwise provided in the applicable Award agreement.

                                       40

     Capital Structure Changes. If the Committee determines that any dividend in
shares,  recapitalization,  share split, reorganization,  merger, consolidation,
spin-off, combination, repurchase, share exchange, extraordinary distribution or
other similar corporate  transaction or event affects the Common Stock such that
an adjustment is appropriate in order to prevent  dilution or enlargement of the
rights of eligible  participants  under the Plan,  then the Committee shall make
such equitable  changes or adjustments as it deems  appropriate,  and shall make
adjustments  to (i) the number and kind of shares which may thereafter be issued
under the Plan,  (ii) the number and kind of shares,  other  securities or other
consideration issued or issuable in respect of outstanding Awards, and (iii) the
exercise price,  grant price or purchase price relating to any Award, or provide
for a distribution of cash or property with respect to an Award.

     Amendment and Termination. The Plan may be amended, suspended or terminated
by the  Board of  Directors  at any  time,  in whole  or in part.  However,  any
amendment  for which  stockholder  approval is  required  under the rules of any
stock exchange or automated  quotation system on which the Common Stock may then
be listed or quoted will not be effective  until such  stockholder  approval has
been obtained. In addition, no amendment, suspension, or termination of the Plan
may materially and adversely affect the rights of a participant  under any Award
theretofore  granted  to  him  or  her  without  the  consent  of  the  affected
participant.  The Committee may waive any conditions or rights, amend any terms,
or amend,  suspend or  terminate,  any Award  granted,  provided  that,  without
participant  consent,   such  amendment,   suspension  or  termination  may  not
materially and adversely affect the rights of such  participant  under any Award
previously granted to him or her.

     Effective Date and Term. The Plan was effective as of December 3, 2003, and
was originally scheduled to terminate ten years thereafter.  So long as the Plan
is  reapproved  by  shareholders,  unless  earlier  terminated,  the  Plan  will
terminate on October 22, 2019, and no further  awards may be granted  thereunder
after such date.

     Market Value. The per share closing price of the Common Stock on October 8,
2009 was $3.63.

     Federal Income Tax Consequences.  The following is a summary of the federal
income tax consequences of the Plan, based upon current  provisions of the Code,
the Treasury regulations  promulgated thereunder and administrative and judicial
interpretation  thereof,  and does not address the consequences under any state,
local or foreign tax laws.

Stock Options

     In  general,  the  grant of an option  will not be a  taxable  event to the
recipient  and it  will  not  result  in a  deduction  to the  Company.  The tax
consequences  associated  with the  exercise  of an  option  and the  subsequent
disposition  of shares of Common  Stock  acquired on the exercise of such option
depend on whether the option is a nonqualified stock option or an ISO.

     Upon the exercise of a  nonqualified  stock option,  the  participant  will
recognize  ordinary  taxable income equal to the excess of the fair market value
of the shares of Common Stock  received upon  exercise over the exercise  price.
The Company will generally be able to claim a deduction in an equivalent amount.
Any gain or loss upon a  subsequent  sale or  exchange  of the  shares of Common
Stock will be capital gain or loss,  long-term or  short-term,  depending on the
holding period for the shares of Common Stock.

     Generally,  a participant will not recognize ordinary taxable income at the
time of exercise of an ISO and no  deduction  will be  available to the Company,
provided the option is exercised  while the participant is an employee or within
three  months  following  termination  of  employment  (longer,  in the  case of
disability or death).  If an ISO granted under the Plan is exercised after these
periods,  the  exercise  will be treated for federal  income tax purposes as the
exercise of a  nonqualified  stock  option.  Also, an ISO granted under the Plan
will be treated as a  nonqualified  stock option to the extent it (together with
other ISOs granted to the participant by the Company) first becomes  exercisable
in any  calendar  year for shares of Common  Stock  having a fair market  value,
determined as of the date of grant, in excess of $100,000.

     If shares of Common  Stock  acquired  upon  exercise  of an ISO are sold or
exchanged  more than one year after the date of exercise and more than two years
after  the date of  grant of the  option,  any  gain or loss  will be  long-term
capital gain or loss. If shares of Common Stock acquired upon exercise of an ISO
are disposed of prior to the  expiration of these  one-year or two-year  holding
periods (a "Disqualifying Disposition"), the participant will recognize ordinary
income at the time of disposition, and the Company will generally be entitled to
a  deduction,  in an amount  equal to the excess of the fair market value of the
shares of Common  Stock at the date of exercise  over the  exercise  price.  Any
additional  gain will be treated  as  capital  gain,  long-term  or  short-term,
depending on how long the shares of Common Stock have been held. Where shares of
Common Stock are sold or exchanged in a  Disqualifying  Disposition  (other than
certain  related party  transactions)  for an amount less than their fair market
value at the date of exercise, any ordinary income recognized in connection with
the  Disqualifying  Disposition  will be limited to the amount of gain,  if any,
recognized  in the  sale or  exchange,  and any  loss  will  be a  long-term  or
short-term  capital loss,  depending on how long the shares of Common Stock have
been held.

                                       41


     If an  option is  exercised  through  the use of  shares  of  Common  Stock
previously  owned  by the  participant,  such  exercise  generally  will  not be
considered a taxable  disposition of the  previously  owned shares and, thus, no
gain or loss will be  recognized  with respect to such  previously  owned shares
upon such  exercise.  The amount of any built-in  gain on the  previously  owned
shares  generally  will not be recognized  until the new shares  acquired on the
option exercise are disposed of in a sale or other taxable transaction.

     Although  the  exercise  of an ISO as  described  above  would not  produce
ordinary  taxable income to the  participant,  it would result in an increase in
the  participant's  alternative  minimum  taxable  income  and may  result in an
alternative minimum tax liability.

Restricted Stock

     A  participant  who  receives  shares of  restricted  stock will  generally
recognize ordinary income at the time that they "vest",  i.e., when they are not
subject to a substantial  risk of forfeiture.  The amount of ordinary  income so
recognized  will  generally  be the fair market value of the Common Stock at the
time the shares vest, less the amount,  if any, paid for the stock.  This amount
is  generally  deductible  for  federal  income  tax  purposes  by the  Company.
Dividends  paid with respect to Common Stock that is nonvested  will be ordinary
compensation  income  to  the  participant  (and  generally  deductible  by  the
Company).  Any gain or loss upon a subsequent  sale or exchange of the shares of
Common  Stock,  measured by the  difference  between the sale price and the fair
market  value  on the  date  the  shares  vest,  will be  capital  gain or loss,
long-term  or  short-term,  depending  on the  holding  period for the shares of
Common  Stock.  The  holding  period  for this  purpose  will  begin on the date
following the date the shares vest.

     In lieu of the treatment described above, a participant may elect immediate
recognition  of income  under  Section  83(b) of the Code.  In such  event,  the
participant  will  recognize as income the fair market  value of the  restricted
stock at the time of grant (determined  without regard to any restrictions other
than restrictions  which by their terms will never lapse),  and the Company will
generally be entitled to a corresponding deduction.  Dividends paid with respect
to shares as to which a proper  Section 83(b) election has been made will not be
deductible  to the  Company.  If a  Section  83(b)  election  is  made  and  the
restricted stock is subsequently forfeited, the participant will not be entitled
to any offsetting tax deduction.

SARs and Other Awards

     With  respect  to  SARs,   restricted  share  units,   performance  shares,
performance  units,  dividend  equivalents  and other  Awards under the Plan not
described above, generally,  when a participant receives payment with respect to
any such Award granted to him or her under the Plan,  the amount of cash and the
fair market value of any other property received will be ordinary income to such
participant  and will be allowed as a deduction for federal  income tax purposes
to the Company.

Payment of Withholding Taxes

     The  Company  may  withhold,  or require a  participant  to remit to it, an
amount  sufficient  to  satisfy  any  federal,  state or local  withholding  tax
requirements associated with Awards under the Plan.

Deductibility Limit on Compensation in Excess of $1 Million

     Section 162(m) of the Code generally limits the deductible amount of annual
compensation  paid  (including,   unless  an  exception  applies,   compensation
otherwise  deductible  in  connection  with Awards  granted under the Plan) by a
public company to each "covered employee" (i.e., the chief executive officer and
three other most highly compensated executive officers of the Company other than
the  chief  financial  officer)  to no more  than  $1  million.     The  Company
currently  intends to structure stock options and other Awards granted under the
Plan to  certain  of the  covered  employees  to  comply  with an  exception  to
nondeductibility  under Section 162(m) of the Code. See "Compensation  Committee
Report"

     New Plan  Benefits.  No benefits  have been  received or  allocated  to any
employee,  consultant  or  director  under the Plan,  and  therefore a "New Plan
Benefits" table has not been included.

     The  affirmative  vote of a majority of the  Company's  outstanding  Common
Stock  present in person or by proxy is  required  to approve the 2003 Long Term
Incentive  and Share  Award Plan as amended and  restated  on October 22,  2009.
Unless otherwise instructed, the proxy holders will vote the proxies received by
them "FOR" the approval of the 2003 Long Term  Incentive and Share Award Plan as
amended and restated on October 22, 2009.

           THE BOARD RECOMMENDS A VOTE "FOR" THE APPROVAL OF THE 2003
             LONG TERM INCENTIVE AND SHARE AWARD PLAN AS AMENDED AND
                        RESTATED ON OCTOBER 22, 2009.

                                       42

                                   PROPOSAL 4

APPROVAL OF THE SECTION 16 EXECUTIVE OFFICERS BONUS PLAN, AS AMENDED AND
RESTATED ON OCTOBER 22, 2009

General

     The Company's  Board of Directors has adopted,  and the  shareholders  have
previously  approved,  the Section 16 Executive  Officers Bonus Plan pursuant to
which  Section 16  executive  officers of the Company may be entitled to receive
annual bonus compensation  contingent upon the attainment of certain performance
goals.

     In order to  qualify  under the  performance-based  compensation  exception
under Section 162(m) of the Code, and thereby avoid  potential  nondeductibility
of bonus compensation paid to certain executive officers,  the material terms of
the Section 16 Executive  Officers  Bonus Plan  (including the class of eligible
participants,  the performance criteria contemplated by the plan and the maximum
amount  payable  under the plan) must be approved by the  stockholders,  and the
performance criteria generally need to be periodically reapproved.  Accordingly,
the Section 16 Executive  Officers  Bonus Plan, as amended and restated is being
submitted for approval by stockholders.

