UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                                 SCHEDULE 13G


                   Under the Securities Exchange Act of 1934
                               (Amendment No.)*


                                Planetout Inc.
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                               (Name of Issuer)


                                 COMMON STOCK
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                          (Title of Class Securities)


                                  727058109
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                                (CUSIP Number)


                                September 7, 2006
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            (Date of Event Which Requires Filing of this Statement)


Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

      |_|   Rule 13d-1(b)

      |X|   Rule 13d-1(c)

      |_|   Rule 13d-1(d)

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosure provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).



..........................
CUSIP No.  727058109
..........................

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      Name of Reporting Persons.
1     I.R.S. Identification Nos. of above persons (entities only).

      J. Carlo Cannell


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      Check the Appropriate Box if a Member of a Group (See Instructions)
2
      (a)

      (b)

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      SEC Use Only
3

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      Citizenship or Place of Organization
4
      USA

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              5    Sole Voting Power    888,672




  number of
   shares
beneficially
  owned by
    each
  reporting
 person with


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              6    Shared Voting Power


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              7    Sole Dispositive Power

                   888,672
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              8    Shared Dispositive Power


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9     Aggregate Amount Beneficially Owned by Each Reporting Person

      888,672
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10    Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See
      Instructions)


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11    Percent of Class Represented by Amount in Row (9)
      5.1%
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12    Type  of Reporting Person (See Instructions)
      IN
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Item 1.

    (a) Name of Issuer

        Planetout Inc.

    (b) Address of Issuer's Principal Executive Offices

        1355 Sansome Street
        San Francisco, CA 94111

Item 2.

    (a) Name of Person Filing

        The person filing this report is J. Carlo Cannell ("Cannell") who is
        the controlling member of Cannell Capital, LLC ("Adviser").  The
        Adviser acts as the investment sub adviser to The Cuttyhunk Fund
        Limited ("Cuttyhunk"), investment adviser to Anegada Master Fund
        Limited ("Anegada"), and TE Cannell Portfolio, Ltd. ("TEC") and is the
        general partner of and investment adviser to Tonga Partners, L.P.
        ("Tonga"), Tristan Partners, L.P. ("Tristan"), and Kauai Partners, L.P.
        ("Kauai" and, collectively, with Cuttyhunk, Anegada, TEC, Tonga and
        Tristan the "Funds").

        The principal business of each Fund is to invest in securities.

        Information with respect to each Reporting Person is given solely by the
        respective Reporting Person, and no Reporting Person undertakes hereby
        any responsibility for the accuracy or completeness or such information
        concerning any other Reporting Person.


    (b) Address of Principal Business office or, if None, Residence

        The principal office and business address of Mr. Cannell is
        P.O.Box 3459, 240 E. Deloney Ave., Jackson, WY 83001.

    (c) Citizenship

        USA

    (d) Title of Class Securities

        Common Stock

    (e) CUSIP Number

        727058109

Item 3. If this statement is filed pursuant to ss 240.13d-1(b), or ss
        240.13d-2(b) or (c), check whether the person filing is a:

        N/A

Item 4. Ownership

        Common Stock:

        As of September 7, 2006, the Reporting Persons directly or
        indirectly beneficially owned 888,672 shares, or 5.1%, of Common
        Stock of Planetout Inc. (the approximate percentage of
        the shares of Common Stock owned is based on 17,489,562 shares of
        common stock outstanding by Planetout Inc., on August 1, 2006).
        (1) Cuttyhunk owns 0 shares (0%) (2) Anegada owns 258,072 shares (1.5%)
        (3) TE Cannell owns 237,600 shares (1.4%) (4) Tonga owns 393,000 shares
        (2.2%) (5) Tristan owns 0 shares (0%) (6) Kauai owns 0 shares (0%).

Item 5. Ownership of Five Percent or Less of a Class.

        If this statement is being filed to report the fact that as of the date
        hereof the reporting person has ceased to be the beneficial owner of
        more than five percent of the class securities, check the following | |

Item 6. Ownership of More than Five Percent on Behalf of Another Person.

        Adviser, and Cannell, the majority owner and managing member of Adviser,
        have the right or the power to direct the receipt of dividends from
        Common Stock, and to direct the receipt of proceeds from the sale of
        Common Stock to Adviser's investment advisory clients. No single
        investment advisory client of Adviser owns more than 5% of the Common
        Stock.

Item 7. Identification and Classification of the Subsidiary Which Acquired the
        Security Being Reported on By the Parent Holding Company.

        Not Applicable

Item 8. Identification of Members of the Group.

        Not Applicable

Item 9. Notice of Dissolution of Group.

        Not Applicable.

Item 10.    Certification:

            By signing below I certify that, to the best of my knowledge and
            belief, the securities referred to above were not acquired and are
            not held for the purpose of or with the effect of changing or
            influencing the control of the issuer of the securities and were not
            acquired and are not held in connection with or as a participant in
            any transaction having that purpose or effect.


                                   SIGNATURE
Date:  September 19, 2006


                             J. CARLO CANNELL

                           /s/ J. Carlo Cannell
               ------------------------------------------
                             J. Carlo Cannell