U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                 FORM 10-QSB/A1

                             Quarterly Report Under
                       the Securities Exchange Act of 1934

                        For Quarter Ended: June 30, 2001

                         Commission File Number: 0-25388



                            DETOUR MEDIA GROUP, INC.
        (Exact name of small business issuer as specified in its charter)



                                    Colorado
         (State or other jurisdiction of incorporation or organization)

                                   84-1156459
                        (IRS Employer Identification No.)

                        7060 Hollywood Blvd., Suite 1150
                             Los Angeles, California
                    (Address of principal executive offices)

                                      90028
                                   (Zip Code)

                                 (323) 469-9444
                           (Issuer's Telephone Number)


Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months (or
for such shorter  period that the registrant was required to file such reports),
and (2) has been subject to such filing  requirements  for the past 90 days:
Yes __X__ No ____.

The number of shares of the  registrant's  only class of common stock issued and
outstanding, as of March 8, 2002, was 42,242,965 shares.










                                     PART I


ITEM 1. FINANCIAL STATEMENTS.

     The unaudited financial  statements for the six month period ended June 30,
2001, are attached hereto.

ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS

     The following  discussion  should be read in conjunction with our unaudited
financial  statements and notes thereto included herein. In connection with, and
because  we desire to take  advantage  of the "safe  harbor"  provisions  of the
Private  Securities  Litigation Reform Act of 1995, we caution readers regarding
certain forward looking statements in the following  discussion and elsewhere in
this report and in any other statement made by, or on our behalf, whether or not
in future filings with the Securities and Exchange  Commission.  Forward looking
statements are statements not based on historical  information  and which relate
to future  operations,  strategies,  financial  results  or other  developments.
Forward looking  statements are necessarily based upon estimates and assumptions
that are inherently  subject to significant  business,  economic and competitive
uncertainties and  contingencies,  many of which are beyond our control and many
of which,  with  respect to future  business  decisions,  are subject to change.
These  uncertainties and contingencies can affect actual results and could cause
actual results to differ  materially from those expressed in any forward looking
statements  made by, or on our behalf.  We  disclaim  any  obligation  to update
forward looking statements.

OVERVIEW

     We are engaged in publishing of a monthly magazine  entitled Detour,  which
includes advertisements and articles relating to fashion, contemporary music and
entertainment and social issues. Management describes the magazine as an "urban,
avant-garde"  publication.  We derive  approximately  80% of our  revenues  from
advertising,  with the balance from circulation. We maintain offices in both Los
Angeles and New York City.

     The Magazine is normally been published monthly,  with the exception of the
issues for December/January and June/July, for which one issue is published. The
Magazine has been, in general,  approximately 150 pages in length,  comprised of
about 50 to 60 pages  of  advertising,  with the  balance  in  editorial  pages.
However,   due  to  our  impaired  financial   condition,   two  double  issues,
December/January  and February/March  were published during the first quarter of
2001 and one double  issue,  April/May  was  published in the second  quarter of
2001. We ceased publishing of our Magazine in November 2001, as a result of lack
of working  capital.  As of the date of this  Amendment,  we are  attempting  to
restructure our company. Such restructuring includes a debt

                                        2





reorganization  with  significant  debt to  equity  conversion,  a more  focused
business plan, a new management team and an infusion of approximately $5 million
in  equity  capital.  However,  there  can be no  assurances  that  we  will  be
successful with this restructuring.

     The  following  information  is intended to highlight  developments  in our
operations  to  present  our  results  of  operations,  to  identify  key trends
affecting our business and to identify  other  factors  affecting our results of
operations for the six month periods ended June 30, 2001 and 2000.