     A copy of the Section 16 Executive Officers Bonus Plan is attached as Annex
"B" hereto.  The material  features of the Section 16 Executive  Officers  Bonus
Plan  are  described  below,  but  this  description  is only a  summary  and is
qualified  in its  entirety  by  reference  to the actual text of the Section 16
Executive Officers Bonus Plan.

Purpose

     The purpose of the Section 16 Executive  Officers  Bonus Plan is to provide
Section 16  executives of the Company with an  opportunity  to earn annual bonus
compensation  as an  incentive  and reward  for their  leadership,  ability  and
exceptional services.

Administration

     The Section 16  Executive  Officers  Bonus Plan will be  administered  by a
committee of the Board of Directors of the Company  consisting  of not less than
two persons who, to the extent required to satisfy the exception for performance
based compensation under Section 162(m) of the Code, will be "outside directors"
within the meaning of such section.

     Subject to the  express  provisions  of the Section 16  Executive  Officers
Bonus  Plan,  the  committee  of  outside  directors  has the  authority  to (i)
establish  performance  goals for the  granting of annual  bonuses for each plan
year,  (ii)  determine the Section 16 executives to whom annual bonus awards are
to be made for each plan year, (iii) determine whether the performance goals for
any plan year have been achieved, (iv) authorize payment of annual bonuses under
the Section 16 Executive  Officers Bonus Plan, (v) adopt,  alter and repeal such
administrative  rules,   guidelines  and  practices  governing  the  Section  16
Executive  Officers  Bonus Plan as it deems  advisable,  and (vi)  interpret the
terms and provisions of the Section 16 Executive Officers Bonus Plan.

Determination of Awards

     The amount of any annual bonus  granted to a Section 16  executive  for any
plan year will be an amount not greater  than $2 million,  which  amount will be
determined based on the achievement of one or more performance goals established
by  the  committee  of  outside   directors  with  respect  to  such  executive.
Performance  goals may vary from  executive to executive and shall be based upon
such one or more of the  following  performance  criteria  as the  committee  of
outside  directors  may deem  appropriate:  appreciation  in stock value,  total
stockholder  return,  earnings per share,  earnings per share growth,  operating
income, net income, pro forma net income, return on equity, return on designated
assets,  return on capital,  economic  value added,  earnings,  earnings  before
interest, taxes, depreciation and amortization ("EBITDA"), EBITDA on a per-bonus
basis  adjusted for the change in inventory  for the year  ("modified  free cash
flow"), free cash flow,  revenues,  revenue growth,  expenses,  operating profit
margin,  operating  cash flow,  gross profit  margin or net profit  margin.  The
performance  goals may be  determined  by  reference to the  performance  of the
Company, or of a subsidiary or affiliate, or of a division or unit of any of the
foregoing. Not later than the ninetieth day of the plan year (or another date as
may be  permitted  pursuant to Section  162(m) of the Code),  the  committee  of
outside  directors  will  establish  (i) the  Section 16 executives  who will be
eligible for an annual bonus for such plan year, (ii) the performance  goals for
such plan year, and (iii) the  corresponding  annual bonus amounts payable under
the Section 16 Executive Officers Bonus Plan upon achievement of the performance
goals.

Payment of Award

     An annual bonus (if any) to any Section 16  executive  for a plan year will
be paid after the end of the plan year, provided, however, that the committee of
outside  directors  shall have first certified in writing (i) that a performance
goal with respect to the  executive  for such fiscal year was  satisfied and the
level of the goal  attained,  and (ii) the  amount  of each  executive's  annual
bonus. The Committee,  unless it determines otherwise, shall have the discretion
to decrease the amount  otherwise  payable under an award.  If an executive dies
after the end of a plan year but before  receiving  payment of any annual bonus,
the amount will be paid to a designated  beneficiary  or, if no beneficiary  has
been designated,  to the executive's estate.  Notwithstanding the foregoing, the
committee of outside  directors may determine by separate  employment  agreement
with any executive or otherwise,  that all or a portion of an executive's annual
bonus  for a plan  year  will be  payable  to such  executive  upon his death or
disability, or upon a change of control of the Company, during the plan year.

                                       43

Non-Transferability

     No annual  bonuses or rights under the Section 16 Executive  Officers Bonus
Plan may be transferred or assigned other than by will or by the laws of descent
and distribution.

Amendments and Termination

     The Board of Directors  may  terminate  the Section 16  Executive  Officers
Bonus  Plan and may  amend  it from  time to time;  provided,  however,  that no
termination  or amendment of the Section 16 Executive  Officers  Bonus plan will
materially and adversely affect the rights of an executive or a beneficiary to a
previously  certified  annual  bonus.  Amendments  to the  Section 16  Executive
Officers Bonus Plan may be made without stockholder  approval except as required
to satisfy Section 162(m) of the Code.

Certain Federal Income Tax Consequences

     The  following  is a summary of certain  Federal  income tax  aspects  with
respect to the Section 16 Executive  Officers  Bonus Plan based upon the laws in
effect on the date hereof.

     Upon payment of an annual bonus to an executive  for any plan year pursuant
to the Section 16 Executive  Officers Bonus Plan,  such executive will recognize
ordinary income in the amount of such annual bonus on the date the  compensation
is paid.

     The Company will generally be entitled to a deduction in the amount taxable
as ordinary income to an executive, subject to the limitation imposed by Section
162(m) of the Code. The Company intends that  compensation  paid to an executive
pursuant to the Section 16 Executive  Officers Bonus Plan will generally qualify
as  "performance-based  compensation"  under  Section  162(m)  of the Code  and,
consequently,  should generally not be subject to the $1 million deduction limit
thereunder.

     The  foregoing is based upon  Federal  income tax laws and  regulations  as
presently  in effect and does not  purport to be a complete  description  of the
Federal  income tax aspects of the  Section 16  Executive  Officers  Bonus Plan.
Also, the state and local tax  consequences  to an executive and the Company may
vary,  depending  upon the laws of the  various  states and  localities  and the
individual circumstances of the executive.

New Plan Benefits

     The amount of benefits payable in the future under the Section 16 Executive
Officers Bonus Plan is not currently determinable.

     The  affirmative  vote of a majority] of the Company's  outstanding  Common
Stock  present  in person or by proxy is  required  to  approve  the  Section 16
Executive  Officers  Bonus Plan as amended and  restated  on October  22,  2009.
Unless otherwise instructed, the proxy holders will vote the proxies received by
them "FOR" the  approval  of the  Section 16  Executive  Officers  Bonus Plan as
amended and restated on October 22, 2009.

THE BOARD RECOMMENDS A VOTE "FOR" THE APPROVAL OF THE SECTION 16 EXECUTIVE
OFFICERS BONUS PLAN AS AMENDED AND RESTATED ON OCTOBER 22, 2009


                                  OTHER MATTERS

     The Board of Directors does not intend to bring any other  business  before
the Annual  Meeting,  and so far as is known to the Board,  no matters are to be
presented for action at the Annual Meeting other than those set forth above.  If
any other matters properly come before the Annual Meeting,  the persons named in
the enclosed form of proxy will vote the shares  represented by proxies in their
discretion on such matters.

                STOCKHOLDER PROPOSALS FOR THE 2010 ANNUAL MEETING

     Shareholders  who, in accordance with Commission Rule 14a-8 wish to present
proposals for inclusion in the proxy  materials to be  distributed in connection
with next year's Annual Meeting Proxy  Statement must submit their  proposals so
that they are received at the  Company's  principal  executive  offices no later
than the close of business on June 26, 2010. As the rules of the Commission make
clear, simply submitting a proposal does not guarantee that it will be included.

     In accordance with our Bylaws,  in order to be properly  brought before the
2010 Annual Meeting, a shareholder's notice of the matter the shareholder wishes
to  present,  or the person or persons the  shareholder  wishes to nominate as a
director,  must be  delivered to the  secretary of the Company at its  principal
executive  offices  not later than the close of  business  on the 90th day,  nor
earlier  than  the  close of  business  on the  120th  day,  prior to the  first
anniversary date of the 2009 Annual Meeting date. As a result,  any notice given
a  shareholder  pursuant to these  provisions of our Bylaws (and not pursuant to
the Commission's Rule 14a-8) must be received no earlier than August 5, 2010 and
no later than  September 4, 2010. If,  however,  our 2010 Annual Meeting date is
advanced by more than 30 days before,  or delayed  more than 70 days after,  the
one year  anniversary  of the 2010 Annual  Meeting date,  then proposals must be
received  no earlier  than the close of  business  on the 120th day prior to the
2010 Annual Meeting and not later than the close of business on the later of the
90th day before the 2010 Annual  Meeting or the 10th day  following  the date on
which the 2010 Annual Meeting date is publicly announced.

                                       44


     To be in proper form,  a  shareholder's  notice must include the  specified
information  concerning  the proposal or nominee as  described in our Bylaws.  A
shareholder  who wishes to submit a proposal or nomination is encouraged to seek
independent  counsel about our Bylaws and Commission  requirements.  The Company
will not  consider  any  proposal  or  nomination  that does not meet the Bylaws
requirements  and the  Commission's  requirements  for  submitting a proposal or
nomination. Notices of intention to present proposals at the 2010 Annual Meeting
should be addressed to Corporate  Secretary,  1-800-FLOWERS.COM,  Inc.,  One Old
Country Road,  Suite 500, Carle Place,  New York 11514. The Company reserves the
right to  reject,  rule out of order,  or take  other  appropriate  action  with
respect to any  proposal  that does not comply  with these and other  applicable
requirements.

                             SOLICITATION OF PROXIES

     Proxies  are being  solicited  by the Board of  Directors  of the  Company.
Proxies may be solicited  by officers,  Directors  and regular  supervisory  and
executive  employees  of the Company,  none of whom will receive any  additional
compensation for their services. Such solicitations may be made personally or by
mail,  facsimile,  telephone,  telegraph,  messenger,  or via the Internet.  The
Company may pay persons  holding shares of Common Stock in their names or in the
names of nominees,  but not owning such shares  beneficially,  such as brokerage
houses,  banks and other  fiduciaries,  for expenses of forwarding  solicitation
materials to their principals.  All of the costs of solicitation will be paid by
the Company.

