The Traditional PC market delivered its second quarter of growth following seven consecutive quarters of decline. According to preliminary results from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker, worldwide shipments reached 64.9 million units in the second quarter of 2024 (2Q24), representing year-over-year growth of 3.0%. While the overall market benefited from favorable comparisons to 2023, weak results in China continued to hold the market back. Excluding China, worldwide shipments grew more than 5% year over year.

"Make no mistake, the PC market just like other technology markets faces challenges in the near term due to maturity and headwinds," said Ryan Reith, group vice president with IDC's Worldwide Device Trackers. "However, two consecutive quarters of growth, combined with plenty of market hype around AI PCs and a less sexy but arguably more important commercial refresh cycle, seems to be what the PC market needed. The buzz is clearly around AI, but a lot is happening with non-AI PC purchasing to make this mature market show signs of positivity."

In recent months, most of the industry players have laid out their initial strategies for AI PCs focusing primarily on the component side and the potential of the commercial market. While IDC believes the commercial market has the biggest short-term upside for AI in the PC industry, the consumer story has yet to be told in full. All eyes are on Apple to drive that message later this year with anticipated product launches, but it shouldn't be overlooked that Qualcomm, Intel, and AMD are all likely to make noise around both consumer and commercial AI PCs.

"Outside the commercial refresh cycle, promotional activity from consumer-oriented brands and channels have helped bolster the segment," said Jitesh Ubrani, research manager with IDC's Worldwide Mobile Device Trackers. "The market has also moved past the rock bottom pricing brought about by excess inventory last year, signifying growth in average selling prices due to richer configurations and reduced discounting."

Notes:

• Traditional PCs include Desktops, Notebooks, and Workstations and do not include Tablets or x86 Servers. Detachable Tablets and Slate Tablets are part of the Personal Computing Device Tracker but are not addressed in this press release.
• Shipments include shipments to distribution channels or end users. OEM sales are counted under the company/brand under which they are sold.

In addition to the table above, a graphic illustrating the worldwide market share of the top 5 PC companies over the previous five quarters is available by viewing this press release on IDC.com.

IDC's Worldwide Quarterly Personal Computing Device Tracker gathers detailed market data in over 90 countries. The research includes historical and forecast trend analysis among other data. For more information, or to subscribe to the research, please contact Jackie Kliem at 508-988-7984 or jkliem@idc.com.

About IDC Trackers

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

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Worldwide shipments of Traditional PCs totaled 64.9 million units in Q2 2024, representing year-over-year growth of 3.0%, according to preliminary results from the IDC Worldwide Quarterly Personal Computing Device Tracker.