UNITED STATES SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 10-Q

[X]  QUARTERLY  REPORT  PURSUANT  TO SECTION 13 OR 15(d) OF THE  SECURITIES
     EXCHANGE ACT OF 1934

               For the Quarterly Period Ended: September 27, 2003

                                       or

[ ]  Transition  Report  Pursuant  to Section 13 or 15 (d) of the  Securities
     Exchange Act of 1934

For the Transition Period from       to

Commission File Number:    1-11064


                                BRITESMILE, INC.
           (Exact name of business issuer as specified in its charter)

                     UTAH                                   87-0410364
---------------------------------------------  ---------------------------------
(State or other jurisdiction of incorporation  (IRS employer identification no.)
               or organization)


          490 North Wiget Lane
        Walnut Creek, California                              94598
---------------------------------------------    ------------------------------
(Address of principal executive offices)                   (Zip Code)


                                 (925) 941-6260
                (Issuer's telephone number, including area code)



              (Former name, former address and former fiscal year,
                         if changed since last report)

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Securities  Exchange  Act  during the past 12 months (or for
such shorter period that the registrant was required to file such reports),  and
(2) has been subject to such filing requirements for the past 90 days.

 X  Yes        No

Indicate by checkmark whether the registrant is an accelerated filer (as defined
in Exchange Act Rule 12b-2)

Yes      __       No       X

The Company had  2,752,513  shares of common stock  outstanding  at November 11,
2003.


                                       1


                        BRITESMILE, INC. AND SUBSIDIARIES


                                TABLE OF CONTENTS



PART I.   FINANCIAL INFORMATION




Item 1.   Financial Statements (Unaudited)

                                                                                                      
         Condensed Consolidated Balance Sheets as of September 27, 2003 and December 28, 2002.............3

         Condensed Consolidated Statements of Operations for the 13 and 39 weeks ended
         September 27, 2003 and September 28, 2002........................................................5

         Condensed Consolidated Statements of Cash Flows for the 39 weeks ended
         September 27, 2003 and September 28, 2002, respectively..........................................6

         Notes to Condensed Consolidated Financial Statements.............................................7

Item 2.   Management's Discussion and Analysis of Financial Condition and Results of Operations...........13

Item 3.   Qualitative and Quantitative disclosure about Market Risk.......................................20

Item 4.   Controls and Procedures.........................................................................20





PART II.   OTHER INFORMATION


Item 1.  Legal Proceedings................................................................................21

Item 2.  Changes in Securities............................................................................23

Item 3.  Default Upon Senior Securities...................................................................24

Item 4.  Submission of Matters to a Vote of Security Holders..............................................24

Item 5.  Other Information................................................................................25

Item 6.  Exhibits and Reports on Form 8-K.................................................................25









                                       2









                         PART I - FINANCIAL INFORMATION



ITEM 1.    FINANCIAL STATEMENTS

                                BRITESMILE, INC.
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                                     ASSETS
                       ($ in thousands, except share data)
                                   (Unaudited)



                                                                      September 27,         December
                                                                           2003                28,
                                                                                              2002
                                                                     ---------------    ------------------
          CURRENT ASSETS:
                                                                                  
              Cash and cash equivalents                              $       1,982      $       3,527
                Trade accounts receivable, net of allowance
                   for doubtful accounts of $556 and $506,
                   respectively                                              2,134              2,364

              Inventories                                                    1,736              2,502

              Prepaid expenses and other                                       977                189
                                                                     ---------------    ------------------

                          Total current assets                               6,829              8,582
                                                                     ---------------    ------------------

          PROPERTY AND EQUIPMENT, net                                       17,157             20,289
          INTANGIBLES                                                        5,268                  -
          OTHER ASSETS                                                       3,290              2,228
                                                                     ---------------    ------------------

          TOTAL ASSETS                                               $      32,544      $      31,099
                                                                     ===============    ==================



                                                                      continued


                             The accompanying notes
   are an integral part of these condensed consolidated financial statements.

                                       3


                                BRITESMILE, INC.
                CONDENSED CONSOLIDATED BALANCE SHEETS (continued)

                      LIABILITIES AND SHAREHOLDERS' EQUITY
                       ($ in thousands, except share data)
                                   (Unaudited)



                                                                           September 27,       December 28,
                                                                               2003                2002
                                                                        ------------------    -----------------
CURRENT LIABILITIES:
                                                                                        
    Accounts payable                                                    $           4,531     $        4,793
    Accrued expenses                                                                5,437              4,604
    Deferred revenue                                                                  665                819
    Note payable to related party                                                     500                500
    Subordinated convertible debenture, net of discount                                 -                749
     Accrued variable rent payable to EVL                                           3,870                  -
    Capital lease obligation with related party.                                      701                701
                                                                        ------------------    -----------------

              Total current liabilities                                            15,704             12,166
                                                                        ------------------    -----------------

Notes payable to related party, net                                                 2,419              1,083
Line of credit borrowings                                                           6,940              4,714
Capital lease obligations with related party, less current portion                  1,370              1,885
Accrued variable rent payable to EVL                                                    -              2,150
Convertible 2% debenture                                                            3,500              3,500
Other long-term liabilities                                                         1,773              1,802
Preferred Stock of Subsidiary                                                       1,000                  -
                                                                        ------------------    -----------------

              Total long-term liabilities                                          17,002             15,134
                                                                        ------------------    -----------------

              Total liabilities                                                    32,706             27,300
                                                                        ------------------    -----------------

SHAREHOLDERS' EQUITY (DEFICIT):
    Common stock, $.001 par value; 50,000,000 shares authorized;
    2,749,153 and 2,428,464 shares issued and outstanding,
         respectively
                                                                                       37                 36
    Additional paid-in capital                                                    145,203            139,418
    Accumulated deficit                                                          (145,402)          (135,655)
                                                                        ------------------    -----------------

              Total shareholders' equity (deficit)                                   (162)             3,799
                                                                        ------------------    -----------------

Total liabilities and shareholders' equity (deficit)                    $          32,544     $       31,099
                                                                        ==================    =================



                                                                     concluded

                             The accompanying notes
   are an integral part of these condensed consolidated financial statements.


                                       4





                                BRITESMILE, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                       ($ in thousands except share data)
                                    Unaudited



                                                      13 Weeks             13 Weeks            39 Weeks            39 Weeks
                                                        Ended                Ended               Ended               Ended
                                                    September 27,        September 28,       September 27,       September 28,
                                                         2003                2002                2003                2002
                                                   ----------------     ----------------    ----------------    ----------------
REVENUES:
                                                                                                    
    Center whitening fees, net                     $          4,616     $          3,209    $        11,985      $        9,827
    Associated Center whitening fees, net                     5,387                5,818             15,937              17,283
    Product sales                                             1,434                  919              3,470               3,182
                                                   ----------------     ----------------    ----------------    ----------------

       Total revenues, net                                   11,437                9,946             31,392              30,292
                                                   ----------------     ----------------    ----------------    ----------------

OPERATING COSTS AND EXPENSES:
    Operating and occupancy costs                             5,013                3,675             12,849              11,217
    Selling, general and administrative
      expenses                                                8,779                8,703             21,961              24,837
    Research and development expenses                           403                  425                772                 717
    Depreciation and amortization                             1,688                1,580              4,883               4,571
                                                   ----------------     ----------------    ----------------    ----------------

       Total operating costs and expenses                    15,883               14,383             40,465              41,342
                                                   ----------------     ----------------    ----------------    ----------------

          Loss from operations                               (4,446)              (4,437)            (9,073)            (11,050)
                                                   ----------------     ----------------    ----------------    ----------------

       Total interest expense, net                             (331)                (148)              (670)               (618)
                                                   ----------------     ----------------    ----------------    ----------------

          Loss before income tax provision                   (4,777)              (4,585)            (9,743)            (11,668)


INCOME TAX PROVISION                                             -                    18                  4                  54
                                                   ----------------     ----------------    ----------------    ----------------

          Net loss                                 $         (4,777)    $         (4,603)   $        (9,747)     $      (11,722)
                                                   ================     ================    ================    ================

BASIC AND DILUTED NET LOSS PER SHARE
                                                              (1.76)    $         (1.90)    $         (3.84)    $         (4.83)
                                                   ================     ================    ================    ================

WEIGHTED AVERAGE SHARES - BASIC AND DILUTED               2,718,547             2,428,464         2,536,953           2,427,061
                                                   ================     ================    ================    ================




              The accompanying notes are an integral part of these
                  condensed consolidated financial statements.

                                       5


                                BRITESMILE, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                    Unaudited
                       ($ in thousands, except share data)



                                                                        39 Weeks Ended           39 Weeks Ended
                                                                        September 27, 2003      September 28, 2002
                                                                        -------------------    --------------------
CASH FLOWS FROM OPERATING ACTIVITIES:
                                                                                         
Net loss                                                                $         (9,747)      $          (11,722)
Adjustments to reconcile net loss to net cash used in operating
   activities:
     Depreciation and amortization                                                 4,883                  4,571
     Increase in variable EVL deferred payments                                    1,721                      -
     Changes in assets and liabilities and other                                      85                    705
                                                                        -------------------    --------------------

          Net cash used in operating activities                                   (3,058)                (6,446)
                                                                        -------------------    --------------------

CASH FLOWS FROM INVESTING ACTIVITIES:
     Purchase of property and equipment                                           (1,949)                (2,809)
     Purchase of intangibles                                                      (1,750)                  (675)
                                                                        -------------------    --------------------
          Net cash used in investing activities                                   (3,699)                (3,484)

CASH FLOWS FROM FINANCING ACTIVITIES:
     Net proceeds on line of credit                                                2,226                  3,218
     Proceeds from debt financing                                                  2,500                      -
     Principal payments on long-term debt                                           (543)                  (431)
     Payments on capital lease obligations                                          (516)                  (420)
     Proceeds from issuance of preferred stock by subsidiary                       1,000                      -
     Proceeds from exercise of stock options                                         545                    504
                                                                        -------------------    --------------------

          Net cash provided by financing activities                                5,212                  2,871
                                                                        -------------------    --------------------

NET DECREASE IN CASH AND CASH EQUIVALENTS                                         (1,545)                (7,059)

CASH AND CASH EQUIVALENTS AT BEGINNING
    OF THE PERIOD                                                                  3,527                  7,162
                                                                        -------------------    --------------------

CASH AND CASH EQUIVALENTS AT END OF THE PERIOD                          $          1,982       $            103
                                                                        ===================    ====================





                             The accompanying notes
   are an integral part of these condensed consolidated financial statements.

