Heathcote joins GCL after almost 20 years at AEG/AEG Presents, where he led Global Partnerships

Yeamans comes to GCL following more than a decade at Fanatics, where she built their legal department to support global expansion and diversification

GCL, the global leader in live events and luxury goods logistics operating under Rock-it Cargo and associated brands, announced today the appointment of Stew Heathcote as President of Live Events, where he will oversee music, sports, film, and television, and Caren Yeamans as Chief Legal Officer. These key leaders join after storied careers at AEG and Fanatics and exemplify GCL’s investment to serve its customers and accelerate its growth strategy.

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GCL Appoints Stew Heathcote as President of Live Events, Caren Yeamans as Chief Legal Officer (Photo: Business Wire)

Heathcote will lead across the Rock-it Cargo, SOS, and Dynamic brands, bringing the verticals of music, sports, film, and television under unified leadership. For the last two decades, Heathcote was with AEG/AEG Presents, the second largest concert promoter in the world, where he was AEG’s SVP and Managing Director for Global Partnerships. He oversaw the Global Partnerships division of AEG Presents, as well as their content division, AEG Studios, where he managed the development of all content including live streams. His impact at AEG resulted in him being named multiple times as Billboard Magazine Brand Power Player and also to Variety Magazine’s Dealmakers Impact Report. Among other successes, Heathcote helped create a groundbreaking global marketing campaign for the launch of Taylor Swift’s “The 1989 World Tour,” and American Express’ Unstaged app, which won an Emmy for Outstanding Creative Achievement in Interactive Media. Prior to his time at AEG, Heathcote was a senior marketing executive of the NFL’s San Francisco 49ers, adidas, and Reebok. He has also served as a GCL board member for the past two and a half years and is on the board at the LMU Marketing School and the Dean’s advisory board at UCLA’s Sociology School.

“Stew is an innovator, a builder, and a big thinker. His impact on festivals like Coachella, which transformed the world of live events, will reinforce GCL’s role at the center of today’s iconic cultural experiences,” said Daniel Rosenthal, President and Chief Executive Officer of GCL. “Stew will be an important catalyst for our next phase of growth and exceptional customer service.”

“I am excited to join GCL at such a pivotal moment in sports and entertainment,” said Heathcote. “As leagues and artists look to capitalize on global demand for their product, I look forward to collaborating with the best team in the business and leveraging our collective strengths to innovate and deliver the service that has set us apart for nearly 50 years.”

Yeamans joins GCL from Fanatics, where she spent more than a decade in charge of their legal function for their e-commerce and consumer products business. Fanatics hired Yeamans as the company’s first General Counsel where she led the strategic evolution of their legal and compliance functions during a period of global growth that saw the diversification of their business. Yeamans was key in negotiating exclusive rights deals with sports leagues, clubs, and teams, and supported the creation of new verticals of business, including sports gambling and collectibles.

Yeamans shared, “I am passionate about architecting and scaling companies. In GCL, I have found a market leader with strong customer loyalty, a dynamic team, and an unparalleled global network. I cannot wait to get started.”

“We are thrilled to welcome Caren to GCL,” said Rosenthal. “In an increasingly complex legal environment, her deep experience in scaling diversified international businesses through organic growth and acquisitions will prove invaluable to our customers and our team.”

About GCL

GCL (Global Critical Logistics) is the market leader in two expansive logistics and project management sectors across the globe: live events, encompassing live music, sports and broadcasting, film and TV, and experiential events and exhibitions; and luxury goods, focused on fine art, automotive, and fashion. The company, which began in 1978 serving Uriah Heep and Led Zeppelin, operates commercially under the Rock-it Cargo, Dietl, CARS, SOS, and Dynamic brands. GCL’s premier team manages bespoke global logistics through end-to-end services including multimodal freight, event logistics planning, and custom storage and distribution solutions. This service delivery leverages an unparalleled global network with 60 offices in 18 countries and projects in more than 115 countries per year. GCL is the chosen provider for reliability and efficiency where failure is not an option for a customer’s most prized events and possessions.

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“Stew is an innovator, a builder, and a big thinker. His impact on festivals like Coachella, which transformed the world of live events, will reinforce GCL’s role at the center of today’s iconic cultural experiences."