RESULTS OF OPERATIONS

     Comparison  of Results of  Operations  for the Six Month Periods Ended June
30, 2001 and 2000

     During the six month  period ended June 30,  2001,  our revenues  decreased
from the same period in 2000, as we generated revenues of $698,424,  compared to
revenues of $2,039,823  for the similar period in 2000, a decrease of $1,341,399
(66%).  This was  attributable to only three double issues of our Magazine being
published  during  this  period,  compared  to one double  issue and five single
issues  being  published  during  the six  month  period  ended  June 30,  2000,
resulting  in a decrease  in  advertising  revenues,  as well as  newsstand  and
subscription  revenues.  We published  only three issues  during this period and
advertising revenue per issue decreased because of our lack of working capital.

     In the six month period ended June 30, 2001,  costs of sales also decreased
55%, to  $569,020,  compared to  $1,268,421  for the similar  period in 2000,  a
decrease of $699,401, which was also due to the publication of only three issues
of our Magazine during the applicable period, compared to six issues in 2000.

     Selling,  general and  administrative  expenses were $1,728,466 for the six
months ended June 30, 2001,  compared to  $2,754,374  for the similar  period in
2000, a decrease of  $1,025,908  (59%).  This  decrease  was due  primarily to a
significant  decrease  during the  relevant  period in the  issuance of warrants
which we had previously issued for outside consulting services rendered.

     Interest  expense  decreased from $665,896 in the six months ended June 30,
2000, to $536,131 for the six months ended June 30, 2001, a decrease of $129,765
(19%) as a result of a decrease in the beneficial  conversion feature of certain
debt  converted to equity.  See "Liquidity and Capital  Resources"  below.  As a
result,  we generated a net loss of $(2,135,193)  for the six month period ended
June 30, 2001,  ($0.08 per share) compared to a net loss of $(2,596,559) for the
six month period ended June 30, 2000 ($.14 per share).

LIQUIDITY AND CAPITAL RESOURCES

     At the end of the six month period  ended June 30,  2001,  we had $6,136 in
cash and cash equivalents. Accounts receivable decreased

                                        3





to $184,509 from $639,971 at June 30, 2000, a decrease of $455,462 (71%),  which
management  attributes to the fact that we published only three magazine  issues
during the applicable period. There was less advertising billed per issue, there
were more uncollectible  accounts,  and we commenced a new factoring arrangement
with Receivable Financing Corp. during 2001.

     During the six month period ended June 30, 2001, we received  $300,000 from
Union Atlantic as a subsequent  contribution to the 10%  Convertible  Debentures
previously  issued in June 2000. These Debentures are for a 5 year term and also
contain  warrants  to  purchase  75,000  shares of our common  stock at exercise
prices of $.515 per  warrant for 37,500 of the  warrants  and $.5859 per warrant
for the remaining 37,500  warrants.  The Debentures may be converted at any time
during a three year term at a  conversion  price equal to the lesser of $.90 per
share, or 80% of the average three lowest closing bid prices of our common stock
during the 22 day trading  period  prior to  conversion.  With respect to the $1
million  convertible  debentures  previously  issued in June  2000,  $50,000  of
principal and $5,202 in accrued  interest was  converted in June 2001,  with the
resulting issuance of 490,703 shares of our common stock.

     We have numerous outstanding notes payable, including the following:

     In August 1998, we obtained a loan in the principal amount of $550,000 from
IBF Special Purpose Corporation II, to be used for general working capital. This
loan  currently  bears interest at the default rate of 28% per annum and was due
December 19,  1998,  including a one-time  extension  fee paid to this lender of
$5,500.  The loan provides for an exit fee equal to 3% of the original principal
amount of the loan  ($16,500)  and is secured by 1,000,000  shares of our common
stock, which were provided by 7 shareholders,  including Mr. Stein, who tendered
190,000 shares as part of the security. Mr. Stein has also personally guaranteed
this obligation.  In December 1998, we repaid $27,500 of the principal  balance.
We also paid all interest  which had accrued  through  June 30,  2000.  In April
2001,  we tendered a payment of $170,000 on this  obligation  and entered into a
Forbearance  Agreement  which provides,  among other things,  for us to pay this
lender $25,000 per month until the entire balance is paid in full.  Upon payment
in full, the lender will return all of the stock provided as security.  Interest
continues to accrue at the default rate.