                           ANNUAL REPORT ON FORM 10-K

     The Company will provide  without charge to each  beneficial  holder of its
Common  Stock on the  Record  Date who did not  receive a copy of the  Company's
Annual Report for the fiscal year ended June 28, 2009, on the written request of
such person,  a copy of the  Company's  Annual Report on Form 10-K as filed with
the  Commission.  Any such request should be made in writing to the Secretary of
the Company at the address set forth on the first page of this Proxy Statement.


                                              By order of the Board of Directors


                                              /s/ James F. McCann
                                              ----------------------------------
                                              James F. McCann
                                              Chairman of the Board and Chief
                                              Executive Officer

Carle Place, New York
October 23, 2009


                                       45



1-800-FLOWERS.COM, INC. ONE OLD COUNTRY ROAD CARLE PLACE, NY 11514

VOTE BY INTERNET -  www.proxyvote.com
Use the  Internet  to  transmit  your  voting  instructions  and for  electronic
delivery  of  information  up until 11:59 P.M.  Eastern  Time the day before the
cut-off date or meeting  date.  Have your proxy card in hand when you access the
web site and follow the  instructions  to obtain  your  records and to create an
electronic voting instruction form.

Electronic Delivery of Future PROXY MATERIALS
If you would like to reduce the costs  incurred by our company in mailing  proxy
materials, you can consent to receiving all future proxy statements, proxy cards
and annual  reports  electronically  via e-mail or the Internet.  To sign up for
electronic  delivery,  please  follow the  instructions  above to vote using the
Internet and, when prompted,  indicate that you agree to receive or access proxy
materials electronically in future years.

VOTE BY PHONE - 1-800-690-6903
Use any touch-tone telephone to transmit your voting instructions up until 11:59
P.M.  Eastern  Time the day before the cut-off date or meeting  date.  Have your
proxy card in hand when you call and then follow the instructions.

VOTE BY MAIL
Mark, sign and date your proxy card and return it in the  postage-paid  envelope
we have provided or return it to Vote  Processing,  c/o Broadridge,  51 Mercedes
Way, Edgewood, NY 11717.




                                                                                                           

TO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS:                                 KEEP THIS PORTION FOR YOUR RECORDS
--------------------------------------------------------------           -------------------------------------------------------

              THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED.                          DETACH AND RETURN THIS PORTION ONLY







The BOARD of Directors recommends that you vote FOR the following

 Vote on Directors              For All Withhold All For All Except             To withhold authority to vote for any individual
                                                                                nominee(s), mark "For All Except" and write the
  1. ELECTION OF DIRECTORS        0            0             0                  number(s) of the nominee(s) on the line below.
     Nominees

     01) Lawrence Calcano 02) James Cannavino 03) Jeffrey C. Walker


The Board of Directors recommends a vote FOR the following proposal(s):

                                                                                                  For   Against   Abstain
  2. RATIFICATION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM                                  0      0         0
     Proposal to ratify the appointment of Ernst & Young LLP as the
     Company's independent registered public accounting firm for the
     fiscal year ending June 27, 20010 as described in the Proxy Statement.

  3. APPROVAL OF 2003 LONG TERM INCENTIVE AND SHARE AWARD PLAN                                      0       0        0

  4. APPROVAL OF SECTION 16 EXECUTIVE OFFICERS BONUS PLAN

 NOTE: Such other business as may properly come before the meeting or any
 adjournment thereof.


      Please sign exactly as your name(s) appear(s) hereon. When signing as
      attorney, executor, administrator, or other fiduciary, please give full
      title as such. Joint owners should each sign personally. All holders must
      sign. If a corporation or partnership, please sign in full corporate or
      partnership name, by authorized officer.


Signature [PLEASE  SIGN WITHIN BOX]

Date

Signature  (Joint  Owners)

Date




Important  Notice  Regarding the  Availability of Proxy Materials for the Annual
Meeting:   The  Notice  &  Proxy  Statement,   Form  10-K  is/are  available  at
www.proxyvote.com .



                             1-800-FLOWERS.COM, INC.
                       Annual Meeting of  Stockholders
                                December 3, 2009
                                     9:00 AM
                           This proxy is solicited by
                             the Board of Directors

The undersigned stockholder of 1-800-FLOWERS.COM, INC. hereby appoints Gerard M.
Gallagher,  Corporate  Secretary,  with full power of substitution,  as proxy to
vote the shares of stock, in accordance with the  undersigned's  specifications,
which the undersigned could vote if personally  present at the Annual Meeting of
Stockholders  of  1-800-FLOWERS.COM,  INC. to be held at One Old  Country  Road,
Carle Place, New York 11514, Fourth Floor Conference Room (the "Meeting Place"),
on  Thursday,  December  3,  2009  at 9:00  a.m.  eastern  standard  time or any
adjournment thereof.

UNLESS OTHERWISE  SPECIFIED,  THIS PROXY WILL BE VOTED "FOR" THE ELECTION OF THE
PERSONS NOMINATED BY THE BOARD OF DIRECTORS AS DIRECTORS,  "FOR" RATIFICATION OF
ERNST & YOUNG LLP AS OUR INDEPENDENT  REGISTERED  PUBLIC ACCOUNTING FIRM FOR THE
FISCAL YEAR ENDING JUNE 27, 2010, "FOR" APPROVAL OF THE 2003 LONG TERM INCENTIVE
AND SHARE AWARD PLAN, "FOR" APPROVAL OF SECTION 16 EXECUTIVE OFFICERS BONUS PLAN
AND IN  ACCORDANCE  WITH THE  DISCRETION  OF THE PROXY AS TO OTHER MATTERS WHICH
PROPERLY COME BEFORE THE ANNUAL MEETING.

All of the  proposals  set  forth  are  proposals  of the  Company.  None of the
proposals is related to or conditioned upon approval of any other proposal.



                                               Continued and to
                                                 be signed on
                                                 reverse side



                                                                     ANNEX A

                            1-800-FLOWERS.COM, INC.
                  2003 LONG TERM INCENTIVE AND SHARE AWARD PLAN

                (as amended and restated as of October 22, 2009)

     1. Purposes.

     The  purposes of the 2003 Long Term  Incentive  and Share Award Plan are to
advance  the  interests  of  1-800-Flowers.com,  Inc.  and its  shareholders  by
providing a means to attract,  retain, and motivate  employees,  consultants and
directors  of the  Company  upon whose  judgment,  initiative  and  efforts  the
continued success, growth and development of the Company is dependent.

     2. Definitions.

     For purposes of the Plan, the following terms shall be defined as set forth
below:

               (a)  "Affiliate"  means any entity other than the Company and its
          Subsidiaries  that is  designated  by the Board or the  Committee as a
          participating  employer under the Plan;  provided,  however,  that the
          Company  directly  or  indirectly  owns at least  20% of the  combined
          voting power of all classes of stock of such entity or at least 20% of
          the ownership interests in such entity.

               (b) "Award" means any Option, SAR,  Restricted Share,  Restricted
          Share Unit, Performance Share,  Performance Unit, Dividend Equivalent,
          or Other  Share-Based  Award  granted to an Eligible  Person under the
          Plan.

               (c) "Award Agreement" means any written agreement,  contract,  or
          other instrument or document evidencing an Award.

               (d)  "Beneficiary"  means the  person,  persons,  trust or trusts
          which have been  designated  by an Eligible  Person in his or her most
          recent  written  beneficiary  designation  filed  with the  Company to
          receive the benefits  specified  under this Plan upon the death of the
          Eligible  Person,  or,  if  there  is  no  designated  Beneficiary  or
          surviving designated  Beneficiary,  then the person, persons, trust or
          trusts  entitled  by will or the laws of descent and  distribution  to
          receive such benefits.

               (e) "Board" means the Board of Directors of the Company.

               (f) "Code"  means the Internal  Revenue Code of 1986,  as amended
          from time to time.  References  to any  provision of the Code shall be
          deemed  to  include  successor   provisions  thereto  and  regulations
          thereunder.

               (g) "Committee" means the Compensation Committee of the Board, or
          such other Board committee (which may include the entire Board) as may
          be designated by the Board to administer the Plan; provided,  however,
          that,  unless  otherwise  determined by the Board, the Committee shall
          consist of two or more  directors  of the  Company,  each of whom is a
          "non-employee  director"  within the  meaning of Rule 16b-3  under the
          Exchange  Act,  to the  extent  applicable,  and  each  of  whom is an
          "outside  director"  within the meaning of Section 162(m) of the Code,
          to the extent applicable;  provided,  further, that the mere fact that
          the  Committee  shall fail to qualify  under  either of the  foregoing
          requirements  shall not  invalidate  any Award  made by the  Committee
          which Award is otherwise validly made under the Plan.



               (h)  "Company"  means  1-800-Flowers.com,   Inc.,  a  corporation
          organized under the laws of Delaware, or any successor corporation.

               (i) "Director" means a member of the Board who is not an employee
          of the Company, a subsidiary or an Affiliate.

               (j) "Dividend  Equivalent"  means a right,  granted under Section
          5(g), to receive cash,  Shares,  or other  property  equal in value to
          dividends paid with respect to a specified number of Shares.  Dividend
          Equivalents may be awarded on a  free-standing  basis or in connection
          with another Award, and may be paid currently or on a deferred basis.

               (k) "Eligible  Person" means (i) an employee or consultant of the
          Company,  a Subsidiary or an Affiliate,  including any director who is
          an employee,  or (ii) a Director.  Notwithstanding  any  provisions of
          this Plan to the  contrary,  an Award may be granted to an employee or
          consultant in connection  with his or her hiring or retention prior to
          the date the employee or consultant  first  performs  services for the
          Company,  a Subsidiary or an Affiliate;  provided,  however,  that any
          such Award shall not become  vested  prior to the date the employee or
          consultant first performs such services.

               (l) "Exchange Act" means the Securities  Exchange Act of 1934, as
          amended from time to time. References to any provision of the Exchange
          Act  shall be deemed  to  include  successor  provisions  thereto  and
          regulations thereunder.

