SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 Books-A-Million,Inc. (Name of Issuer) Common Stock, $0.01 par value per share (Title of Class of Securities) 098570104 (CUSIP Number) August 25, 2011 (Date or Event Which Requires Filing of This Statement) Check the appropriate box to designate the rule pursuant to which this Schedule is filed: Rule 13d-1(b) Rule 13d-1(c) X Rule 13d-1(d) * The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page. The information required in the remainder of this cover page shall not be deemed to be filed for the purpose of Section 18 of the Securities Exchange Act of 1934 (Act) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes). CUSIP No. 098570104 13G 1. Names of Reporting Persons: Harsha Gowda 2. Check the Appropriate Box if a Member of a Group (see instructions) (a) (b) 3. SEC USE ONLY 4. Citizenship or Place of Organization New York, United States of America Number of Shares Beneficially Owned by Each Reporting Person With: 5. Sole Voting Power: 746,352 shares of Common Stock (1) 6. Shared Voting Power: 262,475 shares of Common Stock(2) 7. Sole Dispositive Power: 746,352 shares of Common Stock (1) 8. Shared Dispositive Power: 262,475 shares of Common Stock (2) 9. Aggregate Amount Beneficially Owned by Each Reporting Person: 1,008,827 shares of Common Stock 10. Percent of Class Represented by Amount in Row 9 6.38% (3) 11. Type of Reporting Person (see instructions) IN (1) This amount reflects the number of shares held directly by a fund controlled by the Reporting Person. (2) This amount reflects shares held by third parties. The Reporting Person has the authority to vote and direct the disposition of such shares. (3) This percentage is calculated based upon 15,808,574 shares of the Issuer's Common Stock outstanding (as of October 29, 2011), as set forth in the Issuer's most recent filed Form 10-Q filed with the Securities and Exchange Commission on December 8, 2011. Item 1(a). Name of Issuer: Books-A-Million, Inc. Item 1(b). Address of Issuer's Principal Executive Offices: 402 Industrial Lane Birmingham, Alabama 35211 Item 2(a). Name of Person Filing: Harsha Gowda Item 2(b). Address of Principal Business Office or, if none, Residence: Blueshore Capital Management 101 Eisenhower Parkway Suite 300 Roseland, NJ 07068 Item 2(c). Citizenship: New York, United States of America Item 2(d). Title of Class of Securities: Common Stock, $0.01 par value per share Item 2(e). CUSIP Number: 098570104 Item 3. Not applicable. Item 4. Ownership. The following information with respect to the ownership of the Common Stock by the Reporting Person filing this Schedule 13G is provided as of December 22, 2011: Shares Held Directly: 0 Sole Voting Power (1): 746,352 Shared Voting Power(2): 262,475 Sole Dispositive Power (1): 746,352 Shared Dispositive Power (2): 262,475 Beneficial Ownership: 1,008,827 Percentage of Class (1): 6.38% (1) This amount reflects the number of shares held directly by a fund controlled by the Reporting Person. (2) This amount reflects shares held by third parties. The Reporting Person has the authority to vote and direct the disposition of such shares. (3) This percentage is calculated based upon 15,808,547 shares of the Issuer's Common Stock outstanding (as of October 29, 2011), as set forth in the Issuer's most recent filed Form 10-Q filed with the Securities and Exchange Commission on December 8, 2011. Item 5. Ownership of 5 Percent or Less of a Class If this statement is being filed to report the fact that as of the date hereof the Reporting Person has ceased to be the beneficial owner of more than 5 percent of the class of securities, check the following: o Item 6. Ownership of More than 5 Percent on Behalf of Another Person Other parties have the right to receive or the power to direct the receipt of dividends from and the proceeds from the sale of the shares controlled by the Reporting Person. Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company or Control Person. Not applicable. Item 8. Identification and Classification of Members of the Group Not applicable. Item 9. Notice of Dissolution of a Group Not applicable. Item 10. Certification Not applicable. SIGNATURES After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. Date: December 22, 2011 /s/Harsha Gowda