Buildable Playsets, Action Figures, and Minifigures Inspired by Squishmallows, Hello Kitty and Friends®, Adopt Me! and In Collaboration with Crunchyroll’s Popular Anime Series Chainsaw Man and JUJUTSU KAISEN Hit Retail This Month

Let’s build something new! Today Jazwares, a leading global toy company, announced an innovative new construction toy brand, BLDR, which will be available at retail this month. Featuring an assortment of world famous brands, immersive playsets, and highly articulated buildable action figures, BLDR offers a fun new way for kids and collectors to creatively imagine, build, and play within the vast BLDR constructable system.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250128675837/en/

Squishmallows x BLDR (Photo: Business Wire)

Designed with kids ages 8+ and collectors in mind, initial BLDR offerings will include playsets and minifigures inspired by some of the world’s hottest brands including Squishmallows, Hello Kitty and Friends®, and Adopt Me! For anime connoisseurs, BLDR will launch with a curated collection of highly detailed, 300-piece buildable action figure sets in a fully articulated 9” scale inspired by characters from popular Crunchyroll anime series Chainsaw Man and JUJUTSU KAISEN, which are streaming now on the global anime brand Crunchyroll.

• Squishmallows playsets feature a SquishBrik for a squishable belly
• Hello Kitty and Friends® playsets include double-sided play for even more playability after the build
• Crunchyroll builds redefine constructible action figures utilizing new QuikBrik design allowing a stronger build with an unrivaled level of customization for a 9" figure
• Adopt Me! playsets recreate the cute pets that everyone loves with articulated features, locations, strollers, and beds to expand and build the world

“BLDR was born out of an opportunity to bring new, iconic brands to the construction space like never before, along with Jazwares’ unparalleled ability to bring innovative, creative, quality products to consumers at highly accessible price points,” said Jeremy Padawer, Chief Brand Officer at Jazwares. “From Hello Kitty’s super cute cafe to authentically detailed, fully articulated anime builds, we look forward to bringing some of the world’s biggest properties to life like never before in the construction category.”

BLDR sets and figures available at launch include:

• Squishmallows
  • Campout with Cam & Benny Building Set ($19.99)
  • Sunny with Botanical Gardens Building Set ($9.99)
  • Avery with Ballpark Building Set ($9.99)
  • Patty with Farmer’s Market Building Set ($9.99)
  • 2” Buildable Minifigures ($4.99, 6 assorted styles)
• Hello Kitty and Friends®
  • Hello Kitty’s Dream Cafe Building Set ($29.99)
  • Keroppi’s Convenience Store Building Set ($19.99)
  • Hello Kitty and Friends Vending Machine Building Set ($9.99)
  • Hello Kitty and Friends Red Car Building Set ($9.99)
  • Hello Kitty and Friends Buildable Blind Minifigures ($2.99, 6 assorted styles)
• Adopt Me!
  • Coffee Shop Building Set ($19.99)
  • Fox with Campground Building Set ($9.99)
  • Single Pack Assortments with 2” Buildable Pets ($4.99, 6 assorted styles)
• Crunchyroll
  • Chainsaw Man 9” Buildable Action Figure ($19.99)
  • Jujutsu Kaisen Yuji Itadori 9” Buildable Action Figure ($19.99)

The first wave of BLDR sets are available now at Target and Amazon with additional retailers rolling out soon including GameStop, Walgreens, and more later this Spring 2025. Stay up to date on the latest BLDR news at bldrbricks.com.

ABOUT JAZWARES

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Sunrise, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook.

ABOUT SANRIO®

Sanrio® is the global lifestyle brand best known for Hello Kitty® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel

​​“This release contains disclosures which are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all statements that do not relate solely to historical or current facts and can be identified by the use of words such as "may," "will," "expect," "project," "estimate," "anticipate," "plan," "believe," "potential," "should," "continue" or the negative versions of those words or other comparable words. These forward-looking statements are based upon Jazwares' current plans or expectations and are subject to a number of uncertainties and risks. These statements are not guarantees of future performance, and Jazwares has no specific intention to update these statements. As a consequence, current plans, and anticipated actions may differ from those expressed in any forward-looking statements made by Jazwares or on Jazwares’ behalf.”

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