Market Finder is built to help SMBs tackle international expansion by identifying and maximizing export opportunities

Similarweb (NYSE: SMWB), a leading digital intelligence company, today announced that Google has selected Similarweb to power a new Google service, Market Finder, which helps small- and medium-sized businesses target and grow into new global markets.

Market Finder analyzes a series of digital signals to deliver an automated score along with personalized and actionable recommendations to kick-start an international expansion plan through export opportunities.

“There’s never been a better time for businesses to go global, but small- and medium-sized businesses often face trouble knowing where to start,” says Marco Giorgini, Marketing Platforms Lead at Google. “Market Finder was designed to help SMBs harness the digital insights they need to grow confidently. We chose to work with Similarweb for this important initiative because of the unique accuracy of their digital data and insight.”

Market Finder diagnoses a business’ export readiness. The process is based on user inputs across four main areas — general assessment, competitive position, global operations, and marketing readiness. The score is calculated based on an analysis of Similarweb insights, including:

• Share of domestic vs international traffic
• Top site competitors
• Top countries sending traffic to both site and its top competitors' sites
• Share of organic vs paid media, for both site and its top competitors' sites

“In today’s borderless world, digital-first companies have unprecedented opportunities for growth,” says Benjamin Seror, Chief Product Officer at Similarweb. “Google’s Market Finder is an essential tool for any business looking to expand into new markets in a data-driven way. We are excited to collaborate with Google’s International Growth team to help bring this new service to market.”

About Similarweb:

As the most trusted platform for understanding online behavior, millions of people use Similarweb’s insights daily to strengthen their knowledge of the digital world. We empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem. Learn more here: https://www.similarweb.com/corp/about/

All data, reports and related materials (“Materials”) provided or made available by Similarweb Ltd. or any of its affiliates (collectively, "Similarweb"), are intended for informational purposes only. The Materials are based on data obtained from third parties, including estimations and extrapolations based on such data, and are not intended to be predictive of the movement of the market prices of the securities of the company(ies) referred to therein. Under no circumstances are the Materials to be considered or relied upon in any manner as legal, tax or investment advice. Similarweb shall not be responsible for the accuracy of the Materials and shall have no liability for any decision by any third party based in whole or in part on the Materials. Title and full exclusive ownership rights in the Materials, the underlying data, and any and all other Similarweb intellectual property (including the Similarweb name, logo and other marks) remain solely with Similarweb (except for third party trademarks and logos, which remain the property of their respective owners). All rights not expressly granted herein are reserved.

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