     In December 1999, we obtained a $200,000 loan from  Sigmapath  Corporation,
which  accrues  interest  at the rate of 6% per annum and became due on March 8,
2000.  We paid $100,000 on this  obligation.  In March 2001, an action was filed
against  us by an officer  of  Sigmapath  to  collect  the  balance of  $100,000
remaining  due.  However,  this action was  dismissed  by the court  because the
plaintiff who brought the action was not the proper party in interest. Since its
dismissal,  we have not heard  anything  from this lender,  nor  otherwise  been
advised of any further action being brought.

                                        4





     In February  2001,  we received a loan from an  individual in the principal
amount  of  $80,000,  which we repaid in full in March  2001.  We issued  75,000
shares of our "restricted" common stock as full consideration for this loan.

     At June  30,  2001,  we had  nine  other  notes  payable  in the  aggregate
principal amount of $1,049,790, bearing interest at rates ranging from 8% to 12%
per annum,  all of which  require a monthly or  quarterly  payment of  principal
and/or interest. These notes are due on demand or past due.

     In 1995, our majority  stockholder  loaned us $932,313.  In 1996, this note
was converted to a demand note,  bearing  interest at the rate of 12% per annum.
In 1996, this stockholder  subsequently assigned this Note to JCM Capital Corp.,
a minority stockholder,  who, upon information and belief, has assigned portions
of  this  note  to  other  unaffiliated   parties.   This  note  is  secured  by
substantially  all  of our  assets,  except  for  accounts  receivable.  Accrued
interest payable to this stockholder at June 30, 2001 totaled $553,407. Interest
expense for this note was  $56,000  during the six month  period  ended June 30,
2001.

     Advances  from  stockholder   represent   advances  made  by  our  majority
stockholder  for working capital  purposes.  At September 30, 2000, the advances
bore  interest at 8% per annum and were  payable on demand.  In March 2000,  our
majority  stockholder  agreed to reduce the annual interest rate to 8% from 12%,
effective  January  1,  2000 and  modify  the  repayment  terms.  Under  the new
repayment terms, the advances are repayable in monthly principal installments of
$42,000 commencing January 1, 2001. However, we must use at least 25% of the net
proceeds of any financing received by us to repay the advances.  Further, all of
the advances are due and payable in full at such time as we have received equity
financing of at least $10 million. At June 30, 2001, $2,616,981 of principal was
outstanding  and  classified  as  short-term.  Accrued  interest  payable to the
majority stockholder at June 30, 2001 totaled $956,334.  Interest expense on the
advances was $157,707 for the six month period ended June 30, 2001.

TRENDS

     As of the date of this  Amendment,  we are  seeking  to raise $5 million in
equity capital for purposes of  implementing a new business plan that includes a
debt reorganization with significant debt to equity conversion,  a business plan
focused on strengthening Detour Magazine in North America and licensing multiple
international  editions,   exploiting  the  Detour  brand  in  other  media  and
merchandise, a new management team and a re-launch of Detour Magazine, scheduled
for the 3rd quarter of 2002.  Proceeds from interim debt and/or equity financing
will be utilized to pay a significantly reduced overhead. Prior plans for Detour
Music and European  Joint  Ventures have been  abandoned and are not part of the
new  restructured  plan.  In the event all current  discussions  with  potential
investor resources terminate without additional capital,

                                        5





we  will  have to  enter a joint  publishing  arrangement  with  other  magazine
publishers or liquidate.

     With a successful restructure, including infusion of $5 million of capital,
we will begin to implement our business strategy and, while no assurances can be
provided,  we  should  be  profitable  within 18  months  after  receipt  of the
aforesaid capital.

