Rivian Automotive Inc. (NASDAQ: RIVN), an electric vehicle (EV) manufacturer, is taking a fresh approach to car controls. Instead of the boring and plain designs many cars use, Rivian has created something fun, colorful, and inspired by anime and optimism. This new design makes interacting with the car more enjoyable and reflects Rivian’s vision for a better, more sustainable future.
Jeff Hammoud, Rivian’s Chief Design Officer, explains that the goal behind the redesign was to bring “optimism” into the driving experience. Unlike the aggressive and harsh designs often seen in trucks, Rivian wanted their vehicles to feel welcoming and friendly. Hammoud says their…
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