New National Campaign Shows How Discover is Especially for Everyone

Discover is launching a new national brand campaign entitled “Especially for Everyone,” with award-winning actress Jennifer Coolidge. As part of the launch, Coolidge will be featured in national advertising efforts, focusing on Discover’s benefits and products. This includes -- for the first time in the company’s history – a campaign focused on a deposit product: Discover’s Cashback Debit checking account.

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The “Especially for Everyone” campaign challenges the old notion that the best experiences are reserved only for those at the top. Through the campaign, Discover is featuring how their products and services ensure all customers feel valued and receive the great customer service that Discover offers.

“I am proud to be partnering with Discover for this new campaign because they offer a unique experience for all of their customers,” said actress Jennifer Coolidge. “I gravitate towards people who treat others equally and are accessible which I found to be even more true with the Discover team when we were filming these ads.”

In the initial ad, consumers will see Coolidge using her Discover Cashback Debit card at a restaurant, and she is surprised to learn that Discover’s great benefits -- like 1% cash back on up to $3,000 in monthly debit card purchases* -- are for everyone and not just VIPs.

“We’re partnering with Jennifer Coolidge to showcase how Discover delivers a great experience to everyone, which is a refreshing notion, especially these days, when other companies are limiting their best service and experiences to only certain customers,” said Jennifer Murillo, Chief Marketing Officer of Discover. “Discover doesn’t reserve our best treatment for a select few. All of our customers have access to our great benefits, including the same 24/7 US-based customer service. All of our credit card products feature no annual fee¹. And we think all of our customers should be getting cash back on their purchases, so we are offering Cashback Debit, our free checking account that gives cash back on debit card purchases. Jennifer was the perfect partner to help us tell that story and she brought her special creative energy, relatability and humor to the project.”

“Especially for Everyone” will be running nationwide across a variety of channels, including TV commercials, online video advertising, radio, social media, and other channels.

This campaign marks the first time Discover is highlighting a bank product in national advertising efforts with Discover’s Cashback Debit. The product features 1% cash back rewards on up to $3,000 in debit card purchases each month, no account fees, early direct deposit ², access to 60,000 fee-free ATMs and more.

“Discover is a bank that offers consumers a full suite of digital banking products and integrating this concept into our national advertising campaign is a big step for our brand,” said Peter Illian, Senior Vice President of Deposits at Discover. “We know that our customer-first attitude and features extend beyond our credit cards to our checking and savings accounts as well as our loan products, and we are looking for new ways to make sure that our customers know as well.”

About Discover

Discover Financial Services (NYSE: DFS) is a digital banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover® card, America's cash rewards pioneer, and offers private student loans, personal loans, home loans, checking and savings accounts and certificates of deposit through its banking business. It operates the Discover Global Network^® comprised of Discover Network, with millions of merchants and cash access locations; PULSE^®, one of the nation's leading ATM/debit networks; and Diners Club International^®, a global payments network with acceptance around the world. For more information, visit www.discover.com/company.

*ATM transactions, the purchase of money orders or other cash equivalents, cash over portions of point-of-sale transactions, Peer-to-Peer (P2P) payments (such as Apple Pay Cash), online sports betting and internet gambling transactions, and loan payments or account funding made with your debit card are not eligible for cash back rewards. In addition, purchases made using third-party payment accounts (services such as Venmo® and PayPal®, who also provide P2P payments) may not be eligible for cash back rewards. Apple Pay® is a trademark of Apple Inc. Venmo and PayPal are registered trademarks of PayPal, Inc.

¹ 0%-28.24% intro APR for purchases for 6-15 months and 0%-28.24% for balance transfers for 6-15 months, then variable 17.24%-28.24%. Cash advance variable APR: 29.99%. Call 1-800-DISCOVER or visit Discover.com for details about credit costs and terms. Pricing as of 09/29/23 and is subject to change.

² Early Pay is automatically available to checking, savings (excluding IRA savings) and money market customers who receive qualifying ACH direct deposits. At our discretion, and dependent on the timing of our receipt of the direct deposit instructions, we may make funds from these qualifying direct deposits available to you up to 2 days early. See our Deposit Account Agreement for more information.

Discover Bank, Member FDIC

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