INFLATION

     Although our operations are influenced by general economic  conditions,  we
do not believe that inflation had a material affect on our results of operations
during the six month period ended June 30, 2001.

                           PART II. OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

     By notice  dated March 30, 2000,  the staff of the Salt Lake City  District
Office of the Securities  and Exchange  Commission  ("SEC" or "the  Commission")
notified  us and our  Chairman  that  it was  recommending  to the  SEC  that an
enforcement  action  be  filed  against  both us and our  Chairman  relating  to
accuracy  of  certain  of  our  financial  statements  in  1997  and  1998.  The
recommended  enforcement  action was based on: (i) the improper  presentation of
certain  quarterly  financial  information;  and (ii) the  failure  to record in
accordance with generally accepted accounting principles the proper compensation
expense  resulting  from the  issuance  to  consultants  in 1997 of  options  to
purchase  4,400,000  shares of common  stock.  According  to the notice from the
Commission,  the SEC anticipates  alleging that we had violated Section 17(a) of
the Securities Act of 1933, and Section 10(b) of the Securities  Exchange Act of
1934,  Rule  10b-5,  Section  13(a)  of  the  Exchange  Act  and  various  rules
promulgated thereunder.

     We believed that the issue  regarding  improper  presentation  of quarterly
financial  information relates to our averaging of certain costs and expenses in
certain  quarterly  periods in 1997 and 1998 instead of calculating  these costs
and  expenses  precisely.  To comply with the staff's  requirement,  we would be
required to determine  the actual costs and expenses for the affected  quarters.
The  second  issue   related  to  whether  we  recorded  the  proper  amount  of
compensation  expense in  connection  with the  issuance  of the  options to the
consultants.  We recorded an expense of $21,991,  based on the exercise price of
the options of $.005 per share.  We understand  that the staff believes that the
expense  should be the fair market  value of the options at the time the options
were issued. Under generally accepted accounting principles, any such additional
compensation   expense  in  connection  with  the  options  would  result  in  a
corresponding  increase in our paid-in  capital.  Thus,  while the expense would
increase our net loss for 1997, the paid-in capital would be similarly increased
and there would be no

                                        6





change to our total deficit in stockholders' equity as of the end of 1997.

     In 2000,  we advised the staff that we wished to cooperate  fully and reach
an agreement on an appropriate  remedy to resolve this matter. We had determined
to restate our financial statements to address the concerns raised by the staff.

     On November 22, 2000, the matter was resolved by the  Commission  issuing a
cease-and-desist proceeding pursuant to Section 8A of the Securities Act of 1933
and Section 21C of the Securities  Exchange Act of 1934. The Commission  ordered
us to amend our filings with the  Commission  to properly  reflect our financial
condition  and  operating  results,  and as required by Section  13(b)(2) of the
Exchange  Act,  make and keep books,  record and accounts  which,  in reasonable
detail,  accurately and fairly reflect the  transactions and dispositions of our
assets.  The  Commission  further  ordered us to devise and maintain a system of
internal accounting  controls sufficient to provide reasonable  assurances that,
among  other  things,  transactions  are  recorded  as  necessary  to permit the
preparation  of financial  statements  in  conformity  with  generally  accepted
accounting principles.  We have advised the Commission of our intention to amend
our filing with the  Commission.  No civil  penalties  were assessed  against us
relevant to the settlement of this matter.

     We have been named as a defendant in several  other  lawsuits in the normal
course of our business.  With the exception of one  prospective  matter,  in the
opinion of management after consulting with legal counsel,  the liabilities,  if
any,  resulting  from  these  matters  will not have a  material  effect  on our
financial statements.

ITEM 2. CHANGES IN SECURITIES

     In April 2001, 1,333,333 shares of our common stock were issued pursuant to
the  exercise  of  outstanding  warrants  previously  issued in favor of Trilogy
Capital and Lexington  Capital,  which warrants were issued in connection with a
prior  financing to our company in 2000.  The exercise  price of these  warrants
were $.01 per share.