               (m) "Fair Market  Value"  means,  with respect to Shares or other
          property,  the fair  market  value of such  Shares  or other  property
          determined by such methods or procedures as shall be established  from
          time  to  time by the  Committee.  If the  Shares  are  listed  on any
          established  stock  exchange  or  a  national  market  system,  unless
          otherwise  determined by the Committee in good faith,  the Fair Market
          Value of Shares shall mean the closing  price per Share on the date in
          question  (or,  if the Shares  were not  traded on that day,  the next
          preceding day that the Shares were traded) on the  principal  exchange
          or market  system on which the Shares are  traded,  as such prices are
          officially quoted on such exchange.

               (n) "ISO" means any Option  intended to be and  designated  as an
          incentive stock option within the meaning of Section 422 of the Code.

               (o) "NQSO" means any Option that is not an ISO.

               (p)  "Option"  means a right,  granted  under  Section  5(b),  to
          purchase Shares.

               (q)  "Other  Share-Based  Award"  means a  right,  granted  under
          Section 5(h), that relates to or is valued by reference to Shares.

                                       2



               (r)  "Participant"  means an Eligible Person who has been granted
          an Award under the Plan.

               (s) "Performance  Share" means a performance  share granted under
          Section 5(f).

               (t)  "Performance  Unit" means a  performance  unit granted under
          Section 5(f).

               (u) "Plan"  means this 2003 Long Term  Incentive  and Share Award
          Plan.

               (v)  "Restricted  Shares"  means an Award of Shares under Section
          5(d) that may be  subject  to  certain  restrictions  and to a risk of
          forfeiture.

               (w) "Restricted Share Unit" means a right,  granted under Section
          5(e),  to receive  Shares or cash at the end of a  specified  deferral
          period.

               (x) "Rule 16b-3" means Rule 16b-3, as from time to time in effect
          and  applicable  to the  Plan  and  Participants,  promulgated  by the
          Securities  and Exchange  Commission  under Section 16 of the Exchange
          Act.

               (y) "SAR" or "Share Appreciation Right" means the right,  granted
          under Section 5(c),  to be paid an amount  measured by the  difference
          between the  exercise  price of the right and the Fair Market Value of
          Shares on the date of exercise of the right,  with  payment to be made
          in cash,  Shares,  or property as specified in the Award or determined
          by the Committee.

               (z) "Shares" means common stock, $.01 par value per share, of the
          Company.

               (aa) "Subsidiary"  means any corporation (other than the Company)
          in an unbroken  chain of  corporations  beginning  with the Company if
          each of the  corporations  (other  than  the last  corporation  in the
          unbroken  chain) owns  shares  possessing  50(degree)s  or more of the
          total  combined  voting  power of all  classes  of stock in one of the
          other corporations in the chain.

     3.       Administration.

     (a)  Authority  of the  Committee.  The Plan shall be  administered  by the
committee,  and the  Committee  shall have full and final  authority to take the
following actions, in each case subject to and consistent with the provisions of
the Plan:

               (i) to select Eligible Persons to whom Awards may be granted;

               (ii) to designate Affiliates;

               (iii) to  determine  the type or types of Awards to be granted to
          each Eligible Person;

               (iv) to  determine  the type and number of Awards to be  granted,
          the  number  of Shares  to which an Award  may  relate,  the terms and
          conditions  of any Award granted  under the Plan  (including,  but not
          limited to, any exercise price,  grant price,  or purchase price,  any
          restriction or condition,  any schedule for lapse of  restrictions  or
          conditions relating to transferability or forfeiture,  exercisability,
          or settlement of an Award,  and waiver or accelerations  thereof,  and
          waivers of performance  conditions relating to an Award, based in each
          case on such considerations as the Committee shall determine), and all
          other matters to be determined in connection with an Award;

               (v)  to  determine  whether,  to  what  extent,  and  under  what
          circumstances  an Award may be settled,  or the  exercise  price of an
          Award may be paid, in cash,  Shares,  other Awards, or other property,
          or an Award may be canceled, forfeited, exchanged, or surrendered;

               (vi)  to  determine  whether,  to what  extent,  and  under  what
          circumstances  cash,  Shares,  other Awards, or other property payable
          with respect to an Award will be deferred either automatically, at the
          election of the Committee,  or at the election of the Eligible Person,
          provided that such deferral shall be intended to be in compliance with
          Section 409A of the Code;

               (vii) to prescribe the form of each Award  Agreement,  which need
          not be identical for each Eligible Person;

               (viii) to adopt,  amend,  suspend,  waive, and rescind such rules
          and  regulations  and appoint  such agents as the  Committee  may deem
          necessary or advisable to administer the Plan;

               (ix) to correct any defect or supply any  omission  or  reconcile
          any  inconsistency  in the Plan and to construe and interpret the Plan
          and any  Award,  rules  and  regulations,  Award  Agreement,  or other
          instrument hereunder;

               (x) to  accelerate  the  exercisability  or vesting of all or any
          portion of any Award or to extend the period  during which an Award is
          exercisable;

               (xi) to determine  whether  uncertificated  Shares may be used in
          satisfying Awards and otherwise in connection with the Plan; and

               (xii) to make all other  decisions and  determinations  as may be
          required  under  the  terms of the Plan or as the  Committee  may deem
          necessary or advisable for the administration of the Plan.

     (b) Manner of Exercise of Committee  Authority.  The  Committee  shall have
sole  discretion in exercising  its authority  under the Plan. Any action of the
Committee  with respect to the Plan shall be final,  conclusive,  and binding on
all persons, including the Company, Subsidiaries,  Affiliates, Eligible Persons,
any person  claiming  any rights  under the Plan from or  through  any  Eligible
Person,  and  shareholders.  The  express  grant  of any  specific  power to the
Committee, and the taking of any action by the Committee, shall not be construed
as limiting any power or authority of the Committee.  The Committee may delegate
to other  members of the Board or  officers  or  managers  of the Company or any

                                       4

Subsidiary  or Affiliate the  authority,  subject to such terms as the Committee
shall  determine,  to  perform  administrative  functions.  Notwithstanding  any
provision  of the Plan to the  contrary,  the  Chief  Executive  Officer  of the
Company  ("CEO")  shall have the power and  authority,  subject to the terms and
conditions  of the  Plan,  to  make  awards  under  the  Plan  to  employees  or
consultants  who are not  officers or  directors  of the Company for purposes of
Section 16(b) of the Exchange Act; provided,  however, that the authority of the
CEO to make such awards shall be subject to  limitations  as may be imposed from
time to time by the Committee; provided further, however, that the resolution so
authorizing  the CEO to make the awards shall specify the total number of rights
or options that the CEO may so award.

     (c) Limitation of Liability. Each member of the Committee shall be entitled
to, in good faith, rely or act upon any report or other information furnished to
him or her by any officer or other  employee of the Company or any Subsidiary or
Affiliate,  the Company's  independent  certified public  accountants,  or other
professional  retained  by the  Company to assist in the  administration  of the
Plan.  No member of the  Committee,  and no officer or  employee  of the Company
acting on behalf of the  Committee,  shall be personally  liable for any action,
determination, or interpretation taken or made in good faith with respect to the
Plan,  and all  members of the  Committee  and any  officer or  employee  of the
Company acting on their behalf shall,  to the extent  permitted by law, be fully
indemnified  and  protected  by the  Company  with  respect to any such  action,
determination, or interpretation.

     (d)  Limitation  on  Committee's  Discretion.  Anything in this Plan to the
contrary notwithstanding,  in the case of any Award which is intended to qualify
as  "performance-based  compensation" within the meaning of Section 162(m)(4)(C)
of the Code,  the  Committee  shall have no discretion to increase the amount of
compensation  payable under the Award to the extent such an increase would cause
the Award to lose its qualification as such performance-based compensation.

     (e) No Option or SAR  Repricing  Without  Shareholder  Approval.  Except as
provided  in the first  sentence  of Section  4(c)  hereof  relating  to certain
antidilution adjustments,  unless the approval of shareholders of the Company is
obtained,  Options and SARs issued  under the Plan shall not be amended to lower
their  exercise  price and Options  and SARs  issued  under the Plan will not be
exchanged for other Options or SARs with lower exercise prices.

     4. Shares Subject to the Plan.

     (a) Subject to  adjustment  as provided in Section 4(c)  hereof,  the total
number of Shares  reserved for issuance in connection with Awards under the Plan
shall be (i) 7,500,000  plus (ii) the number of Shares subject to awards granted
prior  to the  Effective  Date of this  Plan  under  the  Company's  1999  Stock
Incentive Plan or the Company's 1997 Stock Option Plan which awards have been or
are forfeited, canceled, terminated,  surrendered,  settled in cash or otherwise
terminated  without  a  distribution  of  Shares  to the  holder  of the  award;
provided,  however,  that,  subject to  adjustment  as provided in Section  4(c)
hereof,  no more than 7,500,000 Shares may be issued as ISOs under this Plan. No
Award may be granted if the number of Shares to which such Award  relates,  when
added to the number of Shares previously issued under the Plan and the number of
Shares  subject  to Awards  outstanding  under the Plan,  exceeds  the number of
Shares reserved under the applicable  provisions of the preceding  sentence.  If
any Awards are forfeited, canceled, terminated, exchanged or surrendered or such
Award is settled  in cash or  otherwise  terminates  without a  distribution  of
Shares to the  Participant,  any  Shares  counted  against  the number of Shares
reserved and available  under the Plan with respect to such Award shall,  to the
extent of any such forfeiture, settlement,  termination,  cancellation, exchange
or surrender, again be available for Awards under the Plan. Upon the exercise of
any Award granted in tandem with any other Awards,  such related Awards shall be
canceled  to the  extent  of the  number  of  Shares  as to which  the  Award is
exercised.

     (b) Subject to adjustment  as provided in Section 4(c) hereof,  the maximum
number of Shares (i) with respect to which Options or SARs may be granted during
a calendar  year to any  Eligible  Person  under  this Plan  shall be  1,000,000
Shares,  and  (ii)  with  respect  to  Performance  Shares,  Performance  Units,
Restricted   Shares  or   Restricted   Share   Units   intended  to  qualify  as
performance-based compensation within the meaning of Section 162(m)(4)(C) of the
Code shall be the  equivalent  of 500,000  Shares  during a calendar year to any
Eligible Person under this Plan.

