Generally speaking, video producers have a much easier time producing content than monetizing it. This is because the monetization side of the equation has two x-factors that are hard to get right. The first being the 'with what to monetize' factor--that is, the mechanism that facilitates the billing aspect of the user-flow. The second, being the 'how to monetize' factor-- this being the model(s) under which the content is charged for. Enter Cent2Cent , an Israeli company with a video monetization solution that is versatile enough for both high-end tv broadcasters (NBC is a client), and low-end bloggers. And with over 200,000 paid transactions to date, they might be on to something, too.