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Digitlab CEO Mike Saunders to Speak at the 2024 Digital Marketing Conference

Saunders will speak on the state of digital in South Africa with insights from Digitlab’s Insight 2025 digital trends report.

Digitlab, a leading digital agency in South Africa, has announced that CEO Mike Saunders will speak at the 2024 Digital Marketing Conference, which will be held at the CTICC in Cape Town on November 20 and 21, 2024. Saunders will join an elite lineup of industry leaders to discuss the current state and future of the digital landscape.

Digital Marketing Conference is one of the most anticipated interactive marketing conferences in South Africa. The conference brings together marketing professionals to explore changes in and around the digital space. The two-day event is designed to help businesses understand major digital marketing trends so they can develop strategies and innovations to help them stay ahead in the evolving landscape of digital marketing. 

Dubbed digital business leader, Saunders is slated to speak on the State of Digital in South Africa, sharing insights from Digitlab’s Insight 2025 industry report. This year’s report builds on last year’s inaugural Insight 2024 industry report, which became a highlight at the 2023 Digital Marketing Conference.

Saunders brings to the table fresh insights into the digital landscape and strategies for businesses to use digital technology to drive connection and competitiveness. With over a decade in the digital marketing space, Saunders is widely respected as an expert who has driven successful digital transformation strategies for some of the biggest businesses in South Africa. He brings to the Digital Marketing Conference his expertise as an international conference speaker and industry knowledge from his position as CEO of Digitlab.

“It is a pleasure for me to be invited to speak at DMC again,” said Saunders. “With technology and the digital marketing landscape changing so quickly, I am honoured to represent Digitlab in speaking on the State of Digital in South Africa.”

With over a decade of transforming companies, Digitlab has established itself as the go-to digital agency, fractional consulting, and software partner for businesses looking to embrace the digital economy. Under the leadership of Saunders, the digital agency has adopted a data-first approach that fosters innovation and introduces clients to scalable marketing strategies. Through the ‘Insight’ report series, Digitlab aims to equip businesses and marketing professionals with the insight and foresight they need to leverage new technology and craft marketing campaigns that resonate deeply with their audiences. 

In addition to passionately championing digital transformation, Saunders has been a vocal advocate of striking a balance between technological innovations and authentic human engagement. The renowned digital business and customer experience leader has authored a human-centric guidebook for digital professionals titled “Making Technology Human Again.”

For the upcoming Digital Marketing Conference, Saunders and the team at Digitlab have gathered insights on the current state of digital technology via surveys to offer foresight into the digital marketing industry and uncover creative ways for marketing professionals to connect with their audiences in the digital world. The data-driven marketing firm prides itself on being the intersection of people and technology.

“Attendees at the last conference felt that our report offered a roadmap for them to sharpen their digital marketing efforts,” added Saunders. “We are pleased to be able to present our second Insight report. This year, my goal is to unpack the trends shaping South Africa’s digital landscape, especially with an increased focus on human-centric digital strategies. Because at the end of the day, successful digital marketing is still about people.”

Digitlab’s Insight 2025 digital trends report comes as businesses begin planning their 2025 digital strategies. Experience the future of digital marketing with Saunders’ presentation at the 2024 Digital Marketing Conference, or visit Digitlab to book his presentation and purchase the Insight 2025 report.

About Digitlab:

Digitlab is an established data-driven marketing firm committed to transforming businesses through data, strong partnerships, and digital expertise. Led by CEO Mike Saunders, the digital agency leverages HubSpot CRM to Market businesses, cultivate brands, and streamline marketing efforts. The certified HubSpot Gold Solutions Partner is committed to helping marketing professionals and business owners advance in the digital economy.

Contact Info:
Name: Mike Saunders
Email: Send Email
Organization: Digitlab
Website: https://digitlab.co.za/

Release ID: 89146653

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