     (c) In the event that the Committee  shall  determine  that any dividend in
Shares,  recapitalization,  Share split, reverse split, reorganization,  merger,
consolidation,  spin-off, combination, repurchase, share exchange, extraordinary
distribution or other similar corporate transaction or event, affects the Shares
such  that an  adjustment  is  appropriate  in  order  to  prevent  dilution  or
enlargement of the rights of Eligible Persons under the Plan, then the Committee
shall make such equitable changes or adjustments as it deems appropriate and, in
such  manner as it may deem  equitable,  (i) adjust any or all of (x) the number
and kind of shares which may thereafter be issued under the Plan, (y) the number
and kind of shares,  other securities or other consideration  issued or issuable
in respect of outstanding  Awards,  and (z) the exercise price,  grant price, or
purchase price relating to any Award, or (ii) provide for a distribution of cash
or property in respect of any Award; provided,  however, in each case that, with
respect to ISOs, such adjustment shall be made in accordance with Section 424(a)
of the Code,  unless  the  Committee  determines  otherwise;  provided  further,
however,  that no  adjustment  shall be made  pursuant to this Section 4(c) that
causes any Award that is not otherwise deferred  compensation subject to Section
409A of the Code to be treated as deferred compensation pursuant to Section 409A
of the Code. In addition, the Committee is authorized to make adjustments in the
terms and conditions of, and the criteria and  performance  objectives,  if any,
included  in,  Awards  in  recognition  of  unusual  or   non-recurring   events
(including,  without  limitation,  events  described in the preceding  sentence)
affecting the Company or any Subsidiary or Affiliate or the financial statements
of the  Company or any  Subsidiary  or  Affiliate,  or in response to changes in
applicable laws, regulations, or accounting principles;  provided, however, that
the Committee  shall not have  discretion to increase the amount of compensation
payable under any Award  intended to qualify as  performance-based  compensation
for purposes of Section  162(m)(4)(C) of the Code to the extent such an increase
would  cause  the  Award  to  lose  its   qualification   as   performance-based
compensation  for  purposes  of  Section   162(m)(4)(C)  of  the  Code  and  the
regulations thereunder.

     (d) Any Shares distributed pursuant to an Award may consist, in whole or in
part, of authorized  and unissued  Shares or treasury  Shares  including  Shares
acquired by purchase in the open market or in private transactions.

     5. Specific Terms of Awards.

     (a) General. Awards may be granted on the terms and conditions set forth in
this  Section  5. In  addition,  the  Committee  may  impose on any Award or the
exercise thereof,  at the date of grant or thereafter (subject to Section 8(d)),
such additional terms and conditions,  not  inconsistent  with the provisions of
the Plan, as the Committee shall determine, including terms regarding forfeiture
of Awards or continued  exercisability  of Awards in the event of termination of
service by the Eligible Person.

                                       6

     (b) Options.  The Committee is authorized  to grant  Options,  which may be
NQSOs or ISOs, to Eligible Persons on the following terms and conditions:

               (i)  Exercise  Price.  The exercise  price per Share  purchasable
          under  an  Option  shall be  determined  by the  Committee;  provided,
          however,  that the exercise  price per Share of an Option shall not be
          less than the Fair Market Value of a Share on the date of grant of the
          Option. The Committee may, without  limitation,  set an exercise price
          that is based  upon  achievement  of  performance  criteria  if deemed
          appropriate by the Committee.

               (ii) Option Term.  The term of each Option shall be determined by
          the Committee;  provided,  however, that such term shall not be longer
          than ten years from the date of grant of the Option.

               (iii) Time and Method of Exercise.  The Committee shall determine
          at the  date of  grant  or  thereafter  the  time or times at which an
          Option  may be  exercised  in  whole  or in part  (including,  without
          limitation,   upon  achievement  of  performance  criteria  if  deemed
          appropriate  by the  Committee),  the  methods by which such  exercise
          price may be paid or deemed to be paid (including, without limitation,
          broker-assisted  exercise  arrangements),  the  form of  such  payment
          (including,  without limitation,  cash, Shares or other property), and
          the  methods  by  which  Shares  will be  delivered  or  deemed  to be
          delivered to Eligible Persons; provided, however, that in no event may
          any portion of the exercise price be paid with Shares  acquired either
          under an Award granted pursuant to this Plan, upon exercise of a stock
          option granted under another Company plan or as a stock bonus or other
          stock award  granted under  another  Company plan unless,  in any such
          case,  the Shares  were  acquired  and vested  more than six months in
          advance of the date of exercise.

               (iv)  ISOs.  The terms of any ISO  granted  under the Plan  shall
          comply in all respects with the provisions of Section 422 of the Code,
          including but not,  limited to the  requirement  that the ISO shall be
          granted  within ten years from the  earlier of the date of adoption or
          shareholder  approval  of the  Plan.  ISOs  may  only  be  granted  to
          employees of the Company or a Subsidiary  or to employees of an entity
          that is treated as the Company or a Subsidiary under the Code.

(c)  SARs. The Committee is authorized to grant SARs (Share Appreciation Rights)
     to Eligible Persons on the following terms and conditions:

               (i) Right to Payment.  A SAR shall confer on the Eligible  Person
          to whom it is  granted a right to receive  with  respect to each Share
          subject  thereto,  upon exercise  thereof,  the excess of (1) the Fair
          Market  Value  of one  Share  on the  date of  exercise,  over (2) the
          exercise  price per Share of the SAR as determined by the Committee as
          of the date of grant of the SAR (which shall not be less than the Fair
          Market  Value  per  Share on the date of grant of the SAR and,  in the
          case of a SAR granted in tandem with an Option,  shall be equal to the
          exercise price of the underlying option).

                                       7


               (ii) Other Terms. The Committee shall  determine,  at the time of
          grant or thereafter, the time or times at which a SAR may be exercised
          in whole or in part (which  shall not be more than ten years after the
          date  of  grant  of the  SAR),  the  method  of  exercise,  method  of
          settlement,  form of  consideration  payable in settlement,  method by
          which  Shares will be  delivered or deemed to be delivered to Eligible
          Persons, whether or not a SAR shall be in tandem with any other Award,
          and any other terms and  conditions  of any SAR.  Unless the Committee
          determines otherwise,  a SAR (1) granted in tandem with an NQSO may be
          granted  at the  time of  grant  of the  related  NQSO or at any  time
          thereafter  and (2)  granted in tandem with an ISO may only be granted
          at the time of grant of the related ISO.

(d)  Restricted  Shares.  The Committee is authorized to grant Restricted Shares
     to Eligible Persons on the following terms and conditions:

               (i) Issuance and Restrictions. Restricted Shares shall be subject
          to such restrictions on  transferability  and other  restrictions,  if
          any, as the Committee  may impose at the date of grant or  thereafter,
          which  restrictions  may lapse  separately or in  combination  at such
          times, under such circumstances (including,  without limitation,  upon
          achievement  of  performance  criteria  if deemed  appropriate  by the
          Committee),  in such installments,  or otherwise, as the Committee may
          determine.  Except to the extent  restricted under the Award Agreement
          relating  to  the  Restricted   Shares,  an  Eligible  Person  granted
          Restricted  Shares  shall  have  all of the  rights  of a  shareholder
          including, without limitation, the right to vote Restricted Shares and
          the right to receive dividends  thereon.  If the lapse of restrictions
          is  conditioned  on  the  achievement  of  performance  criteria,  the
          Committee  shall  select the  criterion  or criteria  from the list of
          criteria set forth in Section  5(f)(i).  The Committee must certify in
          writing prior to the lapse of restrictions  conditioned on achievement
          of performance  criteria that such  performance  criteria were in fact
          satisfied.

               (ii) Forfeiture. Except as otherwise determined by the Committee,
          at the date of grant or thereafter, upon termination of service during
          the applicable  restriction period,  Restricted Shares and any accrued
          but unpaid  dividends  or Dividend  Equivalents  that are at that time
          subject to restrictions shall be forfeited;  provided,  however,  that
          the  Committee  may  provide,  by rule or  regulation  or in any Award
          Agreement,  or may determine in any individual case, that restrictions
          or forfeiture  conditions relating to Restricted Shares will be waived
          in  whole  or in part in the  event  of  terminations  resulting  from
          specified causes,  and the Committee may in other cases waive in whole
          or in part the forfeiture of Restricted Shares.

               (iii)  Certificates for Shares.  Restricted  Shares granted under
          the  Plan may be  evidenced  in such  manner  as the  Committee  shall
          determine.   If  certificates   representing   Restricted  Shares  are
          registered in the name of the Eligible Person, such certificates shall
          bear an appropriate  legend  referring to the terms,  conditions,  and
          restrictions  applicable to such  Restricted  Shares,  and the Company
          shall retain physical possession of the certificate.

                                       8


               (iv)  Dividends.  Dividends  paid on  Restricted  Shares shall be
          either paid at the dividend  payment  date, or deferred for payment to
          such date as determined by the Committee,  in cash or in restricted or
          unrestricted  Shares having a Fair Market Value equal to the amount of
          such dividends. Shares distributed in connection with a Share split or
          dividend  in Shares,  and other  property  distributed  as a dividend,
          shall be subject to restrictions  and a risk of forfeiture to the same
          extent as the  Restricted  Shares with respect to which such Shares or
          other property has been distributed.

(e)  Restricted  Share Units.  The Committee is  authorized to grant  Restricted
     Share  Units to  Eligible  Persons,  subject  to the  following  terms  and
     conditions:

               (i) Award and  Restrictions.  Delivery of Shares or cash,  as the
          case  may be,  will  occur  upon  expiration  of the  deferral  period
          specified  for  Restricted  Share  Units  by  the  Committee  (or,  if
          permitted by the  Committee,  as elected by the Eligible  Person).  In
          addition, Restricted Share Units shall be subject to such restrictions
          as the Committee may impose,  if any (including,  without  limitation,
          the achievement of performance  criteria if deemed  appropriate by the
          Committee), at the date of grant or thereafter, which restrictions may
          lapse at the expiration of the deferral  period or at earlier or later
          specified  times,  separately or in  combination,  in  installments or
          otherwise,   as  the  Committee  may   determine.   If  the  lapse  of
          restrictions   is  conditioned  on  the   achievement  of  performance
          criteria,  the  Committee  shall select the criterion or criteria from
          the list of criteria set forth in Section 5(f)(i).  The Committee must
          certify in writing prior to the lapse of  restrictions  conditioned on
          the achievement of performance criteria that such performance criteria
          were in fact satisfied.