                                       6


                        BRITESMILE, INC. AND SUBSIDIARIES

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)
                               September 27, 2003

1.       Description of Business and Nature of Operations

BriteSmile,  Inc., a Utah corporation  ("BriteSmile" or the "Company"),  and its
affiliates  develop and sell advanced  teeth  whitening  products,  services and
technology. Unless specified to the contrary herein, references to BriteSmile or
to the  Company  refer to the  Company and its  subsidiaries  on a  consolidated
basis.  The Company's  operations  include the  development  of  technologically
advanced teeth whitening  processes that are  distributed in professional  salon
settings known as BriteSmile  Professional Teeth Whitening Centers  ("Centers").
The Company also offers its products and technologies  through arrangements with
existing  independent  dental  offices  known as BriteSmile  Professional  Teeth
Whitening Associated Centers ("Associated  Centers").  As of September 27, 2003,
the Company had 14 Centers and there were 4,943 Associated Centers in operation.
Commencing  September 25, 2003,  the Company began offering some of its products
to dentists  who are not  Associated  Centers  through a major  dental  products
distribution company.

2.           Basis of Presentation and Principles of Consolidation

The accompanying unaudited condensed consolidated financial statements have been
prepared in accordance  with  accounting  principles  generally  accepted in the
United  States  of  America  for  interim  financial  information  and  with the
instructions in Form 10-Q and Article 10 of Regulations S-X.  Accordingly,  they
do not include  all of the  information  and  footnotes  required by  accounting
principles  generally  accepted  in the  United  States for  complete  financial
statements. In the opinion of management,  all adjustments (consisting of normal
recurring  accruals)  considered  necessary  for a fair  presentation  have been
included.  Operating  results for the 13 weeks and 39 weeks ended  September 27,
2003 are not necessarily  indicative of the results that may be expected for the
remainder of the fiscal year.

The  accompanying   condensed  consolidated  financial  statements  include  the
accounts of the Company, its subsidiaries,  and entities (specifically including
the  Centers)  in which the  Company  has a  controlling  interest.  The Company
consolidates  the  operating  results  of  the  Centers  as  the  Company  has a
controlling financial interest in the Centers in accordance with the criteria of
EITF  97-2,  "Application  of  FASB  Statement  No.  94 and APB  Opinion  #16 to
Physician Practice  Management  Entities ("PPM") and Certain Other Entities with
Contractual  Management  Arrangements."  The agreements  with the Centers are 30
year, non-terminable agreements that provide the Company a financial interest in
the PPM and  exclusive  authority  over  all  decision  making  other  than  the
dispensing of dental services.

Comprehensive Loss approximates net loss for all periods presented.

3.    Stock Based Compensation

The  Company  uses the  intrinsic  value  method to account  for its stock based
compensation  plans.  Had  compensation  cost  for  the  Company's   stock-based
compensation  plans been  determined  using fair value at the grant  award dates
using the Black-Scholes  option pricing valuation model, the Company's  reported
net loss  applicable to common  shareholders  and basic and diluted net loss per
share would have been  increased to the pro forma  amounts  indicated  below (in
thousands, except per share data):



                                       7




                                    13 Weeks Ended          13 Weeks Ended          39 Weeks Ended          39 Weeks Ended
                                September 27, 2003      September 28, 2002      September 27, 2003      September 28, 2002
-------------------------  ------------------------ ----------------------- ----------------------- -----------------------
                                                                                        
Net Loss as reported       $                 4,777  $                4,603  $                9,747  $               11,722
-------------------------  ------------------------ ----------------------- ----------------------- -----------------------
Add:  Compensation
expense reported under
APB25                      $                     0  $                    0  $                    0  $                    0
-------------------------  ------------------------ ----------------------- ----------------------- -----------------------
Deduct:  Compensation
expense computed using
fair value method          $                   755  $                  793  $                2,381  $                2,347
-------------------------  ------------------------ ----------------------- ----------------------- -----------------------
Pro forma net loss         $                 5,532  $                5,396  $               12,128  $               14,069
-------------------------  ------------------------ ----------------------- ----------------------- -----------------------
Pro forma basic and
diluted net loss per share
                           $                (2.03)  $               (2.22)  $               (4.78)  $               (5.80)
-------------------------  ------------------------ ----------------------- ----------------------- -----------------------


For further  information,  refer to the  consolidated  financial  statements and
footnotes  thereto  included in the Company's Annual Report on Form 10-K for the
52 weeks ended December 28, 2002.


4.       Loss Per Common Share

Basic  net  loss  per  share  is   calculated   as  net  loss   divided  by  the
weighted-average  number of common shares  outstanding,  less shares  subject to
repurchase.  Diluted net loss per share is computed by dividing  net loss by the
weighted-average  number of common shares  outstanding and dilutive common stock
equivalents  outstanding during the period.  Common equivalent shares from stock
options and warrants and  convertible  notes payable have been excluded from the
calculation of net loss per share, as their effect is anti-dilutive.


5.       Debt

Excimer Vision Leasing

During 2000 and 2001 the Company  entered into an Agreement  with Excimer Vision
Leasing L.P.  ("EVL"),  a related party, to lease whitening devices for a period
of 5 years. The lease was accounted for as a capital lease. The Company will pay
EVL a monthly rental for each device  consisting of a fixed amount (ranging from
twenty dollars to thirty dollars) plus one hundred  twenty-five dollars for each
key card sold by the Company for that device.  During 2002 and 2003, the Company
and EVL amended their lease  agreement to provide that the variable rent portion
of the  monthly  rental  payments  due  during  2002 and 2003,  in the amount of
twenty-five dollars for each BriteSmile procedure,  will be deferred and paid to
EVL on January 1, 2004,  with  interest  payable on the  deferred  amount  ($3.9
million at September 27, 2003) at a rate equal to LIBOR as quoted by The Bank of
Nova Scotia for the applicable adjustment dates for deposits in U.S. Dollars for
one month maturities, plus 200 basis points.

CAP America Trust Center Loan

On May 7, 2003,  the Company and CAP America Trust entered into a Loan Agreement
for $2.5 million to be used for capital  expenditures and other specific revenue
generating  initiatives  to be agreed and defined by BriteSmile  and CAP America
Trust. The Company began drawing on the line May 7, 2003 and may do so until May
10, 2006. Up to $1,700,000 of loan proceeds may be used for the specific revenue
generating initiatives, and up to $800,000 for general working capital. Interest
is fixed at 6%,  payable  monthly,  with CAP America  Trust  having the right to
reset the  interest  rate to 200bps over 1 year London  Interbank  Offered  Rate
("LIBOR") after giving the Company 30 days notice.  A variable fee payment based
on the  number  of teeth  whitening  procedure  performed  at the  Centers  will
commence on May 11, 2006, and continue until May 10, 2011. Variable fees will be
payable  40  days  after  the end of the  month  in  which  the  procedures  are
performed,  except for fees due for April/May 2011, which will become payable on
the maturity  date.  The Company  drew down $1.6  million  under this loan as of
September 27, 2003.

LCO Investments  Limited ("LCO") is the Company's  major  shareholder.  LCO is a
wholly owned  subsidiary of the ERSE Trust. CAP Advisers Limited is a co-trustee
of the ERSE Trust.  Mr. Anthony Pilaro,  a director and Chairman of the Company,


                                       8


is also Chairman of CAP Advisers Limited. CAP America Limited is a co-trustee of
CAP America Trust, the lender under the Center Loan described above. CAP America
Limited is owned and controlled by LCO.

In August  2003, a  subsidiary  of the Company  issued $1.0 million of preferred
stock.  Interest  is  computed  at the 1 year  LIBOR  rate  plus 2% and  adjusts
annually on the anniversary date.  Interest is payable  annually.  The preferred
stock  is  not   convertible   and  is   redeemable  in  the  event  of  certain
circumstances. The Company has recorded this preferred stock as a liability.

During 2003, certain convertible debt holders converted $1.3 million of debt and
accumulated interest into 218,293 shares of common stock.


6.       Acquisition of Certain Human Oral Care Intellectual Property

Effective July 1, 2003, the Company and its wholly owned subsidiary,  BriteSmile
Development,  Inc. ("BDI"), entered into an Asset Purchase Agreement (the "APA")
with R. Eric Montgomery ("Montgomery") and certain entities owned and controlled
by him (collectively,  the "REM Group").  Montgomery is a member of the board of
directors of the Company.

Pursuant  to the  APA,  on July  23,  2003 BDI  acquired  intellectual  property
consisting  primarily  of certain  United  States and  foreign  patents,  patent
applications, continuations, continuations-in-part, trade secrets, technologies,
know-how,  trademarks  and trade names relating to human oral care ("HOC") for a
purchase price of $5.4 million ($6.4 million under certain  conditions),  plus a
50% participation interest in third party royalties and infringement  recoveries
relating  to the HOC  intellectual  property  acquired  from the REM  Group.  In
addition, the REM Group conveyed certain other HOC intellectual property,  which
is implicated  by certain  agreements  between the Company,  the REM Group and a
third party to a new entity,  Oraceutical  Acquisition  LLC  ("OAC"),  an entity
owned and controlled by REM.

