Despite being federally prohibited, the state-legal U.S. cannabis industry is already worth millions of dollars in sales and experts project immense growth over the next decade. However, before that happens, the industry still has a lot of kinks to work out, especially cannabis marketing. Cannabis’s status as a controlled substance coupled with the fact that it lacks a comprehensive regulatory structure has resulted in dishonest, unreliable marketing that sometimes even seems to target underage consumers.
As the state-legal industry continues to grow, Cresco Labs, a vertically integrated, publicly-traded company that operates in nine states, is planning on pushing new advertising standards that would completely change how cannabis products are advertised. On October 6, the vertically integrated cannabis company released a proposal to convince other competitors in the cannabis space to adopt…
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