          (ii)  Forfeiture.  Except as otherwise  determined by the Committee at
     date of grant or  thereafter,  upon  termination  of service (as determined
     under criteria established by the Committee) during the applicable deferral
     period or portion thereof to which forfeiture conditions apply (as provided
     in the Award  Agreement  evidencing  the Restricted  Share Units),  or upon
     failure to satisfy any other conditions precedent to the delivery of Shares
     or cash to which such Restricted  Share Units relate,  all Restricted Share
     Units that are at that time  subject to  deferral or  restriction  shall be
     forfeited;  provided,  however,  that the Committee may provide, by rule or
     regulation or in any Award  Agreement,  or may determine in any  individual
     case,  that  restrictions or forfeiture  conditions  relating to Restricted
     Share Units will be waived in whole or in part in the event of  termination
     resulting from specified causes, and the Committee may in other cases waive
     in whole or in part the forfeiture of Restricted Share Units.

(f)  Performance  Shares and Performance  Units.  The Committee is authorized to
     grant  Performance  Shares or Performance Units or both to Eligible Persons
     on the following terms and conditions:


                                       9


          (i)  Performance  Period.  The Committee shall determine a performance
     period (the "Performance Period") of one or more years or other periods and
     shall determine the performance objectives for grants of Performance Shares
     and Performance Units. Performance objectives may vary from Eligible Person
     to  Eligible  Person and shall be based  upon one or more of the  following
     performance criteria as the Committee may deem appropriate: appreciation in
     value of the Shares; total shareholder return; earnings per share; earnings
     per share  growth;  operating  income;  net  income;  pro forma net income;
     return on equity; return on designated assets; return on capital;  economic
     value added; earnings;  earnings before interest,  taxes,  depreciation and
     amortization  ("EBITDA");  EBITDA on a  pre-bonus  basis  adjusted  for the
     change in inventory  for the Plan Year  ("modified  free cash flow");  free
     cash flow;  revenues;  revenue growth;  expenses;  operating profit margin;
     operating cash flow; gross profit margin;  net profit margin; or any of the
     above  criteria as compared to the  performance  of a published  or special
     index deemed  applicable by the Committee,  including,  but not limited to,
     the Standard & Poor's 500 Stock Index.  The  performance  objectives may be
     determined  by  reference  to  the  performance  of  the  Company,  or of a
     Subsidiary or Affiliate,  or of a division or unit of any of the foregoing.
     Performance  Periods  may  overlap and  Eligible  Persons  may  participate
     simultaneously with respect to Performance Shares and Performance Units for
     which different Performance Periods are prescribed.

          (ii) Award  Value.  At the  beginning  of a  Performance  Period,  the
     Committee  shall  determine for each  Eligible  Person or group of Eligible
     Persons  with  respect  to that  Performance  Period the range of number of
     Shares, if any, in the case of Performance  Shares, and the range of dollar
     values, if any, in the case of Performance Units, which may be fixed or may
     vary in accordance with such performance or other criteria specified by the
     Committee,  which  shall be paid to an  Eligible  Person as an Award if the
     relevant measure of Company  performance for the Performance Period is met.
     The  Committee  must  certify in writing  that the  applicable  performance
     criteria were satisfied  prior to payment under any  Performance  Shares or
     Performance Units.

          (iii) Significant Events. If during the course of a Performance Period
     there shall occur  significant  events as determined by the Committee which
     the  Committee  expects  to  have a  substantial  effect  on a  performance
     objective  during such period,  the  Committee  may revise such  objective;
     provided,  however,  that, in the case of any Award  intended to qualify as
     performance-based  compensation for purposes of Section 162(m)(4)(C) of the
     Code, the Committee shall not have any discretion to increase the amount of
     compensation  payable under the Award to the extent such an increase  would
     cause the Award to lose its qualification as performance-based compensation
     for  purposes  of  Section  162(m)(4)(C)  of the Code  and the  regulations
     thereunder.

          (iv) Forfeiture.  Except as otherwise determined by the Committee,  at
     the date of grant or  thereafter,  upon  termination  of service during the
     applicable Performance Period, Performance Shares and Performance Units for
     which the Performance  Period was prescribed shall be forfeited;  provided,
     however,  that the Committee  may provide,  by rule or regulation or in any
     Award Agreement,  or may determine in an individual case, that restrictions
     or forfeiture  conditions  relating to Performance  Shares and  Performance
     Units  will be  waived  in  whole or in part in the  event of  terminations
     resulting from specified causes, and the Committee may in other cases waive
     in whole or in part the  forfeiture of Performance  Shares and  Performance
     Units; provided further,  however,  that, in the case of any Award intended

                                       10


     to  qualify  as  performance-based  compensation  for  purposes  of Section
     162(m)(4)(C)  of the Code,  any such waiver of  restrictions  or forfeiture
     conditions  shall  only be made under  circumstances  that do not cause the
     Award to lose  its  qualification  as  performance-based  compensation  for
     purposes  of  Section   162(m)(4)(C)   of  the  Code  and  the  regulations
     thereunder.

          (v) Payment. Each Performance Share or Performance Unit may be paid in
     whole Shares, or cash, or a combination of Shares and cash either as a lump
     sum payment or in installments,  all as the Committee shall  determine,  at
     the  time  of  grant  of the  Performance  Share  or  Performance  Unit  or
     otherwise,  commencing as soon as practicable after the end of the relevant
     Performance  Period.  The  Committee  must certify in writing  prior to the
     payment of any Performance  Share or Performance  Unit that the performance
     objectives and any other material terms were in fact satisfied.

     (g) Dividend  Equivalents.  The Committee is  authorized to grant  Dividend
Equivalents to Eligible Persons. The Committee may provide, at the date of grant
or  thereafter,  that Dividend  Equivalents  shall be paid or  distributed  when
accrued or shall be deemed to have been  reinvested  in  additional  Shares,  or
other investment vehicles as the Committee may specify; provided,  however, that
Dividend  Equivalents  (other than freestanding  Dividend  Equivalents) shall be
subject to all conditions  and  restrictions  of the underlying  Awards to which
they relate.

     (h) Other  Share-Based  Awards.  The  Committee is  authorized,  subject to
limitations under applicable law, to grant to Eligible Persons such other Awards
that may be  denominated  or payable in, valued in whole or in part by reference
to, or otherwise based on, or related to, Shares,  as deemed by the Committee to
be  consistent  with the purposes of the Plan,  including,  without  limitation,
unrestricted  shares  awarded  purely  as a  "bonus"  and  not  subject  to  any
restrictions  or  conditions,  other rights  convertible  or  exchangeable  into
Shares,  purchase  rights for Shares,  Awards with value and payment  contingent
upon  performance  of  the  Company  or  any  other  factors  designated  by the
Committee,  and Awards  valued by  reference  to the  performance  of  specified
Subsidiaries  or  Affiliates.  The  Committee  shall  determine  the  terms  and
conditions  of such  Awards  at date of grant or  thereafter.  Shares  delivered
pursuant  to an Award in the  nature of a  purchase  right  granted  under  this
Section 5(h) shall be purchased for such consideration,  paid for at such times,
by such methods, and in such forms, including,  without limitation, cash, Shares
or other property, as the Committee shall determine.  Cash awards, as an element
of or  supplement  to any other Award under the Plan,  shall also be  authorized
pursuant to this Section 5(h).

     6. Certain Provisions Applicable to Awards.

     (a) Stand-Alone,  Additional,  Tandem and Substitute Awards. Awards granted
under the Plan may, in the discretion of the  Committee,  be granted to Eligible
Persons  either  alone or in  addition  to, in tandem  with,  or in  exchange or
substitution  for, any other Award  granted  under the Plan or any award granted
under any other plan or agreement of the Company,  any  Subsidiary or Affiliate,
or any  business  entity  to be  acquired  by the  Company  or a  Subsidiary  or
Affiliate,  or any other right of an Eligible Person to receive payment from the
Company or any Subsidiary or Affiliate.  Awards may be granted in addition to or
in tandem with such other Awards or awards,  and may be granted either as of the


                                       11


same time as or a different  time from the grant of such other Awards or awards.
Subject to the  provisions  of Section  3(e) hereof  prohibiting  Option and SAR
repricing  without  shareholder  approval,  the per Share  exercise price of any
Option,  grant price of any SAR, or purchase price of any other Award conferring
a right to purchase Shares which is granted, in connection with the substitution
of awards  granted  under any other  plan or  agreement  of the  Company  or any
Subsidiary or Affiliate or any business  entity to be acquired by the Company or
any  Subsidiary or  Affiliate,  shall be  determined  by the  Committee,  in its
discretion.

     (b) Term of Awards.  The term of each Award  granted to an Eligible  Person
shall  be for such  period  as may be  determined  by the  Committee;  provided,
however, that in no event shall the term of any Option or SAR exceed a period of
ten years from the date of its grant.

     (c) Form of Payment Under Awards.  Subject to the terms of the Plan and any
applicable Award  Agreement,  payments to be made by the Company or a Subsidiary
or Affiliate upon the grant, maturation,  or exercise of an Award may be made in
such forms as the Committee  shall determine at the date of grant or thereafter,
including,  without limitation,  cash, Shares or other property, and may be made
in a single  payment or  transfer,  in  installments,  or on a  deferred  basis,
provided  that any such  deferral  shall be  intended to be in  compliance  with
Section 409A of the Code.  The Committee may make rules  relating to installment
or deferred  payments with respect to Awards,  including the rate of interest to
be  credited  with  respect to such  payments,  and the  Committee  may  require
deferral of payment under an Award if, in the sole judgment of the Committee, it
may be necessary in order to avoid nondeductibility of the payment under Section
162(m) of the Code.

     (d)  Nontransferability.  Unless otherwise set forth by the Committee in an
Award  Agreement,  Awards shall not be transferable by an Eligible Person except
by  will  or  the  laws  of  descent  and  distribution  (except  pursuant  to a
Beneficiary  designation)  and shall be  exercisable  during the  lifetime of an
Eligible  Person  only  by  such  Eligible  Person  or  his  guardian  or  legal
representative.  An Eligible  Person's rights under the Plan may not be pledged,
mortgaged,  hypothecated,  or otherwise encumbered,  and shall not be subject to
claims of the Eligible Person's creditors.