The purchase price consists of the following:

     (i)  $750,000 paid on May 9, 2003.

     (ii) $1,000,000  paid on July 23, 2003, in  connection  with the closing of
          the APA;

     (iii)66,667  shares of Common Stock of the Company (the  "Payment  Shares")
          issued to Montgomery on July 25, 2003; and valued at $2,267,000 and

     (iv) $1,352,000 payable to Oraceutical Innovative Properties ("OIP"), a REM
          Group  member.  For a  period  of up to 5  years,  BDI  will pay 5% of
          worldwide  net  revenues of the Company for a whitening  crayon or pen
          product  currently  referred  to as  "BriteSmile  to  Go,"  and  1% of
          worldwide  net  revenues  of the Company or its  affiliates  for light
          activated  teeth  whitening or other in-office or chair side whitening
          procedures,  until the aggregate of such payments equals $1,352,000 At
          the end of the five year period any remaining amounts will be payable.
          The  foregoing  net revenue  payments  will be paid in cash, or at the
          option of BDI, up to 50% of any payment amount may be made in the form
          of Common Stock of the Company (the "Net Revenue Payment Shares"). All
          Net Revenue Payment Shares, if and when issued by the Company, will be
          issued at the then current  market price as quoted on NASDAQ,  and the
          balance in cash.  The payments are due on a quarterly  basis,  15 days
          after the close of the Company's applicable fiscal quarter.

     BDI may be required  to pay OIP an  additional  $1 million  pursuant to the
     foregoing  formula if REM Group fulfills  certain  contingencies,  in which
     case the total purchase price to the REM Group will be $6 million.

     Effective  October 30, 2003,  OAC entered  into an  agreement  with a third
     party (the "OAC  Licensee")  which  satisfied  the  conditions  required to
     increase the purchase price due the REM Group under the APA by $1 million.



                                       9


With respect to third party infringement and/or licensing  activities,  BDI will
pay the REM Group 50% of such recoveries after payment of legal fees incurred in
prosecution of third party claims, all patent prosecution and maintenance costs,
and certain other amounts.

In connection with the APA, the Company  recorded an intangible asset (primarily
patents) of $5.4 million,  which will be amortized on the  straight-line  method
over 10 years. Amortization expense will be approximately $540,000 per year.


Financing Arrangements for the APA

Pursuant to a commitment  agreement dated April 29, 2003, LCO loaned  $1,000,000
to BDI on May 9, 2003 under the terms of a  promissory  note with  interest  and
principal  due on May 9, 2008.  Interest  accrues at 200 basis  points above the
1-year  LIBOR as quoted by the Bank of Nova  Scotia  (1.3075% at  September  26,
2003). The interest rate on the note is reset every thirty days.

LCO loaned BDI an additional  $1,000,000 on similar terms on July 23, 2003,  the
closing date of the APA.

The promissory notes issued to LCO by BDI were guaranteed by the Company.

In  connection  with the granting of the loans to BDI, LCO received  warrants to
purchase  133,333  shares of  Common  Stock of the  Company.  The  warrants  are
exercisable  at $15.00 per share and have a five year life. The shares of Common
Stock  underlying  the  warrants  granted to LCO are subject to certain  limited
"piggyback"  registration  rights  in the  event  of  future  registered  public
offerings of Common  Stock sold by the  Company.  The fair value of the warrants
issued of  $1,704,378  was  recorded  as a discount  of the notes,  and is being
amortized  under  the  equity  method  over the life of the  note,  5 years,  to
interest expense.


7.        Legal Matters

BriteSmile,  Inc. v. Discus Dental,  Inc. and Salim Nathoo,  filed in the United
States  District  Court for the  Northern  District of  California  (the "Discus
Patent  Litigation").  The Company  filed an initial  complaint  against  Discus
Dental, Inc.  ("Discus"),  Culver City,  California,  on July 8, 2002, asserting
claims of  infringement  of the Company's  U.S.  Patents No.  6,343,933 and U.S.
Patent No.  6,361,320.  On February  28,  2003,  the Company  amended the Discus
Patent  Litigation  by  adding  Salim  Nathoo  ("Nathoo")  as a  defendant.  The
complaint, as amended,  further alleges  misappropriation of the Company's trade
secrets,  civil  conspiracy,  and unfair  competition and business  practices by
Discus  and  Nathoo;  breach of  contract  and breach of  fiduciary  duty by Mr.
Nathoo, and tortious interference with contract by Discus. The complaint alleges
that Nathoo and Discus conspired to misappropriate BriteSmile's trade secrets in
violation  of  Nathoo's  contractual  obligations  to the  Company.  The amended
lawsuit alleges that, as BriteSmile's Medical Director, Nathoo had and continues
to  have,  an  obligation  to  keep  BriteSmile's  trade  secrets  confidential.
Beginning in 2001,  Discus Dental and Nathoo  entered into an agreement  whereby
Discus Dental paid Nathoo at least $2.5 million over a less than two year period
for Nathoo's "consulting"  services,  which included paying Nathoo to share with
Discus certain of the Company's trade secrets.  The lawsuit alleges further that
in December 2002, a third party informed BriteSmile of Nathoo's activities,  and
that when  confronted by BriteSmile,  Nathoo  admitted to receiving $2.5 million
from Discus.  The Company seeks a permanent  injunction  against both Discus and
Nathoo to prevent further infringement of its patents and improper disclosure of
the Company's trade secrets, lost profits, treble damages and attorneys fees for
willful patent infringement, punitive damages, and other relief.

On March  25,  2003,  Discus  filed  its  Answer to the  Amended  Complaint  and
Counterclaims.  In its Answer,  Discus  denies any  liability  for  BriteSmile's
claims.  Discus  also raises  affirmative  defenses,  including  claims that its
products  and  processes  do  not  infringe   BriteSmile's   patents,  and  that
BriteSmile's patents are invalid and unenforceable. Discus asserts counterclaims
against BriteSmile,  seeking (i) judicial declarations that BriteSmile's patents
are  invalid,  unenforceable,   and  have  not  been  infringed,  (ii)  tortious
interference   with  prospective   economic   advantage  and  economic  business
relations, and (iii) unfair competition.  Discus also asks for declarations that
its  products  and  processes  do  not  violate   BriteSmile's   patents,   that
BriteSmile's patents are unenforceable, that BriteSmile has no protectable trade
secrets,  that  BriteSmile's  contracts with dentists which contain  contractual


                                       10


restrictions  on the purchase and use of competitive  systems are  unenforceable
and should be enjoined, lost profits, treble damages and attorneys fees.

In July 2003, the case of Salim Nathoo v. BriteSmile  Leasing  (discussed below)
was consolidated  with the Discus Patent  Litigation.  All parties have produced
documents  and  written  discovery  responses  in  support  of their  claims and
defenses. Discovery is proceeding. The depositions of several key witnesses were
taken from August through October 2003.

Salim Nathoo v.  BriteSmile  Leasing.  On March 6, 2003,  Nathoo filed a lawsuit
against BriteSmile  Leasing, a subsidiary of the Company in the New Jersey state
court. In this action, Nathoo alleges that the Company breached its agreement to
pay Nathoo  money,  and that such  failure  should  result in the  reversion  of
certain patent rights,  which were previously assigned by Nathoo to the Company,
back to Nathoo. Nathoo also seeks the payment of profits derived from the patent
rights.  The  Company  has  filed an  answer  to the  complaint,  together  with
counterclaims  alleging the same causes of action as in the Company's California
litigation against Nathoo.

In May 2003, the court ordered that the case be  transferred  to California.  In
July 2003,  the case was  consolidated  with the  Discus  Patent  Litigation  in
California.

Smile Inc. Asia Pte.  Ltd. v.  BriteSmile.  In April 2002,  Smile Inc. Asia Pte.
Ltd. ("Smile") sued the Company and BriteSmile Management,  Inc., a wholly owned
subsidiary of the Company,  in the Third  Judicial  District  Court in Salt Lake
City, Utah. The Complaint alleges that BriteSmile  Management  breached its 1998
distributor   agreement  with  Smile   (exclusive  as  to  Singapore  and  other
surrounding  countries)  by failing to fill orders  placed and to perform  other
obligations  under the  agreement.  The Complaint  also alleges that  BriteSmile
Management  and the  Company  fraudulently  induced  Smile  to  enter  into  the
distributor  agreement,  and includes claims for damages based on alleged unjust
enrichment, civil conspiracy, breach of the duty of good faith and fair dealing,
interference with contractual and economic relations, and fraudulent transfer.

In May 2002,  the  Company and  BriteSmile  Management  filed  their  answer and
counterclaim.  The  counterclaim  alleges that Smile  breached  the  distributor
agreement by, among other things, failing to operate using a licensed dentist in
good  standing  (the  license of the  principal  of Smile,  Dr. Tan, was revoked
during 1999) and using  BriteSmile's  names and marks in a fashion not permitted
by the distributor agreement.

The  primary  defense  to  Smile's  claims  is that  the  distributor  agreement
expressly excludes "non-laser-aided teeth whitening products and processes" sold
by the  Company.  Accordingly,  Smile  has no  rights  to  market  and  sell the
Company's current light activated  in-office whitening products and cannot claim
damages  for  BriteSmile's  marketing  of  its  light  activated  system  in the
exclusive territory described in the distributor agreement.

Discovery  is  proceeding;  both  parties have  produced  documents  and written
responses in support of their claims and defenses.

