Perfect Corp.’s new trend report spotlights consumer shift to digital channels and return to beauty routines as restrictions ease.

Today Perfect Corp., the world’s leading global beauty tech solutions provider and developer of the world’s most advanced augmented reality (AR) and artificial intelligence (AI)-powered virtual beauty try-on technologies, released its Q4 Global Beauty Trend Report, revealing the biggest consumer makeup trends and color preferences of 2021. The report analyzes big data sourced from Perfect Corp.’s award-winning YouCam Makeup app. The YouCam Makeup app features thousands of AR-powered makeup filters that consumers can try on virtually. The report focuses on user data sourced from nine key regions including the United States, the UK, France, Germany, Spain, Mexico, Brazil, China, and Japan.

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Perfect Corp.’s new trend report spotlights consumer shift to digital channels and return to beauty routines. (Photo: Business Wire)

New, post-pandemic makeup and beauty tech trends revealed

As the world emerges from the pandemic, consumers are embracing beauty routines again and makeup trends are evolving. Consumers have also shifted to a digital-first mindset and are seeking virtual product advice and beauty consultations from brands. The insightful report findings can help beauty and skincare brands adapt their offerings to meet the needs of the post-Covid consumer. The report spotlights top makeup and beauty tech trends including:

• The consumer shift to digital channels for beauty shopping, advice and inspiration
• The return of lipstick and lip gloss as mask mandates ease and consumers embrace beauty routines
• The rise of natural tones and makeup textures across the lip and eye makeup categories
• The consumer shift to makeup products that provide moisture and skincare benefits as well as beauty benefits
• The importance of personalization and personalized product recommendations in the beauty space

Analyzing big data to elevate consumer engagement

“We are excited to share the Q4 Global Beauty Trends Report with the industry and provide insights on evolving makeup trends and beauty shopping behaviors as the world emerges from the pandemic,” shares Perfect Corp. founder and CEO, Alice Chang. “With endless beauty inspiration for app users to explore, the YouCam Makeup app community provides a wealth of insight into consumer beauty preferences and interests. Brands can leverage this big data to better engage their customers and create impactful digital experiences.”

To view the complete Q4 Global Beauty Trend Report, click here to download for free.

About Perfect Corp.

With over 900 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. To discover expert beauty tech insights and unlock powerful ROI secrets, read our Complete Guide to Beauty Tech.

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