The digital influencer developed vegan products; Vegan Beauty and cruelty-free.

ORLANDO, Fla. - Oct. 23, 2024 - PRLog -- Digital influencer Wanessa Moura, with over 1.4 million followers, is making her mark in the cosmetics industry with her Fresh Goddess product line. After months of intensive research, testing, and dedication, Wanessa launched her own line of skincare and makeup, offering the perfect balance between quality and responsibility.

The standout product of the brand is the Fresh Goddess perfume, a vibrant and unique fragrance combining fruity floral notes, amber, wood, and musk. Determined to create something innovative, Wanessa spent months visiting São Paulo's top malls, testing more than 50 perfume combinations until she found the ideal formula. The result was a fragrance that caught people's attention even before its official release, thanks to its irresistible scent.

In addition to the perfume, the Fresh Goddess line offers a full range of skincare and makeup products, including the Glow Primer Serum and the Hyaluronic Lip Gloss, enriched with nano hyaluronic acid, vitamin E, and peppermint essential oil, promoting hydration and anti-aging effects. The line also includes a brow and lash styling gel, facial cleansing foam, and thermal water.

Wanessa, who has always prioritized ethical values, faced an unexpected obstacle at the start of her journey. Despite investing time and resources into developing vegan products, she discovered that her supplier was conducting animal testing. In a decisive move, she changed suppliers to ensure that all Fresh Goddess products are cruelty-free and certified by PETA (People for the Ethical Treatment of Animals).

"I knew that for my brand to stay true to my values, I had to make difficult but necessary decisions. Changing suppliers was one of them, but today, I am proud to say that all of my products are 100% cruelty-free," Wanessa states.

Fresh Goddess was created with the mission of democratizing personal care, breaking barriers between genders and traditional beauty standards. Wanessa emphasizes that the brand is not just about cosmetics but also about promoting self-esteem and well-being for everyone.

Check her Instagram HERE.

Check her site Fresh Goddess HERE in this link.