BriteSmile  v. Discus  Dental,  filed in Contra  Costa  County  Superior  Court,
California.  On May 31,  2002,  the  Company  filed a complaint  against  Discus
Dental, Inc. in Contra Costa County Superior Court, California,  alleging causes
of action for intentional interference with contractual relationship,  negligent
interference  with  contractual  relationship,   violation  of  Unfair  Business
Practice Act - Loss Leader,  violation of Unfair  Business  Practice Act,  trade
libel and injunctive  relief. The complaint alleges that Discus Dental and other
defendants  yet  to be  identified  wrongfully  interfered  with  the  Company's
contractual  relationships  with  its  Associated  Center  dentists,  in part by
writing letters with the purpose of inducing certain of the Company's Associated
Dentists to  terminate  their  contracts  with the Company and switch to Discus'
Zoom!  system,  and by making false and  disparaging  statements  concerning the
Company's  teeth  whitening  system.  The  Complaint  seeks  damages for loss of
business,  punitive damages, injunctive relief, and costs of suit. This case was
stayed in March 2003 and will remain stayed until January 2004.

Kalow & Springut v.  BriteSmile  et. al., filed in Supreme Court of the State of
New York,  County of New York.  In April 2003,  the law firm of Kalow & Springut
("KS")  filed a  complaint  against the  Company,  BriteSmile  International,  a
subsidiary of the Company, and A.M. Pilaro, the Company's Chairman.  KS seeks to
recover  alleged  unpaid legal fees and  expenses in the amount of  $767,818.18.
Plaintiff also alleges that it was fraudulently  induced to incur the legal fees
and expenses, and seeks to recover punitive damages of at least $5 million.



                                       11


On June 13, 2003,  BriteSmile answered the Complaint and asserted  counterclaims
against KS for negligence, malpractice and breach of contract, including failure
to return Company files, and failure to inform the Company that Dr. Salim Nathoo
had been working for Discus Dental in violation of Nathoo's  agreement  with the
Company.

Discovery  proceedings  have  commenced.  Motions have been filed to dismiss all
claims alleged  against Mr. Pilaro and all claims  alleged  against the Company,
except for one breach of contract  claim.  The  Company has also  applied to the
court to compel KS to produce documents and to turn over certain Company files

PracticeMasters, Inc. v. BriteSmile, Inc., filed in Superior Court in San Diego,
California. On May 21, 2003, PracticeMasters, Inc. ("PMI") filed a complaint
against the Company. PMI seeks compensatory damages in an unspecified amount for
BriteSmile's alleged breach of a Marketing Associate Agreement with PMI. PMI
alleges that BriteSmile failed to pay fees owed to PracticeMasters under the
agreement and that it failed to provide proper notice of termination of the
agreement. BriteSmile filed a demurrer and motion to strike on July 15, 2003. By
the demurrer, BriteSmile seeks dismissal of PMI' causes of action for breach of
fiduciary duty and constructive trust, which are the basis for its claim for
punitive damages. By the motion to strike, BriteSmile seeks to strike PMI's
claim for punitive damages. BriteSmile plans to file a cross-complaint against
PMI for breach of the Marketing Associate Agreement and fraudulent
misrepresentations and to seek compensatory damages arising from PracticeMasters
failure to set up viable accounts and from resulting damage to BriteSmile's
reputation.

No discovery has been taken.

The Proctor & Gamble Company vs.  Orcaceutical LLC, IDEX Dental Sciences,  Inc.,
Robert Eric Montgomery,  BriteSmile, Inc. and BriteSmile Development, Inc. filed
in the United States  District Court for the Southern  District of Ohio. In June
2003,  The  Proctor & Gamble  Company  ("P&G")  filed a  complaint  against  the
defendants  listed above alleging that  Oraceutical  LLC, IDEX Dental  Sciences,
Inc. and Robert Eric Montgomery (collectively,  the "REM Group") had breached an
agreement between the REM Group and P&G (the "Standstill Agreement") by entering
into a binding memorandum of understanding (the "MOU") with BriteSmile, Inc. and
BriteSmile Development,  Inc.  (collectively,  the "Company") on May 9, 2003. R.
Eric Montgomery  ("Montgomery")  is a director of the Company.  Oraceutical LLC,
which is owned by Montgomery, is a consultant to the Company. The complaint also
seeks a  declaratory  judgment  that US Patent  Nos.  5,922,307,  6,331,292  and
6,488,914  (owned  by the REM  Group at the time the  complaint  was  filed)(the
"Patents") are invalid and unenforceable and that P&G's Whitestrips product does
not infringe the Patents.  In its  complaint  P&G asserts that the REM Group was
obligated  under the  Standstill  Agreement  not to take any action  which would
prevent it from granting rights to P&G under the Patents sufficient at least for
P&G's  current  Whitestrips  products.  P&G further  alleges  that the REM Group
breached  that  obligation  by  entering  into  the MOU  and,  accordingly,  P&G
terminated the Standstill Agreement. P&G does not seek monetary damages from the
Company under the claims set forth in its complaint.

In Management's opinion, based upon advice of counsel, the litigation matters
listed above in the aggregate will not have a material adverse effect on the
Company.

8.       Subsequent Events

Recent Note Conversions

On November 10, 2003, LCO Investments  Limited  exercised its right to convert a
Promissory  Note dated  November  20, 2002  payable by the Company to LCO in the
original  principal amount of $2,500,000 (the "LCO Note") plus accrued interest,
into shares of common stock of the Company. The conversion price of the LCO Note
was $6.00 per share,  equal to the fair market  value of the common stock of the
Company on the date the LCO Note was issued.  Upon  conversion  of the LCO Note,
the Company issued to LCO 424,907 shares of common stock of the Company.  LCO is
the Company's  major  shareholder  and is identified  under Note 5, "CAP America
Trust Center Loan," above.

On November 12, 2003,  Brad Peters  exercised  his right to convert a Promissory
Note  dated  November  20,  2002  payable by the  Company  to Mr.  Peters in the
original  principal  amount of  $1,000,000  (the  "Peters  Note")  plus  accrued
interest,  into shares of common stock of the Company.  The conversion  price of
the  Peters  Note was $6.00 per  share,  equal to the fair  market  value of the
common  stock of the  Company  on the  date the  Peters  Note was  issued.  Upon
conversion of the Peters Note,  the Company  issued to Mr. Peters 169,991 shares
of common stock of the Company. Mr. Peters is a member of the Board of Directors
of the Company.



ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

Forward-looking Statements and Risk Factors

The following  Management's  Discussion and Analysis of Financial  Condition and
Results of Operations contains forward-looking statements that involve risks and
uncertainties.   Such  forward-looking  statements  may  be  deemed  to  include
information that is not historical. The statements contained in this Report that
are not purely historical are "forward-looking statements" within the meaning of
the  Private  Securities  Litigation  Reform Act of 1995 and  Section 21E of the
Securities Exchange Act. These statements relate to the Company's  expectations,
hopes, beliefs, anticipations,  commitments, intentions and strategies regarding
the  future.  They may be  identified  by the use of words  or  phrases  such as
"believes,"  "expects,"   "anticipates,"  "should,"  "plans,"  "estimates,"  and


                                       12


"potential,"  among  others.  Forward-looking  statements  include,  but are not
limited to,  statements  contained in  Management's  Discussion  and Analysis of
Financial Condition and Results of Operations  regarding the Company's financial
performance,  revenue and expense levels in the future,  and the  sufficiency of
its existing assets to fund future operations and capital spending needs. Actual
results  could  differ   materially  from  the  anticipated   results  or  other
expectations expressed in such forward-looking  statements. The Company believes
that many of the risks set forth here and in the Company's  10-K Annual  Reports
filed with the SEC are  inherent to doing  business in the industry in which the
Company  operates,  and will  likely be present  in all  periods  reported.  The
forward-looking  statements  contained in this Report are made as of the date of
this Report and the Company  assumes no  obligation  to update them or to update
the  reasons  why actual  results  could  differ  from those  projected  in such
forward-looking  statements.  Among  others,  risks and  uncertainties  that may
affect the business, financial condition, performance,  development, and results
of operations of the Company include:

     o    Government  regulation of the Company's  products and teeth  whitening
          procedures,  including:  (i) current  restrictions  or controls on the
          practice  of  dentistry  by general  business  corporations,  and (ii)
          future,  unknown enactments or interpretations of current  regulations
          which could, in the future, affect the Company's operational structure
          and relationships with licensed dentists;

     o    Failure  of  the  Company  to  generate,  sustain  or  manage  growth,
          including  failure  to develop  new  products  and  expand  Center and
          Associated Center locations and revenues;

     o    The loss of product market share to competitors  and/or development of
          new or superior technologies by competitors;

     o    Ongoing  operating losses  associated with the development,  marketing
          and   implementation   of   new,   light-activated   teeth   whitening
          technologies and other teeth whitening products;

     o    Failure of the Company to secure additional  financing to complete its
          plan for the rollout of a broad base of Associated Centers and for the
          introduction of additional retail whitening products;

     o    Unproven  market for the Company's new whitening  products,  including
          "BriteSmile To Go",  whitening  process,  and  "Whitening  Center" and
          "Associated Center" concepts, in light of competition from traditional
          take-home  whitening  products  and  bleaching  tray methods and newly
          introduced in-office bleaching methods;

     o    Failure  to  develop  marketing  strategies  and  delivery  methods to
          penetrate non-U.S. markets; and

     o    Lack of product diversity.



Critical Accounting Policies and Estimates

General

The Company's  discussion and analysis of its financial condition and results of
operations  are  based  upon  the  Company's  condensed  consolidated  financial
statements,  which have been prepared in accordance with  accounting  principles
generally  accepted in the United States.  The  preparation  of these  financial
statements  requires the Company to make estimates and judgments that affect the
reported  amounts of assets,  liabilities,  revenues and  expenses,  and related
disclosure of  contingent  assets and  liabilities.  On an on-going  basis,  the
Company  evaluates its estimates,  including those related to customer  programs
and incentives, bad debts, inventories,  taxes, warranty obligations,  financing
operations,  restructuring,  and contingencies and litigation. The Company bases
its estimates on historical experience and on various other assumptions that are
believed to be reasonable under the circumstances, the results of which form the
basis for making  judgments  about the carrying values of assets and liabilities
that are not readily apparent from other sources. Actual results may differ from
these estimates under different assumptions or conditions.



