Single-family rental veteran will architect solutions to address needs and challenges of today’s commercial and residential clients

Lessen, the premier tech-enabled, end-to-end solution for outsourced real estate property services, continues to enhance its leadership team by appointing Justin Iannacone as chief process & innovation officer.

"This is an exciting time at Lessen and having the right executive team in place is essential as we continue to build on our momentum,” said Jay McKee, CEO of Lessen. "Justin has a long track record of operationalizing innovative ideas that solve complex logistical problems, and his experience and expertise will be of enormous value as we continue to transform the business, innovate and enhance Lessen’s value proposition of simplifying property services and distributed facilities management in the commercial and residential real estate sectors.”

Iannacone will partner with our customers and senior leadership team to optimize our business from a strategic, financial and operational standpoint that addresses the needs and challenges of today’s commercial and residential clients. He will focus on improving how Lessen goes to market, scales in the marketplace, services clients and manages strategic partnerships with our vendors and suppliers to enhance our property services.

As a former executive and co-founder of Colony American Homes, Iannacone oversaw all aspects of maintenance and construction across the U.S. for one of the largest single-family residential REITs in the country. Iannacone was responsible for building and scaling the construction platform, which included oversight of thousands of renovations, turns and maintenance work orders annually. While at Colony American Homes, he identified and led the integration and rollout of a strategic partnership with SMS Assist (acquired by Lessen in January), becoming the first institutional single-family rental owner to leverage the tech-enabled maintenance solution in the industry. In addition, Iannacone led several other industry-leading initiatives, including development of a proprietary scoping and estimation tool, and one of the first mass deployments of smart home technology across over 30,000 homes.

"As a co-founder of Colony American Homes over a decade ago, I have a long history in the single-family rental industry and a deep passion for building and growing real estate platforms," said Iannacone. "I'm thrilled to rejoin forces with Jay to help Lessen continue its journey of being the premier industry leader of tech-enabled property service solutions. I believe in the power of intuitive technology to drive process efficiencies and cost savings while enhancing the customer experience along the way."

Iannacone added, "Having worked alongside Jay and many of the Lessen and SMS Assist executives over the last 10 years, I'm honored to have the opportunity to take on such an exciting role focused on continuous improvement and driving operational excellence."

About Lessen

Lessen, together with SMS Assist, is the world class, tech-enabled, end-to-end property service provider transforming how commercial and residential real estate services are delivered and managed at scale. Our technology platform provides data-driven insights that unlock key growth opportunities for the entire real estate ecosystem—including investors, owners, managers, and service providers. Lessen enables local field managers to deploy and oversee a network of vetted, qualified vendors acting as one unit across distributed property portfolios—serving a national footprint of more than 1 million properties and completing more than 2.5 million work orders annually across an expanding range of services. Lessen, Inc. is a venture-backed, privately held company with offices in Scottsdale and Chicago. To learn more, visit Lessen.com.

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