25-year Finance Executive of High-Growth Private and Public Tech Companies

IRALOGIX, a leading retirement industry fintech provider, today announced the appointment of Keith Haas as Chief Financial Officer. Haas assumed his new position September 3 and reports to Peter de Silva, Chief Executive Officer.

“We are excited to welcome Keith to the IRALOGIX team and are eager to leverage his passion, expertise, and financial acumen to drive our continued growth,” said Peter de Silva, IRALOGIX CEO. “With his extensive background in the tech industry and a proven track record of financial leadership, Keith is the perfect fit to help us achieve our strategic objectives. We are confident that his insights and contributions will play a pivotal role in accelerating our growth and strengthening IRALOGIX’s position as a leader in the marketplace.”

"I’m excited to join IRALOGIX as CFO, especially at such a transformative time for our technology solutions to benefit the massive individual retirement account space. I look forward to shaping our business and financial strategy to fuel growth and deliver outstanding value to both customers and stakeholders," Haas said.

Most recently, Haas served as CFO for FutureView Systems, a leading provider of solutions that empower financial transformation of management and accounting processes through innovative technology.

Previously, Haas held CFO positions at LeaseAccelerator, an enterprise SaaS company; Bridgestreet, a travel-tech platform; and Snagajob, a hiring and talent management solution for employers.

He has led multiple acquisitions and raised equity and debt totaling over $500 million across more than 15 transactions. Haas played a key role in the $1.3B sale of GeoEye, a commercial satellite data and imagery company, named the “Hottest Exit” by the Northern Virginia Technology Council in 2013.

“As IRALOGIX grows, Keith’s experience leading financial transformations will be critical,” said Pete Littlejohn, CRO and one of IRALOGIX’s founders. “Keith’s proven track record in driving operational efficiency and creating sustainable growth will ensure that we continue to deliver exceptional value to our clients while scaling our business to new heights.”

Haas is a Certified Public Accountant and has an MBA in finance. He resides in Virginia.

About IRALOGIX™

IRALOGIX is redefining the $13 trillion IRA marketplace through its industry-leading technology-enabled, fully paperless, white-label IRA record-keeping and technology solutions. The company’s proprietary technology solutions enable any financial institution to easily customize its IRA offering and compete effectively in all segments of the IRA market, regardless of account size. Through modular technology, institutional clients have the choice to use their internal investment or advisory capabilities or select from key industry-leading providers. IRALOGIX complements your market strategy, streamlines your IRA service options, and helps you expand your business across all segments of the industry, profitably. For more information, please visit www.iralogix.com.

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