                                       13


The Company believes the following critical  accounting policies affect its more
significant  judgments and estimates  used in the  preparation  of its condensed
consolidated financial statements.


Revenue Recognition

BriteSmile  recognizes  revenue  related  to  retail  products  at the time such
products are shipped to customers.

BriteSmile  recognizes  revenue at Centers at the time a whitening  procedure is
performed.

BriteSmile  records deferred revenue at the time of sale of key cards and access
codes to Associated Centers.  Revenue is subsequently recognized over the period
that the whitening  procedures  (which can be performed  utilizing the key cards
and access codes) are performed, currently estimated at 19 days from the date of
shipment  for  Domestic   Associated  Centers  and  13  days  for  International
Associated  Centers.  A material  change to the estimated time period over which
the key cards and  access  codes are used  could  have a  significant  impact on
BriteSmile's revenue in the period of change as well as future periods.

BriteSmile's  policy is not to accept  any  return of key cards or access  codes
during the course of the agreement with an Associated Center.

Bad Debts

BriteSmile  maintains  allowances  for doubtful  accounts for  estimated  losses
resulting  from the  inability of its  customers to make  required  payments.  A
considerable   amount  of  judgment  is  required  in  assessing   the  ultimate
realization of accounts receivable  including the current  credit-worthiness  of
each customer.  If the financial  condition of BriteSmile's  customers (dentists
who operate Associated Centers) were to deteriorate,  resulting in an impairment
of their ability to make payments, additional allowances may be required.

Inventory

Inventories  are stated at the lower of cost or market.  BriteSmile  writes down
its inventory for estimated  obsolescence or unmarketable inventory equal to the
difference  between the cost of inventory and the  estimated  market value based
upon  assumptions  about  future  demand and market  conditions,  as well as for
damaged  goods.  If actual  market  conditions  are less  favorable  than  those
projected by management, additional inventory write-downs may be required.


Property and Equipment

BriteSmile  evaluates its property,  equipment and  improvements  for impairment
whenever  indicators of impairment  exist. An impairment  charge of $293,000 was
recorded  during the 39 weeks ended September 27, 2003 related to the relocation
of the Company's Houston Center to a new strategic location.

Store Closures

BriteSmile recorded  significant reserves in connection with store closures made
in  prior  years.  These  reserves  include  estimates  pertaining  to  employee
separation  costs and the  settlements  of  contractual  obligations,  primarily
property  leases.  The remaining  liability  relates only to lease  obligations.
Although the Company does not anticipate  significant  changes, the actual costs
related to the closures may differ from these estimates.  During the thirty-nine
weeks ended  September  27,  2003,  the Company paid  $176,000  related to these
leases. Additionally, during the thirty-nine weeks ended September 27, 2003, the
Company revised its estimated liability by $140,000 related to two leases as the
sub-lessees stopped making payments.



                                       14


Legal Contingencies

BriteSmile is currently a party to certain legal  actions.  Management  does not
believe that current pending  litigation will have a material  adverse effect on
BriteSmile's  condensed  consolidated  financial  statement  position taken as a
whole.  This conclusion has been developed in consultation  with outside counsel
handling  BriteSmile's  defenses in the matters. It is possible,  however,  that
future results of operations for any particular quarterly or annual period could
be  materially   affected  by  changes  in  management's   assumptions  and  the
effectiveness of BriteSmile's strategies related to these legal actions.

BriteSmile recognizes the costs of legal services in the periods incurred.


Overview

Operating and occupancy  costs are composed  primarily of three main groups:  1)
the cost of goods for both the Center and Associated Center whitening  procedure
kits  and  retail  products;  2) the  financing  costs  for the  devices  in the
Associated Centers; and 3) the operating and occupancy costs for the Centers.

Selling, general and administrative expenses are composed of expenses associated
with all corporate and administrative functions that support existing operations
and provide an infrastructure to support future growth, including management and
staff salaries,  employee benefits, travel, information systems, operating costs
of the Call Center, training, field support, and marketing and advertising.

The  following  discussion  should  be read in  conjunction  with the  Financial
Statements and the Notes thereto  included in Item 1 of this Quarterly Report on
Form 10-Q and in the  Company's  Annual  Report on Form 10-K for the fiscal year
ended December 28, 2002.



                                       15


The following table sets forth unaudited operating results for the thirteen week
periods and 39 week periods ended  September 27, 2003 and September 28, 2002, as
a percentage of sales in each of these periods.  This data has been derived from
the unaudited financial statements.





                                        13 Weeks ended    13 Weeks ended    39 Weeks ended     39 Weeks ended
                                         September 27,     September 28,     September 27,      September 28,
                                              2003             2002             2003               2002
                                        --------------    --------------    ---------------    ---------------
Income Statement Data:
                                                                                   
Revenues:
 Center whitening fees, net                      40.4%            32.3%            38.2%           32.4%
 Associated Center whitening fees,
net                                              47.1%            58.5%            50.8%           57.1%
 Product sales                                   12.5%             9.2%            11.0%           10.5%
  Total revenues, net                           100.0%           100.0%           100.0%          100.0%

Operating Costs and Expenses:
 Operating and occupancy costs                   43.8%            36.9%            40.9%           37.0%
 Selling, general and administrative
expenses                                         76.8%            87.5%            70.0%           82.0%
 Research and development expenses                3.5%             4.3%             2.5%            2.4%
 Depreciation and amortization                   14.8%            15.9%            15.5%           15.1%
  Total operating costs and expenses            138.9%           144.6%           128.9%          136.5%

Loss from operations                           (38.9)%          (44.6)%          (28.9)%         (36.5)%

Interest expense, net                           (2.9)%           (1.5)%           (2.1)%          (2.0)%

Loss before income tax provision               (41.8)%          (46.1)%          (31.0)%         (38.5)%
Provision for income taxes                        0.0%             0.2%             0.0%            0.2%
Net Loss                                       (41.8)%          (46.3)%          (31.0)%         (38.7)%
                                        ==============    ==============    ===============    ===============



                                       16


The following are explanations of significant  period-to-period  changes for the
13 weeks ended September 27, 2003 compared to September 28, 2002:

Revenues

Total Revenues, net. Total revenues increased by $1.5 million, or 15.0% to $11.4
million for the 13 weeks ended  September  27, 2003 compared to $9.9 million for
the 13 weeks ended September 28, 2002.

Center Whitening Fees, net. Center whitening fees increased by $1.4 million,  or
43.9%,  to $4.6 million for the 13 weeks ended  September  27,  2003,  from $3.2
million for the 13 weeks ended  September  28,  2002.  The number of  procedures
performed in the Centers  increased  by 45.2% to 10,361 in the third  quarter of
2003, compared to 7,136 in the same quarter of 2002.

Associated Center Whitening Fees.  Associated Center whitening fees decreased by
$431,000,  or 7.4%,  to $5.4 million for the 13 weeks ended  September 27, 2003,
from $5.8 million for the 13 weeks ended  September 28, 2002.  This decrease was
due to increased  discounting of procedures in the 13 weeks ended  September 27,
2003 compared to the 13 weeks ended September 28, 2002. The number of procedures
sold in the Associated Centers increased 11.1% to 33,270 procedures in the third
quarter  of 2003  compared  to 29,940  procedures  in the same  quarter of 2002.
Domestic  Associated  Center  whitening  procedures  were 23,165 in the 13 weeks
ended  September  27,  2003  compared  to  23,345 in the same  quarter  of 2002.
International Associated Center whitening procedures were 10,105 in the 13 weeks
ended  September 27, 2003  compared to 6,595 in the same quarter of 2002.  While
the Company  continues to execute its strategy of  expanding  distribution  both
domestically and internationally through the dental practice channel (Associated
Centers),  the Company has taken efforts  domestically  to terminate and replace
dental practices that are not assisting the Company in achieving its plans. As a
result,  the number of domestic  Associated  Centers has decreased from 3,362 at
September 28, 2002 to 3,192 at September 27, 2003.

Product Sales.  Product sales increased by $515,000 or 56.0% to $1.4 million for
the 13 weeks ended  September  27,  2003,  from  $919,000 for the 13 weeks ended
September 28, 2002.  Product sales  represent the Company's  traditional  retail
products  (toothpaste,  mouthwash,  whitening  gum, and the Sonicare  toothbrush
products  sold at Centers and  Associated  Centers),  and the  Company's two new
product  offerings  (Magic Mirror and  BriteSmile To Go), which were launched in
September  2003.  These new  offerings  accounted for $324,000 or 22.6% of total
product sales for the 13 weeks ended September 27, 2003.

Operating Costs and Expenses

Operating and Occupancy  Costs.  Operating  costs  includes costs of goods sold,
lease  financing  costs  for  the  Associated  Centers,  and the  operating  and
occupancy costs for the Centers. Operating and occupancy costs were $5.0 million
or 43.8% as a percentage of revenues for the 13 weeks ended  September 27, 2003,
compared to $3.7  million or 36.9% as a  percentage  of revenues in the 13 weeks
ended September 28, 2002. This increase was higher due to increased revenues and
the costs  associated  with the new Magic Mirror and  BriteSmile To Go products.
Operating expenses for the 13 weeks ended also included an inventory  adjustment
of $343,000 that relates to periods prior to 2003.  Management  does not believe
this adjustment has a material effect on any period.

Selling,   General   and   Administrative   Expenses.   Selling,   general   and
administrative  expenses remained  relatively flat at $8.8 million or 76.8% as a
percentage of revenue for the third quarter of 2003, compared to $8.7 million or
87.5% in the corresponding period in 2002.