     (e)  Noncompetition.  The Committee may, by way of the Award  Agreements or
otherwise,   establish  such  other  terms,   conditions,   restrictions  and/or
limitations,  if any, of any Award,  provided they are not inconsistent with the
Plan,  including,  without limitation,  the requirement that the Participant not
engage in competition with the Company.

     7. Change of Control Provisions.

     (a)  Acceleration  of  Exercisability  and  Lapse of  Restrictions.  Unless
otherwise provided by the Committee at the time of the Award grant, in the event
of a Change  of  Control,  (i) all  outstanding  Awards  pursuant  to which  the
Participant  may have  rights the  exercise of which is  restricted  or limited,
shall become fully  exercisable  immediately  prior to the time of the Change of
Control so that the Shares  subject to the Award will be entitled to participate
in the  Change of  Control  transaction,  and (ii)  unless the right to lapse of
restrictions or limitations is waived or deferred by a Participant prior to such
lapse,  all  restrictions  or  limitations  (including  risks of forfeiture  and
deferrals) on outstanding  Awards subject to restrictions  or limitations  under

                                       12


the Plan shall  lapse,  and all  performance  criteria and other  conditions  to
payment of Awards  under which  payments of cash,  Shares or other  property are
subject to  conditions  shall be deemed to be achieved or fulfilled and shall be
waived by the Company  immediately prior to the time of the Change of Control so
that the Shares  subject to the Award will be  entitled  to  participate  in the
Change of Control transaction.

     (b)  Definition  of Change of  Control.  For  purposes  of this  Section 7,
"Change of Control" shall mean:

          (i)  a  merger,   consolidation  or  reorganization  approved  by  the
     Company's  stockholders,  unless  securities  representing  more than fifty
     percent (50%) of the total combined  voting power of the voting  securities
     of the successor corporation are immediately thereafter beneficially owned,
     directly or indirectly and in  substantially  the same  proportion,  by the
     persons who beneficially owned the Company's  outstanding voting securities
     immediately prior to such transaction;

          (ii) any stockholder-approved  transfer or other disposition of all of
     substantially all of the Company's assets; or

          (iii)  the  acquisition   after  the  Effective   Date,   directly  or
     indirectly,  by any person or  related  group of  persons  (other  than the
     Company or a person that directly or indirectly controls, is controlled by,
     or is under common  control  with,  the Company),  of beneficial  ownership
     (within  the  meaning  of Rule  13d-3 of the  Exchange  Act) of  securities
     possessing more than fifty percent (50%) of the total combined voting power
     of the Company's outstanding securities.

     8.       General Provisions.

     (a) Compliance with Legal and Trading Requirements.  The Plan, the granting
and exercising of Awards  thereunder,  and the other  obligations of the Company
under the Plan and any  Award  Agreement,  shall be  subject  to all  applicable
federal, state and foreign laws, rules and regulations, and to such approvals by
any regulatory or governmental  agency as may be required.  The Company,  in its
discretion,  may  postpone  the  issuance or delivery of Shares  under any Award
until completion of such stock exchange or market system listing or registration
or  qualification  of such Shares or other  required  action  under any state or
federal law, rule or regulation as the Company may consider appropriate, and may
require  any  Participant  to  make  such   representations   and  furnish  such
information as it may consider  appropriate  in connection  with the issuance or
delivery of Shares in compliance with applicable laws, rules and regulations. No
provisions of the Plan shall be interpreted or construed to obligate the Company
to register any Shares under  federal,  state or foreign law. The Shares  issued
under  the Plan  may be  subject  to such  other  restrictions  on  transfer  as
determined by the Committee.

     (b) No Right to Continued  Employment or Service.  Neither the Plan nor any
action taken thereunder shall be construed as giving any employee, consultant or
director the right to be retained in the employ or service of the Company or any
of its  Subsidiaries  or Affiliates,  nor shall it interfere in any way with the
right of the Company or any of its  Subsidiaries  or Affiliates to terminate any
employee's, consultant's or director's employment or service at any time.

                                       13


     (c) Taxes.  The Company or any  Subsidiary  or Affiliate is  authorized  to
withhold  from any Award  granted,  any  payment  relating to an Award under the
Plan,  including from a distribution of Shares,  or any payroll or other payment
to an Eligible Person,  amounts of withholding and other taxes due in connection
with any  transaction  involving an Award,  and to take such other action as the
Committee  may deem  advisable  to enable the  Company and  Eligible  Persons to
satisfy  obligations  for  the  payment  of  withholding  taxes  and  other  tax
obligations  relating to any Award.  This authority  shall include  authority to
withhold  or  receive  Shares or other  property  and to make cash  payments  in
respect  thereof  in  satisfaction  of an  Eligible  Person's  tax  obligations;
provided,  however,  that the  amount  of tax  withholding  to be  satisfied  by
withholding  Shares shall be limited to the minimum  amount of taxes,  including
employment taxes,  required to be withheld under applicable  Federal,  state and
local law.

     (d) Changes to the Plan and Awards.  The Board may amend,  alter,  suspend,
discontinue,  or terminate the Plan or the Committee's authority to grant Awards
under  the  Plan  without  the  consent  of   shareholders  of  the  Company  or
Participants,  except that (i) any such amendment or alteration as it applies to
ISOs shall be subject  to the  approval  of the  Company's  shareholders  to the
extent such shareholder  approval is required under Section 422 of the Code, and
(ii) any such amendment or  alternation  shall be subject to the approval of the
Company's shareholders to the extent such shareholder approval is required under
the rules of any  stock  exchange  or  automated  quotation  system on which the
Shares  may then be listed or  quoted;  provided,  however,  that,  without  the
consent  of an  affected  Participant,  no  amendment,  alteration,  suspension,
discontinuation,  or termination of the Plan may materially and adversely affect
the rights of such  Participant  under any Award  theretofore  granted to him or
her. The Committee may waive any conditions or rights under, amend any terms of,
or amend,  alter,  suspend,  discontinue  or  terminate,  any Award  theretofore
granted, prospectively or retrospectively;  provided, however, that, without the
consent of a Participant, no amendment, alteration, suspension,  discontinuation
or termination  of any Award may  materially and adversely  affect the rights of
such Participant under any Award theretofore granted to him or her.

     (e) No Rights to Awards;  No  Shareholder  Rights.  No  Eligible  Person or
employee  shall have any claim to be granted any Award under the Plan, and there
is no obligation for uniformity of treatment of Eligible  Persons and employees.
No Award shall confer on any Eligible  Person any of the rights of a shareholder
of the Company  unless and until  Shares are duly issued or  transferred  to the
Eligible Person in accordance with the terms of the Award.

     (f)  Unfunded  Status of Awards.  The Plan is  intended  to  constitute  an
"unfunded" plan for incentive compensation. With respect to any payments not yet
made to a Participant pursuant to an Award, nothing contained in the Plan or any
Award shall give any such  Participant any rights that are greater than those of
a general  creditor of the Company;  provided,  however,  that the Committee may
authorize  the  creation  of  trusts  or make  other  arrangements  to meet  the
Company's  obligations under the Plan to deliver cash, Shares,  other Awards, or
other property pursuant to any Award,  which trusts or other  arrangements shall
be  consistent  with the  "unfunded"  status of the Plan  unless  the  Committee
otherwise determines with the consent of each affected Participant.

     (g)  Nonexclusivity  of the Plan.  Neither the  adoption of the Plan by the
Board nor its submission to the  shareholders  of the Company for approval shall
be construed as creating any limitations on the power of the Board to adopt such
other  incentive  arrangements  as it may  deem  desirable,  including,  without
limitation,  the granting of options and other awards  otherwise  than under the
Plan,  and such  arrangements  may be  either  applicable  generally  or only in
specific cases.

                                       14


     (h) Not  Compensation  for Benefit Plans.  No Award payable under this Plan
shall be deemed  salary or  compensation  for the purpose of computing  benefits
under any benefit  plan or other  arrangement  of the Company for the benefit of
its  employees,  consultants  or directors  unless the Company  shall  determine
otherwise.

     (i) No Fractional Shares. No fractional Shares shall be issued or delivered
pursuant to the Plan or any Award.  The Committee shall determine  whether cash,
other  Awards,  or  other  property  shall  be  issued  or  paid in lieu of such
fractional  Shares or whether such fractional Shares or any rights thereto shall
be forfeited or otherwise eliminated.

     (j) Governing Law. The validity,  construction, and effect of the Plan, any
rules and  regulations  relating to the Plan, and any Award  Agreement  shall be
determined  in  accordance  with the laws of New York without  giving  effect to
principles of conflict of laws thereof.

     (k)  Effective  Date;  Plan  Termination.  The Plan became  effective as of
December 3, 2003 (the "Effective  Date").  As originally  adopted,  the Plan was
scheduled  to  terminate  on December 3, 2013.  However,  so long as the Plan is
approved  by  shareholders,  the Plan  shall  terminate  as to future  awards on
October 22, 2019.

     (l) Section 409A.  Awards under the Plan are intended to comply with, or be
exempt from, the applicable  requirements  of Section 409A of the Code and shall
be limited,  construed and interpreted in accordance with such intent.  Although
the Company does not guarantee any particular tax treatment,  to the extent that
any Award is subject to Section  409A of the Code,  it shall be paid in a manner
that is intended to comply with Section 409A of the Code, including  regulations
and any other guidance  issued by the Secretary of the Treasury and the Internal
Revenue Service with respect  thereto.  In no event whatsoever shall the Company
be liable for any additional  tax,  interest or penalties that may be imposed on
the Participant by Section 409A of the Code or any damages for failing to comply
with Section 409A of the Code.

     (m) Titles and  Headings.  The titles and  headings of the  sections in the
Plan are for  convenience of reference  only. In the event of any conflict,  the
text of the Plan, rather than such titles or headings, shall control.



