The series of video ads, which will be available for anyone to mint as NFTs, draws contrasts between Ethereum, traditional finance, and tech platforms; minting proceeds will directly benefit Ethereum developers and the video’s actors.

Crypto specialist Bitwise Asset Management announced today the launch of a national ad campaign highlighting the unique capabilities of the Ethereum blockchain. The campaign will feature a series of Ethereum-themed video ads on several of the nation’s largest business news networks and other paid channels. The series seeks to reinforce Bitwise’s brand as an educator and build awareness of Ethereum, the platform underpinning some of the biggest projects in crypto, from stablecoins and NFTs to decentralized finance and tokenization.

TV Spot To Be Minted as NFT

As part of the rollout, Bitwise is offering the opportunity for all viewers to mint the ads as low-cost, open-edition NFTs through Zora, one of the most widely used NFT platforms on Ethereum. According to Zora, it is the first national TV spot to be minted as an NFT.

Proceeds from the minting will be split evenly between the Protocol Guild, an organization that supports Ethereum open-source developers, and the video’s actors. In addition to helping support the broader Ethereum ecosystem, the arrangement highlights one of Ethereum’s unique capabilities: fostering fair, transparent, and direct compensation for creators.

"It’s incredible to see Bitwise advance the onchain world,” said Jacob Horne, co-founder and CEO of Zora, “both with their products and with posting their national television ad on Zora—with splits to all involved. This is a first for the industry, and utilizing our growing onchain social network is exciting to see.”

Spotlight on Ethereum

“Ethereum is the world’s most versatile blockchain,” said Victoria Kulbanska Anderson, Bitwise’s Head of Growth Marketing. “With this campaign, we wanted to bring that versatility to life in a memorable way. There’s something about personifying Ethereum as a contrast to legacy financial and tech platforms that both highlights its potential and spotlights just how inefficient the status quo can be. With these ads, we’re excited to point to Ethereum’s groundbreaking potential with the approachability, wit, and crypto-native ethos that has always defined Bitwise.”

Creative concepting and production for the ads, which star Jamie Kaler and Michael Tacconi, were done in partnership with Los Angeles-based creative agency Studio City PXL and production company Revolver Films. Both firms also collaborated on Bitwise’s successful “Bitcoin Is Interesting” campaign that debuted in December 2023 with actor Jonathan Goldsmith.

“Our Studio City PXL team is honored to be the creative agency for this historic Bitwise campaign,” said Studio City President Joe Tamanini. “Their commitment to evolving the Bitwise brand in meaningful, attention-grabbing, and innovative ways is tremendous and makes for a smooth creative process at rapid speed. We’re grateful for their clear vision and trust, as well as the talented direction of Carla Dauden and Mark Priola’s physical production team at Revolver Films. We're absolutely thrilled that our work is being minted on the Ethereum blockchain!”

Founded in 2017, Bitwise has a six-year track record of investment excellence, industry-leading education, and a broad suite of professional investment products spanning ETFs, private funds, active solutions, and separately managed account strategies. The firm serves as a partner to thousands of investment professionals and financial institutions looking to understand and access bitcoin and other crypto assets.

About Bitwise

Bitwise Asset Management is the largest crypto index fund manager in America. Thousands of financial advisors, family offices, and institutional investors partner with Bitwise to understand and access the opportunities in crypto. For six years, Bitwise has established a track record of excellence managing a broad suite of index and active solutions across ETFs, separately managed accounts, private funds, and hedge fund strategies. Bitwise is known for providing unparalleled client support through expert research and commentary, its nationwide client team of crypto specialists, and its deep access to the crypto ecosystem. The Bitwise team of more than 60 professionals combines expertise in technology and asset management with backgrounds including BlackRock, Millennium, ETF.com, Meta, Google, and the U.S. Attorney’s Office. Bitwise is backed by leading institutional investors and has been profiled in Institutional Investor, Barron’s, Bloomberg, and The Wall Street Journal. It has offices in San Francisco and New York. For more information, visit www.bitwiseinvestments.com.

Important Disclosures

The opinions expressed herein are intended to provide insight or education and are not intended as individual investment advice. Bitwise does not represent that this information is accurate and complete and should not be relied upon as such.

Certain of the Bitwise investment products may be subject to the risks associated with investing in crypto assets, including cryptocurrencies and crypto tokens. Because crypto assets are a new technological innovation with a limited history, they are a highly speculative asset. Future regulatory actions or policies may limit the ability to sell, exchange or use a crypto asset. The price of a crypto asset may be impacted by the transactions of a small number of holders of such crypto asset. Crypto assets may decline in popularity, acceptance or use, which may impact their price.

Prior to making any investment decision in respect of any Fund or Shares of any Fund, each investor must undertake its own independent examination and investigation of the Fund, including the merits and risks involved in an investment in the Fund or Shares, and must base its investment decision, including a determination of whether the Fund would be a suitable investment for the investor, on such examination and investigation and must not rely on Bitwise or the Funds in making such investment decision.

Prospective investors must not construe the contents of this communication as legal, tax, investment, or other advice. Each prospective investor is urged to consult with its own advisors with respect to legal, tax, regulatory, financial, accounting and similar consequences of investing in any Fund, the suitability of the investment for such investor and other relevant matters concerning an investment in any Fund.

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