Research and Development  Expenses.  Research and development expenses decreased
to $403,000 or 3.5% as a  percentage  of revenue  for the  thirteen  weeks ended
September  27, 2003  compared to $425,000 or 4.3% as a percentage  of revenue in
the  corresponding  period  in  2002.  The  expenses  incurred  in 2003  related
primarily to product development, whereas the expenses in 2002 were a mixture of
product development and product efficacy studies.

Depreciation and Amortization. Depreciation and amortization was $1.7 million or
14.8% as a percentage  of revenue for the third quarter of 2003 compared to $1.6
million or 15.9% as a percentage of revenue in the corresponding period in 2002.
The increase is due to $101,000 in  amortization  expense in connection with the
intellectual property acquired in July 2003.



                                       17


Interest Expense,  net. Interest expense, net increased to $331,000 or 2.9% as a
percentage  of  revenue  for the third  quarter  of 2003  compared  to  interest
expense, net of $148,000 or 1.5% as a percentage of revenue in the corresponding
quarter  of 2002.  The  increase  is due to  increased  levels of  borrowing  in
connection with new business initiatives.


The following are explanations of significant  period-to-period  changes for the
39 weeks ended September 27, 2003 and September 28, 2002:

Revenues

Total  Revenues.  Total  revenues  increased by $1.1 million,  or 3.6%, to $31.4
million for the 39 weeks ended September 27, 2003, from $30.3 million for the 39
weeks ended September 28, 2002.

Center  Whitening  Fees.  Center  whitening fees  increased by $2.2 million,  or
22.0%,  to $12.0 million for the 39 weeks ended  September  27, 2003,  from $9.8
million for the 39 weeks ended  September  28,  2002.  The number of  procedures
performed  in the  Centers  increased  by 18.5% to 25,947 for the 39 weeks ended
September 27, 2003, compared to 21,905 for the same period of 2002.

Associated Center Whitening Fees.  Associated Center whitening fees decreased by
$1.3 million,  or 7.8%,  to $15.9  million for the 39 weeks ended  September 27,
2003,  from  $17.3  million  for the 39 weeks  ended  September  28,  2002.  The
primarily reason for this decline was an increase in discounting year-over-year.
There were 4,943  Associated  Centers at the end of the 39 weeks ended September
27, 2003 compared to 4,568  Associated  Centers at the end of the 39 weeks ended
September 28, 2002.  The number of  procedures  sold in the  Associated  Centers
decreased  slightly (0.95%) to 96,075 procedures in the 39 weeks ended September
27, 2003  compared  to 97,000  procedures  in the same period of 2002.  Domestic
Associated  Center  whitening  procedures  totaled  70,585 in the 39 weeks ended
September 27, 2003 compared to 78,010 in the same period of 2002.  International
Associated  Center  whitening  procedures  were  25,490  in the 39  weeks  ended
September  27, 2003  compared  to 18,990 in the same  period of 2002.  While the
Company  continues  to execute  its  strategy  of  expanding  distribution  both
domestically and internationally through the dental practice channel (Associated
Centers),  the Company has taken efforts  domestically  to terminate and replace
dental practices that are not assisting the Company in achieving its plans. As a
result,  the number of domestic  Associated  Centers has decreased from 3,362 at
September 28, 2002 to 3,192 at September 27, 2003.

Product  Sales.  Product sales  increased by $288,000 to $3.5 million for the 39
weeks  ended  September  27,  2003,  from $3.2  million  for the 39 weeks  ended
September 28, 2002. Product sales represent the Company's toothpaste, mouthwash,
whitening  gum,  and  the  Sonicare  toothbrush  products  sold at  Centers  and
Associated  Centers,  as well as the  Company's  new products - Magic Mirror and
BriteSmile To Go. This increase in product  sales is  attributable  primarily to
the launch of the Company's two new products in September 2003.

Operating Costs and Expenses

Operating and Occupancy  Costs.  Operating  costs  includes costs of goods sold,
lease  financing  costs  for  the  Associated  Centers,  and the  operating  and
occupancy  costs for the  Centers.  Operating  and  occupancy  costs  were $12.8
million or 40.9% as a percentage  of revenues  for the 39 weeks ended  September
27, 2003,  compared to $11.2  million or 37.0% as a percentage of revenue in the
39 weeks ended  September 28, 2002. This increase was primarily due to increased
revenues and the launch of two new products - Magic Mirror and BriteSmile To Go.
Operating  expenses for the 39 weeks ended  September  27, 2003 also includes an
adjustment  to cost of goods sold of $343,000  that relates to periods  prior to
2003.  Management  does not believe this adjustment has a material effect on any
period.

Selling,   General   and   Administrative   Expenses.   Selling,   general   and
administrative  expenses  decreased to $22.0 million or 70.0% as a percentage of
revenue for the 39 weeks ended  September  27, 2003 compared to $24.8 million or
82.0% as a percentage of revenue in the  corresponding  period in 2002. The $2.9
million  decrease is due to lower  advertising  costs,  reflecting the Company's
continued commitment to improve its marketing efficiency.

Research and Development Expenses. Research and development expenses of $772,000
were 2.5% as a percentage  of revenue for the 39 weeks ended  September 27, 2003
compared  to $717,000 or 2.4% as a  percentage  of revenue in the  corresponding
period in 2002. This expense is primarily related to development of new products
to expand our leadership position in the teeth-whitening industry.



                                       18


Depreciation and Amortization.  Depreciation and amortization  increased to $4.9
million or 15.6% as a percentage of revenue for the 39 weeks ended September 27,
2003  compared  to $4.6  million  or 15.1% as a  percentage  of  revenue  in the
corresponding  period in 2002.  This increase,  for 39 weeks ended September 27,
2003, is the result of a greater number of light activated  whitening devices in
operation  internationally  and $101,000 in  amortization  expense in connection
with the intellectual property acquired on July 23, 2003.

Interest Expense,  net. Interest expense, net increased to $670,000 or 2.1% as a
percentage  of revenue for the 39 weeks  ended  September  27, 2003  compared to
interest  expense,  net of  $618,000 or 2.0% as a  percentage  of revenue in the
corresponding period of 2002.


Liquidity and Capital Resources

To date,  the Company  has yet to achieve  profitability.  The Company  does not
expect to be  profitable in 2003.  The Company has  implemented  initiatives  to
increase  sales and decrease  expenses to assure its  viability  for the next 12
months.  The Company's  principal  sources of liquidity  have been proceeds from
issuance of common stock and debt. At September  27, 2003,  the Company had $2.0
million in cash and  borrowing  capacity  under  lines of credit  totaling  $1.7
million.

The Company  obtained the following  additional  borrowing  availability  during
2003:

     o    $1.5  million   increase,   effective  January  2003,  in  the  Credit
          Agreements  with  CAP  Advisers.  The  increase  is  specifically  for
          international capital expenditures.

          o    The Company has drawn $0.9  million  under this credit  facility,
               leaving $0.6 million currently available.

     o    $2.5 million Center Loan with CAP America Trust.  This credit facility
          is  for  general   working   capital  needs   ($800,000)  and  capital
          expenditures  and  specific  revenue   generating   initiatives  ($1.7
          million).

          o    The Company has drawn $1.3 million under the Center Loan.

          o    On October 2, 2003,  the  Company  drew down an  additional  $0.3
               million,  leaving $0.9  million  currently  available  under this
               line.


The Company believes that cash on hand along with available  borrowing  capacity
discussed  above will be  sufficient to sustain  operations  for the next twelve
months.

In  addition  to the line of  credit  facilities,  the  Company  entered  into a
financing agreement with LCO Investment Limited, as follows:

Pursuant to a commitment  agreement dated April 29, 2003, LCO loaned  $1,000,000
to BDI on May 9, 2003 under the terms of a promissory  note,  with  interest and
principal due on May 9, 2008.  Interest  accrues at 200 basis points above the 1
year LIBOR as quoted by the Bank of Nova Scotia.  The interest  rate on the note
is reset every thirty days.

LCO loaned BDI an additional  $1,000,000 on similar terms on July 23, 2003,  the
closing date of the APA.

The promissory notes issued to LCO by BDI were guaranteed by the Company.

In  connection  with the granting of the loans to BDI, LCO received  warrants to
purchase  133,333  shares of  Common  Stock of the  Company.  The  warrants  are
exercisable  at $15.00 per share and have a five year life. The shares of Common
Stock  underlying  the  warrants  granted to LCO are subject to certain  limited
"piggyback"  registration  rights  in the  event  of  future  registered  public
offerings of Common  Stock sold by the  Company.  The fair value of the warrants
issued of  $1,704,378  was  recorded  as a  discount  of the note,  and is being
amortized over the life of the note, 5 years, to interest expense.

Cash flows used in  operations  decreased by $3.4 million to ($3.1  million) for
the 39 weeks  ended  September  27,  2003 from ($6.5  million)  during the third
quarter of 2002, primarily due to the decrease in the net loss.

Cash  provided by financing  activities  was $5.2 million for the 39 weeks ended
September  27,  2003,  compared  to $ 2.9  million  for the same period in 2002.
During the second and third  quarters of 2003,  the Company  received $2 million


                                       19


financing from LCO for BDI in connection with its acquisition of human oral care
intellectual property.

Capital  expenditures  were $1.9  million for the 39 weeks ended  September  27,
2003,  compared to $2.8  million for the same period in 2002.  In 2002,  capital
expenditures  related  primarily  to the purchase of light  activated  whitening
devices.  For the 39  weeks  ended  September  27,  2003,  capital  expenditures
represented either the purchase of new light activated devices or the conversion
of old devices for use in the Company's international markets, and the launch of
new  Company  initiatives.  In July  2003,  the  Company  acquired  intellectual
property of $5.4 million and paid cash of $1,750,000.