                                       15



                                                                    ANNEX B

                             1-800-FLOWERS.COM, INC.
                    SECTION 16 EXECUTIVE OFFICERS BONUS PLAN

                (as amended and restated as of October 22, 2009)

     SECTION 1.    Purpose.
                   -------

     1-800-FLOWERS.COM,  Inc. (the  "Company") has  established  this Section 16
Executive  Officers  Bonus Plan (the  "Plan") in order to provide the  Company's
Section  16  executive  officers  with  an  opportunity  to  earn  annual  bonus
compensation,  contingent on the achievement of certain performance goals, as an
incentive and reward for their leadership, ability and exceptional services. The
Company  intends  that  compensation  payable  under  the Plan  will  constitute
"qualified performance-based  compensation" under Section 162(m) of the Code (as
hereinafter  defined),  and the Plan shall be  interpreted  and  construed  in a
manner consistent with such intent.

     SECTION 2.    Definitions.
                   -----------

     2.1.  "Award"  means the  amount  of cash  bonus  compensation  to which an
Eligible  Employee is entitled for each Plan Year as determined by the Committee
pursuant to Sections 4 and 5 of the Plan.

     2.2. "Code" means the Internal Revenue Code of 1986, as amended,  including
applicable regulations thereunder.

     2.3. "Committee" means the Compensation Committee of the Company's Board of
Directors  (the  "Board")  consisting  of not less than two persons  who, to the
extent  required to satisfy the  exception  for  performance-based  compensation
under Section 162(m) of the Code are "outside  directors"  within the meaning of
such section.  The members of the  Committee  shall serve at the pleasure of the
Board.

     2.4.  "Determination  Date"  means the day not later than the 90th day of a
Plan Year or such other date by which the Committee  may  establish  performance
goals for a Plan Year  without  causing  an Award to be  treated  as other  than
performance-based compensation within the meaning of Section 162(m) of the Code.

     2.5.  "Eligible  Employee"  means any Section 16  executive  officer of the
Company.

     2.6.  "Plan Year"  means the  Company's  fiscal  year or such other  period
established by the Committee.

     SECTION 3.    Administration.
                   --------------

     The Plan shall be administered  by the Committee.  The Committee shall have
the authority to establish performance goals for the awarding of Awards for each
Plan Year, to determine the Eligible Employees to whom Awards are to be made for
each Plan Year; to determine  whether  performance goals for each Plan Year have
been  achieved;  to  authorize  payment  of Awards  under  the  Plan,  including
determining  the form and timing of payment and any conditions  (such as further
service  requirements)  that will  apply to such  payment;  to adopt,  alter and




repeal such administrative rules, guidelines and practices governing the Plan as
it shall deem advisable;  and to interpret the terms and provisions of the Plan.
All  determinations  made by the  Committee  with respect to the Plan and Awards
thereunder shall be final and binding on all persons,  including the Company and
all Eligible Employees.

     SECTION 4.        Determination of Awards.
                       -----------------------

     The  amount of an Award for any Plan Year  shall be an amount  not  greater
than  $2,000,000,  which amount shall be determined  based on the achievement of
one or more performance  goals  established by the Committee with respect to the
Eligible Employee. Performance goals may vary from Eligible Employee to Eligible
Employee and shall be based upon such one or more of the  following  performance
criteria as the Committee  may deem  appropriate:  appreciation  in share value;
total  shareholder  return;  earnings  per  share;  earnings  per share  growth;
operating income; net income; pro forma net income;  return on equity; return on
designated assets; return on capital;  economic value added; earnings;  earnings
before interest,  taxes,  depreciation and amortization ("EBITDA");  EBITDA on a
pre-bonus  basis  adjusted  for  the  change  in  inventory  for the  Plan  Year
("modified free cash flow"); free cash flow; revenues; revenue growth; expenses;
operating profit margin;  operating cash flow; gross profit margin or net profit
margin.  Performance goals may be expressed as absolute goals, goals compared to
past  performance,  goals compared to the  performance of a published or special
index  or  benchmark  deemed  applicable  by  the  Committee,  or  otherwise  as
determined  by  the  Committee.  The  performance  goals  may be  determined  by
reference to the performance of the Company, or of a subsidiary or affiliate, or
of a division or unit of any of the foregoing.  No later than the  Determination
Date,  the Committee  shall  establish  (i) the Eligible  Employees who shall be
eligible for an Award for such Plan Year,  (ii) the  performance  goals for such
Plan Year and (iii) the corresponding  Award amounts payable under the Plan upon
achievement of such performance goals and satisfaction of other conditions under
the Plan or specified by the Committee.  So long as an Award is fully contingent
upon a measure of  performance as specified in this Section 4, the Committee may
consider other measures of performance or other circumstances in its exercise of
discretion ("negative  discretion") to reduce the final Award. The Committee may
specify at the time an Award opportunity is authorized or at any other time such
other  performance  measures or other terms upon which it will exercise negative
discretion.

     SECTION 5.    Payment of Award.
                   ----------------

     Unless  otherwise  determined by the Committee at the time the terms of the
Award are originally established, an Award (if any) to any Eligible Employee for
a Plan Year  shall be paid after the end of the Plan Year and on or prior to the
fifteenth day of the third month  following the end of the Plan Year,  provided,
however,  that the Committee  shall have first certified in writing (i) that the
applicable  performance goal or goals with respect to such Eligible Employee for
such Plan Year were  satisfied and the level of  attainment of such goals,  (ii)
that all  other  material  terms  (if any) upon  which  payment  of the Award is
conditioned were satisfied and (iii) the amount of each such Eligible Employee's
Award. The Committee, unless it determines otherwise, may exercise discretion to
decrease the amount otherwise payable under an Award by reason of the applicable
performance  goals having been achieved.  If an Eligible Employee dies after the
end of a Plan Year but before receiving payment of any Award, the amount of such
Award (determined as set forth herein) shall be paid to a designated beneficiary

                                       2


or, if no beneficiary has been designated, to the Eligible Employee's estate, in
the form of a lump sum  payment  at the time set  forth  above  for  payment  of
Awards.  Notwithstanding the foregoing, the Committee may determine, by separate
employment  agreement  with any Eligible  Employee or  otherwise,  that all or a
portion of an Award for a Plan Year shall be  payable to the  Eligible  Employee
upon the Eligible  Employee's death or disability or upon a change of control of
the Company, during the Plan Year.

     SECTION 6.    Non-transferability.
                   -------------------

     No Award or rights  under this Plan may be  transferred  or assigned  other
than by will or by the laws of descent and distribution.

     SECTION 7.    Amendments and Termination.
                   --------------------------

     The Board may  terminate the Plan at any time and may amend it from time to
time,  provided,  however,  that no  termination  or amendment of the Plan shall
materially  and  adversely  affect  the  rights  of an  Eligible  Employee  or a
beneficiary with respect to a previously certified Award except with the written
consent of such Eligible Employee or beneficiary.  Amendments to the Plan may be
made without  shareholder  approval except as required to satisfy Section 162(m)
of the Code.

     SECTION 8.    General Provisions.
                   ------------------

     8.1.  Nothing set forth in this Plan shall  prevent the Board from adopting
other or additional compensation arrangements.  Neither the adoption of the Plan
or any Award  hereunder  shall  confer  upon an Eligible  Employee  any right to
continued employment.

     8.2. No member of the Board or the  Committee,  nor any officer or employee
of the  Company  acting  on  behalf  of the  Board  or the  Committee,  shall be
personally liable for any action,  determination or interpretation taken or made
with respect to the Plan,  and all members of the Board or the Committee and all
officers or employees of the Company acting on their behalf shall, to the extent
permitted by law, be fully  indemnified  and protected by the Company in respect
of any such action, determination or interpretation.

     8.3.  The  Committee is  authorized  to make  adjustments  in the terms and
conditions  of, and the criteria  included in, the  authorization  of Awards and
performance  goals in recognition of unusual or nonrecurring  events,  including
stock splits, stock dividends, reorganizations,  mergers, consolidations, large,
special and  non-recurring  dividends,  and  acquisitions  and  dispositions  of
businesses  and  assets,  affecting  the  Company  and its  subsidiaries  or any
business  unit  thereof,  or the  financial  statements  of the  Company  or any
subsidiary,   or  in  response  to  changes  in  applicable  laws,  regulations,
accounting  principles,  tax rates and regulations or business  conditions or in
view of the Committee's  assessment of the business strategy of the Company, any
subsidiary  or affiliate or business  unit  thereof,  performance  of comparable
organizations,  economic and business  conditions,  and any other  circumstances
deemed relevant;  provided, however, that no such adjustment shall be authorized
or made if and to the extent that the  existence  or exercise of such  authority
would  cause  an  Award  hereunder  to fail  to  qualify  as  "performance-based
compensation" under Section 162(m) of the Code.


                                       3


     8.4 The Company may deduct  from any payment in  settlement  of an Award or
other payment to an Eligible  Employee any Federal,  state, or local withholding
or other tax or charge  which  the  Company  is then  required  to deduct  under
applicable law with respect to the Award.

     8.5 The  validity,  construction,  and effect of the Plan and any rules and
regulations  or document  hereunder  shall be determined in accordance  with the
laws (including those governing  contracts) of State of New York, without giving
effect to principles of conflict of laws thereof.

     8.6 Awards under the Plan are  intended to comply with,  or be exempt from,
the  applicable  requirements  of Section 409A of the Code and shall be limited,
construed and interpreted in accordance  with such intent.  Although the Company
does not guarantee any particular tax treatment, to the extent that any Award is
subject  to  Section  409A of the  Code,  it shall  be paid in a manner  that is
intended to comply with Section 409A of the Code, including  regulations and any
other guidance issued by the Secretary of the Treasury and the Internal  Revenue
Service with respect thereto. In no event whatsoever shall the Company be liable
for any additional tax, interest or penalties that may be imposed on an Eligible
Employee  by Section  409A of the Code or any damages for failing to comply with
Section 409A of the Code.

     SECTION 9.    Effective Date of Plan.
                   ----------------------

     The Plan originally  became  effective as of June 30, 2003 and was approved
by the shareholders of the Company. The Plan was amended and restated on October
22, 2009, subject to shareholder approval. To the extent required to comply with
Section  162(m) of the Code and determined by the Board to be  appropriate,  the
Plan shall be submitted to  shareholders  for reapproval no later than the first
meeting of shareholders of the Company that occurs in 2014.


                                       4