     In June  2001,  1,780,000  shares of our common  stock were  issued to four
separate  consultants  for  services  rendered  and to be rendered to us.  These
shares were valued at the market  price at the date of  issuance,  which  ranged
from $0.16 per share to $0.23 per share.

     Also in June  2001,  490,703  shares of our common  stock were  issued as a
result of the conversion of $50,000 in principal and $5,202 in accrued  interest
applicable to outstanding  convertible  debentures which we issued in June 2000.
We also issued 1 million  common stock  purchase  warrants to one consultant for
services rendered and to be rendered. These warrants are exercisable at

                                        7





$0.25 per warrant at any time during the seven year period following the date of
issuance.

     In February,  2001,  78,750 shares of our common stock were issued pursuant
to the exercise of outstanding warrants previously issued. The exercise price of
these warrants were $.01 per share.

     In  each  instance   cited  above,   we  relied  upon  the  exemption  from
registration provided by Regulation D and/or Section 4(2), promulgated under the
Securities Act of 1933, as amended, to issue the relevant shares.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES - NONE

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     NONE

ITEM 5. OTHER INFORMATION.

Subsequent Event

     Effective August 22, 2001, our President and CEO, Andrew Left, tendered his
resignation  as an officer of our company and was replaced by Edward Stein on an
interim  basis.  Mr. Left will  continue to consult  with our  management  on an
informal basis.

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K -

     (a) Exhibits - NONE

     (b) Reports on Form 8-K - NONE.

                                        8




                            DETOUR MEDIA GROUP, INC.
                           f/k/a Detour Magazine, Inc.
                             CONDENSED BALANCE SHEET

                                                (unaudited)      (audited)
                                                  June 30,      December 31,
                     ASSETS                         2001           2000
                                                ------------   ------------
CURRENT ASSETS
  Cash                                          $      6,136   $     71,598
  Accounts receivable                                184,509        397,447
  Prepaid expenses                                    80,290         11,598
                                                ------------   ------------

       Total current assets                          270,935        480,643

FURNITURE AND EQUIPMENT, net                          32,243         42,753

DEPOSITS AND OTHER ASSETS                             37,024         16,125
                                                ------------   ------------

                                                $    340,202   $    539,521
                                                ============   ============

LIABILITIES AND DEFICIT IN STOCKHOLDERS' EQUITY

CURRENT LIABILITIES
  Accounts payable and accrued expenses         $  1,888,311   $  1,957,614
  Notes payable                                    1,512,921      1,559,921
  Accrued interest payable                           231,640        145,204
  Due to stockholder                               2,636,981      2,556,021
  Note payable stockholders                          932,313        932,313
  Interest payable stockholders                    1,509,741      1,296,034
  Convertible debentures                           1,410,000      1,160,000
                                                ------------   ------------

       Total current liabilities                  10,121,907      9,607,107

COMMITMENTS AND CONTINGENCIES                              -              -

DEFICIT IN STOCKHOLDERS' EQUITY
  Preferred sotck, $.01 par value
    10,000,000 shares authorized,
    none issued and outstanding                            -              -
  Common stock, $0.001 par value,
    100,000,000 shares authorized,
    22,914,769 shares issued and outstanding          30,883         22,916
  Additional paid-in capital                      10,298,272      8,885,165
  Accumulated deficit                            (20,110,860)   (17,975,667)
                                                ------------   ------------

       Total deficit in stockholders' equity      (9,781,705)    (9,067,586)
                                                ------------   ------------

                                                $    340,202   $    539,521
                                                ============   ============



                                        9





                            DETOUR MEDIA GROUP, INC.
                           f/k/a Detour Magazine, Inc.
                  UNAUDITED CONDENSED STATEMENTS OF OPERATIONS


