Utilizing ROH’s payments and revenue management platform, Colonial Williamsburg Resorts modernized its systems through automation, digital payments and more

ROH, the hospitality industry’s first payments and revenue management platform designed to help hotels increase profitability, today announced that Colonial Williamsburg Resorts has chosen ROH to empower its sales and finance teams. As a result, Colonial Williamsburg Resorts, which is made up of six discrete properties, increased its sales conversion rate to 72 percent and lowered its average time to payment to less than five days.

“Properties are hungry for real-time visibility into sales and finance, while simultaneously simplifying operations versus adding layers of administrative burden. At ROH, we’ve put those teams at the forefront of every feature we build into our platform - be that solving for aging AR or decreasing processing costs,” said Jess Conroy, CEO and Founder, ROH. “Profitability is a key metric across the multi-trillion dollar hotel property asset class. As the industry has shifted towards fewer owner-operators in favor of powerful operating groups such as Crescent Hotels & Resorts, it’s been incredible to see leaders emerge like Colonial Williamsburg Resorts that truly understand that overnight we can benefit their margin while actually decreasing time spent on manual, yet necessary tasks.”

Colonial Williamsburg Resorts, operated by Crescent Hotels & Resorts, boasts over 100,000 square feet of meeting and event space across 23 unique venues and over 800 rooms. This volume of space can lead to operational inefficiencies across a contract’s lifecycle, reducing the amount of time spent on revenue-generating activities. ROH alleviates these challenges, providing automation and workflow tools in one place that unlocks productivity for sales and finance so they can positively impact their organization’s bottom line.

If you’re interested in learning more about how ROH can unlock profitability for your hotels, please email: sales@roh.co

About ROH

ROH is the hospitality industry’s first payments and revenue management platform that optimizes the sales and finance teams, unlocking profitability for hotels. ROH drives conversions, increases revenue and provides real-time data and insights for large hospitality groups, asset owners and their brands. ROH’s leading technology, automation and workflow tools unlock productivity for hotel operators by enabling them to effortlessly manage sales, payments and finances all in one place.

Developed by industry leaders, ROH has established relationships with leading hospitality brands collectively managing over $4T in Gross Payment Volume (GPV), including Loews Hotels & Resorts, Crescent Hotels & Resorts, Marriott International, Auberge Resorts Collection, Noble House Hotels & Resorts and Evolution Hospitality.

ROH is quickly becoming the system of record for forward-thinking hospitality groups as they optimize sales and finance operations and is proudly backed by investors including Acrew Capital, 1Sharpe Ventures, Founders Fund, Moore Specialty Credit, Correlation Ventures, SilverCircle, Cleo Capital and GMO VenturePartners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240813878963/en/