Countdown to tip-off: Final Four Week brings hoops fever to Arizona with fan festivities, college basketball’s best
April 03, 2024 at 20:04 PM EDT
With tip-off for the Final Four semifinal games only two days away on April 6, Tom Sadler, CEO of the Arizona Sports and Tourism Authority, reflects on the work that was put into securing the bid for the tournament, and looks at what organizers are doing to enhance the fan experience this year.