Inflation

In general,  the  Company  does not believe  that  inflation  has had a material
effect on its results of operations in recent  years.  However,  there can be no
assurance  that the Company's  business will not be affected by inflation in the
future.

Seasonality

Although the Company does not believe that its business follows seasonal trends,
it has recognized that at various times during the months of July and August and
again during December and January,  a substantial  number of Associated  Centers
(both  domestic and  international)  shut down for  vacation.  As a result,  the
frequency  of key card  purchases  by  Associated  Centers  during  these months
declines as well.  Additionally,  the  Company's  Centers have  recognized  some
seasonality during the same months because of customer vacations.


ITEM 3.           QUALITATIVE AND QUANTITATIVE DISCLOSURE ABOUT MARKET RISK

We believe there has been no material change in our exposure to Market Risk from
that discussed in our 2002 Annual Report on Form 10-K


ITEM 4.           CONTROLS AND PROCEDURES


During the 13 week period ended  September 27, 2003,  the Company  identified an
error in the  recording  of cost of sales.  This error  resulted  in the Company
restating their financial statements for the 13 week period ended June 28, 2003.
The errors  were the result of  weaknesses  in the  Company's  internal  control
structure.  Deloitte & Touche LLP has  communicated  to management and the Audit
Committee that these weaknesses are considered material  weaknesses.  Management
and the Audit  Committee  have  identified  certain  changes  that they feel are
necessary  to  strengthen  the  Company's  accounting  and  reporting  function,
including capabilities of its accounting personnel and adoption of more frequent
reviews and reconciliations of financial information.

Within 90 days prior to the date of this report,  the Company's  Chief Executive
Officer and Chief  Financial  Officer have  evaluated the  effectiveness  of the
Company's disclosure controls and procedures. Based on upon their evaluation and
as a result,  in part,  of the matters  noted in the  preceding  paragraph,  the
Company's  Chief Executive  Officer and Chief  Financial  Officer have concluded
that the  Company's  disclosure  controls  and  procedures  (as defined in Rules
13a-14(c) and 15d-14(c) under the Securities  Exchange Act of 1934, as amended),
are effective, with the following qualifications:

     1.   The error discussed  above was just recently  identified and corrected
          and management  has not had sufficient  time to (i) fully assess their
          remediation plan and (ii) to fully implement appropriate changes.

     2.   The  inventory   accounting  systems  require  additional  review  and
          enhancement  to  ensure  that  inventory  costing  is  reasonable  and
          accurate, and applies costing principles that are consistent with U.S.
          GAAP on a recurring basis.

     3.   Accounting policies and procedures must be formally documented.

     4.   Unusual and complex transactions require the involvement of accounting
          personnel on a timely basis.



                                       20


Since the date of their  evaluation,  there have been no significant  changes to
the Company's internal controls or other factors that could significantly affect
these controls.

Management has directed that the foregoing corrective procedures and accounting
system enhancements be designed and fully implemented.

PART II - OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS

BriteSmile,  Inc. v. Discus Dental,  Inc. and Salim Nathoo,  filed in the United
States  District  Court for the  Northern  District of  California  (the "Discus
Patent  Litigation").  The Company  filed an initial  complaint  against  Discus
Dental, Inc.  ("Discus"),  Culver City,  California,  on July 8, 2002, asserting
claims of  infringement  of the Company's  U.S.  Patents No.  6,343,933 and U.S.
Patent No.  6,361,320.  On February  28,  2003,  the Company  amended the Discus
Patent  Litigation  by  adding  Salim  Nathoo  ("Nathoo")  as a  defendant.  The
complaint, as amended,  further alleges  misappropriation of the Company's trade
secrets,  civil  conspiracy,  and unfair  competition and business  practices by
Discus  and  Nathoo;  breach of  contract  and breach of  fiduciary  duty by Mr.
Nathoo, and tortious interference with contract by Discus. The complaint alleges
that Nathoo and Discus conspired to misappropriate BriteSmile's trade secrets in
violation  of  Nathoo's  contractual  obligations  to the  Company.  The amended
lawsuit alleges that, as BriteSmile's Medical Director, Nathoo had and continues
to  have,  an  obligation  to  keep  BriteSmile's  trade  secrets  confidential.
Beginning in 2001,  Discus Dental and Nathoo  entered into an agreement  whereby
Discus Dental paid Nathoo at least $2.5 million over a less than two year period
for Nathoo's "consulting"  services,  which included paying Nathoo to share with
Discus certain of the Company's trade secrets.  The lawsuit alleges further that
in December 2002, a third party informed BriteSmile of Nathoo's activities,  and
that when  confronted by BriteSmile,  Nathoo  admitted to receiving $2.5 million
from Discus.  The Company seeks a permanent  injunction  against both Discus and
Nathoo to prevent further infringement of its patents and improper disclosure of
the Company's trade secrets, lost profits, treble damages and attorneys fees for
willful patent infringement, punitive damages, and other relief.

On March  25,  2003,  Discus  filed  its  Answer to the  Amended  Complaint  and
Counterclaims.  In its Answer,  Discus  denies any  liability  for  BriteSmile's
claims.  Discus  also raises  affirmative  defenses,  including  claims that its
products  and  processes  do  not  infringe   BriteSmile's   patents,  and  that
BriteSmile's patents are invalid and unenforceable. Discus asserts counterclaims
against BriteSmile,  seeking (i) judicial declarations that BriteSmile's patents
are  invalid,  unenforceable,   and  have  not  been  infringed,  (ii)  tortious
interference   with  prospective   economic   advantage  and  economic  business
relations, and (iii) unfair competition.  Discus also asks for declarations that
its  products  and  processes  do  not  violate   BriteSmile's   patents,   that
BriteSmile's patents are unenforceable, that BriteSmile has no protectable trade
secrets,  that  BriteSmile's  contracts with dentists which contain  contractual
restrictions  on the purchase and use of competitive  systems are  unenforceable
and should be enjoined, lost profits, treble damages and attorneys fees.

In July 2003, the case of Salim Nathoo v. BriteSmile  Leasing  (discussed below)
was consolidated  with the Discus Patent  Litigation.  All parties have produced
documents  and  written  discovery  responses  in  support  of their  claims and
defenses. Discovery is proceeding. The depositions of several key witnesses were
taken from August through October 2003.

Salim Nathoo v.  BriteSmile  Leasing.  On March 6, 2003,  Nathoo filed a lawsuit
against BriteSmile  Leasing, a subsidiary of the Company in the New Jersey state
court. In this action, Nathoo alleges that the Company breached its agreement to
pay Nathoo  money,  and that such  failure  should  result in the  reversion  of
certain patent rights,  which were previously assigned by Nathoo to the Company,
back to Nathoo. Nathoo also seeks the payment of profits derived from the patent
rights.  The  Company  has  filed an  answer  to the  complaint,  together  with
counterclaims  alleging the same causes of action as in the Company's California
litigation against Nathoo.

In May 2003, the court ordered that the case be  transferred  to California.  In
July 2003,  the case was  consolidated  with the  Discus  Patent  Litigation  in
California.

Smile Inc. Asia Pte.  Ltd. v.  BriteSmile.  In April 2002,  Smile Inc. Asia Pte.
Ltd. ("Smile") sued the Company and BriteSmile Management,  Inc., a wholly owned
subsidiary of the Company,  in the Third  Judicial  District  Court in Salt Lake
City, Utah. The Complaint alleges that BriteSmile  Management  breached its 1998
distributor   agreement  with  Smile   (exclusive  as  to  Singapore  and  other
surrounding  countries)  by failing to fill orders  placed and to perform  other
obligations  under the  agreement.  The Complaint  also alleges that  BriteSmile
Management  and the  Company  fraudulently  induced  Smile  to  enter  into  the
distributor  agreement,  and includes claims for damages based on alleged unjust


                                       21


enrichment, civil conspiracy, breach of the duty of good faith and fair dealing,
interference with contractual and economic relations, and fraudulent transfer.

In May 2002,  the  Company and  BriteSmile  Management  filed  their  answer and
counterclaim.  The  counterclaim  alleges that Smile  breached  the  distributor
agreement by, among other things, failing to operate using a licensed dentist in
good  standing  (the  license of the  principal  of Smile,  Dr. Tan, was revoked
during 1999) and using  BriteSmile's  names and marks in a fashion not permitted
by the distributor agreement.

The  primary  defense  to  Smile's  claims  is that  the  distributor  agreement
expressly excludes "non-laser-aided teeth whitening products and processes" sold
by the  Company.  Accordingly,  Smile  has no  rights  to  market  and  sell the
Company's current light activated  in-office whitening products and cannot claim
damages  for  BriteSmile's  marketing  of  its  light  activated  system  in the
exclusive territory described in the distributor agreement.

Discovery  is  proceeding;  both  parties have  produced  documents  and written
responses in support of their claims and defenses.

BriteSmile  v. Discus  Dental,  filed in Contra  Costa  County  Superior  Court,
California.  On May 31,  2002,  the  Company  filed a complaint  against  Discus
Dental, Inc. in Contra Costa County Superior Court, California,  alleging causes
of action for intentional interference with contractual relationship,  negligent
interference  with  contractual  relationship,   violation  of  Unfair  Business
Practice Act - Loss Leader,  violation of Unfair  Business  Practice Act,  trade
libel and injunctive  relief. The complaint alleges that Discus Dental and other
defendants  yet  to be  identified  wrongfully  interfered  with  the  Company's
contractual  relationships  with  its  Associated  Center  dentists,  in part by
writing letters with the purpose of inducing certain of the Company's Associated
Dentists to  terminate  their  contracts  with the Company and switch to Discus'
Zoom!  system,  and by making false and  disparaging  statements  concerning the
Company's  teeth  whitening  system.  The  Complaint  seeks  damages for loss of
business,  punitive damages, injunctive relief, and costs of suit. This case was
stayed in March 2003 and will remain stayed until January 2004.