                                                     For the three months       For the six months
                                                         ended June 30,           ended June 30,
                                                  -------------------------  -------------------------
                                                     2001          2000         2001          2000
                                                  -----------  ------------  -----------   -----------
                                                                               
Revenue
   Advertising                                    $   288,542  $   887,287   $   670,289   $ 1,842,258
   Newsstand and subscription, net of returns          10,649       73,994        28,135       197,565
                                                  -----------  ------------  -----------   -----------

       Total revenue                                  299,191      961,281       698,424     2,039,823
                                                  -----------  ------------  -----------   -----------

Cost and expenses
   Cost of sales and other direct expenses            312,639      491,083       569,020     1,268,421
   Selling, general and administrative expenses     1,040,236    2,154,530     1,728,466     2,754,374
                                                  -----------  ------------  -----------   -----------
                                                    1,352,875    2,645,613     2,297,486     4,022,795
                                                  -----------  ------------  -----------   -----------

       Loss from operations                        (1,053,684)  (1,684,332)   (1,599,062)   (1,982,972)
                                                  -----------  ------------  -----------   -----------
Other expenses
   Interest expense, net                              181,331      464,147       536,131       665,896
   Asset impairment charge                                  -            -             -             -
   Loss on disposal of assets                               -            -             -             -
                                                  -----------  ------------  -----------   -----------

       Total other expenses                           181,331      464,147       536,131       665,896
                                                  -----------  ------------  -----------   -----------

       Net loss before extraordinary item          (1,235,015)  (2,148,479)   (2,135,193)   (2,648,868)

Extraordinary gain on extinguishment of debt                -          367             -        52,309
                                                  -----------  ------------  -----------   -----------

                                                  $(1,235,015) $(2,148,112)  $(2,135,193)  $(2,596,559)
                                                  ===========  ===========   ===========   ===========




                                       10




                            DETOUR MEDIA GROUP, INC.
                           f/k/a Detour Magazine, Inc.
                  UNAUDITED CONDENSED STATEMENTS OF CASH FLOWS

                                                        June 30,      June 30,
                                                          2001          2000
                                                      -----------   -----------
Cash flows from operating activities:
  Net loss                                            $(2,135,193)  $(2,596,559)
  Adjustments to reconcile net loss to net cash
   used in operating activities:
     Extraordinary gain on extinguishment of debt               -        52,309
     Amortization of debt issuance costs                   10,300             -
     Depreciation of furniture and equipment               10,510        10,777
     Issuance of restricted common stock for
       Services                                           333,873       (21,917)
     Warrants issued for services                         162,700       743,765
     Expense of beneficial conversion feature of the
       convertible debentures                                   -       296,437
     Decrease (increase) in accounts receivable           212,938      (272,189)
     Increase in prepaid expenses                         (68,691)     (141,706)
     Decrease in employee advances                              -        86,029
     Increase in other assets                             (20,899)            -
     Decrease in accounts payable and accrued
       expenses                                           (69,303)     (248,715)
     Decrease in unexpired subscriptions                        -       (10,753)
     Increase in interest payable, stockholder             86,436       217,475
     Increase in accrued interest payable                 218,906       (24,614)
                                                      -----------   -----------
        Net cash used in operating activities          (1,258,423)   (1,909,661)
                                                      -----------   -----------
Cash flows from investing activities:
  Purchases of furniture and equipment                          -       (13,949)
                                                      -----------   -----------
Cash flows from financing activities:
  Proceeds from short term borrowings                     421,070       (69,452)
  Principal repayments of short term borrowings, net     (387,110)            -
  Proceeds from long term borrowings,
    net of issuance costs                                 270,000       601,722
  Advances from stockholder                                     -      (107,479)
  Cost of acquiring financing                                   -       141,061
  Proceeds from issuance of common stock, net             889,001     1,500,000
                                                      -----------   -----------
        Net cash provided by financing activities       1,192,961     2,065,852
                                                      -----------   -----------

        Net increase (decrease) in cash                   (65,462)      142,242

Cash (overdraft) at beginning of year                      71,598             -
                                                      -----------   -----------

Cash (overdraft) at end of year                       $     6,136   $   142,242
                                                      ===========   ===========

                                       11



                            DETOUR MEDIA GROUP, INC.
                           f/k/a DETOUR MAGAZINE, INC.

