Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on demand and supply analysis for a CPG company.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200409005700/en/

Demand and supply analysis for a CPG company (Graphic: Business Wire)

Engagement Overview:

The client is a CPG company based out of Canada. As the client solely depended on China for its raw materials, the rapid spread of the covid-19 pandemic compelled the client to bring operations to a complete stop. Also, they faced difficulties in managing their customers’ demands due to warehouse discrepancies and inventory shortages. The client, therefore, wanted to take actions to mitigate supply chain disruptions and build a resilient supply chain for the future. The key objectives of the engagement were:

• Objective 1: To manage demand and supply requirements
• Objective 2: To identify the company’s direct suppliers and understand their ability to meet supply requirements and potential risks
• Objective 3: To improve visibility to supply chain risks

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Our Approach:

The experts at Infiniti Research worked closely with production teams to identify materials sourced from high-risk prone areas due to the coronavirus outbreak. Also, the experts conducted scenario planning to understand the impact of the covid-19 pandemic on the client’s operations. Besides, Infiniti's demand and supply mapping engagement involved optimizing production and distribution capacity.

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Business impact of the demand and supply mapping solution for the CPG company

By partnering with Infiniti Research, the client was able to build a resilient supply chain for the future and manage warehouse discrepancies and inventory shortages.

Also, by leveraging Infiniti’s demand and supply mapping solution, the client was also able to:

• Create transparency on multitier supply chains
• Estimate available inventory along the value chain and manage demand and supply requirements
• Optimize production and distribution capacity
• Devise a short-term demand-supply synchronization strategy
• Manage inventory and capacity shortages

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About Infiniti Research

Established in 2003, Infiniti Research, is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

View source version on businesswire.com: https://www.businesswire.com/news/home/20200409005700/en/