Kalow & Springut v.  BriteSmile  et. al., filed in Supreme Court of the State of
New York,  County of New York.  In April 2003,  the law firm of Kalow & Springut
("KS")  filed a  complaint  against the  Company,  BriteSmile  International,  a
subsidiary of the Company, and A.M. Pilaro, the Company's Chairman.  KS seeks to
recover  alleged  unpaid legal fees and  expenses in the amount of  $767,818.18.
Plaintiff also alleges that it was fraudulently  induced to incur the legal fees
and expenses, and seeks to recover punitive damages of at least $5 million.

On June 13, 2003,  BriteSmile answered the Complaint and asserted  counterclaims
against KS for negligence, malpractice and breach of contract, including failure
to return Company files, and failure to inform the Company that Dr. Salim Nathoo
had been working for Discus Dental in violation of Nathoo's  agreement  with the
Company.

Discovery  proceedings  have  commenced.  Motions have been filed to dismiss all
claims alleged  against Mr. Pilaro and all claims  alleged  against the Company,
except for one breach of contract  claim.  The  Company has also  applied to the
court to compel KS to produce documents and to turn over certain Company files

PracticeMasters, Inc. v. BriteSmile, Inc., filed in Superior Court in San Diego,
California.  On May 21, 2003,  PracticeMasters,  Inc.  ("PMI") filed a complaint
against the Company. PMI seeks compensatory damages in an unspecified amount for
BriteSmile's  alleged  breach of a Marketing  Associate  Agreement with PMI. PMI
alleges that  BriteSmile  failed to pay fees owed to  PracticeMasters  under the
agreement  and that it failed to provide  proper  notice of  termination  of the
agreement.  After  BriteSmile  filed a demurrer and motion to strike on July 15,
2003, PMI subsequently amended its complaint to dismiss its causes of action for
breach  of  fiduciary  duty and  constructive  trust,  which  are the  basis for
punitive  damages.  On October  17,  2003,  BriteSmile  filed a  cross-complaint
against  PMI for breach of the  Marketing  Associate  Agreement  and  fraudulent
misrepresentations and to seek compensatory damages arising from PracticeMasters
failure to set up viable  accounts  and from  resulting  damage to  BriteSmile's
reputation. A trial date has been set for April 30th, 2004.

No discovery has been taken.

In Management's  opinion,  based upon advice of counsel,  the litigation matters
listed above in the  aggregate  will not have a material  adverse  effect on the
Company.




                                       22


The Proctor & Gamble Company vs.  Orcaceutical LLC, IDEX Dental Sciences,  Inc.,
Robert Eric Montgomery,  BriteSmile, Inc. and BriteSmile Development, Inc. filed
in the United States  District Court for the Southern  District of Ohio. In June
2003,  The  Proctor & Gamble  Company  ("P&G")  filed a  complaint  against  the
defendants  listed above alleging that  Oraceutical  LLC, IDEX Dental  Sciences,
Inc. and Robert Eric Montgomery (collectively,  the "REM Group") had breached an
agreement between the REM Group and P&G (the "Standstill Agreement") by entering
into a binding memorandum of understanding (the "MOU") with BriteSmile, Inc. and
BriteSmile Development,  Inc.  (collectively,  the "Company") on May 9, 2003. R.
Eric Montgomery  ("Montgomery")  is a director of the Company.  Oraceutical LLC,
which is owned by Montgomery, is a consultant to the Company. The complaint also
seeks a  declaratory  judgment  that US Patent  Nos.  5,922,307,  6,331,292  and
6,488,914  (owned  by the REM  Group at the time the  complaint  was  filed)(the
"Patents") are invalid and unenforceable and that P&G's Whitestrips product does
not infringe the Patents.  In its  complaint  P&G asserts that the REM Group was
obligated  under the  Standstill  Agreement  not to take any action  which would
prevent it from granting rights to P&G under the Patents sufficient at least for
P&G's  current  Whitestrips  products.  P&G further  alleges  that the REM Group
breached  that  obligation  by  entering  into  the MOU  and,  accordingly,  P&G
terminated the Standstill Agreement. P&G does not seek monetary damages from the
Company under the claims set forth in its complaint.


ITEM 2.    CHANGES IN SECURITIES

During the period June 28, 2003 to September  27, 2003,  the Company  granted to
key employees under its 1997 Plan non-qualified options to purchase an aggregate
of 82,167 shares of the Company's  common stock, at exercise prices ranging from
$27.46 to $27.85 per share.  The  options  vest over a period of time  following
their respective dates of grant.

Effective July 1, 2003, the Company and its wholly owned subsidiary,  BriteSmile
Development,  Inc. ("BDI"), entered into an Asset Purchase Agreement (the "APA")
with R. Eric Montgomery ("Montgomery") and certain entities owned and controlled
by him (collectively,  the "REM Group").  Montgomery is a member of the board of
directors of the Company.

Pursuant to the APA, BDI acquired  certain  United  States and foreign  patents,
patent  applications,  continuations,   continuations-in-part,   trade  secrets,
technologies,  know-how,  trademarks and trade names relating to human oral care
("HOC")  for a  purchase  price of $5.4  million  ($6.4  million  under  certain
contingencies),  plus a 50% participation  interest in third party royalties and
infringement  recoveries relating to the HOC intellectual property acquired from
the REM Group.  A portion of the  purchase  price was paid in the form of 66,667
shares of Common Stock of the Company issued to Montgomery on July 25, 2003.

In  connection  with the granting of loans by LCO to BDI to finance a portion of
the payments  required under the APA, LCO received  warrants to purchase 133,333
shares  of  Common  Stock  of the  Company.  All  warrants  granted  to LCO  are
exercisable at $15.00 per share and have a five-year life.  Warrants to purchase
66,666  shares of the 133,333  total were issued on May 9, 2003.  The  remaining
66,667  warrants  were  granted to LCO on July 23, 2003 in  connection  with the
closing of the APA transaction.

The shares of Common  Stock  underlying  the  warrants  granted to LCO,  and the
shares of Common Stock issued to Montgomery on July 25, 2003 in connection  with
closing of the APA,  are  subject to certain  limited  "piggyback"  registration
rights in the event of future  registered  public offerings of Common Stock sold
by the Company.

All  issuances and sales of the  Company's  Common Stock in connection  with the
closing of the APA,  and the grant of warrants to LCO as described  above,  were
made in private transactions,  exempt from the registration  requirements of the
Securities  Act of 1933  pursuant  to  Section  4(2) of the  Act  and  Rule  506
promulgated by the Securities and Exchange  Commission there under.  Each person
acquired the shares for  investment  purposes  only,  with no present  intent to
distribute the securities.  The certificates representing the shares issued were
subject to standard  restrictive legends with respect to transfer or resale. All
recipients  received or had meaningful  access to all Company reports filed with
the Commission pursuant to the Securities Exchange Act of 1934.



                                       23


ITEM 3.     DEFAULT UPON SENIOR SECURITIES

None

ITEM 4.    SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

At the Company's  Annual Meeting of Shareholders  held on September 5, 2003, the
shareholders of the Company voted on the following three proposals:

Proposal 1 - To elect ten directors, each to serve until the next annual meeting
of shareholders and until his successor is elected and shall have qualified; and

Proposal 2 - To approve the Board of Directors' selection of Deloitte and Touche
LLP as the Company's  independent  auditors for the fiscal year ending  December
27, 2003.

                                       24


Voting results were as follows:



         Proposal 1:                                          For               Withheld
     -------------------------                          ------------------   ----------------
                                                                        
                  Mr. Pilaro                                  2,393,710              767
                  Mr. Reed                                    2,375,872           18,605
                  Mr. Poch                                    2,394,063              414
                  Mr. Lazzara, Jr.                            2,392,443            2,034
                  Mr. Peters                                  2,392,545            1,932
                  Mr. Thompson                                2,394,064              413
                  Mr. Schechter                               2,377,832           16,645
                  Mr. Fleming                                 2,390,036              441
                  Mr. Pierce                                  2,394,078              399
                  Mr. Montgomery                              2,377,841           16,636





                                                              For               Against          Abstain
                                                            ---------------  ----------------  ----------------
                                                                                                 
         Proposal 2:                                          2,394,145                88                 244


ITEM 5.    OTHER INFORMATION.

Gasper  Lazzara  resigned from the Company's  board of directors on September 8,
2003.

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

(A)  EXHIBITS

31   Certifications of John L. Reed, CEO and John C. Dong, CFO (filed herewith).

32   Certifications  of John L. Reed,  CEO, and John C. Dong,  CFO,  pursuant to
     Section 906 of the SarbanesOxley Act Of 2002 (filed herewith).

99.1 Earnings  Release of  BriteSmile,  Inc.  dated November 11, 2003 for the 26
     week period ended September 28, 2003 (filed  herewith).

99.2 Transcript of Earnings  Conference Call of the Company held on November 13,
     2003 (herewith).

(B)  REPORTS ON FORM 8-K

     On August 12, 2003,  the Company filed a Current Report on Form 8-K for the
purpose of reporting the status of The Proctor & Gamble Company vs. Orcaceutical
LLC, IDEX Dental Sciences,  Inc., Robert Eric Montgomery,  BriteSmile,  Inc. and
BriteSmile  Development,  Inc. filed in the United States District Court for the
Southern District of Ohio.



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                                       25


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

BRITESMILE, INC.

/s/ John L. Reed                                     November  17, 2003
John L. Reed                                         Date
Chief Executive Officer



/s/ John C. Dong                                     November  17, 2003
John C. Dong                                         Date
Chief Financial Officer