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

                      Six Month Period Ended June 30, 2001

1.   Unaudited Interim Financial Statements

     The accompanying unaudited financial statements have been prepared in
     accordance with the instructions for Form 10-QSB and do not include all of
     the information and footnotes required by generally accepted accounting
     principles for complete financial statements. In the opinion of management,
     all adjustments, consisting only of normal recurring adjustments considered
     necessary for a fair presentation, have been included. Operating results
     for any quarter are not necessarily indicative of the results for any other
     quarter or for the full year.

2.   Basis of Presentation

          Business combination

     On June 6, 1997, pursuant to the terms of an Agreement and Plan of
     Reorganization, Ichi-Bon Investment Corporation ("IBI") acquired all of the
     outstanding common stock of Detour, Inc. ("Old Detour") in exchange for
     4,500,000 unregistered shares of IBI's common stock. As a result of the
     transaction, the former shareholders of Old Detour received shares
     representing an aggregate of 90% of IBI's outstanding common stock,
     resulting in a change in control of IBI. As a result of the merger, IBI was
     the surviving entity and Old Detour ceased to exist. Simultaneously
     therewith, IBI amended its articles of incorporation to reflect a change in
     IBI's name to "Detour Magazine, Inc." References to the "Company" or
     "Detour" refer to Detour Magazine, Inc. together with the predecessor
     company, Old Detour.

     The acquisition of Old Detour has been accounted for as a reverse
     acquisition. Under the accounting rules for a reverse acquisition, Old
     Detour is considered the acquiring entity. As a result, historical
     financial information for periods prior to the date of the transaction are
     those of Old Detour. Under purchase method accounting, balances and results
     of operations of Old Detour will be included in the accompanying financial
     statements from the date of the transaction, June 6, 1998. The Company
     recorded the assets and liabilities (excluding intangibles) at their
     historical cost basis which was deemed to be approximate fair market value.
     The reverse acquisition is treated as a non-cash transaction except to the
     extent of cash acquired, since all consideration given was in the form of
     stock.


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          Earnings per share

     Earnings per share have been computed based on the weighted average number
     of common shares outstanding. For the three month period prior to the
     reverse acquisition discussed in the business combination section of Note 2
     above, the number of common shares outstanding used in computing earnings
     per share is the number of common shares outstanding as a result of such
     reverse acquisition (5,000,000 shares).


3.   History and Business Activity

     Detour was originally incorporated as Ichi-Bon Investment Corporation on
     May 18, 1990, under the laws of the State of Colorado. The name was changed
     to Detour Magazine, Inc. concurrent with the business combination described
     in Note 2.

     Prior to such business combination, Detour had not engaged in any
     operations or generated any revenue.

     Old Detour was a publisher of a nationally distributed magazine entitled
     "Detour" which is published monthly and contains articles and pictorial
     displays on fashion, music and social commentary.

         In March, 2001, our shareholders approved amendments to our Articles of
         Incorporation, which amendments included changing our name to "Detour
         Media Group, Inc." and increasing the number of authorized common
         shares to 100,000,000 shares.



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                                   SIGNATURES


     Pursuant to the  requirements  of Section 12 of the Securities and Exchange
Act of 1934,  the  Registrant has duly caused this amendment to its report to be
signed on its behalf by the undersigned, thereunto duly authorized.

                                        DETOUR MEDIA GROUP, INC.
                                        (Registrant)

                                        Dated: March 19, 2002


                                        By:  s/Edward T. Stein
                                           --------------------------------
                                           Edward T. Stein, President


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