A Blueprint for Leveraging AI Strategy for Extraordinary Business Growth

HOUSTON - Sept. 16, 2024 - PRLog -- Wiley and renowned data-driven growth strategist, Lillian Pierson, are excited to announce the release of The Data & AI Imperative: Designing Strategies for Exponential Growth, set to launch on December 5, 2024. This highly anticipated book provides business leaders, technology professionals, and data professionals with a comprehensive guide to harnessing the transformative power of data and AI strategy to drive sustainable growth.

In The Data & AI Imperative, Pierson shares her proprietary STAR Framework™, an actionable roadmap designed to help organizations unlock the full potential of AI strategy and their data assets. The book equips readers with the strategies they need to implement AI-driven projects, optimize decision-making, and capitalize on cutting-edge technologies that are reshaping industries across the globe.

About the Book

The Data & AI Imperative is a masterclass in leveraging data and AI strategy to fuel business growth. Lillian Pierson, a celebrated leader in data and AI strategies for growth, distills nearly two decades of experience into a clear, actionable roadmap for companies of all sizes.

From AI-driven marketing and product innovation to operational efficiency and ethical AI practices, The Data & AI Imperative covers the full spectrum of AI's potential in the modern business world.

Readers will discover how to:

• Design and execute strategies for AI projects and products that drive measurable growth.
• Apply AI strategy to optimize product development, customer engagement, and decision-making.
• Address key challenges such as AI ethics, data privacy, and regulatory compliance​​.
• Execute AI strategy for real-time business innovation and competitive advantage.